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All Journal J@TI (TEKNIK INDUSTRI) Journal of Indonesian Tourism and Development Studies Jurnal Algoritma Jurnal Kalibrasi JAKPP : Jurnal Analisis Kebijakan & Pelayanan Publik Journal of Mathematics and Mathematics Education (JMME) JURNAL INSTEK (Informatika Sains dan Teknologi) Jurnal Teknologi Sistem Informasi dan Aplikasi JURTEKSI Journal of Humanities and Social Studies Generasi Emas: Jurnal Pendidikan Islam Anak Usia Dini Management Studies and Entrepreneurship Journal (MSEJ) Jurnal E-Komtek Jurnal Fokus Manajemen Bisnis J-SAKTI (Jurnal Sains Komputer dan Informatika) Jurnal PkM MIFTEK Jurnal Algoritma Jurnal Kalibrasi International Journal of Travel, Hospitality and Events Padma: Jurnal Pengabdian Kepada Masyarakat JURNAL ILMIAH INFOKOM Expensive: Jurnal Akuntansi dan Keuangan Journal of Early Childhood Education Studies EBTIDA' : Jurnal Pendidikan Dasar Islam Jurnal Sains Terapan Pariwisata Journal of Event, Travel and Tour Management Jurnal Indonesia : Manajemen Informatika dan Komunikasi Momentum Matrix: International Journal of Communication, Tourism, and Social Economic Trends J+Plus: Jurnal Mahasiswa Pendidikan Luar Sekolah
Rina Kurniawati
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Mathematics Physics Public Health Social Sciences Transportation Veterinary Other

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Perancangan Strategi Digital Marketing Untuk Meningkatkan Minat Beli Konsumen Pada Produk Tas Kulit : Studi Kasus : PT. Jayuwan Garut Saepul Jamil, Alwis; Aulawi, Hilmi; Kurniawati, Rina
Jurnal Kalibrasi Vol 23 No 2 (2025): Jurnal Kalibrasi
Publisher : Institut Teknologi Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33364/kalibrasi/v.23-2.2581

Abstract

This study aims to design a digital marketing strategy to increase consumer purchase intention for leather bags produced by PT Jayuwan Garut. The Voice of Customer (VoC) approach was applied to explore consumer needs and preferences, which were then translated into technical attributes using the Quality Function Deployment (QFD) method. Thus, the strategies developed are consumer-driven and more targeted. The analysis revealed three main consumer concerns in digital marketing. First, the quality of promotional content with visually appealing elements, such as professional photos and graphic design, plays a crucial role in creating a strong first impression. Second, the ease of finding products through online search is vital, as easily accessible information significantly increases the likelihood of purchase. Third, responsive interaction on social media—such as answering inquiries quickly and politely—helps foster consumer trust and loyalty. Based on these findings, three key strategies are recommended. First, enhancing the quality of promotional content with high-resolution product photos, creative designs, and engaging videos. Second, conducting regular promotions through digital advertisements across platforms (Google Ads, Meta Ads) to expand market reach. Third, applying persuasive techniques through storytelling and influencer marketing so that promotional messages are not only informative but also emotionally engaging. Overall, this strategy is expected to strengthen brand awareness, increase engagement, and drive sales conversion. The study also provides practical contributions for PT Jayuwan Garut in understanding digital consumer behavior and formulating adaptive marketing policies. Beyond the company, the findings can serve as a reference for other MSMEs seeking to leverage digital marketing to enhance competitiveness in the era of Industry 4.0.
Perancangan Sistem Insentif Berbasis Design Thinking Pada Pengelolaan Sampah Organik Wijaya, Muhammad Raffly; Ikhwana, Andri; Kurniawati, Rina
Jurnal Kalibrasi Vol 23 No 2 (2025): Jurnal Kalibrasi
Publisher : Institut Teknologi Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33364/kalibrasi/v.23-2.2854

Abstract

The problem of household waste in Indonesia is dominated by organic waste, but the level of sorting at source is still low. This study aims to design an incentive system for organic waste management based on maggots using a Design Thinking approach. Data was obtained through interviews based on the Theory of Planned Behavior (TPB), questionnaires administered to 30 respondents from two household communities in West Java, and technical priority analysis using the House of Quality (HOQ). The results of the study show that the main needs of residents include pick-up services, transparent deposit records, flexibility in the form of incentives, and additional rewards. The highest technical priorities were the provision of pick-up services, separate containers, and direct waste collection services. The resulting system design included a flow of deposits, weighing, recording, incentive provision, and strengthening social participation. In conclusion, this system is considered feasible to implement because it meets the needs of residents and has the potential to support the sustainability of maggot-based waste management within the framework of a circular economy.
The Influence of We the Fest Event Satisfaction on the Decision to Visit Jakarta Kurniawati, Rina; Tariska, Ade
Journal of Event, Travel and Tour Management Vol. 5 No. 2 (2025)
Publisher : Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/jett.v5i2.2191

Abstract

This study examines the influence of visitor satisfaction on the decision to visit Jakarta, using an international music festival We the Fest (WTF) as a case study. WTF is an annual large-scale event that combines music performances, arts, fashion, and culinary experiences, organized by Ismaya Live in Jakarta. The research employed a quantitative method with purposive sampling involving 96 respondents from outside Jakarta who had attended WTF at least once. Data were analyzed using Pearson Product Moment correlation, coefficient of determination (R²), and t-test, utilizing SPSS v25. The results indicate a significant influence of event satisfaction on the decision to visit Jakarta, with a t_count value of 8.521 > t_table (1.986) and a significance value of 0.000 < 0.05. The coefficient of determination (R²) of 0.436 suggests that 43.6% of the variance in visiting decisions is influenced by satisfaction with WTF, while the remaining 56.4% is affected by other factors not examined in this study. These findings have important implications for event organizers and urban tourism managers, particularly in enhancing the quality of visitor experiences to encourage repeat visits and strengthen Jakarta's image as a tourism destination.
Moving Towards Eco Cultural Tourism Village (A Case Study of Pondok Cabe Village) Kurniawati, Rina
Journal of Indonesian Tourism and Development Studies Vol. 3 No. 3 (2015)
Publisher : Graduate School, Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jitode.2015.003.03.05

Abstract

This study identifies some eco-cultural tourism attraction potentials that exist in PondokCabeUdik Village Tangerang Selatan Indonesia. In addition, it investigates local people's opinion on tourism development. The objective is to provide a preliminary overview of eco-tourism development. This study is a descriptive study that uses three types of instrument in data collection method, including questionnaire, interview and field observation. The data is then analyzed using SWOT analysis. The result indicated that natural potential include farming, lake and fish pond, and chicken hatchery. Cultural potentials include cultural diversity that depicted in praying houses and culinary. 194 respondents involved are the locals. The result showed thatthere is positive view from the local community on the availability of tourism potentials and development in the future. It is proposed that environmental awareness, education, ecotourism development, and consensus buildingare needed to implement eco cultural tourism concept. Keywords: Tourism, Eco-Cultural, Village, Planning and Development
EKSPERIMENTASI MODEL PEMBELAJARAN KOOPERATIF TIPE JIGSAW DAN JIGSAW BERBANTU MEDIA FLASH PADAMATERI DIMENSI TIGA DITINJAU DARI GAYA BELAJAR SISWA KELAS XI SMK DI KABUPATEN SRAGEN TAHUN AJARAN 2015/2016 Kurniawati, Rina; Riyadi, Riyadi; Sujadi, Imam
Journal of Mathematics and Mathematics Education Vol 7, No 1 (2017): Journal of Mathematics and Mathematics Education (JMME)
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jmme.v7i1.20244

Abstract

Abstract: This research was purposed to determine: (1) which one produced better mathematics learning achievement, cooperative learning model type Jigsawand Jigsaw Flash, or direct instruction; (2) which one had better mathematics learning achievement between students with visual learning style, those with auditory or those with kinesthetic learning style; (3) on each learning style, which one learning model that produced better mathematics learning achievement, cooperative learning model type Jigsawand Jigsaw Flash or direct instruction (4) on each learning model, which one student had better mathematics learning achievement , student who had visual learning style, those with auditory or those with kinesthetic learning style. This study was a quasi-experimental study with factorial 3x3 design. Population in this research were eleventh grade students of Vocational High School in Sragen. Sample collection were done by stratified cluster random sampling. Data collection were done by the method of documentation in order to test the balance of the population, the questionnaire were used to determine the students learning style and test were used to know the students achievement on material dimension three. Data analysis techniques used ANAVA two ways with unbalanced cells. The results of this study concluded as follows (1) cooperative learning model type Jigsaw Flash gave better mathematics learning achievement than cooperative learning type Jigsaw and direct instruction, cooperative learning type Jigsaw gave better mathematics learning achievement than direct instruction; (2) Students with kinesthetic learning style had better mathematics learning achievement than students with visual learning style and auditory learning style; students with visual learning style had better mathematics learning achievement than students with auditory learning style; (3) on each learning style, cooperative learning model type Jigsaw Flash gave better mathematics learning achievement than cooperative learning type Jigsaw and direct instruction, cooperative learning type Jigsaw gave better mathematics learning achievement than direct instruction; (4) on each learning model (Jigsaw, Jigsaw Flash, and direct instruction), students with kinesthetic learning style had better mathematics learning achievement than students with visual learning style and auditory learning style with visual learning style had better mathematics learning achievement than students with auditory learning style.Keywords: Learning Model, Jigsaw, Jigsaw Flash, Learning Style, learning achievement
Co-Authors Abdullah Ramdhani Aksan Halim, K. Prihartono Alamsyah, Renaldy Alfazri, Muhamad Fahri Andri Hardiyansyah Andri Ikhwana Andri Ikhwana Andriyansa, Dede Angga Kurniawan Arvanullah Asmawih Astriyani Rizky, Ardelia Awaliyah, Pipit Darliani, Darliani Delfiana, Heby Dewi Listiawati Astuti DEWI RAHMAWATI Dhiyaulhaq, Ahmad Eko Retnadi Eri Satria Erni Anggraeni Fadhilah, Tami Nurul Faujani, Zidan Ahmad Febriansyah Adli Ramadhan Gunawan, Erix Hafsah Ghina Ghaida Gunawan Hendro Setyono Heru Suheryadi Hilman, Moh Hilmi Aulawi Hilmi, Den Imam Muhamad Hilmy, Zoel Imam Sujadi Irda Sari Kristiana , Dian Kurniawati , Rina Leni Fitriani Leni Fitriani, Leni Listijono Setyopratignjo M.Rizka Galang Y Mahaditia, Aji Mahalita Tri Nikita Bangun Mahendra, Hadid Ubaidillah Maida, Rina Nur Maryana, Tina Maulana, Rizky Safta Maulidasari, Diyan Mawardi, Zahra Nabilah MILENI ASTRI LINDA BITJARA Mita Anggraeni Moch Sambas Moh. Agus Syairofi Syafi’ Muharamani, Adelia MUTHMAINNAH Muttaqin, Muhammad ‘Azam Nahdi Hadiyanto, Nahdi Natalia Susanti, Agnes Nedi Hendri Neneng Yuniarty Nisa, Ziadatun Khoirun Nugraha, Ihsan Nuriah, Sinta Nursa'diah, Rifania Sapta Nurul Azqa Mayor Oktaviani , Shintya Pamungkas, Muhammad Iqbal Ismail Safei Rahman, Cecep Kholip Ar Ratih Purnama Sari Regawan, Gugun Rini Suwartika Kusumadiarti Ritasari, Rd Rita Riyadi Riyadi Rizky, Ardelia Astriany Rosidin, Ahmad Ruari, Elgi Muhamad Ryan Ardianto Sabila Rismawati Saepul Jamil, Alwis Saputra, Gilang Slamet Seliwati, Seliwati Septi Noer Lailela SF, Dini Destiani Shanti Pujilestari, Shanti Sopian, Diman Sri Hermuningsih Sunarya, Agi Ferdiansyah Tariska, Ade Tisnawati, Rini Trisyanti, Novriani Utami, Fajryah Wijaya, Muhammad Raffly Yehezkiel Yeni Pariyatin Yogi Cahya Ramdani Yogi Permana Yusuf Mauluddin ‘Azam Muttaqin, Muhammad