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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Journal of Research in Business, Economics, and Education Budimas : Jurnal Pengabdian Masyarakat Jurnal Inovasi Penelitian International Journal Of Science, Technology & Management (IJSTM) International Journal of Educational Research and Social Sciences (IJERSC) Journal of Economics and Business Letters Bima Journal : Business, Management and Accounting Journal Jurnal Fokus Manajemen Jurnal Akuntansi, Manajemen dan Bisnis Digital Jurnal Indonesia Raya Jurnal Dehasen Untuk Negeri Jurnal Pengabdian Kolaborasi dan Inovasi IPTEKS Jurnal Dehasen Mengabdi Journal of Management, Economic, and Accounting Jurnal Semarak Mengabdi Jurnal Kewirausahaan dan Bisnis Jurnal Ekonomi, Manajemen, Akuntansi Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Jurnal Gotong Royong Jurnal Pakar Manajemen Innovative Business Management Journal Journal of Business Management Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Review Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Journal of Indonesian Management
Nirta Vera Yustanti
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The Influence Of Price And Product Quality On The Business Success Of Coffee Traders In Kepahiang Regency Sidik Maulana; Nirta Vera Yustanti; Kimas Kurniawan Tando Agung
Jurnal Pakar Manajemen Vol. 2 No. 2 (2026): Maret
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jpm.v2i2.490

Abstract

This study aims to analyze the effect of price and product quality on the business success of coffee traders (Toke Kopi) in Kepahiang Regency, both partially and simultaneously. This study uses a quantitative method with an associative-causal approach. The study population consisted of 75 active coffee traders, and a sample of 43 respondents was taken using a saturated sampling technique. Data were collected through questionnaires and then analyzed using multiple linear regression with the assistance of SPSS version 27. The results show that partially, price and product quality have a positive but not significant effect on business success. Simultaneously, the two variables also do not have a significant effect, with a significance value of 0.067 > 0.05 and a coefficient of determination (R²) of 12.6%. This indicates that 87.4% of other variables outside the study also influence business success, such as capital, marketing networks, and relationships with farmers. This study concludes that price and product quality are not yet the primary factors determining the business success of coffee traders in Kepahiang Regency.
PENGENALAN MARKETING MIX KEPADA SISWA SMA NEGERI 5 KEPAHIANG DALAM MENENTUKAN STRATEGI PEMASARAN UMKM Yanto Effendi; Rina Trisna Yanti; Nirta Vera Yustanti
Jurnal Pengabdian Kolaborasi dan Inovasi IPTEKS Vol. 4 No. 2 (2026): April
Publisher : CV. Alina

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59407/jpki2.v4i2.3657

Abstract

Pengabdian ini bertujuan untuk meningkatkan pemahaman siswa  mengenai marketing mix dan 7P serta strategi pemasaran usaha mikro, kecil, dan menengah. Kegiatan ini tidak hanya memberi pengetahuan baru, tetapi juga memicu semangat kreativitas dan rasa ingin berwirausaha di kalangan para siswa. Diharapkan  kegiatan seperti ini dapat terus dilakukan agar membantu meningkatkan kualitas tenaga kerja dalam mendukung perkembangan usaha kecil menengah. Metode yang digunkan dalam kegiatan ini yaitu, memberikan materi kepada siswa terkait pengertian UMKM, pengenalan marketing mix melalui 7P, manfaatnya serta strategi pemasaran UMKM tersebut. Metode kedua adalah diskusi dan sesi tanya jawab, metode ini digunakan untuk memberi kesempatan kepada siswa dan siswi bertanya tentang hal-hal yang belum dipahami Dari kegiatan pengabdian masyarakat ini diharapkan nantinya akan ada keberlanjutan hubungan anatar pimpinan sekolah melaliu Pengembangan materi lanjutan seperti pemasaran digital dan analisis konsumen
Co-Authors Abdul Kohar Agresti, Agresti Ahmad Soleh Andestar, Tomi Andriyani Prawitasari Ariantara, Yudi Ariska, Yesi Indian Ayu Andri Azuwandri, Azuwandri Cici Handika Dewi S Damarsiwi, Eska Prima Monique Danofi, Alwin Deko Pranata Dennis Rydarto Tambunan Dennis Rydarto Tambunan Desti Rupita Sari Efendi, Muhammad Aldi Rizky Efendi, Yanto ELLYA REVOLINA, ELLYA Handayani, Sri Hanila, Siti Herfianti, Meiffa Hidayah, Nenden Restu Ida Anggriani Ida Anggriani Ida Anggriani Ifan Caesar Ramadhan Iswidana Utama Putra Jusuf Wahyudi Kamelia Astuty Karmila, Heni Karona Cahya Susena Kimas Kurniawan Tando Agung Kurniati Karim Kusumawarty, Pratiwi Kusumo Edo Utomo Lena Elfianty Lestari, Ayuni Wulan Lita Afiana Mei Sela Pirdayanti Melly Susanti Melly Susanti Melly Susanti2 Nasution, Suswati Neri Susanti nurul khotimah Nurul Khotimah Nurzam Okta Nurul Huda Oktavia, Ferda Paroli Paroli Parolita, Inka Prawitasari, Andriyani Putra, Iswidana Utama Putri, Dita Winasti Radilli, Putri Rafles, Fadhlu Rohman Dian Rahayu Ervina Revolina, Elya Reza, Heru Kreshna Rina Trisna Yanti Sherin Dwi Julia Sidik Maulana Sinurat, Rita Magdalena Siti Hanila Sulisti Afriani Sulisti Afriani Sulisti Afriani, Sulisti Susanti, Melly Suswati Nasution Tawakal, Anzori Tito Irwanto Utomo, Kusumo Edo Wijaya, Ermy Yanti , Rina Trisna Yanto Efendi Yesi Indian Ariska Yesi Indian Ariska Yudi Ariantara Yun Fitriano Zoniarti, Zoniarti