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The Influence of Product Quality and Price on Customer Satisfaction at By Badjua Coffee Shop in Makassar City Andi Irfan Halim; Andi Jam'an; Samsul Rizal
Economos : Jurnal Ekonomi dan Bisnis Vol. 8 No. 1 (2025): ECONOMOS : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Parepare

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31850/economos.v8i1.3695

Abstract

The purpose of this study is to determine the influence of product quality and price on customer satisfaction at By Badjua Coffee Shop in Makassar City. The population of this study consists of 70 individuals. The sampling technique used is saturated sampling. The type of data used in this research is primary data, and the analysis was conducted using SPSS for Windows. Based on the results of the statistical tests, it is evident that individually (partially), the variables of product quality and price have a positive and significant influence on the dependent variable. The influence of these two independent variables is positive, meaning that the higher the level of product quality and price (perceived positively), the higher the resulting customer satisfaction. The findings show that product quality has a significant positive effect on customer satisfaction, and price also has a significant positive effect on customer satisfaction at By Badjua Coffee Shop in Makassar City. It is therefore necessary to continue improving product quality to enhance customer satisfaction at By Badjua Coffee Shop in Makassar City. This research is important because customer satisfaction is a critical factor for business sustainability and competitiveness, especially in the highly competitive coffee shop industry. Understanding the role of product quality and pricing in shaping customer satisfaction can help businesses develop more effective strategies to retain loyal customers and attract new ones, thus ensuring long-term growth and success.
Fueling Growth: Entrepreneurial Intention as a Catalyst for Village Enterprises: Memicu Pertumbuhan: Niat Kewirausahaan sebagai Katalisator Usaha Desa Ismail Rasulong; Rini; Sentot Imam Wahjono; Samsul Rizal
JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Vol. 11 No. 1 (2025): April
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/jbmp.v11i1.2123

Abstract

This study explores the relationships among entrepreneurial self-efficacy (ESE), entrepreneurial intention, and business performance in Village-Owned Enterprises (BUMDes) in Indonesia. Using an explanatory research design and Structural Equation Modeling (SEM) with Partial Least Squares (PLS), data from 159 respondents were analyzed to examine the direct and mediated effects of ESE on business performance. Results indicate that ESE significantly influences both entrepreneurial intention and business performance, highlighting the critical role of self-efficacy in fostering entrepreneurial intentions that ultimately enhance the performance of village-owned enterprises. These findings suggest that enhancing ESE can lead to improved business outcomes, providing valuable insights for policymakers and practitioners aiming to support the growth of village-owned enterprises in Indonesia.
Leadership, Environment, and Lecturer Performance: The Mediating Role of Job Satisfaction in Islamic Higher Education Samsul Rizal; Ismail Rasulong; Sentot Imam Wahjono
JURNAL AL-TANZIM Vol 8, No 4 (2024)
Publisher : Nurul Jadid University, Probolinggo, East Java, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33650/al-tanzim.v8i4.9215

Abstract

Job satisfaction is a crucial factor in an organization's continuity and success, especially in higher education institutions, where retaining and motivating high-performing lecturers is essential for long-term success. This study explores the role of job satisfaction as a connecting factor between leadership behavior, academic atmosphere, and lecturer performance. The method used is an exploratory study with a sample of 200 permanent lecturers with at least a lecturer status from Islamic higher education institutions in South Sulawesi. Data were collected through an online survey using a Likert scale questionnaire, and data analysis was carried out using the Structural Equation Modeling-Partial Least Square (SEM-PLS) method. The study results indicate that job satisfaction functions as a full mediating variable, where the impact of leadership behavior and academic atmosphere on lecturer performance is only significant through job satisfaction as a mediator. However, neither leadership behavior nor academic atmosphere substantially directly impacts lecturer performance. The implications of this study indicate the importance of job satisfaction in improving lecturer performance and the need for further research with a broader sample and more diverse variables to deepen understanding of the field of human resource management in the academic context.
Pengaruh Cyberloafing dan Disiplin Kerja terhadap Kinerja Karyawan pada PT. Bosowa Propertindo Kota Makassar Farda Toatubun; Samsul Rizal; Nurinaya Nurinaya
MANABIS: Jurnal Manajemen dan Bisnis Vol. 5 No. 2 (2026): Juni 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/manabis.v5i2.7704

Abstract

This study aims to analyze the effect of cyberloafing and work discipline on employee performance at PT Bosowa Propertindo Makassar. The research is driven by the rapid adoption of digital technology in workplaces, which potentially triggers internet usage for personal interests during working hours. This study employs a quantitative approach, with data gathered through questionnaires distributed to 30 employees using a total sampling technique. Data analysis was conducted using multiple linear regression, supported by validity, reliability, and classical assumption tests processed through SPSS software. The results reveal that cyberloafing has a significance value of 0.174 (> 0.05), indicating it does not have a significant impact on employee performance despite exhibiting a negative relationship. In contrast, work discipline shows a significance value of 0.000 (< 0.05), demonstrating a positive and significant effect on performance. Simultaneously, both variables account for 37.2% of the variance in employee performance, while the remaining 62.8% is influenced by external factors. These findings suggest that improving work discipline is the primary factor for enhancing organizational productivity. Consequently, the company is encouraged to strengthen disciplinary regulations and monitor internet usage to maintain optimal performance in the modern digital era.
Pengaruh Custumer Experience dan Custumer Review terhadap Keputusan Pembelian Produk Skincare pada Maketplace Tokopedia Akbar Sakir; Samsul Rizal; Zalkha Soraya
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 2 (2026): Mei-Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i2.12394

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh customer experience dan customer review terhadap keputusan pembelian produk skincare Glad2Glow pada marketplace Tokopedia. Perkembangan perdagangan elektronik telah mengubah perilaku konsumen dalam melakukan pembelian, sehingga pengalaman pelanggan dan ulasan konsumen menjadi faktor penting yang memengaruhi keputusan pembelian. Penelitian ini menggunakan pendekatan kuantitatif dengan jenis penelitian asosiatif kausal. Populasi penelitian adalah mahasiswa angkatan 2023 Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Makassar yang berjumlah 386 orang. Sampel penelitian sebanyak 79 responden ditentukan menggunakan teknik purposive sampling dengan kriteria mahasiswa yang pernah membeli produk skincare melalui Tokopedia. Pengumpulan data dilakukan melalui observasi, penyebaran kuesioner, dan dokumentasi. Data dianalisis menggunakan program SPSS melalui uji validitas, uji reliabilitas, uji asumsi klasik, analisis regresi linier berganda, uji koefisien determinasi, uji parsial (uji t), dan uji simultan (uji F). Hasil penelitian menunjukkan bahwa customer experience berpengaruh positif dan signifikan terhadap keputusan pembelian. Customer review juga berpengaruh positif dan signifikan terhadap keputusan pembelian. Secara simultan, customer experience dan customer review memberikan pengaruh positif dan signifikan terhadap keputusan pembelian produk skincare Glad2Glow pada marketplace Tokopedia. Temuan penelitian ini menunjukkan bahwa peningkatan kualitas pengalaman pelanggan serta pengelolaan ulasan konsumen yang positif mampu meningkatkan kepercayaan dan mendorong konsumen dalam mengambil keputusan pembelian. Hasil penelitian diharapkan dapat menjadi referensi bagi pelaku usaha dalam menyusun strategi pemasaran digital yang berorientasi pada kepuasan pelanggan serta sebagai bahan pengembangan penelitian selanjutnya.