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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Journal of Research in Business, Economics, and Education Budimas : Jurnal Pengabdian Masyarakat Jurnal Inovasi Penelitian International Journal Of Science, Technology & Management (IJSTM) International Journal of Educational Research and Social Sciences (IJERSC) Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Journal of Economics and Business Letters Bima Journal : Business, Management and Accounting Journal Journal of Indonesian Management Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Review Jurnal Akuntansi, Manajemen dan Bisnis Digital Jurnal Indonesia Raya Jurnal Dehasen Untuk Negeri Jurnal Dehasen Mengabdi Jurnal Semarak Mengabdi Jurnal Kewirausahaan dan Bisnis Jurnal Ekonomi, Manajemen, Akuntansi Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Jurnal Gotong Royong Innovative Business Management Journal Journal of Business Management
Nirta Vera Yustanti
Universitas Dehasen Bengkulu
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Nursing Public Health Social Sciences Transportation Other

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Sosialisasi Strategi Pemasaran Produk Bumdes Dengan Digital Marketing Di Desa Talang Kering Kecamatan Air Napal Bengkulu Utara Yustanti, Nirta Vera; Sinurat, Rita Magdalena; Putri, Dita Winasti; Karmila, Heni
Jurnal Dehasen Mengabdi Vol 1 No 2 (2022): September-Februari
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1050.64 KB) | DOI: 10.37676/jdm.v1i2.2844

Abstract

Mitra Pengabdian Masyarakat pada kegiatan ini adalah BUMDes Talang Mandiri yang usahanya bergerak dalam bidang usaha kolam renang, budidaya dan olahan jamur tiram, beralamat di Desa Talang Kering Kecamatan Air Napal Bengkulu Utara. BUMDes Talang Mandiri ini berdiri di desa Talang Kering sejak tahun 2020. Kegiatan pemasaran produk BUMDes masih dilakukan konvensional dan belum maksimal dalam memanfaatkan digital Marketing, oleh karena itu perlu dilakukan sosialisasi strategi pemasaran dengan digital marketing dengan tujuan dapat meningkatkan penjualan dari produk BUMDes dan memperluas pangsa pasar serta menjangkau konsumen yang lebih luas lagi. Metode yang di gunakan dalam pengabdian ini adalah pertama mahasiswa melakukan survey terlebih dahulu ke Desa Talang Kering Khususnya pada BUMDesnya, setelah adanya izin dan kesepakatan bersama mengenai waktu pelaksanaan barulah mahasiswa memberikan sosialisasi strategi pemasaran dengan digital marketing. Setelah sosialisasi ini dilakukan
The Effectiveness Of Recruitment Of Civil Services (Asn) In Increasing Performance Of Employees In The Performance Section Of The Province Of Bengkulu Ariska, Yesi Indian; Yustanti, Nirta Vera
BIMA Journal (Business, Management, & Accounting Journal) Vol. 2 No. 2 (2021)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37638/bima.2.2.177-184

Abstract

The purpose of this study is to determine the impact of civil servant recruitment on improving the performance of Bengkulu Province civil servant employees. The method used in this study is a descriptive method using a qualitative approach. Data acquisition techniques were conducted by interviewing, observing, and recording documents related to the civil servant recruitment process carried out by Bengkulu local civil servants. The data acquired will be investigated and qualitatively analyzed for all the data collected, and an interview with Duncan's theoretical approach to stress, whose effectiveness can be seen in three indicators: goal achievement, integration, and adaptation Supported by the results of. The results of the field survey came to the correct conclusion as the implementation of labor recruitment carried out by local civil servants in the Bengkulu Province is more transparent and responsible.
Peningkatan Kapasitas UMKM Pempek Nyai Dalam Mengembangkan Makanan Khas Palembang Di Kota Bengkulu Melalui Pemasaran Digital Oktavia, Ferda; Kusumawarty, Pratiwi; Afriani, Sulisti; Yustanti, Nirta Vera; Revolina, Elya
Jurnal Gotong Royong Vol 2 No 2 (2025): Oktober
Publisher : LPPM Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/gotong royong.v2i2.9686

Abstract

This community service activity aims to increase the capacity of the Pempek Nyai UMKM in developing Palembang's signature food in Bengkulu City through the implementation of digital marketing strategies. Through mentoring and training focused on the use of social media, attractive product packaging, and strengthening brand identity, the Pempek Nyai UMKM was able to expand its market reach and increase product sales. The results of the activity showed that the implementation of digital marketing had a positive impact on the competitiveness and independence of business actors, so that it could become a model for sustainable empowerment of local UMKM. The implementation method included problem identification, training on product diversification and packaging, mentoring in utilizing social media and marketplace platforms, and business performance evaluation. The results of this program showed an increase in product variety, more attractive packaging, and increased sales through digital platforms. This program contributed to increasing the competitiveness of Pempek Nyai and serves as a model for empowering UMKM based on local culinary products.
The Influence Of E-Commerce And Digital Payments On The Income Of Micro, Small, And Medium Enterprises (Msmes) In Bengkulu City Andestar, Tomi; Yanti , Rina Trisna; Yustanti, Nirta Vera
Journal of Business Management Vol. 2 No. 1 (2025): November
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jbusman.v2i1.418

Abstract

This study aims to analyze the influence of e-commerce and digital payment systems on the revenue of Micro, Small, and Medium Enterprises (MSMEs) in Bengkulu City. This study used a quantitative associative approach with a survey method involving 100 MSME respondents who utilize e-commerce platforms and digital payment services. Data were collected using a questionnaire and analyzed through multiple linear regression with SPSS to test the partial and simultaneous effects of independent variables on MSME revenue. Based on data from 100 MSME respondents, a multiple linear regression analysis yielded a coefficient of determination (R²) of 0.526, indicating that variations in MSME revenue can be explained by e-commerce and digital payments. The results of this study indicate that e-commerce and digital payments, both partially and simultaneously, have a positive and significant influence on MSME revenue.
The Influence Of Environment, Capital, And Income Expectations On The Decision To Become An Entrepreneur Collecting Used Goods In Bengkulu City Efendi, Muhammad Aldi Rizky; Susena , Karona Cahya; Yustanti, Nirta Vera
Innovative Business Management Journal Vol. 2 No. 1 (2025): Oktober
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/ibm.v2i1.401

Abstract

This study highlights the importance of entrepreneurship as a solution to address unemployment, particularly in the scrap metal collection sector in Bengkulu City. Entrepreneurial decisions are influenced by three main factors: the environment, capital, and interrelated income expectations. The purpose of this study is to analyze the influence of the environment, capital, and income expectations simultaneously on the entrepreneurial decisions of scrap metal collectors in Bengkulu City.This research is quantitative. The sampling method used was saturated sampling. Data collection used a face-to-face method (questionnaire) with a sample of 30 respondents. This research is quantitative. The sampling method used was saturated sampling. Data collection used a face-to-face method (questionnaire) with a sample of 30 respondents. The results of the multiple linear regression analysis study Y = - 19.573 + 0.611X1 + 0.657X2 + 0.534X3 + 11.381. The regression results show that the environment (X1), capital (X2) and income expectations (X3) have a positive relationship in the same direction with investor interest. The results of the environmental test (X1) show a t count of 2.236 > t table 2.056. Significant 0.034 < 0.05, so the results of the hypothesis Ha are accepted and Ho are rejected. The results of the capital test (X2) show a t count of 2.961 < t table 2.056. Significant 0.006 > 0.05, so the results of the hypothesis Ha are accepted and Ho are rejected. The results of the income expectations test (X3) show a t count of 2.446 > t table 2.056. Significant 0.022 < 0.05, then the results of the hypothesis Ha are accepted and Ho is rejected. The results of the simultaneous F test based on the comparison of the calculated F value with F table show the calculated F value > F table, namely 12.984 > 2.975. Significant 0.000 < 0.05, then the results of the hypothesis Ha are accepted and Ho is rejected, which shows that environmental variables, capital and income expectations have a positive and significant effect simultaneously on the entrepreneurial decisions of used goods collectors in Bengkulu City.
The Effect Of Social Media Use, Entrepreneurial Knowledge, And Self-Efficacy On Students' Interest In Entrepreneurship In The City Of Bengkulu Danofi, Alwin; Susanti, Neri; Yustanti, Nirta Vera
Jurnal Ekonomi, Manajemen, Akuntansi Vol. 2 No. 2 (2025): Desember
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jema.v2i2.1032

Abstract

The purpose of this study is to examine whether there is an influence of social media use, entrepreneurial knowledge and self-efficacy on entrepreneurial interest in students in Bengkulu City. The method used in this study is a quantitative method where data is obtained through distributing questionnaires to respondents. This study focuses on management students of class 22 of the Faculty of Economics and Business, Dehasen University, Bengkulu. Based on the characteristics of the study, a sample of 61 people was obtained. The results of this study show the results of multiple regression Y = 3.863 + 0.417 X1 + 0.341 X2 + 0.243 X3, the results of the t-test X1 0.001, X2 0.005 and X3 0.032 the results of the three variables are below 0.05, the results of the F test 0.000 <0.05 the results state that the variables of social media use, entrepreneurial knowledge and self-efficacy have a positive and significant effect on entrepreneurial interest in students in Bengkulu City. And the results of the determination coefficient test in this study were 0.527, which means that the independent variable had an influence of 52.7% on the Y variable.
The Influence Of Digital Mindset, Technology Readiness, And Process Innovation On The Competitiveness Of Umkm In Bengkulu City Agresti, Agresti; Soleh, Ahmad; Yustanti, Nirta Vera
Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 2 No. 2 (2025): Desember
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jemba.v2i2.1035

Abstract

The purpose of this study is to determine the collective influence of digital mindset, technology readiness, and process innovation on the competitiveness of UMKM in Bengkulu City. This research method uses quantitative descriptive research. This study was conducted at MSMEs on Jalan Anggut, Bengkulu City. The sample size was 50 individuals, using purposive sampling. The data collection technique was a questionnaire. The data analysis technique used was quantitative descriptive research. The results of the study show that digital mindset influences the competitiveness of UMKM in Bengkulu City with a calculated t value of 2.716> t table 1.67866 and sig a = 0.009 <0,05, Technological readiness influences the competitiveness of UMKM in Bengkulu City with a calculated t value of 3.459> t table 1.67866 and sig a = 0.001 <0,05, Process innovation influences the competitiveness of UMKM in Bengkulu City with a calculated t value of 3.883> t table 1.67866 and sig a = 0.000 <0,05, Digital midset, technological readiness and process innovation simultaneously have a significant effect on the competitiveness of UMKM in Bengkulu City with a coefficient of determination (R2) of 75.1% and an Fcount value of 46.340> F table 2.81 with a significance value of 0.000 < 0,05.
Co-Authors Abdul Kohar Agresti, Agresti Ahmad Soleh Andestar, Tomi Andriyani Prawitasari Ariantara, Yudi Ariska, Yesi Indian Ayu Andri Azuwandri, Azuwandri Cici Handika Dewi S Danofi, Alwin Deko Pranata Dennis Rydarto Tambunan Dennis Rydarto Tambunan Desti Rupita Sari Efendi, Muhammad Aldi Rizky Efendi, Yanto ELLYA REVOLINA, ELLYA Eska Prima Monique Damarsiwi Handayani, Sri Hanila, Siti Herfianti, Meiffa Hidayah, Nenden Restu Ida Anggriani Ida Anggriani Ida Anggriani Ifan Caesar Ramadhan Iswidana Utama Putra Jusuf Wahyudi Kamelia Astuty Karmila, Heni Karona Cahya Susena, Karona Cahya Kurniati Karim Kusumawarty, Pratiwi Kusumo Edo Utomo Lena Elfianty Lita Afiana Melly Susanti Melly Susanti Melly Susanti Melly Susanti2 Nasution, Suswati Nenden Restu Hidayah Neri Susanti Nurzam Oktavia, Ferda Parolita, Inka Prawitasari, Andriyani Putra, Iswidana Utama Putri, Dita Winasti Radilli, Putri Rafles, Fadhlu Rohman Dian Rahayu Ervina Revolina, Elya Reza, Heru Kreshna Rina Trisna Yanti Sherin Dwi Julia Sinurat, Rita Magdalena Siti Hanila Sulisti Afriani Sulisti Afriani Sulisti Afriani, Sulisti Susanti, Melly Suswati Nasution Utomo, Kusumo Edo Wijaya, Ermy Yanti , Rina Trisna Yesi Indian Ariska Yesi Indian Ariska Yudi Ariantara Yun Fitriano Zoniarti, Zoniarti