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All Journal Jurnal Manajemen Terapan dan Keuangan E-Dimas: Jurnal Pengabdian kepada Masyarakat Jurnal Manajemen Indonesia Jurnal Ilmiah Universitas Batanghari Jambi Journal of Economic, Bussines and Accounting (COSTING) Scientific Journal of Reflection : Economic, Accounting, Management and Business Jurnal Surya Masyarakat Jurnal Bisnis Terapan Jurnal Pengabdian Dharma Laksana Kumawula: Jurnal Pengabdian Kepada Masyarakat Jurnal MEBIS (Manajemen dan Bisnis) Jurnal Ilmiah Akuntansi Kesatuan Jurnal Surya Masyarakat Journal of Management and Bussines (JOMB) Jurnal Pengabdian UNDIKMA Jurnal Abdimas Bina Bangsa Keizai Management Research and Behavior Journal Jurnal Perspektif Pembiayaan dan Pembangunan Daerah Asian Journal of Management Analytics Journal of Business Studies and Management Review MIMBAR INTEGRITAS Jurnal PERKUSI: Pemasaran, Keuangan dan Sumber Daya Manusia Pusat Publikasi Ilmu Manajemen Jurnal Ilmiah Ekonomi dan Manajemen Journal of Management and Innovation Entrepreneurship (JMIE) Ebisnis Manajemen Journal Economic Excellence Ibnu Sina Jurnal Medika: Medika Jurnal Manajemen Kewirausahaan dan Teknologi Jurnal Studi Pemerintahan Jurnal Riset Multidisiplin Edukasi IPSSJ Jurnal Ekonomi, Manajemen, Akuntansi Journal of Humanities, Community Service, and Empowerment
Tialonawarmi, Feny
Faculty Of Economics And Business, Universitas Jambi, Indonesia
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Peningkatan Keterampilan Kepemimpinan Pelaku UMKM di Nipah Panjang, Tanjung Jabung Timur Sry Rosita; Idham Khalik; Husni Hasbullah; Suswita Roza; Feny Tialonawarmi
Jurnal Surya Masyarakat Vol 8, No 1 (2025): November 2025
Publisher : Universitas Muhammadiyah Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26714/jsm.8.1.2025.205-212

Abstract

Activity Community service focuses on improving skills, leadership, Micro, Small, and Medium Enterprises (MSMEs) in Nipah Panjang, East Tanjung Jabung, Jambi Province. The majority of residents are professionals in the trades and fisheries, and the presence of 92 small businesses in the industry has become potentially important in expanding the local economy. Although MSMEs play a significant role in the economy's growth, many entrepreneurs face challenges due to weak skills and leadership, which affects their management and business sustainability. Through method training and mentoring, research, this program introduces the concept of digging potential and developing leadership skills. This program consists of four stages: introduction to skills, leadership training, in-depth training, and mentoring for sustainability. The focus of the main training covers ability communication, decision-making, and management team development, as well as the implementation of innovative strategies in management efforts. The results of the activity are expected to strengthen the leadership foundation of UMKM actors, enabling them to compete in increasingly complex market conditions. With improved leadership skills, expected MSME actors in Nipah Panjang can be more independent, innovative, and empowered, contributing to a more competitive local economy. Community service makes an important contribution to the development of MSMEs by improving the capacity source, particularly human capital, at the local level.
The Effect of Self-Efficacy, Learning Motivation, and Entrepreneurship Education on Entrepreneurial Intention Natasya Putri Tama; Besse Wediawati; Feny Tialonawarmi
Keizai Vol 7, No 1 (2026): Maret-Agustus
Publisher : Universitas Darwan Ali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56589/keizai.v7i1.580

Abstract

The high unemployment rate among university graduates highlights the urgency of accelerating entrepreneurial interest among students during their college years. This study is designed to map the impact of self-efficacy, learning motivation, and entrepreneurship education on students' entrepreneurial interest at the Faculty of Economics and Business, Universitas Jambi. A quantitative method with descriptive and verification approaches was applied. A total of 98 students were selected as respondents using a proportional stratified random sampling technique. Data were collected through a structured questionnaire with a Likert scale and subsequently analyzed using variance-based structural equation modeling (SmartPLS). The results demonstrate that self-efficacy, learning motivation, and entrepreneurship education both individually and collectively contribute positively and significantly to shaping students' entrepreneurial interest. This study provides important implications that developing students' entrepreneurial spirit should not rely solely on academic material, but must also address the strengthening of individual mentality and internal motivation
Digitalisasi Produk-Produk UP2K di Kecamatan Telanaipura Kota Jambi Yenny Yuniarti; Feny Tialonawarmi; Yayuk Sriayudha; Adi Ikhsan Syukri; Fredy Olimsar; Abdi Dwiantara Sudradjat; Amri Tama
Jurnal Medika: Medika Vol. 4 No. 4 (2025)
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/f533qf43

Abstract

Pandemi Covid-19 yang terjadi di Indonesia pada awal tahun 2020 menyebabkan peningkatan penggunaan internet yang sangat tinggi di Masyarakat umum maupun para pelaku usaha, baik usaha mikro, kecil, menengah hingga usaha yang telah mengglobal. Kemudahan yang diperoleh akibat terjadinya digitalisasi pemasaran yaitu Masyarakat dapat mencari berbagai kebutuhan secara online tanpa harus bersusah payah singgah dari satu toko ke toko yang lain secara tradisional, dalam waktu dua puluh empat jam penuh, dengan pilihan produk yang bervariasi dari berbagi pelaku usaha. Berdasarkan informasi yang diperoleh dari ketua Tim Penggerak PKK Kecamatan Telanaipura, produk yang dihasilkan UP2K yang ada di Kecamatan Telanaipura relatif banyak dan bervariasi, namun kendala pemasaran dan kemampuan memasarkan produk secara digital masih sangat rendah. Kegiatan PPM tidak hanya memberikan pemahaman dan pendampingan mengenai digitalisasi pemasaran produk kepada UMKM yang menjadi anggota UP2K di Kecamatan Telanaipura, namun juga menjadi sarana bagi mahasiswa untuk mengembangkan diri melalui kegiatan Merdeka Belajar Kampus Merdeka (MBKM). Metode yang digunakan dalam PPM ini berupa ceramah, diskusi, pelatihan teknis dalam pembuatan akun dan pembuatan konten yang akan di posting di media sosial.
Pengembangan Kapasitas Aparatur Lokal Melalui Pelatihan Kepemimpinan dan Administrasi RT Feny Tialonawarmi; Sry Rosita; Wirmie Eka Putra; Yenny Yuniarti; Fredy Olimsar; Yogi Firmansyah
Jurnal Medika: Medika Vol. 4 No. 4 (2025)
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/1c97mt55

Abstract

Ketua RT sebagai ujung tombak pemerintahan di tingkat lingkungan memiliki peran penting dalam menjembatani kebutuhan masyarakat dengan pemerintah kelurahan. Di Kelurahan Olak Kemang, Kota Jambi, banyak ketua RT menghadapi keterbatasan dalam aspek kepemimpinan dan administrasi, sehingga memengaruhi efektivitas pelayanan kepada warga. Untuk itu, diperlukan upaya pengembangan kapasitas aparatur lokal melalui pelatihan yang relevan dan aplikatif. Kegiatan ini bertujuan untuk meningkatkan kompetensi ketua RT dalam bidang kepemimpinan dan administrasi RT, serta memperkuat peran RT dalam memberikan pelayanan publik yang lebih baik. Pelatihan akan mencakup materi tentang peran dan fungsi ketua RT, teknik memimpin musyawarah, administrasi dasar RT, pengelolaan data warga, hingga strategi membangun partisipasi aktif masyarakat.Adapun hasil yang telah dicapai dalam pelaksanaan pengabdian ini, yaitu: Peningkatan kapasitas kepemimpinan aparatur RT, khususnya dalam aspek memimpin musyawarah, menyelesaikan konflik, dan menggerakkan partisipasi warga secara konstruktif; Peningkatan pemahaman terhadap sistem administrasi kelembagaan, meliputi pencatatan data warga, penyusunan laporan kegiatan, dan pengarsipan dokumen sesuai standar kelurahan; Terwujudnya inovasi sederhana dalam bentuk materi dan template administrasi RT, yang dapat diterapkan langsung oleh aparatur di lingkungan masing-masing; Terciptanya kesadaran baru di kalangan aparatur RT tentang pentingnya tata kelola yang transparan, akuntabel, dan berorientasi pada pelayanan masyarakat.
Pengaruh Pemasaran Digital, Lokasi Usaha dan Kualitas Produk terhadap Keputusan Pembelian Konsumen pada Noka Coffee di Kota Sungai Penuh Merina Claudia Denisa; Novita Ekasari; Feny Tialonawarmi
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 5 No. 5: Juli 2026
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v5i5.17443

Abstract

Pertumbuhan industri coffee shop di kota kecil penghasil kopi menimbulkan persaingan yang semakin intensif, tetapi faktor yang membentuk keputusan pembelian konsumen dalam konteks tersebut masih belum banyak dikaji. Penelitian ini menganalisis pengaruh pemasaran digital, lokasi usaha, dan kualitas produk terhadap keputusan pembelian konsumen pada Noka Coffee di Sungai Penuh, Jambi. Pendekatan kuantitatif asosiatif-kausal digunakan melalui survei terhadap 100 konsumen yang dipilih secara purposif, dengan analisis Partial Least Squares–Structural Equation Modeling. Hasil penelitian menunjukkan bahwa kualitas produk berpengaruh positif dan signifikan terhadap keputusan pembelian serta menjadi faktor yang paling dominan. Sebaliknya, pemasaran digital dan lokasi usaha tidak menunjukkan pengaruh yang signifikan. Temuan ini mengindikasikan bahwa konsumen coffee shop di kota kecil lebih mengutamakan rasa, konsistensi, dan mutu produk dibandingkan intensitas promosi digital maupun kemudahan lokasi. Penelitian ini memperluas pemahaman mengenai perilaku konsumen pada pasar coffee shop nonmetropolitan dan menegaskan pentingnya strategi diferensiasi berbasis kualitas produk.
Analisis Strategi dalam Meningkatkan Usaha Mahasiswa pada Program Studi Kewirausahaan Universitas Jambi Helita Br Sitorus; Novita Ekasari; Feny Tialonawarmi
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 5 No. 4: Mei 2026
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v5i4.18153

Abstract

Usaha mahasiswa memiliki peran penting dalam mendorong pertumbuhan kewirausahaan dan menciptakan inovasi bisnis yang berkelanjutan. Namun, keberlanjutan usaha mahasiswa masih menghadapi berbagai tantangan, baik yang berasal dari faktor internal maupun eksternal, terutama di tengah persaingan yang semakin dinamis. Penelitian ini bertujuan untuk menganalisis faktor-faktor internal dan eksternal yang memengaruhi keberlangsungan usaha mahasiswa Program Studi Kewirausahaan Universitas Jambi serta merumuskan strategi pengembangan usaha yang efektif melalui analisis SWOT kuantitatif. Penelitian menggunakan pendekatan kuantitatif dengan desain survei. Data dikumpulkan melalui kuesioner tertutup kepada mahasiswa yang menjalankan usaha dan dipilih menggunakan teknik purposive sampling. Analisis dilakukan menggunakan matriks Internal Factor Analysis Summary (IFAS), External Factor Analysis Summary (EFAS), matriks Internal-Eksternal (IE), dan kuadran SWOT untuk menentukan posisi strategis usaha. Hasil penelitian menunjukkan bahwa kondisi internal dan eksternal usaha mahasiswa berada pada kategori sedang, dengan posisi strategi pada sel Hold and Maintain. Temuan ini mengindikasikan bahwa usaha mahasiswa masih memiliki peluang untuk berkembang, namun menghadapi berbagai kelemahan internal dan ancaman eksternal yang perlu diatasi. Oleh karena itu, strategi yang direkomendasikan meliputi penetrasi pasar, pengembangan produk, serta peningkatan efisiensi operasional guna memperkuat daya saing dan mendukung keberlanjutan usaha. Penelitian ini memberikan implikasi praktis bagi pengembangan kewirausahaan mahasiswa serta menjadi dasar dalam penyusunan program pembinaan usaha yang lebih efektif di lingkungan perguruan tinggi.
Integration of Market Development Strategy with Digital Marketing and Integrated Marketing Communication on SMES Kribo Dessy Elliyana; Dwi Kurniawan; Feny Tialonawarmi
Jurnal Ilmiah Universitas Batanghari Jambi Vol 26, No 2 (2026): Juli
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jiubj.v26i2.6558

Abstract

The economic growth of Micro, small and medium is currently one of the business sectors that contribute to the regional economy. KRIBO has the potential to develop its business through digital marketing and integrated marketing communication through the right communication media, because some sales transactions are done digitally and online. The level of readiness to use digital marketing in the application used has an effect on the message that will be received or delivered to consumers. The IMC concept integrating businesses and integrates all communication channels in conveying the message of a product consistently and clearly. Furthermore, digital marketing significantly strengthens IMC by facilitating consistent and interactive communication across multiple digital platforms. Both digital marketing and IMC have significant positive effects on marketing performance, measured by market expansion, customer acquisition, brand awareness, and sales growth. The results demonstrate that integrating these strategic elements enables SMEs to respond more effectively to changing customer preferences, improve competitive advantage, and support long-term business sustainability. This study contributes to the marketing and SME literature by proposing an integrated framework that combines market development strategy, digital marketing, and IMC. The findings also provide practical implications for SME managers and policymakers seeking to strengthen SME competitiveness through digital transformation and coordinated marketing communication strategies.
Pengaruh Kompensasi terhadap Kinerja Karyawan Melalui Kepuasan Kerja Sebagai Variabel Intervening pada PT XYZ Cabang Jambi Heri Fitriansyah; Rohman Wilian; Feny Tialonawarmi
Jurnal Manajemen Kewirausahaan dan Teknologi Vol. 2 No. 1 (2025): Maret: Jurnal Manajemen Kewirausahaan dan Teknologi
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumaket.v2i4.1112

Abstract

This study aims to determine the effect of compensation on employee performance through job satisfaction as an intervening variable at PT Sumber Alfaria Trijaya Tbk Jambi Branch. The population and sample in the study were all employees of PT Sumber Alfaria Trijaya Tbk Jambi Branch totaling 754 employees, while the sample was determined using a sampling method adjusted to the research needs of 89 employees. This study uses a quantitative approach and data were collected through a questionnaire method. The data analysis method of this study is descriptive statistical analysis using the Structural Equation Model (SEM) technique using the SmartPLS 4 program analysis tool. Model testing includes convergent validity testing through outer loading and Average Variance Extracted (AVE) values, discriminant validity testing, and reliability testing through Composite Reliability and Cronbach's Alpha values. Evaluation of the structural model was carried out by looking at the R-Square value, direct effect, indirect effect, and hypothesis testing through t-statistic and p-value. Based on the results of the study, it shows that the average employee performance score of 397.2 is included in the very high category; compensation of 394.3 is included in the very high category; and job satisfaction of 399.1, categorized as very high. The results of the PLS test indicate that compensation has a positive and significant effect on employee performance; compensation has a positive and significant effect on job satisfaction; job satisfaction has a positive and significant effect on employee performance; and compensation has a positive and significant effect on employee performance through job satisfaction as an intervening variable. This research recommends: (1) For the employee performance variable, companies are advised to provide time management training and conduct regular evaluations to achieve work targets more consistently. (2) For the compensation variable, companies need to improve the suitability and availability of work facilities to support effective task implementation. (3) For the job satisfaction variable, companies are advised to improve the work environment and enhance the quality of physical facilities to increase employee comfort and satisfaction.
Analysis of Firm Value Influenced by Environmental, Social, Governance with Financial Performance as an Intervening Variable Fredy Olimsar; Wirmie Eka Putra; Feny Tialonawarmi
Jurnal Ilmiah Akuntansi Kesatuan Vol. 14 No. 1 (2026): JIAKES Edisi Februari 2026
Publisher : Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jiakes.v14i1.5092

Abstract

Firm value has shifted from a shareholder-centered view to a broader stakeholder perspective. Investors consider ESG factors alongside financial performance, which remains essential in reflecting a company’s profitability and debt management capacity. This study aims to analyze the effect of environmental, social, and governance on firm value mediated by financial performance. This quantitative study examined companies listed on the Indonesia Stock Exchange (IDX) during 2022–2024. The sample was determined using purposive sampling based on specific criteria. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS software. The results of the study indicate that environmental, social, and governance have a significant influence on financial performance. ESG has a significant impact on firm value, indicating that companies with higher levels of ESG coverage tend to have higher firm value. Financial performance significantly influences firm value, indicating that the market values companies that demonstrate stable financial performance. Financial performance partially mediates the relationship between environmental, social, and governance and firm value. These findings imply that companies should integrate ESG practices into their strategic and financial policies to enhance performance and increase firm value in the long term.
Meningkatkan Daya Saing UMKM Perdesaan melalui Penguatan Legalitas Usaha di Desa Tangkit Baru Rike Setiawati; Besse Wediawati; Zulfina Adriani; Erwita Dewi; Feny Tialonawarmi
MIMBAR INTEGRITAS : Jurnal Pengabdian Vol 5 No 2 (2026): Februari - Agustus
Publisher : Biro Administrasi dan Akademik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/mimbarintegritas.v5i2.8991

Abstract

Tangkit Baru memiliki potensi ekonomi yang besar melalui kegiatan UMKM, khususnya di sektor pertanian. Namun, sebagian besar pelaku usaha di desa ini masih banyak yang belum memiliki legalitas usaha seperti NIB, NPWP, sertifikat halal dan izin usaha. Ketidakpahaman terhadap prosedur legalisasi usaha serta keterbatasan akses informasi menjadi kendala utama dalam pengembangan usaha yang berdaya saing dan berkelanjutan. Pengabdian ini memiliki tujuan untuk meningkatkan kapasitas dan kemandirian UMKM melalui pendampingan legalitas usaha berbasis edukasi dan teknologi informasi. Melalui pendekatan partisipatif dan pelatihan langsung, program ini akan memfasilitasi pelaku UMKM untuk mengurus legalitas dasar, memahami manfaat formalitas usaha, serta menyiapkan dokumen pendukung legalitas produk.. Metode yang digunakan bersifat partisipatif, sehingga peserta tidak hanya menerima materi, tetapi juga dibimbing langsung dalam proses legalisasi usahanya. Pada pengabdian ini yang menjadi mitra adalah kelompok Usaha pengolahan nenas Desa Tangkit. Hasil yang dicapai, yaitu peningkatan jumlah UMKM yang memiliki legalitas usaha, peningkatan pemahaman pelaku UMKM tentang manfaat formalitas. Melaui kegiatan ini UMKM di Desa Tangkit Baru diharapkan dapat tumbuh secara legal dan berdaya saing di tingkat lokal maupun global.
Co-Authors Abdi Dwiantara Sudradjat Ade Muslimat, Ade Ade Titi Nifita Adi Ikhsan Syukri Aira, Dian mala Fithriani Amri Tama Amri, Adi Ikshan Syukri Asrini Azizah, Aisyah Hasna Besse Wediawati Dessy Elliyana Duwi Puspa Ningsih Dwi Kurniawan Dwi Kurniawan Ellyana, Dessy erida erida ERWITA DEWI F. Husni Hasbullah, F. Husni Fredy Olimsar Gita Sartika Gunawan, Adriani Helita Br Sitorus Hendriyaldi Hendriyaldi Heri Fitriansyah Ida Masriani, Ida Idham Khalik Iryadana, Mohamad Razab isabella, mega isabella sitinjak Istiqomah Istiqomah Malinda S.B Khairunnisaannisaa Mar Atun Saadah Maulidia Imastary Tan Mega Isabella Sitinjak Merina Claudia Denisa Muhammad Dwiyan Al Arsyad Musnaini musnaini musnaini Natasya Putri Tama Novita Ekasari Ovalina Citra Clara Manalu Putra, Dios Nugraha Ramadhan, Alfito Fakhri Rambe, Salwa Ayu Fadhillah Rifin, Ressa Herdiani Rike Setiawati Rofikhoh Rofikhoh Rohman Wilian Shofia Amin Sigit Indrawijaya Siti Nurhalizah Hutagalung Sry Rosita Sumarni Sumarni Suswita Roza Syafri, Rista Aldilla Tarigan, Steven Pradana Tiyara, Agus Try Syeftiani Wirmie Eka Putra Yayuk Sriayudha Yenny Yuniarti Yenny Yuniarti Yogi Firmansyah Yudi Yudi Zikri, M. Zulfina Adriani zulfina, zulfina adriani