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All Journal ASAS : Jurnal Hukum Ekonomi Syariah HUMAN FALAH: Jurnal Ekonomi dan Bisnis Islam Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah al-Afkar, Journal For Islamic Studies Syi'ar Iqtishadi Jurnal Profetik Al Maal: Journal of Islamic Economics and Banking Jurnal khabar: Komunikasi dan Penyiaran Islam Tadbir: Jurnal Manajemen Dakwah TADBIR: Jurnal Manajemen Dakwah FDIK IAIN Padangsidimpuan Dakwah: Jurnal Kajian Dakwah dan Kemasyarakatan Jurnal Manajemen Dakwah Jurnal Riset Komunikasi Penyiaran Islam Journal of Islamic Management Busyro : Jurnal Dakwah dan Komunikasi Islam ITQAN: Journal of Islamic Economics, Management, and Finance FADZAT Jurnal Ekonomi Syariah Inisiatif: Jurnal Ekonomi, Akuntansi Dan Manajemen Al-Manaj Jurnal Hukum Ekonomi Syariah : AICONOMIA Innovative: Journal Of Social Science Research Jurnal Kajian Manajemen Dakwah Setyaki : Jurnal Studi Keagamaan Islam Gudang Jurnal Multidisiplin Ilmu HIKMAH: Jurnal Ilmu Dakwah dan Komunikasi Islam HUMANITIS : Jurnal Humaniora, Sosial dan Bisnis El-Uqud: Jurnal Kajian Hukum Ekonomi Syariah Journal of Entrepreneurial and Business Diversity Jurnal Manajemen Dakwah (J-MD) Tasyri' Muqaddimah: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Jurnal Penelitian Ilmu Ekonomi dan Keuangan Syariah JEBD Al-Zayn: Jurnal Ilmu Sosial & Hukum AL-KARIM: Journal of Islamic and Educational Research Jurnal Kajian Islam dan Sosial Keagamaan Moneter : Jurnal Ekonomi dan Keuangan Santri : Jurnal Ekonomi dan Keuangan Islam Jurnal Syariah dan Ekonomi Islam (JSEI) Jurnal Inovasi Ekonomi Syariah dan Akuntansi Mudabbir Jurnal Bisnis Inovatif dan Digital Al-Idaroh I'thisom: Jurnal Ekonomi Syariah Journal of Business Economics and Management Abdurrauf Law and Sharia Jurnal Manajemen Dakwah JIMAD : Jurnal Ilmiah Multidisiplin IPSSJ Ittishol: Jurnal Komunikasi dan Dakwah Ulil Albab Abdurrauf Journal of Education and Islamic Studies Mushawwir: Jurnal Manajemen Dakwah dan Filantropi Islam Munazzama Journal of Islamic Management and Pilgrimage
Muhamad Zen
UIN Syarif Hidayatullah Jakarta
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Journal : Syi'ar Iqtishadi

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Monetization of Dai Kondang's Da'wah as an Islamic Marketing Strategy in Improving the Ummah's Economy in the Digital Age Kahfi, Al; Zen, Muhamad; Fatmawati, Fatmawati
Syi`ar Iqtishadi : Journal of Islamic Economics, Finance and Banking Vol 9, No 1 (2025)
Publisher : FEB Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35448/jiec.v9i1.32056

Abstract

The monetization of Islamic preaching in the digital era has rapidly expanded through the use of social media by popular preachers. This study aims to analyze how these preachers apply Islamic marketing strategies to monetize da'wah and its impact on their welfare, da'wah production teams, and the broader Muslim community. Using a descriptive qualitative method and literature study approach, this research explores monetization models such as digital advertising, sponsorship, premium memberships, crowdfunding, and the Marketing Mix 4P (Product, Price, Place, Promotion). The findings reveal that ethical monetization aligned with Islamic values can empower the ummah economically. Models emphasizing financial transparency and public benefit, such as crowdfunding and voluntary donations, are considered more in line with Islamic ethics than ad-based or exclusive paid content. However, balancing commercialization with spiritual integrity remains a challenge. Therefore, principles of Tawhid, Maslahah, Amanah, Adl, and Ihsan must guide da'wah monetization in the digital era.
Co-Authors Ahmad, Habibullah Al Kahfi Amalia, Alvina Apdil Abdilah Apdil Abdilah Ardiansyah, Muhammad Farid Abi Arif, Zainal Arsela, Mika Azhaari, Hasna Baharudin Ardani Bariek Azka Perdana Darmawati, Nia Efrizal, Tegar Eko Prabowo, Eko Fadhilla, Indah Fahmi, M. Fahmi Ashari Fatmawati - Fatmawati Fatmawati Fatmawati Fatmawati Fatmawati Fatmawati Fatmawati, Fatmawati Fitrah Amaliah Hasibuan Handayani, Nur Annisa Tri Harahap, Maratua Hasonangan Hari Risky Syahputra Heny May Widiyawati Huzzatul Fikriyah Ibnu Apriani ISTIANAH Kahfi, Al Laeli, Azah Nur M Gustar Umam M Zein Ramadhan Rifa’I M. Miftahur Rahmat Isnaini Mara Umar Mohammad Fahmy Bin Rapaee Muhamad Afdoli Ramadoni Muhammad Dzaki Hawari Muhammad Farid Abi Ardiansyah Muhammad Hafizul Aripin Muhammad Yudha Ardiansyah Mujadid, Shofam Amim Murodhi, Difa Baladissalam nida arafat Novandika, Dida Nufus, Siti Hayati Nuha, Nuha Nabila Aswari Nuralim, Aip Nurrahmaini Nurul Alvi Chindi Fadhilah Nurul Fadilah, Nurul Paula Sembiring Rahmi Nur Azizah Ramadhan, Fitrah Rhohis Kurniawan Robaiyadi, Robaiyadi Rubiyanah Rubiyanah Sabirin, Yoga Basyiril Sembiring, Muhammad Rifaldi Syahputra Shabri, Nabilla Aulia Siti Sofiah Rahmawati Siti Trizuwani Syahrizal Syihabudin, Zakaria Syuhudi, Irfan Ummi Sa’adah Wahidin Wali, Ahmad Mutawalli Nasution Wirianisa, Syifani Wisnu Nugraha Yoga Agus Yulianto Yusrin, Erlin Annisa Zahira, Hasna