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All Journal Jurnal Kebijakan Publik Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik JURNAL EDUCATION AND DEVELOPMENT Amalee: Indonesian Journal of Community Research & Engagement Jurnal Abdi Insani Madaniya Unri Conference Series: Community Engagement Tax Literacy and Leadership Agility: Indigenous Peoples Awareness in Paying Taxes ABDI MOESTOPO: Jurnal Pengabdian pada Masyarakat COVIT Journal of Artificial Intelligence and Digital Business
Andri Sulistyani
Universitas Riau
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Public Health Social Sciences Other

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STRATEGI PEMASARAN DIGITAL WISATA DAKWAH OKURA Aifah Dwi Lestari; Andri Sulistyani
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 7: Edisi I Januari - Juni 2020
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

This research aims to determine the digital marketing strategy of Wisata Dakwah Okura. This research uses qualitative methods which are able to explain phenomena through data collection through observation, interviews and documentation. Every data obtained by the author is then collected, processed and clearly explained using language that is easy to understand. Data collection techniques by means of in-depth interviews and the author directly went to a tourist destination to observe the place (observation), then retrieve data in form of author's documentation. This research uses a descriptive approach where this research explains in detail about the Digital Marketing Strategy of Wisata Dakwah Okura.Based on the results of research that has been done, The Digital Marketing Strategy of Wisata Dakwah Okura uses a marketing mix strategy with 4P and uses STP Theory to identify and classify consumers / tourists so as to create a product image to tourists and be able to compete well. Then analyze the SWOT to determine the strengths and opportunities of Wisata Dakwah Okura to overcome the weaknesses and threats faced by the management of Wisata Dakwah Okura. By creating a good and right marketing strategies and utilizing Digital Technology (Social Media) such as Instagram and Youtube, this is expected to be able to market and promote Wisata Dakwah Okura widely and be able to benefit from the many tourists who are interested and come to visit Wisata Dakwah Okura.Keywords: Digital Marketing Strategy, Marketing Mix, STP Theory, SWOT Analysis
MANAGEMENT TOURISM DESTINATION PUAK BEACH DUMAI CITY Rahmad Rafi; Andri Sulistyani
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 7: Edisi II Juli - Desember 2020
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

Management (Management) is the science and art of regulating the process of utilizing human resources and other sources effectively and efficiently to achieve a certain destination, so as to increase tourist arrivals in these attractions. This study aims to determine the management of Puai Beach Attraction in Dumai City. This study uses qualitative methods to examine the issues raised. The key informants used in this study were 5 people, taken using interview techniques. While the data collection techniques in this study used observation, interviews, documentation. By using sub-variables which in Management (Terry, 1958) are divided into planning, organizing, mobilizing, and controlling. From the results of research conducted in the field with research on the management of the Puai Beach Tourism Object Dumai City shows that 1) the planning carried out by Puak Beach is in accordance with the work program; 2) Supervision conducted by the Role of Service; 3) Movements including those that have met the needs or not; 4) Organizing by always holding meetings at the end of the month, including in good condition. 
EVALUASI PROGRAM PROMOSI DI PT. ARAS HIJRAH HOLIDAYS PEKANBARU Anita Carolina; Andri Sulistyani
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 4, No 2: WISUDA OKTOBER 2017
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

PT. Aras Hijrah Holidays is a travel agency in Pekanbaru. The booking system in PT. Aras Hijrah Holidays is still conventional. Customers are expected to come directly to the agency. In promoting their service, they use less effective media, so that the information given are not optimum. Many customers do not know the specific purpose and the price of each package offered. To overcome the existing problems, and in the increasingly sophisticated technology it is important to evaluate promotional programs in PT. Aras Hijrah Holidays through online media and adversiting media to help in expanding promotion and enhancing the company profits.This study used a qualitative method with descriptive approach, subjects of this study is President Director, Employees, and customers PT. Aras Hijrah Holidays. The data is collected by a study of documents, observation, interview, documentation.The result showed that the promotion program in PT. Aras Hijrah still konvensional can be seen from direct contact promotion program then, need Evaluation of Promotional programs is very helpful in promoting the supply of service.Keywords : Evaluation, Promotional, programs
PENERAPAN STANDARD OPERATIONAL PROCEDURE LAUNDRY SUPERVISOR PADA DEPARTMENT HOUSEKEEPING HOTEL NOVOTEL PEKANBARU Nurul Huda; Andri Sulistyani
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 7: Edisi II Juli - Desember 2020
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

Novotel Hotel Pekanbaru is a 4 star hotel (****) and belongs to the type of city hotel under the auspices of the management of ACCOR Hotels. Hotel Novotel Pekanbaru already has Standard Operating Procedures (SOP) that have been made by the central management namely ACCOR, SOP laundry supervisor is very important for the smooth work of a supervisor. This research uses descriptive qualitative method to analyze problems based on interview, observation and documentation data collection techniques which are then drawn conclusions. The subject of this study amounted to 3 people, the purpose of this study was to find out how to apply the standard operational procedures of the supervisor's laundry and the efforts made by the hotel in carrying out SOP to the laundry supervisors of the Novotel Pekanbaru Hotel. The results of this study show that the implementation of the standard operation procedure for laundry supervisors at the housekeeping department of the Novotel Pekanbaru Hotel has been carried out in accordance with the Standard Operating Procedures that have been set. Keywords : SOP, Laundry, Supervisor
PAKET WISATA PEDESAAN KOTO SENTAJO KABUPATEN KUANTAN SINGINGI Firda Widuri; Andri Sulistyani
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 4, No 2: WISUDA OKTOBER 2017
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

This study aims to make Rural Tour Packages based on tourism potential in Koto Sentajo Tourism Village of Kuantan Singingi Regency.This study used a qualitative method with descriptive approach, subjects of this study is Culture Tourism Office of Youth and Sports Kuantan Singingi, Koto Sentajo Tourism Village manager, owner of Rumah Godang and visitors. The data is collected by a study of documents, observation, interview, documentation.The result showed that Koto Sentajo village has tourism potential that displays cultural wisdom and life of rural communities. The cultural attraction in the village of Koto Sentajo is, Rumah Godang. Accommodation used by tourists is Rumah Godang as homestay. The tour package facility is handled directly by the tour guide. Accessibility to Koto Sentajo village is relatively good, The availability of transportation to enter the village of Koto Sentajo quite easy. Tour Package in the village of Koto Sentajo consists of rural tourism activities, agricultural education and outbound Activities carried out more likely to involve the surrounding environmentKeyword : Tour Packages, Rural, Koto sentajo
PELAKSANAAN TUGAS TOUR LEADER PADA URBANITAS TOUR & TRAVEL PEKANBARU Hari Prasetyo; Andri Sulistyani
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 5: Edisi II Juli - Desember 2018
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

This research aims to determine the implementation and obstacles of tour leader whentour. The study was used qualitative metode with discriptif approach to describe thereal condition by collecting the information data in the field. The informan key inresearch were 1(one) chief executive officer who doubles as a tour leader and 1(one)tour leader. The technique collecting the data in the research used vation, interview,and documentation. Based on the result of the research, can be known the execution ofthe task tour leader at Urbanitas Tour & Travel has done its job well. But still there arecomplains from costumers.Key Words : Implementation, task, tour leader.
PARTISIPASI MASYARAKAT DALAM MEWUJUDKAN KAMPUNG WISATA UNGGULAN DI SUNGAI MEMPURA KABUPATEN SIAK Nurul Khomariah; Andri Sulistyani
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 6: Edisi II Juli - Desember 2019
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

The Mempura River Tourism Village is a tourist village located in Siak Regency. This tourist village has quite good natural potential and is still beautiful, and cultural arts are still very awake. This study aims to determine community participation in developing the Mempura River Tourism Village and to find out the barriers to community participation in developing the Mempura River Tourism Village.This study uses a qualitative method with a descriptive approach. The research subjects were the Tourism Office of Siak Regency, the tourism conscious group (pokdarwis) of Mempura River, the Mempura River community and the chairman of the Malay traditional institution. Data collection is done through observation, document study, interviews and documentation. While data analysis is done by reducing data, presenting data, drawing conclusions. The results of this study indicate that the Mempura River Tourism Village has natural attractions such as the beauty of the river, agro-tourism such as durian gardens, cultural arts such as silat, zapin and kompang which are still maintained. However, community participation in the Mempura River Tourism Village is still low in advancing their villages. Accessibility to the Mempura River Tourism Village is very easy with good road conditions. Keywords : Community Participation, Tourist Village, the Mempura River
KEPUASAN KERJA KARYAWAN PUBLIC AREA SECTION PADA HOTEL GRAND CENTRAL PEKANBARU Chalid Aulia Benzani; Andri Sulistyani
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 4, No 2: WISUDA OKTOBER 2017
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

This study was to determine the level of employee satisfaction in the public area section of Grand Central Hotel Pekanbaru. Implementation What factors are affecting the level of employee satisfaction in the public area section of Grand Central Hotel Pekanbaru. The research was aimed to know how public employee job satisfaction section area at Grand Central Pekanbaru.This study uses qualitative descriptive method to describe the problem in the management of the facility. Subjects used as many as eleven people as the key information.From the analysis it was found that the physical working environment and working environment versial physical non significant effect on employee performance pekanbaru grand central hotel.Keywords: Satisfaction, Amenities, Hotel.
STRATEGI PEMASARAN MAKANAN TRADISIONAL ASAM PEDAS IKAN PATIN KHAS PEKANBARU PADA RESTORAN PONDOK PATIN HM. YUNUS Dwi Yanda Gunawan; Andri Sulistyani
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 4, No 2: WISUDA OKTOBER 2017
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

Due of the Pondok Patin HM. Yunus Restaurant in Pekanbaru that capture this opportunity is Pondok Patin HM. Yunus Restaurant. The aims of this sturly are identify the implemented marketing strategy, idendify the determinals of marketing strategy forfulation, formulated new marketing strategy. Pondok Patin HM. Yunus Restaurant uses 4 p marketing mix : 1) Product 2) Price 3) Promotion 4) Place. Pondok Patin HM. Yunus restaurant was one of restaurant who providing the signature main course of Pekanbaru city. This study aims to describe how their marketing strategy working regarding the tradisional signature main course of Pekanbaru called “Asam Pedas Ikan Patin”. The Data were obtained through direct interview with the owner of Pondok Patin HM. Yunus restaurant as well as direct observation and documentation: The result obtained from this study that Pondok Patin HM. Yunus restaurant has a great marketing strategy that has a good effect on their sales revenue.Keyword: Marketing Mix, Marketing Strategy, Traditional cuisine , Restaurant
IMPLEMENTATION OF HEALTH PROTOCOL POLICIES IN TOURIST AREAS RUMAH SINGGAH TUAN KADI PEKANBARU DURING THE COVID-19 PANDEMIC Rhestiwi Dhian Ramadhani; Andri Sulistyani
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 8: Edisi II Juli - Desember 2021
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

Policy is an important part in an organization and government. The stages in making policy consist of planning, organizing, actuating, and controlling. This study aims to find out how the implementation of health protocol policies in tourist areas Rumah Singgah Tuan Kadi Pekanbaru during the covid-19 pandemic. This study uses a qualitative method with a descriptive approach. The data collection techniques used are observation, interviews and documentation. The key informants in this study were head of the arts and culture development division of the Pekanbaru city culture and tourism office, and the supporting informants were the management agency Rumah Singgah Tuan Kadi, visitors, the community and traders. Based on the results of the study, the authors concluded that the implementation of health protocol policies in tourist areas Rumah Singgah Tuan Kadi Pekanbaru during the covid-19 pandemic had gone well, visitors who came always implemented health protocols such as using masks, washing hands, and keeping a distance between visitors. In the management of a tourist attraction Rumah Singgah Tuan Kadi there are obstacles, namely the lack of funds, the funds used in the management of this tourist are funds originating from the Pekanbaru city culture and tourism office.   Keywords: Policy, Management, Tourist, Covid-19
Co-Authors ", Lesmeri ", Ramadania ', Safitri AA Sudharmawan, AA Adhitia, Resty Afriliana, Rissa Agraprana, Abel Agus saputra Agustian, Wahyu Agustiani " Aifah Dwi Lestari Aisyah Rahman Ajis, Ridho Abdul Akbar, Faizal Alisa Rahma Wahyuni Almas Refin Almiska, Popi Septi Alqarni, Wayis Ana Sulfiana Ananta Pristianta, Ananta Pristianta Anggara, Putra Yuda Anita carolina Anugrah, Muhammad Irvan Apriliani, Chintya Aprinaldi, Ilegsias Wendy Apriningsih, Lita Arindo Karisma Arsyifa Indriana Asmawi, Rada Augustin, Jeneva Azzahra Fauzia Ulfa Azzahra, Karenina Bashiroh, Ainul Busni, Hany Mutia Cahyanti, Ardila Tri Chalid Aulia Benzani Cindy Aprillisa Dea Marlita Dealika Putri Amdita Deani, Silvia Defitri Eka Sukma Delvia Agustina Desnita Windi Asnani Dhea Prisky Nadimisia Dian Ardi Pratiwi Diorsa Yamagi Dira Radianti Drie Rona Maiziva Dwi Kurniati Dwi Yanda Gunawan Dzaki Naufal Dzil Asraril Husnal Aulia Ega Maulidina. A Maulidina. A Elvina Sovia Laurence Endang Sulistiya Ningsih Faradhiba Ulfa Hasanah Febri Yuliani Fedri, Al Feranita Fitri Heryani Ferdinando Try Gunawan Fika Mauli Dina Fiqri Syahwidi Saputra Firda Widuri Firdaus Yusrizal Firzal, Yohannes Fitriani, Willy futri, Nur afyuni Genny G Sari Ghifariansyah, Abdu Rozaq H, Hikmal Syahbani Hafizah, Mauke Puan Halyati " Hapsoh Harbimas, Abeltran Hari Prasetyo Hasikin, Nur Hendrawati, Nanda Lestari Heru Aulia Humaira, Anisa Dewi Ihsan, M. Ikhwanul Ilda Safhira Rachman Insani, Rizkia Irvan Agustria Wana Islamiati, Indri Ismaya, Dhea Riski Ivan Juan Daniel Kamelia Sentosa Panjaitan Kasyfurrahman, Fachri Asyura Khafizah " King, Masber Don Kurisnawan Nuralam Kurniawan, Igo Adam Lailatur Rahmi M. Fauzi Putra M. Fhachri Mandataris Mariyati Ibrahim Ma’arif, Dimas Rudin Ahmad Mhd. Norkairisah Monica Anggun Ayu Prawisty Mozami Hasby Muhammad Hanif Muhammad Hanif Muhammad Ihsan Muhammad Ihsan Muhammad Imron Muhammad Zahid Muhammad, Fahmi Murni " Nasution, Muna Rofiyana Naufal Munadi Ningsih, Mirna Fitria Noor Putri Ardianti Nordiana Gustina Nova Manurung Nuansya, Ardi Nur Asikin Nurul Khomariah Oksavira, Alfadiya Rizki Okta Karneli, Okta Oktasari, Andi Dwi Olivia Azarine Purinka Pasaribu, Juana Pasaribu, Rosmelisa Pasaribu, Sri Sagitari Pitaloka, Sriona Pradipta Pinkan Nastiwi Prambudi, Yogi Pratama, Agung Adhya Putri, Andriani Mahenda Putri Putri, Dian Seftiani Putri, Dinda Pratiska Putri, Nurdiana R. Tria Safitri Rahmad Rafi Rahmat Hidayat Rama Novriano Repi Januardi Resdati Resky Harianto Rhestiwi Dhian Ramadhani Rika Arianti Risti Maydita Winanda Riyandi, Fahnur Rizkia Insani Rizky Armanda Rofif Murtadho Romy Luviana Rona Sitorus Sabilla, Annisa Safri Safri Safri Safri Salsa Azzahra Salsa Ulfa Armis Sari, Yuni Gloria Sefrilia Resty Sejati, Nurti Citra Purti Selly Angriani Seno Andri Septa Hendra Shara Novia Annas Shazlin Erina Shinta Pradina Simanjuntak, Juli Yanto Wibowo Sinta " Siregar, Derinda Al Faizah Siti Masitoh Siti Sesyarifah Hendarningtias Siti Sofro Sidiq Sofya Achgnes Stiawan, Ahmad Adi Suci Sutriani Sugiyanto, Seger Sukmana, Muhammad Davis Sutikno, Sigit Suyesmi " Syofiatul Safitri Tifanny Yolanda Tifany Apriliyasaci Triza Articia Gennie Tutut Dia Ambarani Ulfikri, Aulia Ummi Aida Z.A Valenzia, Angela Rivera Vivi Andriani Vonni Dea Pratiwi Widiyana " Willa Austrin Winarsih, Septiani Wiwiya " Yaqin, Siti Ainul Yasir Yasir Yati, Yuni Yesi Puspita Sari, Yesi Puspita Yesicha, Chelsy Yohannes Firza Yolanda, Risma Yunita, Norma Zuliyana, Devi Zulmifta Huljannah