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Ryani Dhyan Parashakti
Universitas Dian Nusantara
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Public Health Social Sciences Other

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Journal : Jurnal Manajemen dan Perbankan (JUMPA)

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JUMPA Vol.2 No.1 Feb 2015 PENGARUH FAKTOR BUDAYA, SOSIAL, DAN KARAKTERISTIK PRIBADI TERHADAP PENGAMBILAN KEPUTUSAN PEMBELIAN PRODUK SMARTPHONE MEREK BLACKBERRY PADA MAHASISWA S1 FAKULTAS EKONOMI & BISNIS UNIVERSITAS MERCUBUANA JAKARTA: PENGARUH FAKTOR BUDAYA, SOSIAL, DAN KARAKTERISTIK PRIBADI TERHADAP PENGAMBILAN KEPUTUSAN PEMBELIAN PRODUK SMARTPHONE MEREK BLACKBERRY PADA MAHASISWA S1 FAKULTAS EKONOMI & BISNIS UNIVERSITAS MERCUBUANA JAKARTA Christina Catur Widayati Fakultas Ekonomi dan Bisnis Universitas Mercu Buana Jakarta; Ryani Dhyan Parashakti Fakultas Ekonomi dan Bisnis Universitas Mercu Buana Jakarta
Jurnal Manajemen dan Perbankan (JUMPA) Vol. 2 No. 1 (2015): Jurnal Manajemen dan Perbankan (JUMPA)
Publisher : Sekolah Tinggi Ilmu Ekonomi Y.A.I - Jakarta - Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (507.003 KB) | DOI: 10.55963/jumpa.v2i1.170

Abstract

The purpose of this study was to examine or analyze the influence of cultural, social, and personal characteristics of the product purchase decision Blackberry smartphone brand in S1 Faculty of Economics and Business UMB. The method used in this research is the method of sampling is not random, and the sample selection technique used in this study was not a random sample selection technique convenient. This study uses primary data is to spread the questionnaire on student / student of the Faculty of Economics and Business UMB generation 2012. The results of the data analysis and hypothesis testing, it can be concluded that there is a positive influence and variables: the cultural, social, and personal characteristics either partially or simultaneous to the Blackberry brand smartphone purchase decision. Test results F = 321.204, and (R2) = 95.1% of the three independent variables were examined turns cultural variables is the most dominant variable in influencing purchase decisions smartphone Blackberry brand.
Co-Authors A.A. Ketut Agung Cahyawan W Achmad Tarmizi Adha, Shultonnyck Aditiawati, Evita Aditya, Acep Tedi Agtovia Frimayasa, Agtovia Agung Solihin Alvita Sari Andri Aprian Anjarwati, Sri Anton Sukamto Anton Sukamto Anwar Anwar Apriliani, Leli Linarti Aprillita, Dwi Arbi Siti Budiman, Monika Christina Catur Widayati Daspar Daspar Dede Irfan Setiawan Dedi Saputra Denudin Sobari Desty Febrian, Wenny Dewi Kartika Dewi Noviyanti Dewi Noviyanti Dian Primanita Oktasari Diana Frederica Didin Hikmah Perkasa Dinar Nur Affini Dwi Aprillita Dwi Astuti Edy, Edy Joko Prayitno Elly Ingkiriwang Elvaresia, Meysiel Encik Latifah Hanum Enda, Nura EVITA ADITIAWATI Fadli, Widya Awalia Fahlevi, Mochammad Faot, Theofilus Firda Apriani Fransisca Hanita Rusgowanto, Fransisca Freitas, Jorge Ribeiro Gumbo, Lilian Hegar Harini Hutasoit, Evalina Imam Mahfud Imam Yuwono Indra Setiawan Islamiah Kamil Ivhan Moulana Justian, Justian Komarudin Komarudin Kurnia, Santi Leli Deswindi Lingga Yuliana Lisnatiawati Saragih Lucky Meilasari, Lili E. Magita, Magita Maulidi, Dewi Meiliyah Ariani, Meiliyah Mochamad Rizki Muaziz, Muaziz Muhamad Ekhsan Muhammad Nashar Muhammad Nashar Nataliana Bebasari Ni Komang Putri Ayu Jayanti Njotowidjojo, Mina Sulastri Nur Endah Retno Wuryandari Nur Endah Retno Wuryandari Nurjanah, Nunu nurul khotimah Prihatin, Noviyanti Purwi Timur Iswari Putra, Panji Agung Dana Putriawati Rabiah, Arbi Siti Rahayu, Puspita Rian Hidayat Rini Anggraini Rita Rita Rita Rita, Rita Riwu, Irma Septiani Rizky Rilyanty Kurnia Ilahi Rizky, Muhammad Alif Satria, Elyas Septiani Juniarti Setiyo Purwanto Shultonnyck Adha Simon, Chosani Sinain, Kalvin Siti Annisa Wahdiniawati Siti Komariah Situmorang, Dokman Marulitua Suyanto Suyanto Suzan Bernadetha Stephani Suzan Bernadetha Stephani Syarifudin, Ahmad Asep Syarifudin Vania, Vania Dominique Telaumbanua Viantra, Nandy Vitriani, Nur Wahyuni, Efa Widjaja, Daniel Windayanti, Windayanti Yoga Religia Yolifiandri, Y. Yusnengsih, Elsye Yusnina Yusnina