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ANTESEDEN DARI ATTITUDE TO VIDEO ADVERTISING SERTA DAMPAKNYA TERHADAP PURCHASE INTENTION YANG DIMEDIASI OLEH BRAND ATTITUDE Ariana, I Made Agus; Antonio, Ferdi
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 6 No 1 (2022): Edisi Januari - April 2022
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v6i1.1895

Abstract

Pesatnya perkembangan ekonomi digital telah berdampak pada strategi marketing menggunakan video advertising. Studi ini menganalisis anteseden yang dapat mempengaruhi suksesnya video marketing. Melalui sikap positif terhadap video iklan (attitude to video advertising) apakah berdampak pada sikap positif audiens terhadap brand (brand attitude) dan mempengaruhi niat beli (purchase intention) konsumen. Studi ini dilakukan dengan survei kuantitatif dengan metode analisis partial least squares equation modeling (PLS-SEM) terhadap 243 responden yang merupakan audiens video advertising brand Polygon di Jabodetabek dan sekitarnya. Hasil studi ini menunjukkan duration, music background, emotional content, informational content dan interesting content telah signifikan mempunyai pengaruh positif terhadap attitude to video advertising. Selanjutnya attitude to video advertising mempertahankan pengaruh positif terhadap purchase intention melalui mediasi brand attitude. Terakhir attitude to video advertising menunjukkan dampak langsung terhadap niat beli pelanggan.
The Exploratory Study on Antecedents of Online Medical Consultation Continuous Usage Intention Larasati, Andini; Antonio, Ferdi; Wuisan, Dewi
Jurnal Kesehatan Masyarakat Vol 19, No 3 (2024)
Publisher : Department of Public Health, Faculty of Sport Science, Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/kemas.v19i3.44138

Abstract

The purpose of this study is to find and analyze factors that can affect Intention to Recommend in online medical consultation field. The research model is adapted from a previous study and then modified. Data were collected from women that are 17 years old and who have ever used the online medical consultation application, Halodoc. The research’s method is a quantitative survey, with cross-sectional data. Respondents’ data were taken by purposive sampling and questionnaires were distributed online. As many as 202 participants have fulfilled the requirements to be analyzed with PLS-SEM. The results showed that five antecedents had a significant influence on Intention to Recommend. Antecedents that were worth noting were Helpfulness Trust, Perceived Benefit, and Reliability Trust, where these factors show a positive impact on Intention to Recommend. Factors that could potentially influence users not using online medical consultation applications were also found, such as Performance Risk and Privacy Risk. From the findings of this study, it can be concluded that there are factors that may need to be considered by online medical consultation service providers to maintain or even to better their quality of care. 
THE INFLUENCE OF OPERATIONAL FACTORS ON EMPLOYEE TRUST AND COMMITMENT AND ITS IMPACT ON SME BUSINESS PERFORMANCE Antonio, Ferdi; Theresia, Sherly
JURNAL BISNIS STRATEGI Vol 32, No 1 (2023): July
Publisher : Magister Manajemen, Fakultas Ekonomika dan Bisnis Undip

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jbs.32.1.102-111

Abstract

This study aims to investigate how operational factors in SMEs, influence employee trust and commitment and impact business performance using empirical data. The operational factors that were examined namely group formality, internal communication, teamwork, skill, knowledge sharing, and IT support. The eligible 208 respondents who have been working in the SME for more than a year, were obtained through a questionnaire and analyzed using the PLS-SEM method. The empirical findings demonstrate that the six operational influences significantly employee commitment and trust (p<0,05), except for group formality and teamwork skills to trust. Interestingly, commitment shows a larger impact on SMEs' business performance compared to trust, likewise, commitment could mediate the impact of trust. In addition, the model with the total sample shows moderate prediction accuracy (R2: 0,508). Furthermore, the FIMIX PLS identified the data heterogeneity and provide a segment analysis that provides a higher predictive capability (R2: 0,936) to ascertain the explanatory and predictive capability of the model. Finally, the outcomes enable SMS business leaders to make pertinent observations in the organization and encourage the effort to gain employee commitment.
The Implementation of Care Coordination Model Toward Delivery of Quality Care in Private Hospital Outpatient Setting Ricca, Rica; Antonio, Ferdi
Milestone: Journal of Strategic Management Vol. 1 No. 1 April 2021
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/ms.v1i1.3213

Abstract

Health care services in the private hospitals are required to deliver quality care to stay competitive in the business. In line with the advancement of hospital facilities and the raise of patient needs for complex care, the care coordination is inevitable to ensure the delivery quality of care. The purpose of this study is to test and analyze the care coordination model toward delivery of quality care in the private hospital outpatient setting. This research model was empirically tested on outpatient clinic at one of the leading hospitals in Indonesia. The data was analyzed by PLS-SEM method, whereas respondent obtained by purposive sampling technique. The result of structural model, shown moderate to strong prediction accuracy with large predictive relevance indicate and acceptable model. The result demonstrated that all of care coordination paths lead to the delivery of quality care has significant positive effect, except for facilitate transitions and accountability to communication and information transfer. However, facilitate transitions and accountability has significant positive effect through IT-enabled care coordination and through interprofessional teamwork and consistency. Therefore, it could be concluded that all variables have contribution to the care coordination in the outpatient, respectively. The strongest direct effect to care quality perception is found from communication and information transfer, while the strongest indirect effect is from physical infrastructure and facilities which mediating by IT-enabled care coordination and further communication and information transfer. There are managerial implications that could give suggestions for hospital managers to improve care coordination process in hospital outpatient services.
The Influence Of Telemedicine Usability On Patient Loyalty Mediated By Patients’ Trust And Satisfaction: A Study At Hospitals Of State-Owned Enterprises In Indonesia Tiara, Karina; Antonio, Ferdi
Jurnal Pendidikan Tambusai Vol. 6 No. 1 (2022): 2022
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jptam.v6i1.3272

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh penggunaan telemedicine rumah sakit terhadap loyalitas pasien yang dimediasi oleh kepercayaan pasien dan kepuasan pasien. Model penelitian ini diadopsi dari penelitian sebelumnya yang dilakukan di lingkungan rumah sakit, yang diuji secara empiris pada pengguna telemedicine rawat jalan di Rumah Sakit XYZ. Pengambilan data responden dilakukan secara purposive sampling dengan 165 responden yang memenuhi syarat. Pengumpulan data dilakukan melalui kuesioner dengan Skala Likert yang disebarkan secara online selama bulan September sampai dengan Oktober 2021, dan dianalisis lebih lanjut dengan PLS-SEM. Hasil penelitian ini menunjukkan bahwa penggunaan telemedicine memiliki pengaruh positif yang signifikan terhadap kedua variabel mediasi yaitu; kepercayaan pasien dan kepuasan pasien. Dari sepuluh hipotesis yang dikembangkan dalam penelitian ini, terdapat sembilan hipotesis yang berpengaruh positif signifikan terhadap variabel dependen loyalitas pasien yang dimediasi oleh variabel mediasi kepercayaan pasien dan kepuasan pasien. Perceived usefulness berpengaruh positif signifikan terhadap kepercayaan pasien, tetapi berpengaruh tidak signifikan terhadap kepuasan pasien. Persepsi kemudahan penggunaan, persepsi efektivitas, persepsi keandalan memiliki pengaruh positif yang signifikan terhadap kedua variabel mediasi kepercayaan pasien dan kepuasan pasien. Kepercayaan pasien dan kepuasan pasien berpengaruh positif signifikan terhadap loyalitas pasien. Model hasil ini memiliki akurasi prediksi yang besar sehingga perlu dikembangkan pada penelitian selanjutnya. Terdapat implikasi manajerial yang disarankan kepada manajemen rumah sakit dan rekomendasi untuk penelitian selanjutnya.
Examined The Relationship Between Travel Anxiety and Destination Choice: Implications for Tourism Marketing: A Qualitative Study Juliana, Juliana; Sihombing, Sabrina Oktaria; Antonio, Ferdi
Jurnal Ecodemica: Jurnal Ekonomi, Manajemen, dan Bisnis Vol 7, No 2 (2023): Ecodemica: Jurnal Ekonomi, Manajemen dan Bisnis
Publisher : LPPM Universitas BSI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/eco.v7i2.15934

Abstract

This qualitative study examined the relationship between travel anxiety and destination choice, specifically focusing on its implications for tourism marketing. Through in-depth interviews with individuals who have experienced travel anxiety, the study explored their past experiences and decision-making processes when selecting destinations. Participants were selected through purposive sampling, ensuring diverse travel anxiety levels and demographic backgrounds. Data analysis followed a thematic approach, using past tense verbs to capture participants' retrospective perspectives on their travel anxiety experiences. The findings revealed that travel anxiety significantly influenced destination choices, with various factors contributing to decision-making processes. Past tense verbs were employed to describe participants' experiences, emotions, and coping mechanisms during their previous travel experiences. These verbs highlighted the nuanced nature of travel anxiety and provided valuable insights into the specific triggers and manifestations of anxiety in different travel contexts. The implications for tourism marketing were identified through the lens of the findings. Strategies were proposed to address and alleviate travel anxiety, targeting specific stages of the decision-making process. Tourism marketers can tailor their marketing efforts to better accommodate and support individuals with travel anxiety, ultimately enhancing their overall travel experiences by comprehending the complex relationship between destination selection and travel anxiety. This study adds to the growing body of research on travel anxiety by shedding light on people's individual experiences and providing tourism marketers with practical implications. The long-term effects of marketing interventions on reducing travel anxiety and increasing destination satisfaction should be the subject of additional research. 
THE INFLUENCE OF SOCIAL MEDIA CONTENT ON INTENTION TO RECOMMEND THROUGH ONLINE ENGAGEMENT AS A MEDIATING VARIABLE ON MANDARIN LANGUAGE TEACHING CONTENT VIA INSTAGRAM FOR GENERATIONS Y AND Z IN INDONESIA Kornelius, Stefani Mutiara; Antonio, Ferdi
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 11 No 1 (2024): JMBI UNSRAT Volume 11 Nomor 1
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v11i1.54470

Abstract

The aim of this research is to test and analyze the influence of social media content including the Language Style, Interesting Content, Useful Content and Unique Image Content Characteristic factors on Online Engagement as a mediator which then influences the Intention to Recommend factor after previously being influenced by Emotional Response of Language as a mediator to users of Mandarin language teaching content via Instagram XYZ to generations Y and Z in Indonesia. Testing of this research model, which was modified from previous research, was carried out quantitatively with survey data. Data was obtained from generations Y and Z in Indonesia who are followers of Instagram XYZ. This research method is a quantitative survey, with cross sectional data. Respondent data was taken using purposive sampling with a questionnaire distributed online. 178 samples were obtained that met the requirements for analysis using PLS-SEM. The research results show that the four social media content variables have a strong influence on Online Engagement activities, while the two strongest variables are Unique Image Content Characteristic and Useful Content. Then the Online Engagement factor which is moderated by the Emotional Response of Language factor is able to influence the Intention to Recommend of generations Y and Z in Indonesia.
ANTESEDEN DARI VIRTUAL ORGANIZATIONAL COMMITMENT DAN DAMPAKNYA TERHADAP VIRTUAL CARE PERFORMANCE (STUDI PADA PLATFORM TELEMEDISIN XYZ DI INDONESIA) Dinata, Freddy; Antonio, Ferdi
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 11 No 1 (2024): JMBI UNSRAT Volume 11 Nomor 1
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v11i1.55630

Abstract

The presence of telemedicine plays a vital role in the healthcare system of developing countries, as it can facilitate access to healthcare services, especially in remote areas. However, various factors can influence the performance of online medical advisors on telemedicine platforms. The aim of this research is to analyze the factors affecting the performance of online medical advisors on telemedicine platforms. The variables under investigation include personal innovativeness with information technology (IT), computer self-efficacy, habits, and e-leadership. These four variables will be treated as independent variables. Mediating variables consist of exploitative use of telehealth technology, virtual organizational commitment, and the dependent variable is virtual care performance, also known as virtual healthcare service performance. This research is conducted using a quantitative approach with an online questionnaire instrument. Data analysis is performed using multivariate techniques, specifically Partial Least Square-Structural Equation Modelling (PLS-SEM). The research results indicate that all four independent variables under investigation have a positive influence on virtual organizational commitment.
Model For Measuring Customer Satisfaction And Delight In Restaurant Industry Juliana, Juliana; Antonio, Ferdi; Pramezwary, Amelda; Situmorang, Jimmy Muller Hasoloan; Djakasaputra, Arifin; Pramono, Rudy
Jurnal Manajemen Industri dan Logistik Vol 7, No 1 (2023): page 01 - 204
Publisher : Politeknik APP Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30988/jmil.v7i1.1022

Abstract

The purpose of the study was to analyze the effect of brand value, brand credibility, arousal, brand love, online buying on delight and the effect of delight on intention to book a restaurant. The population of this study were restaurant customers in Indonesia, with the sample of 250 respondents collected by online questionnaires using nonprobability sampling technique with convenience sampling—data analysis  run by PLS-SEM. Overall, the results of this study are descriptive statistical analysis. This study also offers other areas that deserve more research from the perspective of practitioners and researchers. The results showed that Arousal, Brand Credibility, Brand Love, Brand Value had a positive effect on Intention to Bookrestaurants through the variable of Delight. In contrast, online purchases have no effect on Delight or the hypothesis is not supported because customers feel doubtful and dissatisfied with online purchasing services and still feel afraid due to the occurrence of many frauds in online purchases.
The Influence Of Knowledge Towards Physicians’ Intention To Use Powered Air-Purifying Respirators As Advanced Personal Protective Equipment Mediated By Health Belief Model During Covid-19 Pandemic Josephine, Vania; Antonio, Ferdi
Journal of Ageing And Family Vol 3, No 1 (2023): Journal of Ageing And Family
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat (LPPM Universitas Respati Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52643/joaf.v3i1.4149

Abstract

The COVID-19 has become a devastating occurrence and an urgent intervention for public health in Indonesia. Until the beginning of 2021, Indonesia has the highest number of healthcare workers deaths in Asia and fifth in the world. One of the reasons that resulted in a high number of deaths is due to the lack of personal protective equipment (PPE) to be worn in high-risk environments. Powered Air-Purifying Respirator (PAPR) is one of the most advanced protective equipment and recommended by many countries for their healthcare workers in handling COVID-19 pandemic. This research is conducted to predict Indonesian physicians’ intention to use PAPR as advanced PPE using the Health Belief Model. This research is a correlational study and a quantitative research using statistical tests in processing the data collected from online questionnaires. The findings collected from 163 respondents demonstrated that physicians in Indonesia have the intention to use PAPR as advanced PPE against COVID-19 based on their knowledge, perceived susceptibility, perceived severity, and perceived benefits of using PAPR. Perceived barriers do not have a significant influence towards physicians’ intention to use. The impact of knowledge to intention to use mediated by perceived benefits has the strongest correlation. This empirical model has moderate predictive accuracy with medium predictive relevance, therefore it could be developed and tested on an extended population. There are few managerial implications that could be recommended for hospital managers, public health administrators, and medical device suppliers to encourage physicians’ behavior. Several recommendations are given for further research development. Keywords: Health Belief Model, Knowledge, Perceived Susceptibility, Perceived Benefits, Perceived Severity, Perceived Barriers, Powered Air-Purifying Respirator, Protective Personal Equipment
Co-Authors Ade Andriani Renouw Adella, Adella Adhli, Yuma Luqman Andreas Chandra Santoso Andy Andy Annamaria Gabriela Anton Wachidin Widjaja Ariana, I Made Agus Aristo, Benny Asan, Sucipto Asep Hermawan Astika, Putri Austin, Ryan Bambang, Robertus Maria Betty Rahayu Boas Handoyo Christian, Joshua Christopher Noviandi Tupang Dicky Jhon Anderson Butarbutar Dinata, Freddy Djakasaputra, Arifin Elizabeth Haryanti Evi Untoro Fatimah Malini Lubis Febby Karissa Fitriani, Reni Fitriansyah, Fitriansyah Ginting, Magdalena Lestari Handoyo, Boas Harjono, Eko Ivan Henry Utama Putra I Made Agus Ariana Ilfi Rahmi Putri Innocentius Bernarto, Innocentius Jason Bustam Jason Jason Jordan Jeremy Josephine, Vania Joshua Christian Juliana Juliana Juliana Juliana, Juliana Karissa, Febby Kornelius, Stefani Mutiara Kresna Audito Larasati, Andini Lee, Jemimah Kezia Lia Kurnia Hartanti Marine Novita Meidy C. Elim Moksidy, Jevany Claudia Muhamad Rusadi Letasado Naomi Miryam Norasiya, Milka Anisya Pebriana, Regina Pramezwary, Amelda Pramintasari, Erina Pramono, Rudy Putri Astika Putri Utami Vallen Renaldo, Doddy Reno Prananditya Ashaf Ricca Ricca Ricca, Rica Ricca, Ricca Rio Alexandro Rocky Nagoya Roy G.A. Massie Roy Setiawan Sabrina O Sihombing Saksono, Lalang Santosa, Sonny Santoso, Anita Sevira Saputra, Muh Fauzan Satoto, Hari Hendriarti Selvi Esther Suwu, Selvi Esther Sembel, Jacquelinda Sandra Sidik, Nuraini Situmorang, Jimmy Muller Hasoloan sri sudiarti Sucipto Asan Sukirman Sukirman Sutanto, Eldaa Prisca Refianti Syamsul Ph.D M.A. Hadi Tan, Pauline H. Pattyranie Tansya Sushan Purnaningrum Theresia, Sherly Tiara, Karina Tjiptabudi, Vitta Waloni, Febryna Grace Maya Widiastuti, Annisa Zakia Wijaya, Reisa Melisa Wiyono, Stevie Pramudita Wuisan, Dewi Yusak Yusak