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Pengaruh Harga Terhadap Keputusan Pembelian dengan Minat Beli sebagai Variabel Intervening di Sate Kambing Muda Mas HJT Surakarta
Annasya Al Sadhilla;
Esti Dwi Rahmawati;
Indra Hastuti
Jurnal Manajemen Bisnis Era Digital Vol. 1 No. 4 (2024): November : Jurnal Manajemen Bisnis Era Digital
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia
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DOI: 10.61132/jumabedi.v1i3.285
This study aims to analyze the mediation of purchase interest on the influence of price and on purchasing decisions at Sate Kambing Muda Mas HJT Surakarta. This study uses a primary data collection method, namely by distributing questionnaires where the population in this study were customers of Sate Kambing Muda Mas HJT. Sampling in this study used the accidental sampling technique or happened to meet respondents with a sample of 100. The analysis technique used was Structural Equation Modeling-Partial Least Square (SEM-PLS) and used the SmartPLS 4.0 program. The results of this study indicate that price has a positive and significant effect on purchasing decisions, price has a positive and significant effect on purchasing interest, purchasing decisions have a positive and significant effect on purchasing interest, purchasing interest is able to mediate the effect of price on purchasing decisions.
Analisis Kualitas Pelayanan, Kecerdasan Intelektual dan Fasilitas Terhadap Kepuasan Anggota pada KSPPS BMT Sejahtera Mandiri Tirtomoyo
Ismi Munfarida;
Agus Suyatno;
Esti Dwi Rahmawati
Jurnal Manajemen Bisnis Era Digital Vol. 1 No. 4 (2024): November : Jurnal Manajemen Bisnis Era Digital
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia
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DOI: 10.61132/jumabedi.v1i3.311
This research discusses the influence of service quality, and facilities on member satisfaction. The type of research used is quantitative research with data collection techniques using questionnaires. The population in this research is the members of KSPPS BMT Sejahtera Mandiri who are still actively making savings, totaling 77 respondents. The results of this research show that: 1) the service quality variable (X1) has a positive and significant effect on member satisfaction (Y). 2) the facility variable (X2) has a positive and significant effect on member satisfaction (Y). 3) the variables of service quality (X1), and facilities (X2) simultaneously influence member satisfaction (Y).
Pengaruh Bauran Pemasaran 4D Terhadap Keputusan Pembelian Pengguna GoFood
Intana Wahyu Putri;
Esti Dwi Rahmawati;
Indra Hastuti
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 1 No. 3 (2024): Agustus : Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia
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DOI: 10.61132/jimakebidi.v1i3.242
Changes in technological advances and increased Internet penetration have led to changes in consumer purchases. The study aims to analyze “The impact of 4D marketing mix on GoFood consumer purchasing decisions in Surakarta”. The population in this study is the entire consumer in Surakarta City who has used the service of messaging between GoFood and has made a purchase. The study uses purposive sampling as a sample determination technique and the number of samples in this study is 100 respondents. Variables In this study there are 5 variables to be studied, namely the independent variables consisting of Disruption (X1), Digitalization (X2), De-Siloage (X3), and Diffusion (X4), as well as Purchase Decision (Y) as dependent variables. The results of this study show that the variables disruption(X1), de-siloage(X3) and diffusion(X4) have a positive and significant influence on the Purchasing Decision of GoFood Application Users in Surakarta, whereas the variable digitalization(X2) has a negative and significant impact on the Buying Decisions of Gofood Application users in Surakarta.
Efektivitas Kerja PT Textile Boyolali : Analisis Lingkungan Kerja, Budaya Organisasi dan Motivasi
Munawaroh Munawaroh;
Esti Dwi Rahmawati;
Taufik Nur Muftiyanto
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 1 No. 4 (2024): November : Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia
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DOI: 10.61132/jimakebidi.v1i3.259
This research aims to determine PT Textile Boyolali work effectiveness: analysis of work environment, organizational culture and motivation. The variables used in this research are work environment and organizational culture as independent variables, work effectiveness as the dependent variable and motivation as the intervening variable. The data used in this research is primary data with the data collection method used is a questionnaire. The data analysis technique used in this research uses smart (PLS) Partial Least Square. The results of this research show that the work environment has a positive and significant effect on work effectiveness, organizational culture has a positive and significant effect on work effectiveness, motivation has a positive and significant effect on work effectiveness, the work environment has a positive and significant effect on motivation, organizational culture has a positive and significant effect on motivation, the work environment has a positive and significant effect on work effectiveness through motivation, organizational culture has a positive and significant effect on work effectiveness through motivation.
The Effect of Emotional Intelligence and Work Environment on Organizational Citizenship Behaviour at Disdukcapil Surakarta
Habib Fajar Aditya;
Agus Suyatno;
Esti Dwi Rahmawati
Green Inflation: International Journal of Management and Strategic Business Leadership Vol. 1 No. 3 (2024): August : Green Inflation: International Journal of Management and Strategic Bus
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia
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DOI: 10.61132/greeninflation.v1i3.53
Government agencies are organizations chosen to carry out state functions. The most valuable possession of any organization is the human resources employed in its activities. Human resource management is thus needed in the control and rationalization of the administration of human resources in an organization. Emotional intelligence refers to the capability to identify and know one's own emotions and feelings. The work environment, too, might affect employees in the demonstration of OCB. OCB refers to employee behavior beyond their routine activities. It involves displaying personal interest in fellow employees, giving suggestions for the better performance of fellow employees, and respecting and committing to the company. This study, therefore, aims at ascertaining the extent to which Emotional Intelligence and Work Environment influence the organizational citizenship behavior of Disdukcapil employees. The research design employed in this research is quantitative, with primary data sources. The sample used in this research includes all staff members from the Disdukcapil in Surakarta City. Data obtained by the researcher were analyzed using SPSS version 27. The results of this study conclude that emotional intelligence has a significant effect on OCB, work environment has a significant effect on OCB, and emotional intelligence and work environment both have a significant influence on OCB.
Loyalitas Pelanggan Skintific Solo Raya: Pengaruh Brand Image, Promosi dan Kepuasan Pelanggan
Fani Anisa Rahmawati;
Esti Dwi Rahmawati;
Indra Hastuti
Jurnal Pemimpin Bisnis Inovatif Vol. 2 No. 4 (2024): Oktober : Jurnal Pemimpin Bisnis Inovatif
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia
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DOI: 10.61132/jpbi.v1i4.281
This research aims to analyze the mediating role of customer satisfaction on the influence of brand image and promotion on customer loyalty among users of skintific skincare products in Solo Raya. The population in this study were all users of skintific skincare products in Solo Raya who had used skintific products for at least the last 6 months and the total sample in this study was 96 respondents. The variables used in this research are brand image, promotion, customer satisfaction, and customer loyalty. The data used in this research is primary data. The data collection method used was a questionnaire. The data analysis technique used was Structural Equation Modeling-Partial Least Square (SEM-PLS) and the SmartPLS 4.0 program. The results of this research show that brand image and promotion have a positive and significant effect on customer satisfaction, brand image has a positive and significant effect on customer loyalty, promotion has no significant effect on customer loyalty, customer satisfaction has a positive and significant effect on customer loyalty, customer satisfaction is able to mediate The influence of brand image on customer loyalty and customer satisfaction are not able to mediate the influence of promotions on customer loyalty.
Kualitas Pelayanan, Kepercayaan, dan Kepuasan Terhadap Loyalitas Nasabah
Kurniasih Kurniasih;
Esti Dwi Rahmawati;
Khabib Alia Akhmad
Jurnal Pemimpin Bisnis Inovatif Vol. 2 No. 4 (2024): Oktober : Jurnal Pemimpin Bisnis Inovatif
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia
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DOI: 10.61132/jpbi.v1i4.300
Since its establishment, Islamic banks have experienced growth, especially in Indonesia with the largest Muslim population in the world who want an interest-free economic system (riba). This study aims to determine the relationship between Service Quality and Trust on Customer Loyalty through Satisfaction as an intervening variable. The sample was taken using a purposive sampling technique of 97 respondents, with data collected through a Likert scale questionnaire. This study is quantitative and analyzed using the Structural Equation Modeling (SEM PLS) 4.0 method. The results of the analysis show that Service Quality and Trust have a significant effect on Satisfaction, Trust has a significant effect on Customer Loyalty, while Service Quality does not have a significant effect on Customer Loyalty, Satisfaction has a significant effect on Customer Loyalty, Satisfaction is able to mediate the effect of Service Quality and Trust on Customer Loyalty.
Kualitas Pelayanan dan Reputasi Manajemen Terhadap Produk Bank BTN Syariah KCP Solo
Enik Tri Afrika;
R. Taufiq Nur Muftiyanto;
Esti Dwi Rahmawati
Jurnal Pemimpin Bisnis Inovatif Vol. 2 No. 4 (2024): Oktober : Jurnal Pemimpin Bisnis Inovatif
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia
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DOI: 10.61132/jpbi.v1i4.301
This research aims at Service Quality and Management Reputation for Bank BTN Syariah KCP Solo Products. The approach used in this research is a quantitative approach. The sampling technique in this research was a purposive sampling technique with the sample used amounting to 96 respondents. The data collection technique uses online questionnaire distribution with the help of Google forms. Data analysis techniques in this research are validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, multiple linear regression test, coefficient of determination test, f test and t test. Based on data research analysis, the results show that there is an influence of service quality on bank products, there is an influence of management reputation on bank products, the f test shows that there is a simultaneous influence of service quality and management reputation on bank products. The results of the coefficient of determination test show an r square value of 0.502, which means that the influence of the service quality variable (x1) and management reputation (x2) simultaneously on the bank product variable (y) is 50.2%..
Analisis Niat Beli Produk Herborist terhadap Influencer Marketing dan Ulasan Konsumen Online
Rita Haju Kaesti;
Agus Suyatno;
Esti Dwi Rahmawati
Jurnal Kewirausahaan Cerdas dan Digital Vol. 1 No. 4 (2024): Agustus: Jurnal Kewirausahaan Cerdas dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia
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DOI: 10.61132/jukerdi.v1i4.304
This research aims to analyze the influence of influencer marketing on purchase intentions through online consumer reviews. The population in this study were users of herbalist products. The number of samples used in this research was 100 respondents. The variables used in this research are influencer marketing, purchase intention and online consumer reviews. The data used in this research are primary data and secondary data. The data collection method used was a questionnaire. The data processing technique in this research uses SmartPLS 4.1. The results of this research show that influencer marketing has a positive and significant effect on online consumer reviews, influencer marketing has a positive and significant effect on purchase intention, online consumer reviews have a positive and significant effect on purchase intention, influencer marketing has a positive and significant effect on purchase intention through consumer reviews on line.
Pengaruh Kualitas Layanan Terhadap Loyalitas Konsumen Dengan Kepuasan Konsumen Sebagai Variabel Mediasi
Abdul Azis;
Esti Dwi Rahmawati;
Khabib Alia Akhmad
Jurnal Manajemen Kreatif dan Inovasi Vol. 1 No. 4 (2023): Oktober : Jurnal Manajemen Kreatif dan Inovasi
Publisher : Lembaga Pengembangan Kinerja Dosen
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DOI: 10.59581/jmki-widyakarya.v1i4.1279
The development of the business world is currently experiencing quite high development, not only in the manufacturing industry but many are entering the world of service markets, by presenting similar or even the same service products, thus making service businesses compete to provide service quality and satisfaction in order to gain customer loyalty. . This study aims to analyze the effect of service quality on customer loyalty through customer satisfaction as a mediating variable. Samples were taken using a non-probability sampling technique with a purposive sampling technique with the criteria of consumers who had ordered more than 3 times which resulted in a sample of 90 people, the method of data collection was through distributing google form questionnaires with a Likert scale of 1-5 as a measuring tool. Data analysis techniques in this study used simple linear analysis and partial regression test (t test). Data processing was carried out using the SPSS 25 program. The results of this study indicated that service quality had a significant effect on customer loyalty, service quality had a significant effect on customer satisfaction, customer satisfaction had a significant effect on customer loyalty, and customer satisfaction was proven to mediate the effect of service quality on consumer loyalty.