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All Journal Eksos LPPM JURIKOM (Jurnal Riset Komputer) Shirkah: Journal of Economics and Business MBIA Jurnal Ilmiah Edunomika (JIE) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Al-MIKRAJ: Jurnal studi Islam dan Humaniora Populer: Jurnal Penelitian Mahasiswa Jurnal Bisnis Manajemen dan Akuntansi Journal of Student Research Transformasi: Journal of Economics and Business Management Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Mestaka: Jurnal Pengabdian Kepada Masyarakat Jurnal Penelitian Ekonomi Manajemen dan Bisnis Jurnal Publikasi Ilmu Manajemen Jurnal Manajemen Kreatif dan Inovasi Jurnal bintang manajemen Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Manajemen Kreatif Jurnal Journal of Management and Creative Business Jurnal Manajemen Dan Bisnis Ekonomi Jurnal Riset Manajemen Jurnal Riset Manajemen dan Ekonomi Jurnal Ilmiah Dan Karya Mahasiswa Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Riset Ilmu Manajemen Bisnis dan Akuntansi Neraca Manajemen, Akuntansi, dan Ekonomi Jurnal Ilmiah Manajemen Ekonomi Dan Akuntansi (JIMEA) Master Manajemen JURNAL ILMIAH PENELITIAN MAHASISWA Jurnal Manajemen Bisnis Era Digital Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Green Inflation: International Journal of Management And Strategic Business Leadership Jurnal Pemimpin Bisnis Inovatif Jukerdi: Jurnal Kewirausahaan Cerdas Dan Digital Demokrasi: Jurnal Riset Ilmu Hukum, Sosial dan Politik International Journal of Management, Accounting & Finance Journal of Economic and Economic Education Jurnal Ekonomi, Manajemen, Akuntansi JIMEK Jurnal Ilmiah Manajemen Dan Kewirausahaan Jurnal Manajemen, Bisnis dan Kewirausahaan Proceedings Law, Accounting, Business, Economics and Language (LABEL) Optimal: Jurnal Ekonomi dan Manajemen
Esti Dwi Rahmawati
Universitas Duta Bangsa Surakarta
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mechanical Engineering Medicine & Pharmacology Public Health Social Sciences Other

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Keputusan Pembelian Emina Solo Raya: Pengaruh E-Wom, Promosi dan Brand Image Silvia Putri Riswardani; Esti Dwi Rahmawati; Agus Suyatno
Jurnal Publikasi Ilmu Manajemen Vol. 3 No. 3 (2024): September: Jurnal Publikasi Ilmu Manajemen
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupiman.v3i3.4153

Abstract

This research aims to analyze the mediating role of consumer trust in the influence of electronic word of mouth and promotions on purchasing decisions with brand image as an intervening variable for Emina products in Solo Raya. The population in this study were Emina product users in Solo Raya and the total sample in the Ink research was 96 respondents. The variables used in this research are electronic word of mouth, promotions, purchasing decisions and brand image. The data used in this research is primary data. The data collection method used was a questionnaire. The data analysis technique used is Structual Equation Modeling-apartial Least Square (SEM-PLS) and uses the SmartPLS 4.0 program. The results of this research show that brand image has a positive and significant effect on purchasing decisions, electronic word of mouth has a positive and significant effect on brand image, electronic word of mouth has a positive and significant effect on purchasing decisions, promotion has a positive and significant effect on brand image, promotions have a positive and significant effect on purchasing decisions, brand image is able to mediate the influence of electronic word of mouth on purchasing decisions, brand image is not able to mediate the influence of promotions on purchasing decisions.
Kepuasan Pelanggan di CV. Tirta Semesta Indonesia: Analisis Kualitas Pelayanan dan Harga Syahri Romadhon; Esti Dwi Rahmawati; Taufiq Nur Muftiyanto
Jurnal Publikasi Ilmu Manajemen Vol. 3 No. 3 (2024): September: Jurnal Publikasi Ilmu Manajemen
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupiman.v3i3.4166

Abstract

This study aims to determine the effect of service quality and price on customer satisfaction of CV. Tirta Semesta Indonesia. This study uses quantitative research methods. The population in this study were customers at CV. Tirta Semesta Indonesia and the number of samples in this study were 83 respondents using purposive sampling technique. The variables used in this study are service quality, price and customer satisfaction. The data used in this study are primary data. The data collection method used is a questionnaire through G-Form. The results of this study indicate that service quality has a positive and significant effect on customer satisfaction, and price has a positive and significant effect on customer satisfaction, and service quality and price simultaneously (together) affect customer satisfaction.
Perencanaan Arus Kas Terhadap Peningkatan Profitabilitas Unit Pengelola Kegiatan Dana Amanah Pemberdayaan Masyarakat Mutiara Abadi Puji Mulyati; Indra Hastuti; Esti Dwi Rahmawati; Evi Elisanti
Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 1 No. 4 (2023): Oktober : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan
Publisher : Fakultas Teknik Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/wawasan.v1i4.1234

Abstract

. The purpose of this study was to determine the effect of planning on increasing profitability at UPK DAPM Mutiara Abadi, Boyolali Regency. The method used in this research is descriptive qualitative method. The research object is UPK DAPM Mutiara Abadi, Boyolali Regency, which is a company engaged in the economic empowerment of rural communities. The effect of this cash planning precisely is to set achievement targets. The realization of the cash flow budget is a way of how this planning can be achieved. The results showed that the UPK DAPM Mutiara Abadi, Boyolali Regency, in planning and realizing cash flows was relatively appropriate in its implementation so that all the targeted profit plans were achieved. This is evidenced by the achievements in 2018 – 2022, all profit targets always experience a plus deviation.
Dampak Kecerdasan Emosional, Budaya Organisasi dan Gaya Kepemimpinan terhadap Organizational Citizenship Behavior pada Pegawai Febyola Puspa Dewani; Agus Suyatno; Esti Dwi Rahmawati
Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Vol. 2 No. 3 (2024): September : SAMMAJIVA : Jurnal Penelitian Bisnis dan Manajemen
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/sammajiva.v2i3.1211

Abstract

The purpose of this study is to analyze the influence of Emotional Intelligence, Organizational Culture and Leadership Style on Organizational Behavior in Employees of Grand Laguna Hotel and Villa Karanganyar.The approach used in this study uses Multiple Linear Regression analysis technique with the population of all employees of Grand Laguna Hotel and Villa Karanganyar The sample of this study is 50 respondents who work at Grand Laguna Hotel and Villa Karanganyar.Technique Data collection in this study used a questionnaire and was processed using IBM SPSS Statistic 25. The conclusion of the results of this study is that there is an influence of the three independent variables on the dependent variables studied in this study. Emotional Intelligence, Organizational Culture, and Leadership Style have a positive and significant effect on Organizational Citizenship Behavior.
Kualitas Pelayanan, Kualitas Produk dan Harga Berpengaruh Terhadap Kepuasan Pelanggan di Oxyco Café Solobaru Damar Putranto; Indra Hastuti; Esti Dwi Rahmawati
Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Vol. 2 No. 3 (2024): September : SAMMAJIVA : Jurnal Penelitian Bisnis dan Manajemen
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/sammajiva.v2i3.1242

Abstract

The research entitled "Quality of Service, Product Quality and Price Influence on Customer Satisfaction at Oxyco Café Solobaru" aims to find out how customer satisfaction is influenced by the quality of service, product quality, and price. The quantitative and associative methods used in this study are double linear regression. The study of the relationship between two or more variables is considered an association. Because the population of the study is unknown, sampling was conducted using a non-opportunity method. Heir et al. method for measuring samples Research results show that customer satisfaction is significantly influenced by the quality of service, product quality, and price. In addition, service quality variables, product quality, and price are also significantly influenced by dependent variables.
Strategi Promosi Terhadap Peningkatan Volume Penjualan Pada Toko Redjo AC Sukoharjo Hasanudin Hasanudin; Esti Dwi Rahmawati; Agus Suyatno
Jurnal Bintang Manajemen Vol. 1 No. 3 (2023): September : Jurnal Bintang Manajemen
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jubima.v1i3.1895

Abstract

The market for the need for electronic goods such as air conditioners is much sought after by the public, which is marked by the large number of dealers or electronics stores that sell air conditioners. This has the impact of causing competition between business actors to attract consumers to buy. In this study the method used by researchers used data collection methods through observation, interviews, and documentation directly in the field, with qualitative descriptive analysis techniques and SWOT analysis using SWOT matrix analysis tools. The purpose of this research is to find out the promotion strategy that is run by Redjo AC store and the right promotion strategy to use it. The right promotion strategy to be carried out by the Redjo AC Sukoharjo store is a direct marketing promotion strategy because it will make consumers feel served by their air conditioning needs, what consumers want will be what they want and will make consumers loyal and will recommend to others
Membangun Niat Berkunjung Kembali di Geopark Kebumen: Analisis Pengaruh Persepsi Risiko dan Citra Destinasi Esti Dwi Rahmawati; Putri Intan Prastiwi; Sarah Fadila; Shalli Habiibika Baaq; Ana Arum Janah
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 4 No. 1: November 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v4i1.5279

Abstract

Geopark Kebumen adalah destinasi wisata geologi yang memiliki potensi menarik bagi wisatawan, baik lokal maupun internasional, dengan keindahan alam dan nilai pendidikan yang tinggi. Penelitian ini mengeksplorasi hubungan antara persepsi risiko, citra destinasi, dan niat berkunjung kembali. Penelitian ini menggunakan metode kuantitatif dengan analisis SEM-PLS, melibatkan 97 responden. Hasil analisis menunjukkan bahwa persepsi risiko berpengaruh signifikan terhadap citra destinasi dan niat berkunjung kembali, dengan citra destinasi berfungsi sebagai variabel intervening. Temuan ini mengindikasikan bahwa pengelola destinasi harus fokus pada peningkatan citra dan mitigasi risiko untuk menarik wisatawan kembali.
Pengaruh Kualitas Pelayanan, Kelengkapan Produk Dan Harga Produk Terhadap Kepuasan Konsumen Pada “Mitra Swalayan” Kartasura Tiara Kartika Sari; Khabib Alia Akhmad; Esti Dwi Rahmawati
Journal of Management and Creative Business Vol. 2 No. 3 (2024): July : Journal of Management and Creative Business
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jmcbus.v2i3.2917

Abstract

The increasing growth of the industry now can cause competition in companies, one of which is the retail business. Where must be able to compete competitively to understand consumers. Companies need to implement more rigorous and innovative strategies in developing businesses, so as to meet the satisfaction of consumers. This study aims to determine the effect of service quality, product completeness, and product prices on customer satisfaction at "Mitra Swalayan" Kartasura. This study uses quantitative methods, and sampling is a non-probability sampling technique with purposive sampling type where sampling is done using certain considerations. The sample taken was 100 respondents. The study used multiple liner regression analysis techniques and hypothesis testing which were analyzed using SPSS 25 software. This study has independent variables and dependent variables. Where the independent variable is Service Quality (X1), Product Completeness (X2), and Product Price (X3), for the dependent variable, namely Customer Satisfaction (Y). The results showed that (1) Service Quality has a positive and significant effect on Customer Satisfaction. (2) Product Completeness has a positive and significant effect on Customer Satisfaction. (3) Product Price has a positive and significant effect on Customer Satisfaction. (4) Service Quality, Product Completeness, and Product Price simultaneously have a positive and significant effect on Consumer Satisfaction.
Kompensasi Lingkungan Kerja dan Motivasi Terhadap Kinerja Pegawai PT Angkasa Pura 1 di Bandar Udara Adi Soemarmo Risma Nur Pratiwi; Esti Dwi Rahmawati; Agus Suyatno
Journal of Management and Creative Business Vol. 2 No. 3 (2024): July : Journal of Management and Creative Business
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jmcbus.v2i3.2923

Abstract

Study This aim For analyze role mediation motivation work on influence compensation and environment Work to performance employee of PT Angkasa Pura 1 Adi Soemarmo Airport Branch Office . Population in study This is employee employees of PT Angkasa Pura 1 Adi Soemarmo Airport Branch Office who work more of 1 ( one ) year and amount sample in study This as many as 87 respondents . Variables used​ in study This is compensation , environment work , motivation work and performance employee . Data used in study This in the form of primary data. Data collection methods used is questionnaire . Data analysis techniques used is Structural Equation Modeling -Partial Least Square (SEM-PLS) and using the SmartPLS 4.0 program . Research result This show that compensation influential positive and significant to motivation work , environment Work influential positive and significant to motivation work , compensation influential positive and significant to performance employees , environment Work influential positive and significant to motivation work , motivation Work influential positive and significant to performance employees , compensation influential positive and significant to performance employee through motivation Work as intervening variables , as well environment Work influential positive and significant to performance employee No through motivation Work as intervening variable .
Pengaruh Promosi Penjualan Terhadap Keputusan Pembelian Dengan Citra Merek Sebagai Variabel Intervening Efi Pertiwi Rahayu; Esti Dwi Rahmawati; Rayhan Gunaningrat
Jurnal Bisnis Manajemen dan Akuntansi (BISMAK) Vol. 5 No. 01 (2025): Vol 5 No 1 Tahun 2025
Publisher : Universitas Duta Bangsa Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47701/bismak.v5i01.3074

Abstract

This study aims to analyze the effect of Sales Promotion on Emina Product Purchase Decisions with Brand Image as an Intervening Variable (Case Study of Emina Product Users in Karanganyar Regency). The population in this study were Emina users in Karanganyar Regency with a sample of 100 respondents. Non-probability sampling technique with a sampling technique using purposive sampling and the target respondents who have purchased Emina products. The research method used in this study is a quantitative method. The data used are primary data and secondary data. The data collection method used was a questionnaire in the form of a google form. The data analysis technique used was Partial Least Square (PLS). The results of this study indicate that the original sample value is 0.196 (positive) with a t-value of 2.333 > t-table (1.96) and a p-value of 0.022 <0.05, meaning that sales promotion has a positive and significant effect on purchasing decisions, the value of the original sample of 0.506 (positive) with a calculated t value of 5.870 > t table (1.96) and a p-value of 0.000 <0.05 meaning that sales promotion has a positive and significant effect on brand image, the original sample value is 0.634 (positive) with a t value count of 9,534 > t table (1.96) and p-value 0,000 <0.05 means that brand image has a positive and significant effect on purchasing decisions, the original sample value is 0,323 (positive) with a calculated t value of 4,319 > t table (1 .96) and a p-value of 0.000 <0.05 promotion has a positive effect on purchasing decisions through brand image.
Co-Authors Abdul Azis Abu Prabowo Agus Suyatno Agus Suyatno Ainaro Adi Sutomo Alfania Ananda Putri Amanda Yuniarta Amanda Yuniarta Ana Arum Janah Anita Nurul Cahyani Annasya Al Sadhilla Annisa Nugraheni Afridhianika Aprilia Prihartini Aprilia Widya Cahyaningrum Atala Cindy Fatya Azizah Qoirotu Fadhillah Cahya Aninda Chandra Gita Damar Putranto Dewi Aprilia Ningtias Dewi Aprilia Nugraheni Dinnova Ryo Kristanto Dyah Sugandini Efi Pertiwi Rahayu Enik Tri Afrika Eva Setyani Evi Elisanti Fajar Alfadhil Fani Anisa Rahmawati Fauzan Muflih Prakoso Febyola Puspa Dewani Habib Fajar Aditya Haris Novy Admadianto Haris Novy Admadianto Hasanudin Hasanudin Hasanudin Hasanudin Hasfi Fathul Hakim Tri Pujiono Hidayatulloh, M. Syarif Hidayatulloh Ica Fadya Listyani Indra Hastuti Indra Hastuti Indra Hastuti Indra Hastuti Intan Isra’ Nur Laily Brilian Intana Wahyu Putri Irawan, Ridwan Dwi Irwanda Ardhi Wijaya Ismi Munfarida KHABIB ALIA AKHMAD Kurniasih Kurniasih Latifatun Nikmah M. Yogi Riyantama Isjoni Marta Ardiyanto Melani Alifia Monica Farissa Zain Monyka Dayu Astuti Muftiyanto, Taufiq Nur Muhammad Annang Fahmi Roziq Muhammad Irhas Effendi, Muhammad Irhas Muhammad Zulfikar R Munawaroh - Nadia Arbila Oresta Nanda Ayu Silviani Nissa Awalia Nissa Gayuh K Nissa Gayuh K Nugraheni Dama Rasintha Nugroho, Yoseph Adi Nur Fajar Ali Maulana Nur Hadi Nurullia Rizkyani Oktafianis Oktafianis Olivia Stephanie Sarwono Putri Pudya, Yehezkiel Narhendra Puji Mulyati Putri Intan Prastiwi R. Taufik Nur Muftiyanto Rahajeng Arundati Rahayu Pancaningsih Rahmat Subagyo Rahmawati Setiyani Ratna Ariyanti Ratna Ariyanti Rayhan Gunaningrat Rayhan Gunaningrat Rayhan Gunaningrat Ridwan Faizal Ramdhani Riski Apriani Risma Nur Pratiwi Rista Matdiasih Rita Haju Kaesti Sarah Fadila Sarah Fadila Sarah Fadila Shalli Habiibika Baaq Shalli Habiibika Baaq Shalli Habiibika Baaq Silvia Putri Riswardani Singgih Purnomo Siti Maryam Steviana Al Fitran Sukma Bayu Sumarah Budi Santoso Syahri Romadhon Taufik Nur Muftiyanto Taufiq NM Taufiq Nur Muftiyanto Tiara Kartika Sari Triana Triana Vitaloka Martha Maharani Wiedy Rahmawati Wiedy Rahmawati Wina Yuniarti Yulia Aji Puspitasari Yulianti Wardaningtri Yuni Istanto Zakina Eva C Zakina Eva C