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All Journal Professional : Jurnal Komunikasi dan Administrasi Publik Jurnal Pengabdian Pada Masyarakat Jurnal ASPIKOM JPPM (Jurnal Pengabdian dan Pemberdayaan Masyarakat) Journal of Social Science Jurnal Scientia Indonesia Berdaya Journal of Community Development Jurnal Iso Jurnal Multidisiplin Dehasen (MUDE) Jurnal Indonesia Raya SENGKUNI Journal (Social Science and Humanities Studies) Jurnal Dehasen Untuk Negeri Jurnal Ilmiah Multidisiplin (JUKIM) Journal of Social Science Jurnal Dehasen Mengabdi Multidisciplinary Journals Social Sciences Journal Jurnal Gotong Royong Journal of Multidisciplinary Research Journal of Law, Social Science, and Management Review Jurnal Pengabdian Mitra Persada Harmonization

Vethy Octaviani

Program Studi Ilmu Komunikasi Fakultas Ilmu-Ilmu Sosial Universitas Dehasen Bengkulu

Author-ID : 3031050

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Literasi Bahaya Hoax pada Masyarakat Kelurahan Sumur Meleleh Kecamatan Teluk Segara Kota bengkulu Octaviani, Vethy; Asnawati, Asnawati; Sariningsih, Marida
Jurnal Dehasen Mengabdi Vol 1 No 1 (2022): Maret-Agustus
Publisher : Universitas Dehasen Bengkulu

Handling the spread of hoaxes is important because it is a form of pro-active and university participation, so the community service team of the Communication Studies Program Faculty of Social Sciences, Dehasen University Bengkulu in collaboration with the National Media liputan6.com carried out community service activities with the theme 'Filter Before Sharing ; Stop The Deception, Let's Embrace The Truth Together' with the aim of helping to create peace and comfort in social life in order to avoid hoaxes and as hoax spreaders. This activity was carried out on Pariwisata Street Sumur Meleleh Village, Teluk Segara District, Bengkulu City. Implementation of activities by going directly to the community door to door distributing ‘Stop Hoax’ leaflets from Liputan6.com while discussing with the community. From the results of conversations, with several people, few know about hoaxes and do not know how to distinguish the truth of a news story. The team educates the public by providing tips to avoid hoaxes, for example by checking the website address to find out information obtained from the website or including a link, namely by observing the URL address of the site in question, checking facts by paying attention to where the news comes from and who the source is (whether from an institution or institution). official), pay attention to the balance of news (not just from one source), and check the authenticity of photos. That is, before believing a news we must research it first.

Focus Group Discussion (FGD) Komunikasi Antar Budaya (Hospitality Desa Wisata Belitar Seberang Kecamatan Sindang Kelingi Kabupaten Rejang Lebong) Risdiyanto, Bayu; Asnawati, Asnawati; Octaviani, Vethy
Jurnal Dehasen Mengabdi Vol 1 No 2 (2022): September-Februari
Publisher : Universitas Dehasen Bengkulu

Hospitality of Belitar Tourism Village is the attitude and behavior of hospitality in the relationship between guests and hosts as tourism service providers in Belitar Seberang Village, Sindang Kelingi District, Rejang Lebong Regency. The success of developing a tourist village, apart from being influenced by attractive tourist objects, is also strongly influenced by the attitudes and behavior of tourism managers and the surrounding community in providing services to visitors. This is a challenge for tourism managers considering that visitors come from various regions with various ethnic groups, languages and cultural customs, so they are prone to communication errors. Therefore, the Dehasen University Bengkulu Communication Studies Program in collaboration with the Tourism Awareness Group as tourism managers in the Belitar Seberang Tourism Village, held a focus group discussion (FGD) on Intercultural Communication, especially related to the theme of hospitality in tourist villages. The FGD results show that the optimization of hospitality is influenced by: 1) Knowledge of the tourism management team about human personality traits, especially visitors. 2) Communication skills of the Tourism Management Team in serving visitors, 3) Existence of standard operating procedures (SOP) for tourism services in Tourism Villages. Based on these findings, it is suggested that there be hospitality training for the Belitar Seberang Village Tourism Management Team.

IMPROVING DIGITAL LITERACY OF SMA/SMK/MA STUDENTS SE CENTRAL BENGKULU DISTRICT BENGKULU PROVINCE Octaviani, Vethy; Maryaningsih, Maryaningsih; Dinero, Rio
Jurnal Dehasen Mengabdi Vol 2 No 1 (2023): Maret-Agustus
Publisher : Universitas Dehasen Bengkulu

This community service activity aims to provide education so that students are wiser in using social media and the importance of access and adoption of healthy and safe internet technology, so that they can become smart citizens in the digital era and take part as smart digital citizens in the wider community and play an active role in issues important issues that are in a global context. The community service team at Dehasen University Bengkulu in collaboration with the Department of Education and Culture of Central Bengkulu Regency, Bengkulu Province and the Bengkulu Regional Police Public Relations provided counseling with material on digital literacy, namely media literacy, digital-based information retrieval, the concept of smart digital citizenship, and hoax news to SMA/SMK/MA students throughout the district. Bengkulu Tengah Bengkulu Province is located at SMAN 1 Bengkulu Tengah. This activity went well and is expected to make a positive contribution to creating intelligent and ethical individuals in the digital era.

Pelatihan Pemanfaatan Artificial Intelijen (Ai) Dalam Pembuatan Konten Kreatif Di SMPN 17 Kota Bengkulu Yansyah, Novi; Savela, Yela; Widiatama, Danang; Afriandi, Afriandi; Jusiati, Arini; Octaviani, Vethy; Maryaningsih, Maryaningsih; Narti, Sri
Jurnal Gotong Royong Vol 2 No 1 (2025): Mei
Publisher : LPPM Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/gotong royong.v2i1.7785

This study investigates the utilization of Artificial Intelligence (AI) in content creation among students at SMPN 17 Bengkulu City. Recognizing the growing significance of AI in our daily lives, the study aims to address the limited awareness and application of AI tools among these students. The research focuses on introducing AI concepts and providing practical training to students on leveraging AI for creative content development. The findings reveal a positive impact, with students demonstrating increased understanding, enthusiasm, and a newfound ability to utilize AI effectively in their digital creative endeavors.

Pelatihan Pemanfaatan Ai Dalam Pembuatan Konten Kreatif Di SMPN 17 Kota Bengkulu Yansyah, Novi; Savela, Yela; Widiatama, Danang; Octaviani, Vethy; Maryaningsih, Maryaningsih; Narti, Sri
Jurnal Gotong Royong Vol 2 No 1 (2025): Mei
Publisher : LPPM Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/gotong royong.v2i1.7916

The use of artificial intelligence (AI) in education, especially in improving student creativity, is the focus of this study. The training provided to students of SMPN 17 Kota Bengkulu showed that AI can be an effective tool to support creative learning processes. However, this training also identified a digital divide among students, especially related to the use of email. The results of this training provide important implications for the development of educational curricula that integrate AI technology and improve students' digital literacy. This training is also useful for exploring the potential of artificial intelligence (AI) in improving the creativity of students of SMPN 17 Kota Bengkulu. Through training that focuses on tools such as Bing, Suno, and Remaker, students are trained to produce various types of creative content. The results of the training show that students are enthusiastic and able to utilize the artificial intelligence program. In the training, obstacles were found, namely the lack of student understanding regarding the use of email as an account to access AI applications. This training concluded that the importance of integrating AI learning in schools and the need to improve students' digital literacy.

Penguatan kapasitas teknik komunikasi persuasif konten kreatif bagi UMKM di Bengkulu Tengah Provinsi Bengkulu (Strengthening the capacity of creative content persuasive communication techniques for UMKM in Central Bengkulu Bengkulu Province) Octaviani, Vethy; Narti, Sri
Indonesia Berdaya Vol 6, No 2 (2025)
Publisher : UKInstitute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/ib.20251082

Abstrak. UMKM di Bengkulu Tengah Provinsi Bengkulu belum memanfaatkan media sosial dengan baik, dimana mereka memasarkan produk secara online namun kurang dilirik atau mendapat respon dari khalayak dikarenakan promosi yang disampaikan kurang kreatif dan persuasif. Hal ini tentu saja berdampak pada omset penjualan mereka. Oleh sebab itu, pemberdayaan dan dukungan terhadap UMKM tersebut sangat diperlukan. Sektor UMKM memiliki peran penting dalam mendukung pembangunan ekonomi di Indonesia, dimana secara langsung berkontribusi dalam mengangkat perekonomian rakyat (Yudilestari, 2024). Metode yang dilakukan dalam kegiatan pengabdian kepada masyarakat ini menggunakan metode ceramah dan diskusi. Pelaksanaan kegiatan diawali dengan pemberian materi tentang teknik komunikasi persuasif dan konten kreatif, selanjutnya dilakukan pendampingan langsung pembuatan konten melalui media sosial masing-masing peserta. Selama kegiatan berlangsung dari sesi penyampaian materi hingga kegiatan diskusi dan praktek langsung, terlihat antusiasme para peserta mengikuti kegiatan ini sangat tinggi, dapat dilihat dari banyaknya pertanyaan dari peserta diakhir pemaparan tiap narasumber serta peserta dapat memahami dan mengaplikasikan ilmu yang diberikan dengan baik. Beberapa peserta telah mampu menghasilkan karya yang langsung mereka posting. Kegiatan pengabdian kepada masyarakat ini diharapkan dapat menjadi langkah antisipatif dalam membantu UMKM di Kabupaten Bengkulu Tengah mengembangkan usahanya.Abstract. UMKM in Central Bengkulu, Bengkulu Province, have not utilized social media well, where they market their products online but do not get enough attention or get a response from the public because the promotions delivered are less creative and persuasive. This of course has an impact on their sales turnover. Therefore, empowerment and support for UMKM is very necessary. The UMKM sector has an important role in supporting economic development in Indonesia, which directly contributes to uplifting the people's economy (Yudilestari, 2024). The method used in this community service activity uses lecture and discussion methods. The implementation of the activity began with providing material on persuasive communication techniques and creative content, followed by direct assistance in creating content via social media for each participant. During the activity, from the material delivery session to discussion and direct practice activities, it was seen that the enthusiasm of the participants in participating in this activity was very high, it could be seen from the many questions from participants at the end of each resource's presentation and the participants were able to understand and apply the knowledge provided well. Some participants have been able to produce work that they immediately posted. It is hoped that this community service activity can be an anticipatory step in helping UMKM in Central Bengkulu Regency develop their businesses.

Personal Branding of Erika Richardo as a Content Creator on Instagram Sari, Tina Puspita; Octaviani, Vethy; Dianthi, Martha Heriniazwi
Social Sciences Journal Vol. 2 No. 2 (2025): Agustus
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/sosj.v2i2.756

The rapid advancement of communication technology has significantly influenced the way individuals build their personal brand, particularly through visual platforms such as Instagram. Erika Richardo, a young Indonesian painter and content creator, is one example of how personal branding can be developed creatively and consistently in the digital space. This study aims to describe Erika Richardo’s personal branding strategy through her Instagram account @erikarichardo using Peter Montoya’s eight principles of personal branding: specialization, leadership, personality, distinctiveness, visibility, unity, persistence, and goodwill. The research uses a qualitative descriptive content analysis method, with data collected through observation, documentation, and literature review. The findings show that Erika applies all eight principles in shaping her personal brand. She stands out through her artistic focus on unique painting media, consistent content uploads, and inspirational storytelling. Her branding reflects authenticity, leadership in community projects, and a strong connection between her online persona and real-life values. By maintaining consistent visual identity and interacting with her audience, Erika has successfully positioned herself as an inspirational and professional young artist. This research contributes to a broader understanding of how personal branding can be effectively implemented by creative individuals through social media platforms.

Communication Barriers of Community Counselors (PK) to Child Clients: A Study at the Class I Correctional Center Office in Bengkulu Lestari, Yani; Octaviani, Vethy; Yanto, Yanto
Social Sciences Journal Vol. 2 No. 2 (2025): Agustus
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/sosj.v2i2.758

This study aims to explore the communication barriers experienced by Community Counselors (PK) in their interactions with child clients at the Class I Correctional Center Office in Bengkulu. Employing a qualitative descriptive approach, data were collected through interviews, observation, and documentation involving six informants (three key informants and three supporting informants). The study adopts Fajar’s (2009) theory, which categorizes communication barriers into four types: sender-related, encoding and symbols, media, and receiver-related obstacles. The findings reveal that sender-related barriers are still prevalent, particularly influenced by the psychological and emotional conditions of the child clients. Despite efforts to simplify messages, one counselor reported difficulties due to the complex backgrounds of some children. However, encoding and symbolic barriers were not found, as all counselors used simple and clear language, supported by concrete examples to ensure comprehension. Media-related barriers were also minimal since all communication was conducted face-to-face without reliance on electronic media. From the client’s perspective, most child clients demonstrated an adequate understanding of the messages delivered, citing the clarity of language and a comfortable counseling atmosphere as key factors. Nevertheless, some clients expressed confusion due to the use of unfamiliar terms or fast-paced explanations. This research emphasizes the importance of adaptive communication strategies in child rehabilitation settings and suggests training interventions to enhance the interpersonal communication skills of PK staff when dealing with diverse child client profiles.

Effective Communication of Family Hope Program (PKH) Facilitators to Beneficiary Families (KPM): A Study of P2K2 Activities in Kandang Mas Village, Bengkulu City Liken, Enjli Lia; Octaviani, Vethy; Yanto, Yanto
Social Sciences Journal Vol. 2 No. 2 (2025): Agustus
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/sosj.v2i2.759

This research aims to examine the effective communication practices employed by facilitators of the Family Hope Program (PKH) in delivering Family Capacity Building Meetings (P2K2) to Beneficiary Families (KPM) in Kandang Mas Village, Bengkulu City. Using a descriptive qualitative method, the study applies the communication effectiveness model by Cutlip and Allen, which includes seven key indicators: Credibility, Context, Content, Clarity, Continuity and Consistency, Communication Channels, and Audience Capability.Findings reveal that communication is effective across all seven indicators. The facilitators' credibility is supported by formal recognition from the Ministry of Social Affairs and emotional bonds with the KPM. The communication context is enhanced through inclusive atmospheres, appropriate teaching media, and flexible scheduling. The content is delivered using official modules in simple language and practical examples. Clarity is achieved via structured messaging, while consistency is maintained through repeated but varied messages. Communication channels include a blend of digital tools like WhatsApp and face-to-face interactions. The facilitators also tailor their approach based on the educational and social background of the KPM, ensuring comprehension and active participation. Ultimately, P2K2 activities have succeeded in raising awareness, improving knowledge and skills, and encouraging behavioral change among KPM. This study underscores the critical role of tailored, multi-dimensional communication strategies in optimizing the impact of social programs like PKH.

Instagram Social Media Management Strategy to Enhance Institutional Image: A Case Study of KP2KP Bintuhan's @pajakbintuhan Account Saputra, Tri Anjar; Octaviani, Vethy; SM, Anis Endang
Social Sciences Journal Vol. 2 No. 2 (2025): Agustus
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/sosj.v2i2.795

This study aims to describe the Instagram social media management strategy used to enhance the institutional image of KP2KP Bintuhan through the @pajakbintuhan account. Employing a qualitative descriptive approach, data were collected through interviews with three key informants and analyzed using data reduction, data presentation, and conclusion drawing techniques. The findings reveal that the Instagram management strategy follows Luttrell's Circular Model of Social Media (SoMe) (2019), consisting of four stages: (1) Share, focusing on participation, connection, and trust-building; (2) Optimize, by listening to and learning from public feedback and engaging in authentic communication; (3) Manage, through media monitoring, real-time interaction, and quick responses to audience comments; and (4) Engage, involving internal and external stakeholders such as the head office in disseminating public information. This strategic approach has proven effective in enhancing the institution’s positive image in the public eye.

Co-Authors Aditya Dwi Saputra Afriandi, Afriandi Agustian, Dimas Joni Akmalia, Annisa Amelia, Putri Ricki Ananda, Firdha Cintia Angga Mustafa Anggara, Muhammad Rade Alfa Anggriani, Intan Anindia Safitri Anis Endang Sri Murwani Antonio Imanda Antonio Imanda Asnawati Asnawati Asnawati Bella Rena Anjelina Beta Kurnia Bogi Andrian Chandra Sahputra Diana Tiarani Dinero, Rio Efri Agus Ekky Muhardani Elena Dwi Febiola Erfina Erfina Fauzi Efendi Febriansyah Febriansyah Fenti Dwi Sartika Fera Indasari Fera Indasari Fiqhri Habib Effendi Fitri Yanti Fristy Reka Oktaviani Giri Hartono, Giri Hendi Septiadi Henny Afrianti Herawati, Ike Ikhsan Saputra Ilahi, Dio Rahmat Indria Indria Indria Indria Irawan, Tinton Julianda, Refan Arta Jusiati, Arini Khairil Khairil Kurnia, Shinta Lestari, Jemi Lestari, Zahkya Liken, Enjli Lia Linda Astuti Linda Astuti Linda Astuti Linda Astuti Linda Astuti Malius, Aset Maretha, Atsilah Aulia Martha Heriniazwi Dianthi Maryaningsih Maryaningsih, Maryaningsih Melky Alex Suhendra Merry Rullyanti Murwati, Anis Endang Sri Narti , Sri Nur Rahma Sagita Parza, Yopi Puput Citra Yulia Putra, Meriansyah Dwi Putra, Yoan Mandala Rahman Dwivan Refan Arta Julianda Rian Renaldo Rio Dinero Risdiyanto, Bayu Rita Lismini S, Mawan Salta Sari Sapta Sari Sapta Sari Sapta Sari Saputra, Tri Anjar Sari , Sapta Sari, Ida Permata Sari, Tina Puspita Sariningsih, Marida Savela, Yela Septa, Anggela Dwi Shinta Kurnia SM, Anis Endang Sri Narti Sri Narti Sri Narti, Sri Susilo, Aldi Dwi syisva nurwita Triani, Rori Tunnazila, Hikma Vanti, Mey Esa Dwi Widiatama, Danang yani lestari Yansyah, Novi YANTO YANTO Yanto Yanto Yoga Aprianto Yogi Arman Sugiarto Yopi Parza Yusuarsono, Yusuarsono Zainal Arifin

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