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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Journal of Research in Business, Economics, and Education Budimas : Jurnal Pengabdian Masyarakat Jurnal Inovasi Penelitian International Journal Of Science, Technology & Management (IJSTM) International Journal of Educational Research and Social Sciences (IJERSC) Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Journal of Economics and Business Letters Bima Journal : Business, Management and Accounting Journal Journal of Indonesian Management Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Review Jurnal Akuntansi, Manajemen dan Bisnis Digital Jurnal Indonesia Raya Jurnal Dehasen Untuk Negeri Jurnal Dehasen Mengabdi Jurnal Semarak Mengabdi Jurnal Kewirausahaan dan Bisnis Jurnal Ekonomi, Manajemen, Akuntansi Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Jurnal Gotong Royong Innovative Business Management Journal Journal of Business Management
Nirta Vera Yustanti
Universitas Dehasen Bengkulu
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Nursing Public Health Social Sciences Transportation Other

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PERBAIKAN KEMASAN PRODUK MAKANAN RINGAN “KriptaL” PADA SYFam Food KOTA BENGKULU Sulisti Afriani; Yesi Indian Ariska; Nirta Vera Yustanti; Ellya Revolina; Lena Elfianty
BUDIMAS : JURNAL PENGABDIAN MASYARAKAT Vol 5, No 2 (2023): BUDIMAS : Jurnal Pengabdian Masyarakat
Publisher : LPPM ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/budimas.v5i2.11121

Abstract

Kemasan suatu produk merupakan hal yang sangat perlu diperhatikan oleh produsen/penjual, karena berkaitan dengan menjaga kualitas dari produk agar tetap terjaga sampai ke tangan konsumen baik dari higenitas, kualitas dan masa penyimpanan yang lebih lama.. SYFam Food sebagai industri rumahan yang memproduksi dan menjual makanan ringan dari bahan dasar umbi talas sudah melakukan pengemasan produknya dengan kemasan plastik transparan dan diberi logo secara sederhana namun belum lengkap semua informasi yang seharusnya konsumen butuhkan. Sehubungan dengan hal tersebut maka pengabdian kepada masyarakat dilakukan untuk memberikan wawasan terhadap kemasan atau packaging dan label produk yang sesuai dengan SNI (Standar Nasional Indonesia) untuk makanan kepada SYFam Food Kota Bengkulu selaku produsen dari makanan ringan KriptaL. Kegiatan ini dilakukan pada tanggal 2 Oktober 2023 yang dihadiri oleh pemilik. Metode pelaksanaan dari pengabdian masyarakat ini melalui pemaparan materi terkait tentang kemasan dan label produk, metode kedua dengan cara berdiksusi dengan pemilik. Setelah pengabdian dilakukan harapanya adalah kedepannya SYFam Food lebih baik lagi dalam pengemasan produknya. . Abstract The packaging of a product is something that really needs to be considered by the manufacturer / seller, because it is related to maintaining the quality of the product so that it is maintained to the hands of consumers both from hygiene, quality and longer storage period. SYFam Food as a home industry that produces and sells snacks from taro tubers has packaged its products with transparent plastic packaging and is given a logo simply but not complete all the information that consumers should need. In connection with this, community service is carried out to provide insight into packaging and product labels in accordance with SNI (Indonesian National Standard) for food to SYFam Food Bengkulu City as the producer of KriptaL snacks. This activity was carried out on October 2, 2023, which was attended by the owner. The implementation method of this community service is through the presentation of related material about product packaging and labels, the second method is by discussing with the owner. After the dedication is carried out, the hope is that in the future SYFam Food will be even better in packaging its products. Kata kunci: Kemasan, Produk, Label Produk
The Influence Of Work Environment And Compensation On Employees’ Retention At PT. Cemindo Gemilang Bengkulu City Ifan Caesar Ramadhan; Neri Susanti; Nirta Vera Yustanti
Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Review Vol. 3 No. 2 (2023): Desember
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emba.v3i2.1500

Abstract

The aim of the research is to find out the influence of the work environment and compensation on employee retention at PT. Cemindo Gemilang Bengkulu City. This type of research is correlational, namely research to determine the influence and level of influence between two or more variables without any attempt to influence these variables. The sample in this study used a total sampling technique, where the entire population was sampled, amounting to 42 people. Based on the research results, there is an influence of the work environment (X1) on employee retention (Y) of PT. Chemindo Gemilang with a tsig value < α (0.001 ttable (2.571> 1.68195), thus Ho is rejected and Ha is accepted. From the significance value obtained, variable X1 has a negative effect on employee retention (Y). There is an influence of compensation (X2) on employee retention (Y) of PT. Chemindo Gemilang with a tsig value < α (0.004 ttable (2.571> 1.68195), thus Ho is rejected and Ha is accepted. From the significance value obtained, the variable X2 has a negative effect on employee retention (Y). The value of Fsig < α 0.05 and Fcount > F table (16.373>2.83) so it can be concluded that together the independent variables have a negative effect on the dependent variable
Pengaruh Promosi, Produk, Harga Dan Tempat Dalam Menarik Minat Pembeli Pada Hypermart Kota Bengkulu Parolita, Inka; Anggriani , Ida; Yustanti, Nirta Vera
Journal of Indonesian Management Vol. 3 No. 4 (2023): Desember
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v3i4.1538

Abstract

At this time Indonesia is facing a period of globalization and the development of information technology is accelerating. Indonesia must prepare itself and be able to plunge in the era of globalization, one sector that must be considered is the retail business sector, where retail businesses are experiencing quite rapid development in recent years. Producers who produce goods and services not only pay attention to the goods and services they produce, but must be able to pay attention to how the goods and services they produce are known to consumers and reach the hands of consumers in accordance with consumer desires and expectations. The purpose of this study was to determine the effect of promotion, product, price and place in attracting buyers at Hypermart Bengkulu City. The sample used in this study amounted to 84 people who had shopped at Hypermart. The sampling technique uses the Slovin formula by taking a 10% confidence level. Data is processed in the form of numeric data (numbers) using a Likert scale. The data collection method in this study is in the form of a questionnaire. The data is processed using spss for windows version 25. The analysis method uses quantitative methods, namely by using multiple linear regression analysis. The results of the study show that there is a significant influence between promotion on consumer buying interest in Hypermart Bengkulu City, which means that the more promotion is held, the more consumer buying interest will increase. There is a significant influence between products on buying interest at Hypermart Bengkulu, which means that the better the quality of the products offered, the more consumer buying interest will increase. There is a significant effect on price on buying interest in Hypermart Bengkulu, which means that the more affordable the price offered, the more consumer buying interest will increase. There is a significant effect on place on buying interest in Hypermart Bengkulu City, which means that the more strategic the place that is reached, the more consumer buying interest in Hypermart Bengkulu City will increase.
Sosialisasi Pengembangan Produk Usaha Jahit Ibu Noni Di Kelurahan Lempuing Kecamatan, Ratu Agung Kota Bengkulu Radilli, Putri; Afriani, Sulisti; Zoniarti, Zoniarti; Yustanti, Nirta Vera; Ariska, Yesi Indian
Jurnal Dehasen Mengabdi Vol 3 No 2 (2024): September-Februari
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jdm.v3i2.6286

Abstract

This community service activity aims to optimize the management of making school clothes and pants in the Small and Medium Industry environment. The main focus of this program is to improve the efficiency of the production process and expand the reach of product marketing through technology and digital marketing strategies. The methods used are survey and observation, technical assistance and monitoring and evaluation. In the production aspect, the main challenge is that raw materials in the form of fabric are an important highlight for convection business people In addition to raw materials, the sewing process is also a challenge for convection entrepreneurs. Because the sewing process also affects the results of the product, for example from the neatness of the stitches, the ability of tailors to translate consumer wishes with the products produced. So convection entrepreneurs must really pay attention to the quality of the stitches of their products.
PEMANFAATAN DIGITAL MARKETlNG SYRUP JAHE MERAH DANGAU DATUK DI KOTA BENGKULU Wahyudi , Jusuf; Efendi, Yanto; Ariska, Yesi Indian; Yustanti, Nirta Vera; Azuwandri, Azuwandri
Jurnal Semarak Mengabdi Vol 2 No 1 (2023): JANUARI
Publisher : STIA Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56135/jsm.v2i1.91

Abstract

Perkembangan tekhnologi beriringan dengan kemajuan ilmu pengetahuan,berdampak pada pergeseran pemasaran yang dilakukan dari yang konvensional ke digital marketing. Dangau Datuk yang merupakan salah satu UMKM yang salah satu produk yang dihasilkan adalah Syrup Jahe Merah, selama ini produk ini pemasaranya masih terbatas dan masih menggunakan cara-cara konvesional seperti titip jual, permasalahan lain yang dihadapi adalah masih kurangnya pengetahuan tentang digital marketing dan teknik branding dan banyak nya pesaing dengan produk sejenis. Oleh sebab itu pengabdian ini bertujuan untuk memberikan pemahaman, pendampingan terhadap kendala dan kekurangan yang ada sehingga bisa diperbaiki kedepannya, mulai dari teknik marketing dengan digital marketing maupun design branding. Setelah pengabdian ini dilakukan dilihat dari hasil evaluasi terhadap peserta pada UMKM Dangau Datuk sudah memahai tentang digital marketing, memanfaatkan media sosial untuk pemsaran sehingga diharapkan jangkaun pasar yang lebih luas.
PELATIHAN KEWIRAUSAHAAN DI ERA DIGITAL : INOVASI DAN PELUANG EKONOMI UNTUK GENERASI MUDA DI SMAN 1 KOTA BENGKULU Putra, Iswidana Utama; Yustanti, Nirta Vera; Handayani, Sri; Hanila, Siti; Prawitasari, Andriyani
Jurnal Semarak Mengabdi Vol 3 No 2 (2024): Juli
Publisher : STIA Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56135/jsm.v3i2.165

Abstract

Ada beberapa hal yang membuat kendala-kendala berwirausaha dapat diminimalisir dalam era digital ini, yakni dengan membuat upaya berwirausaha menjadi lebih cepat, lebih terjangkau, lebih mudah, bahkan menciptakan banyak kesempatan kolaborasi sehingga dapat membuat suatu usaha menjadi lebih efektif. Dunia digital menawarkan sumber daya baru yang sangat luas bagi para wirausahawan untuk memanfaatkan, mulai dari pengumpulan data terbuka, konten, kode, dan layanan yang tumbuh secara eksponensial hingga kontribusi online pengguna dan komunitas di seluruh dunia. Sosialisasi dilakukan dalam pelatihan ini dengan memberikan pemaparan tentang prinsip-prinsip dasar kewirausahaan masih berlaku dan dapat diaplikasikan di dunia kewirausahaan digital ini, seperti: menumbuhkan pola pikir kewirausahaan, mengidentifikasi peluang yang baik, mengenal pelanggan Anda, memenuhi ketentuan legal, maupun berupaya untuk meningkatkan modal pada siswa–siswi SMAN 1 Kota Bengkulu sehingga dapat menumbuhkan jiwa kewirausahaan digital, perubahan mendasar terletak pada upaya untuk aktif dalam aktivitas bisnis dan terkoneksi dengan masyarakat yang telah melek digital.
Kriptal Consignor's Efforts To Increase Competitiveness Through Consignment Sales System Yesi Indian Ariska; Nirta Vera Yustanti; Siti Hanila
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 12 No 3 (2024): Juli
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v12i3.6134

Abstract

The consignment sales system is one of the marketing strategies that can be carried out by business actors to expand market reach because with this system business actors do not move alone in making sales. This consignment system is a system where business actors who have goods leave the goods/products to the shop owner (consignee). This research was conducted to provide an overview of the consignment sales system carried out by KriptaL business actors and provide an overview of the impact of consignment sales on the competitiveness of KriptaL products. This research uses observation, interview and documentation methods to explain the data, while the object of research is the KriptaL snack business in Bengkulu City. Based on the research conducted and discussion, it can be concluded that in the KriptaL business the consignor sales agreement is in accordance with the agreement including the agreement regarding the price level, the amount of commission or reward, the number of products entrusted and returns on sales, KriptaL consignor business in increasing competitiveness has a positive impact on the KriptaL business and the store. Where this can be seen from the expansion of the marketing network, the increase in turnover of business actors, in terms of profit or profit and more advanced technology.
The Influence Of Product Quality, Price And Service On Customer Satisfaction At Lesehan 123 Jamik Bengkulu City Utomo, Kusumo Edo; Susena, Karona Cahya; Yustanti, Nirta Vera
Journal of Indonesian Management Vol. 3 No. 3 (2023): September
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v3i3.1378

Abstract

Service or service issues also determine development business in business. Good service and as expected will give satisfaction to consumers. This study aims to determine the effect of product quality, price and service quality on consumer satisfaction at Lesehan Jamik, Bengkulu City. At the present time marketing using product quality improvement, affordable prices and quality service. This study uses quantitative research methods, the population in this study is consumers, through a given questionnaire.The technique in taking the research sample using the accidental sampling technique is a technique of determining a sample based on chance, the sample in this study was 120 customers at Lesehan Jamik 123 Kota Bengkulu. Data collection used instruments in the form of questionnaires and the analytical method used was multiple linear regression, determination test and hypothesis testing. Research Results There is a positive and significant influence between Product Quality on Consumer Satisfaction at Lesehan Jamik Bengkulu City, which means that the better the product quality, the more Customer Satisfaction will be increased. There is a positive and significant influence between price and consumer satisfaction at Lesehan Jamik, Bengkulu City, which means that the affordable price of a product will increase customer satisfaction. There is a positive and significant influence between Service Quality on Customer Satisfaction, which means that the better the service quality, the higher the customer satisfaction. There is a positive and significant influence between Product Quality, Price and Service Quality on Customer Satisfaction that the better the product quality, price and service quality, the more people or consumers talk about the superiority of a product.
Menumbuhkan Jiwa Kewirausahaan Sejak Dini Pada Siswa-Siswi Kelas 6 SD Negeri 75 Kota Bengkulu Yustanti, Nirta Vera; Rafles, Fadhlu Rohman Dian
Jurnal Kewirausahaan dan Bisnis Vol. 5 No. 2 (2023): Agustus
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jkb.v5i2.276

Abstract

Currently, students or the community are required to be able to innovate in an increasingly modern era, one of which is the community service team of Dehasen University Bengkulu collaborating with State Elementary School 75 Bengkulu City in fostering an entrepreneurial spirit from an early age. This community service is aimed at students of State Elementary School 75 Bengkulu City which aims to instill entrepreneurial insights, as well as foster an entrepreneurial spirit from an early age. Having an entrepreneurial spirit is an important point for students in the future. In addition, from this activity, it is hoped that students can help the family economy and can also take advantage of their spare time to do positive activities by way of entrepreneurship and minimize juvenile delinquency. This community service socialization uses the method of explaining to students the importance of entrepreneurial knowledge and the importance of entrepreneurship and conducting questions and answers to students about the entrepreneurial material that has been delivered.  
Pengenalan Buku Kas Sebagai Upaya Pengaturan keuangan keluarga Kepada Para Ibu Rukun Tetangga 29 Kelurahan Sawah Lebar Kota Bengkulu Susena, Karona Cahya; Nasution, Suswati; Hidayah, Nenden Restu; Yustanti, Nirta Vera; Ariantara, Yudi
Jurnal Dehasen Mengabdi Vol 1 No 1 (2022): Maret-Agustus
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (985.586 KB)

Abstract

Management of family finances is very important, considering the many problems that occur due to the lack of skills in managing family finances. What often happens is an imbalance between income and expenditure, the term is "big pegs than poles." As a result, it can lead to disputes between husband and wife which causes a loss of the husband's level of trust in his wife. The absence of bookkeeping results in uncontrolled spending, depleted for expenses that are not important and are not a priority scale. Likewise, the problems that occurred to women who were members of RT.29 arisan, Sawah Lebar Village, Bengkulu City, where most of the members were completely unfamiliar with financial bookkeeping. So that there is an imbalance between income and expenditure, unskilled in setting the priority scale of family finances, weaknesses in planning expenses, weaknesses in recording and managing family financial cashflows. This community service activity is proposed with a solution in the form of training in family financial management with simple bookkeeping, namely a cash book. This activity aims to provide skills to mothers in managing family finances. The expected target is the skills of mothers in terms of managing finances. The method used is training by giving lectures or explanations as well as training on financial management and family financial management exercises/practices with simple cash book equipment that has been prepared.
Co-Authors Abdul Kohar Agresti, Agresti Ahmad Soleh Andestar, Tomi Andriyani Prawitasari Ariantara, Yudi Ariska, Yesi Indian Ayu Andri Azuwandri, Azuwandri Cici Handika Dewi S Danofi, Alwin Deko Pranata Dennis Rydarto Tambunan Dennis Rydarto Tambunan Desti Rupita Sari Efendi, Muhammad Aldi Rizky Efendi, Yanto ELLYA REVOLINA, ELLYA Eska Prima Monique Damarsiwi Handayani, Sri Hanila, Siti Herfianti, Meiffa Hidayah, Nenden Restu Ida Anggriani Ida Anggriani Ida Anggriani Ifan Caesar Ramadhan Iswidana Utama Putra Jusuf Wahyudi Kamelia Astuty Karmila, Heni Karona Cahya Susena, Karona Cahya Kurniati Karim Kusumawarty, Pratiwi Kusumo Edo Utomo Lena Elfianty Lita Afiana Melly Susanti Melly Susanti Melly Susanti Melly Susanti2 Nasution, Suswati Nenden Restu Hidayah Neri Susanti Nurzam Oktavia, Ferda Parolita, Inka Prawitasari, Andriyani Putra, Iswidana Utama Putri, Dita Winasti Radilli, Putri Rafles, Fadhlu Rohman Dian Rahayu Ervina Revolina, Elya Reza, Heru Kreshna Rina Trisna Yanti Sherin Dwi Julia Sinurat, Rita Magdalena Siti Hanila Sulisti Afriani Sulisti Afriani Sulisti Afriani, Sulisti Susanti, Melly Suswati Nasution Utomo, Kusumo Edo Wijaya, Ermy Yanti , Rina Trisna Yesi Indian Ariska Yesi Indian Ariska Yudi Ariantara Yun Fitriano Zoniarti, Zoniarti