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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Journal of Research in Business, Economics, and Education Budimas : Jurnal Pengabdian Masyarakat Jurnal Inovasi Penelitian International Journal Of Science, Technology & Management (IJSTM) International Journal of Educational Research and Social Sciences (IJERSC) Journal of Economics and Business Letters Bima Journal : Business, Management and Accounting Journal Jurnal Akuntansi, Manajemen dan Bisnis Digital Jurnal Indonesia Raya Jurnal Dehasen Untuk Negeri Jurnal Dehasen Mengabdi Jurnal Semarak Mengabdi Jurnal Kewirausahaan dan Bisnis Jurnal Ekonomi, Manajemen, Akuntansi Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Jurnal Gotong Royong Jurnal Pakar Manajemen Innovative Business Management Journal Journal of Business Management Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Review Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Journal of Indonesian Management
Nirta Vera Yustanti
Universitas Dehasen Bengkulu
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The Influence Of Capabilities And Digital Marketing On The Success Of Online MSME Businesses In Bengkulu City Mei Sela Pirdayanti; Ahmad Soleh; Nirta Vera Yustanti
Jurnal Akuntansi, Manajemen dan Bisnis Digital Vol 5 No 2 (2026): April
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jambd.v5i2.10105

Abstract

This study aims to examine the influence of capabilities and digital marketing on the success of online MSME businesses in Bengkulu City. The research uses a quantitative associative method with a sample of 60 MSME respondents who have implemented digital marketing strategies. Data were collected through structured questionnaires and analyzed using multiple linear regression with SPSS to test the research hypotheses. Research Results The results indicate that capabilities and digital marketing have a positive and significant effect on the success of online MSME businesses, both partially and simultaneously. The regression coefficients for capabilities and digital marketing were 0.347 and 0.547 respectively, with significance values below 0.05. Together, these variables explain about 60.4% of the variance in online business success. Strengthening internal capabilities and effective digital marketing strategies are crucial to achieving sustainable business success.
The Influence Of Work Environment And Compensation On Employees’ Retention At PT. Cemindo Gemilang Bengkulu City Ifan Caesar Ramadhan; Neri Susanti; Nirta Vera Yustanti
Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Review Vol. 3 No. 2 (2023): Desember
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emba.v3i2.1500

Abstract

The aim of the research is to find out the influence of the work environment and compensation on employee retention at PT. Cemindo Gemilang Bengkulu City. This type of research is correlational, namely research to determine the influence and level of influence between two or more variables without any attempt to influence these variables. The sample in this study used a total sampling technique, where the entire population was sampled, amounting to 42 people. Based on the research results, there is an influence of the work environment (X1) on employee retention (Y) of PT. Chemindo Gemilang with a tsig value < α (0.001 ttable (2.571> 1.68195), thus Ho is rejected and Ha is accepted. From the significance value obtained, variable X1 has a negative effect on employee retention (Y). There is an influence of compensation (X2) on employee retention (Y) of PT. Chemindo Gemilang with a tsig value < α (0.004 ttable (2.571> 1.68195), thus Ho is rejected and Ha is accepted. From the significance value obtained, the variable X2 has a negative effect on employee retention (Y). The value of Fsig < α 0.05 and Fcount > F table (16.373>2.83) so it can be concluded that together the independent variables have a negative effect on the dependent variable
THE ANALYSIS OF FACTORS AFFECTING CONSUMER PURCHASE DECISIONS AT NUSANTARA SHOP KEPAHIANG REGENCY Abdul Kohar; Neri Susanti; Nirta Vera Yustanti
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 1 No. 1 (2020): JANUARI
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze factors affecting theonderdile to purchase stores Nusantara kepahiang. This study is conducted by using rating scale and in depth kuisioner. The samples used in this study consist 60 people who come into the store consumers Nusantara Kepahiang clothing. The respondents were asked to give perception about factors affecting the decision to purchase clothing stores Nusantara kepahiang. Data obtained from 60 respondents that were processed by using rating scale analysis. ovrall,in this case can be seen calculasion of the rating scale which shows that average on indicators of the cultural factors of 1,232 and lies in the class agreed interval (1020-1260),indicators of the social factors of 1,222 and lies in the class agreed interval (1020-1260),indicators of the personal factors of 1,229 and lies in the class agreed interval (1020-1260),indicators of the psychological factors of 1,200 and lies in the class agreed interval (1020-1260). Mean that decision to buy the most dominant in the Nusantara Kepahiang is psychological factors, while purchasing decisions at 1,200 and lies in the interval class agreed. The results of the analysis is factors affecting the decision to purchase clothing stores Nusantara kepahiang.
An Analysis of the Effect of Employee’s Additional Income (TPP) and Work Ability on the Performance of the Civil Servants (ASN) at Regional Secretary of Central Bengkulu Regency Cici Handika Dewi S; Siti Hanila; Nirta Vera Yustanti
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 2 No. 3 (2021): JULI
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v2i3.107

Abstract

The importance of performance for ASN in government agencies is to achieve the goals that have been set as a whole, especially carrying out activities that are to improve and improve the welfare of the people in general. ASN performance is influenced by many factors including incentives in the form of Employee’s Additional Income (TPP) and ASN work ability itself. Incentives in this case in the form of TPP are factors that encourage ASN to work constructively according to institutional rules and become a stimulus that encourages ASN to work optimally for the institution. The purpose of this study was to determine the effect of Employee’s Additional Income (TPP) on the performance of the civil servants (ASN) at the Regional Secretary of Central Bengkulu Regency, to determine the effect of work ability on the performance of the civil servants (ASN) at the Regional Secretary of Central Bengkulu Regency and to determine the effect of Employee’s Additional Income (TPP) and work ability affect the performance of the civil servants (ASN) at the Regional Secretary of Central Bengkulu Regency. This study used a quantitative descriptive method where the sampling technique used was total sampling. So the number of samples in this study was 102 samples. In proving and analyzing data; validity, reliability, classical assumption test, multiple linear regression test and f test and t test were used. The test results show that 1) Employee’s Additional Income (TPP) and work ability together have an effect on employee’s performance. Regional Secretary of Central Bengkulu Regency with a significant value of 0.000. 2) Employee’s Additional Income (TPP) has a positive and significant effect on employee performance at the Regional Secretary of Central Bengkulu Regency, because the significant value is 0.000. 3) Work ability has a positive and significant effect on employee performance at the Regional Secretary of Central Bengkulu Regency, with a significant value of 0.001. Meanwhile, the percentage contribution of the influence of Employee’s Additional Income (TPP) and work ability on employee performance at the Regional Secretary of Central Bengkulu Regency was of 40.9%.
Factors Affecting Purchasing Decisions at Nayla Buah (NB) Store Tebeng In Bengkulu City Ayu Andri; Ida Anggriani; Nirta Vera Yustanti
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 2 No. 4 (2021): OKTOBER
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v2i4.182

Abstract

This study aims to determine the effect of cultural, social, personal, and psychological factors on purchasing decisions and to determine the effect of all the factors simultaneously on purchasing decisions at Nayla Buah (NB) storeTebeng, Bengkulu City. This research is an associative research, which conducted to determine the value of the independent variable, one variable or more than one variables, which aims to determine the relationship between the variables. The method used is a survey. The population in this study were 1200 consumers. The sample of respondents were 92 consumers. The validity using the Pearson Coefficient Correlation with a significance value of 5% with a critical value and the reliability test based on the Cronbach Alpha coefficient and hypothesis testing using multiple regression analysis. The results showed that (1) There is no significant influence of cultural factors on purchasing decisions at Nayla Buah Bengkulu City with a significance value greater than 0.05, namely 0.144. (2) There is a positive and significant influence of social factors on purchasing decisions at Nayla Buah store with a significance value smaller than 0.05, namely 0.013. (3) There is a positive and significant influence of personal factors on purchasing decisions at Nayla Buah store with a significance value smaller than 0.05, namely 0.030. (4) There is no significant effect of psychological factors on purchasing decisions at Nayla Buah store with a significance value greater than 0.05, namely 0.432. (5) There is a positive and significant influence of cultural, social, personal and psychological factors on purchasing decisions at Nayla Buah store with a significance value of 0.000 which is smaller than 0.05. (6) The factors that influence purchasing decisions are social and personal factors.
Analysis of the Development of the Human Development Index Kepahiang Regency 2017-2021 Nirta Vera Yustanti; Yesi Indian Ariska
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 4 No. 3 (2023): Juli
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v4i3.1306

Abstract

The purpose of this study is to provide an overview of the development of human development of Kepahiang Regency in the last five years, namely from 2017 to 2021. It is expected to provide additional information that can help the Kepahiang Regency government in making decisions on what programs can be implemented in Kepahiang Regency to realize a prosperous society in all aspects. The data used was sourced from skunder data obtained from the website of the Central Statistics Agency (BPS) Kepahiang Regency. The data includes population, education and economic data. Data collection in this study through documentation methods. Overall, the Human Development Index of Kepahiang Regency increased from 2017 to 2021. The HDI value of Kepahiang Regency in 2021 was included in the medium welfare category in 2017 with a value of 60.66 and until 2021 it was also in the medium category with its HDI value of 68.62.
Business Strategy Analysis Of Kelanting Riska Riski Home Industry In West Wetan Village Kabawetan District Kepahiang Regency Nurul Khotimah; Ida Anggriani; Nirta Vera Yustanti
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 5 No. 1 (2024): Januari
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v5i1.1598

Abstract

The purpose of this study was to determine the analysis of the strategy of the Riska Riski household industry in West Wetan Village, Kabawetan District, Kepahiang Regency. The number of research samples was 40 people consisting of internal parties (1 owner and 3 employees), 36 external parties (25 stall owners and 11 consumers who came directly). The data analysis method used in this study is SWOT analysis is a tool used to find out opportunities, threats as well as the strengths and weaknesses of the company itself. One way to illustrate SWOT analysis is by using ETOP and SAP diagrams.The results of SAP analysis in this study include the strengths and weaknesses possessed by the internal Kelanting Riska Riski Home Industry obtained results of 4.36 with competition position criteria of 3.50-4.00 by being in intervals with dominant criteria, namely the company's position able to control the activities of strong competitors and able to master a wide selection of strategic alternatives. The results of the ETOP analysis show that the position of the Riska Riski Home Industry in West Wetan Village, Kabawetan District, Kepahiang Regency with an EOE value of 4.87 and an ETE value of 2.38 is in an ideal business position, namely a business that has a large main opportunity and a small main threat. This business has a high chance of success, this position is very profitable for the company. Based on SWOT, it can be explained that the strategy that can be carried out by the Kelanting Riska Riski Home Industry at the dominant and ideal meeting point, meaning that the right strategy is the SO (Strenght-Opportunity) strategy is a very profitable situation. Companies in this quadrant have opportunities and strengths so that they can take advantage of existing opportunities.
The Influence Of Product Quality, Price And Service On Customer Satisfaction At Lesehan 123 Jamik Bengkulu City Kusumo Edo Utomo; Karona Cahya Susena; Nirta Vera Yustanti
Journal of Indonesian Management Vol. 3 No. 3 (2023): September
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v3i3.1378

Abstract

Service or service issues also determine development business in business. Good service and as expected will give satisfaction to consumers. This study aims to determine the effect of product quality, price and service quality on consumer satisfaction at Lesehan Jamik, Bengkulu City. At the present time marketing using product quality improvement, affordable prices and quality service. This study uses quantitative research methods, the population in this study is consumers, through a given questionnaire.The technique in taking the research sample using the accidental sampling technique is a technique of determining a sample based on chance, the sample in this study was 120 customers at Lesehan Jamik 123 Kota Bengkulu. Data collection used instruments in the form of questionnaires and the analytical method used was multiple linear regression, determination test and hypothesis testing. Research Results There is a positive and significant influence between Product Quality on Consumer Satisfaction at Lesehan Jamik Bengkulu City, which means that the better the product quality, the more Customer Satisfaction will be increased. There is a positive and significant influence between price and consumer satisfaction at Lesehan Jamik, Bengkulu City, which means that the affordable price of a product will increase customer satisfaction. There is a positive and significant influence between Service Quality on Customer Satisfaction, which means that the better the service quality, the higher the customer satisfaction. There is a positive and significant influence between Product Quality, Price and Service Quality on Customer Satisfaction that the better the product quality, price and service quality, the more people or consumers talk about the superiority of a product.
Pengaruh Promosi, Produk, Harga Dan Tempat Dalam Menarik Minat Pembeli Pada Hypermart Kota Bengkulu Inka Parolita; Ida Anggriani; Nirta Vera Yustanti
Journal of Indonesian Management Vol. 3 No. 4 (2023): Desember
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v3i4.1538

Abstract

At this time Indonesia is facing a period of globalization and the development of information technology is accelerating. Indonesia must prepare itself and be able to plunge in the era of globalization, one sector that must be considered is the retail business sector, where retail businesses are experiencing quite rapid development in recent years. Producers who produce goods and services not only pay attention to the goods and services they produce, but must be able to pay attention to how the goods and services they produce are known to consumers and reach the hands of consumers in accordance with consumer desires and expectations. The purpose of this study was to determine the effect of promotion, product, price and place in attracting buyers at Hypermart Bengkulu City. The sample used in this study amounted to 84 people who had shopped at Hypermart. The sampling technique uses the Slovin formula by taking a 10% confidence level. Data is processed in the form of numeric data (numbers) using a Likert scale. The data collection method in this study is in the form of a questionnaire. The data is processed using spss for windows version 25. The analysis method uses quantitative methods, namely by using multiple linear regression analysis. The results of the study show that there is a significant influence between promotion on consumer buying interest in Hypermart Bengkulu City, which means that the more promotion is held, the more consumer buying interest will increase. There is a significant influence between products on buying interest at Hypermart Bengkulu, which means that the better the quality of the products offered, the more consumer buying interest will increase. There is a significant effect on price on buying interest in Hypermart Bengkulu, which means that the more affordable the price offered, the more consumer buying interest will increase. There is a significant effect on place on buying interest in Hypermart Bengkulu City, which means that the more strategic the place that is reached, the more consumer buying interest in Hypermart Bengkulu City will increase.
Co-Authors Abdul Kohar Agresti, Agresti Ahmad Soleh Andestar, Tomi Andriyani Prawitasari Ariantara, Yudi Ariska, Yesi Indian Ayu Andri Azuwandri, Azuwandri Cici Handika Dewi S Damarsiwi, Eska Prima Monique Danofi, Alwin Deko Pranata Dennis Rydarto Tambunan Dennis Rydarto Tambunan Desti Rupita Sari Efendi, Muhammad Aldi Rizky Efendi, Yanto ELLYA REVOLINA, ELLYA Handayani, Sri Hanila, Siti Herfianti, Meiffa Hidayah, Nenden Restu Ida Anggriani Ida Anggriani Ida Anggriani Ifan Caesar Ramadhan Iswidana Utama Putra Jusuf Wahyudi Kamelia Astuty Karmila, Heni Karona Cahya Susena, Karona Cahya Kurniati Karim Kusumawarty, Pratiwi Kusumo Edo Utomo Lena Elfianty Lita Afiana Maulana, Sidik Mei Sela Pirdayanti Melly Susanti Melly Susanti Melly Susanti2 Nasution, Suswati Nenden Restu Hidayah Neri Susanti Nurul Khotimah Nurzam Oktavia, Ferda Paroli Paroli Parolita, Inka Prawitasari, Andriyani Putra, Iswidana Utama Putri, Dita Winasti Radilli, Putri Rafles, Fadhlu Rohman Dian Rahayu Ervina Revolina, Elya Reza, Heru Kreshna Rina Trisna Yanti Sherin Dwi Julia Sinurat, Rita Magdalena Siti Hanila Sulisti Afriani Sulisti Afriani Sulisti Afriani, Sulisti Susanti, Melly Suswati Nasution Tando Agung, Kimas Kurniawan Utomo, Kusumo Edo Wijaya, Ermy Yanti , Rina Trisna Yesi Indian Ariska Yesi Indian Ariska Yudi Ariantara Yun Fitriano Zoniarti, Zoniarti