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All Journal MEDIA KONSERVASI JURNAL SISTEM INFORMASI BISNIS Jurnal Ilmiah Mahasiswa FEB Jurnal Administrasi Bisnis Wacana, Jurnal Sosial dan Humaniora International Journal of Local Economic Governance Erudio: Journal of Educational Innovation PROFIT : Jurnal Administrasi Bisnis AdBispreneur Jurnal Studi Komunikasi SRIWIJAYA INTERNATIONAL JOURNAL OF DYNAMIC ECONOMICS AND BUSINESS JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen Jurnal AKSI (Akuntansi dan Sistem Informasi) Journal of Public Administration Studies EKUITAS (Jurnal Ekonomi dan Keuangan) International Journal of Economics, Business and Accounting Research (IJEBAR) BISNIS & BIROKRASI: Jurnal Ilmu Administrasi dan Organisasi Tri Dharma Mandiri: Diseminasi dan Hilirisasi Riset Kepada Masyarakat (Jurnal Pengabdian Kepada Masyarakat) Asian Journal of Management, Entrepreneurship and Social Science
Andriani Kusumawati
Universitas Brawijaya
Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Diversifikasi Kemasan Minuman dan Produk Olahan Tanaman Obat Keluarga (TOGA) Produksi Kelompok Wanita Tani Desa Kotes, Kecamatan Gandusari, Kabupaten Blitar Ali, Dego Yusa; Estiasih, Teti; Astuti, Retno; Kusumawati, Andriani; Rayesa, Neza Fadia; Ahmadi, Kgs
TRI DHARMA MANDIRI: Diseminasi dan Hilirisasi Riset kepada Masyarakat (Jurnal Pengabdian kepada Masyarakat) Vol 3, No 2 (2023)
Publisher : JTRIDHARMA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jtridharma.2023.003.02.106

Abstract

Tanaman Obat Keluarga (TOGA) adalah tanaman berkhasiat yang ditanam di lahan pekarangan yang dikelola oleh keluarga. Salah satu daerah penghasil TOGA di Indonesia khususnya di Kabupaten Blitar, Provinsi Jawa Timur adalah Desa Kotes, Kecamatan Gandusari. Peluang besar untuk mengembangkan makanan atau minuman olahan dari TOGA belum diimbangi dengan keterampilan dan pengetahuan tentang pengolahan TOGA menjadi produk olahan yang siap untuk dikonsumsi. Leather herbal dan minuman herbal dalam kemasan merupakan produk yang dihasilkan dari proses yang sederhana dan feasible diterapkan di Mitra Kelompok Wanita Tani (KWT) anggota BUMDes Manunggal Abadi. Proses produksi yang sederhana membuat produk ini diharapkan dapat diproduksi dalam skala rumah tangga. Tujuan dari program pengabdian kepada masyarakat ini antara lain diversifikasi produk olahan TOGA, peningkatan pengetahuan mitra tentang prinsip-prinsip sterilisasi dan pengemasan aseptis, dan dihasilkannya produk baru olahan TOGA oleh mitra. Metode yang digunakan adalah Participatory Action Research (RAP) dengan kegiatan yang dilakukan dalam program ini antara lain diskusi dengan mitra untuk rencana pengembangan produk, pelatihan produk leather herbal, pelatihan pengemasan minuman herbal TOGA dalam kemasan gelas plastik, dan pelatihan cara produksi pangan olahan yang baik. Dari hasil kegiatan, didapatkan bahwa KWT dapat mempraktikkan cara produksi leather herbal sampai dengan pengemasannya. Selain itu, KWT juga dapat memahami dan mempraktikkan cara pengemasan minuman herbal dalam kemasan gelas plastik sebagai variasi produk baru yang diproduksi oleh KWT.
Exploring the Influence of Brand Coolness on Brand Love and Brand Engagement: Systematic Literature Review Mega Yuliana , Lucia; Kusumawati, Andriani; Luthfi Imam Fahrudi, Agung Nugroho
Profit: Jurnal Adminsitrasi Bisnis Vol. 19 No. 1 (2025): Profit: Jurnal Administrasi Bisnis
Publisher : FIA UB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.profit.2025.019.01.10

Abstract

This study aims to explain and provide an overview of brand coolness that affects brand love and engagement. This research uses a Systematic Literature Review with the PRISMA method to synthesize scientific evidence to answer specific research questions. The database used comes from journals on Google Scholar. The results show that brand reliability, social value and emotional resonance are three aspects that can form brand coolness that positively affects brand love, namely in terms of brands, society and consumers themselves. Brand coolness has a positive impact on brand engagement through usability, originality in products and subcultural appeal. This research adds theoretical updates about several points that need to be considered for brand existence to survive in consumers, which need to be considered with emotional involvement with the brand. This research contributes to developing literature on brand coolness indicators to influence brand love and engagement and help brands design management strategies to present the value of coolness more effectively. Future research can examine consumer reactions to brand coolness, brand prestige, and brand authenticity to further understand brands today with consumers' rapidly changing consumption patterns and lifestyles.
Fostering Positive Citizenship Behavior through Satisfaction and Place Attachment: Insights from the Batu Street Food Festival Sartika, Sartika; Kusumawati, Andriani; Anni Rahimah; Yusri Abdillah
SRIWIJAYA INTERNATIONAL JOURNAL OF DYNAMIC ECONOMICS AND BUSINESS SIJDEB, Vol. 8, No. 3, September 2024
Publisher : Faculty of Economics, Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29259/sijdeb.v8i3.333-358

Abstract

This study aims to explore how memorable experiences shape citizenship behavior, with the specific purpose of understanding the psychological mechanisms that drive voluntary positive behaviors among festival visitors. Focusing on the Batu Street Food Festival, this research draws upon the Stimulus–Organism–Response (SOR) framework to examine the mediating roles of place attachment and satisfaction in connecting memorable experiences to citizenship behavior. Utilizing Partial Least Squares Structural Equation Modeling (PLS-SEM), data were collected from 222 festival attendees. The findings reveal significant positive relationships, showing that place attachment and satisfaction strengthen the impact of memorable experiences on behaviors. This research addresses theoretical gaps in the tourism literature and provides practical insights for enhancing visitor attachment at tourism festivals. While the study emphasizes the value of crafting meaningful experiences, its focus on a single festival highlights the need for further research in diverse contexts to validate and expand these findings. 
A Systematic Literature Review of Customer Loyalty in Indonesian Private Banking Sector Wangsitala, Angger; Andriani Kusumawati; Muhammad Kholid Mawardi
Wacana Journal of Social and Humanity Studies Vol. 28 No. 2 (2025): WACANA, Jurnal Sosial dan Humaniora
Publisher : Sekolah Pascasarjana Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.wacana.2025.028.02.04

Abstract

This study presents a systematic literature review to identify the key factors influencing customer loyalty, focusing on ethical behavior, relational benefits, and customer satisfaction. Utilizing the PRISMA framework, a comprehensive search was conducted across multiple online databases, selecting and analyzing 57 relevant articles. The review synthesizes existing empirical evidence to examine how ethical practices—particularly in the banking sector—contribute to building long-term customer relationships. The findings reveal that ethical behavior significantly enhances customer satisfaction, strengthening trust and commitment and ultimately increasing customer loyalty. Relational benefits, such as confidence, social bonds, and special treatment, were also identified as mediating factors that enhance customer retention and encourage positive word-of-mouth. The study highlights the importance of aligning business practices with ethical standards to foster sustainable competitive advantage, particularly in service-oriented industries like banking. Drawing from Stimulus-Organism-Response (SOR) theory, the conceptual framework proposed in this paper illustrates the psychological process through which ethical stimuli influence internal customer states and subsequent behavioral responses. This review contributes to academic knowledge and managerial practice by offering a structured understanding of customer loyalty mechanisms. It also identifies gaps in current research and suggests directions for future studies, particularly in expanding the scope beyond the banking sector and developing more nuanced models of ethical influence in customer relationships.Keywords: customer loyalty, banking, relational benefits, customer satisfaction, systematic review
Diversifikasi Kemasan Minuman dan Produk Olahan Tanaman Obat Keluarga (TOGA) Produksi Kelompok Wanita Tani Desa Kotes, Kecamatan Gandusari, Kabupaten Blitar Ali, Dego Yusa; Estiasih, Teti; Astuti, Retno; Kusumawati, Andriani; Rayesa, Neza Fadia; Ahmadi, Kgs
TRI DHARMA MANDIRI: Dissemination and Downstreaming of Research to the Community (Journal of Community Engagement) Vol 3 No 2 (2023)
Publisher : SMONAGENES Research Center, Univeritas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jtridharma.2023.003.02.106

Abstract

Tanaman Obat Keluarga (TOGA) adalah tanaman berkhasiat yang ditanam di lahan pekarangan yang dikelola oleh keluarga. Salah satu daerah penghasil TOGA di Indonesia khususnya di Kabupaten Blitar, Provinsi Jawa Timur adalah Desa Kotes, Kecamatan Gandusari. Peluang besar untuk mengembangkan makanan atau minuman olahan dari TOGA belum diimbangi dengan keterampilan dan pengetahuan tentang pengolahan TOGA menjadi produk olahan yang siap untuk dikonsumsi. Leather herbal dan minuman herbal dalam kemasan merupakan produk yang dihasilkan dari proses yang sederhana dan feasible diterapkan di Mitra Kelompok Wanita Tani (KWT) anggota BUMDes Manunggal Abadi. Proses produksi yang sederhana membuat produk ini diharapkan dapat diproduksi dalam skala rumah tangga. Tujuan dari program pengabdian kepada masyarakat ini antara lain diversifikasi produk olahan TOGA, peningkatan pengetahuan mitra tentang prinsip-prinsip sterilisasi dan pengemasan aseptis, dan dihasilkannya produk baru olahan TOGA oleh mitra. Metode yang digunakan adalah Participatory Action Research (RAP) dengan kegiatan yang dilakukan dalam program ini antara lain diskusi dengan mitra untuk rencana pengembangan produk, pelatihan produk leather herbal, pelatihan pengemasan minuman herbal TOGA dalam kemasan gelas plastik, dan pelatihan cara produksi pangan olahan yang baik. Dari hasil kegiatan, didapatkan bahwa KWT dapat mempraktikkan cara produksi leather herbal sampai dengan pengemasannya. Selain itu, KWT juga dapat memahami dan mempraktikkan cara pengemasan minuman herbal dalam kemasan gelas plastik sebagai variasi produk baru yang diproduksi oleh KWT.
Halal-Friendly Experiences in Hotel: A Systematic Literature Review Fikriyah, Aria; Hidayat, Kadarisman; Kusumawati, Andriani
Wacana Journal of Social and Humanity Studies Vol. 28 No. 2 (2025): WACANA, Jurnal Sosial dan Humaniora
Publisher : Sekolah Pascasarjana Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.wacana.2025.028.02.02

Abstract

This study presents a systematic literature review aimed at identifying the key factors influencing customer loyalty, with a particular focus on the role of ethical behavior, relational benefits, and customer satisfaction. Utilizing the PRISMA framework, a comprehensive search was conducted across multiple online databases, resulting in the selection and analysis of 57 relevant articles. The review synthesizes existing empirical evidence to examine how ethical practices—particularly in the banking sector—contribute to building long-term customer relationships. The findings reveal that ethical behavior significantly enhances customer satisfaction, which in turn strengthens trust and commitment, ultimately leading to increased customer loyalty. Relational benefits, such as confidence, social bonds, and special treatment, were also identified as mediating factors that enhance customer retention and encourage positive word-of-mouth. The study highlights the importance of aligning business practices with ethical standards to foster sustainable competitive advantage, particularly in service-oriented industries like banking. Drawing from Stimulus-Organism-Response (SOR) theory, the conceptual framework proposed in this paper illustrates the psychological process through which ethical stimuli influence internal customer states and subsequent behavioral responses. This review contributes to both academic knowledge and managerial practice by offering a structured understanding of the mechanisms underlying customer loyalty. It also identifies gaps in current research and suggests directions for future studies, particularly in expanding the scope beyond the banking sector and developing more nuanced models of ethical influence in customer relationships. Keywords: halal-friendly experiences, hotel, hospitality, tourist loyalty, literature review
LOYALITAS PELANGGAN PADA BISNIS RETAIL DARI SUDUT PANDANG RELATIONSHIP MARKETING Kusumawati, Andriani
Profit: Jurnal Adminsitrasi Bisnis Vol. 1 No. 2 (2007): Profit : Jurnal Administrasi Bisnis
Publisher : FIA UB

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (12.009 KB)

Abstract

Retailer require to “create” loyal and finatical buyer and also which comprehend the important of product quality without too confused by price tough a little higher than is other. He also have to can create “shopping culture” to consumer, so that can draw customer as much as possible passing effort of relationship marketing. Marketer expected can run correct tactics to play in every step enchain behavior of the expense so that consumer can satisfy and finally loyal to shop. Strive shop loyalty also require to be conducted because will affect shop business performance. This researchaim to depict Customer Loyalty in Retail Business From The Relationship Marketing Perspective and explain influence of Relationship Marketing to Customer Loyalty in Retail Business with Customer Satisfaction as intervening variable. The result of this of research expressed that in general applying of Relationship Marketing in Hypermart Malang Town Square have goodness. Conception the conducted sale in place by applying discount at certain days as effort pamper individual consumer which shop at there. Besides, going into effect also reward poin use Matahari Club Card (MCC) as exist in Matahari Department Store. Other program which do not fail drawing it is the existance of program check lotery and price which is very captivate customer to continue to go shopping. This kind of model it is true represent new metter to consumer in Malang City, so that do not surprise if more opting consumer of this place as family expense medium as well as recreation area with. Changing over of it consumer to shopping centre which is one this is not quit of applied effort to its consumer to give promise in the form of guarantee will the quality of product, price, promotion program and better service
KEPEMIMPINAN DALAM PERSPEKTIF GENDER: ADAKAH PERBEDAAN? Kusumawati, Andriani
Profit: Jurnal Adminsitrasi Bisnis Vol. 1 No. 1 (2007): Profit : Jurnal Administrasi Bisnis
Publisher : FIA UB

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1509.095 KB)

Abstract

Since a long time, leadership considered as “biologically given” “. Many perspective that relate between individual ability in leading with biologic aspect that is pursuant to sex difference between men and woman. But a number of empirical finding express that woman have equal potency in leading than men. The similarity between man leader and woman leader not so surprise because what we consider to be results of biology are really reflections of culture. Sex Difference that seen in population become blurry. If there is a little difference of leadership style between woman and men, is because of emphasis that adapted by situation that expand. That mean there are some other factor which have non-stereotype character, and gender is not its cause.Keywords: Leadership, Gender Sex Difference
PENGARUH PERMISSION EMAIL MARKETING TERHADAP PURCHASE INTENTION DAN DAMPAKNYA PADA PURCHASE DECISION (Survei Pada Customer Lazada Indonesia) Harum, Jun Rachmawati; Kusumawati, Andriani; Kholid Mawardi, Muhammad
Profit: Jurnal Adminsitrasi Bisnis Vol. 15 No. 1 (2021): Profit : Jurnal Administrasi Bisnis
Publisher : FIA UB

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (425.203 KB) | DOI: 10.21776/ub.profit.2021.015.01.2

Abstract

This study aims to discuss and test the role of permission email marketing that have an impact on purchase intention and purchase decision in the marketplace. Permission email marketing is one marketing tool that has many advantages, including the ability to reach a wider area and different market share but also the ability to make marketing deals with a small amount of investment. The researcher used the questionnaire as the primary data source given to 168 respondents, namely subscriber at Lazada Indonesia. The analytical tool used is Structural Equation Modeling Partial Least Squares (SEM-PLS) which is a causal modeling approach that aims to maximize the variance of latent variables which can be explained by predictor variables. The results showed that there was a strong influence between email marketing permissions with purchase intention and purchase decisions.
Analisis Produksi dan Pendapatan Usahatani Apel di Desa Tulungrejo Kecamatan Bumiaji Kota Batu Kusumawati, Andriani
Jurnal Ilmiah Mahasiswa FEB Vol. 10 No. 1
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini berfokus pada produksi dan pendapatan usahatani apel di Desa Tulungrejo Kecamatan Bumiaji Kota Batu. Tujuan penelitian ini adalah untuk mengetahui besar produksi, biaya, pendapatan hasil komoditi dibanding buah lain dan mengetahui peekembangan sektor pertanian maupun menciptakan peluang baru. Metode yang digunakan adalah pendekatan studi deskriptif dengan pengumpulan data primer dan sekunder, metode pengumpulan data dilakukan dengan pengamatan(observasi)oleh partisipan, kuesioner dan wawancara. Metode analisis data yang dilakukan yaitu menganalisis data primer yang didapat dari kuesioner kemudian diolah dengan rumus tertentu untuk mendapatkan hasil pendapatan usahatani. Hasil penelitian menunjukkan bahwa jika harga jual semakin tinggi, maka akan meningkatkan total penerimaan. Supaya hasil produksi komoditi dari Kota Batu khususnya apel dapat memiliki daya saing yang tinggi dibanding buah lain. Dengan demikian sektor pertanian khususnya apel akan dapat lebih berkembang dan menciptakan peluang baru.Kata kunci: produksi, pendapatan, usahatani
Co-Authors . Suharyono Abiyoso Abiyoso Adi Prawiranata Afandi, Yosi Afif Mahardika Setiawan Agnes Viani Parlan Albar Gunarso Alifta Prajna Suyoso Allisya Puspita Dewi Almira Bintang Ramadhan Althaf Revi Kanitra Amalia Susepti Anita, Yuni Anni Rahimah Antin Rakhmawati Any Urwatul Wusko Arda Norochim Sukamto Ari Irawan Asya Hanif Atika Atika Brillyanes Sanawiri Cahyo Bangun Prasetyo Cindy Octoria Sidabutar Daniel Happy Putra Deasy Rahayu Dego Yusa Ali Deszlaria Putri Nindiatma Devi Farah Azizah Dewa Ayu Mitha Avriyanti Dhea Kumalasari Alloq Dian Dhany Pamuji, Dian Dhany Dimotius Yoga Caesar Wanda Djamhur Hamid Edy Yulianto Endang Astuti Endang Siti Astuti Endhar Widjaya Putra Evatul Jannah Fachrizal Abiyyuansyah Fachry Nanda Husaini Fatikhaturrohmah, Fatikhaturrohmah Febry Rosaliana Fenny Arti Restanti Fikriyah, Aria Firman Dwi Cahyono Habsyi, Taber Al Ikbar Haskara Damarjati Imella Yusdike Onny Indri Kartika Dewi Inggang Perwangsa Nuralam Irwan Noor Islami, Islami Januarisya Respati Jiwandono, Deigo Jiwandono Jun Rachmawati Harum, Jun Rachmawati Kadarisman Hidayat Karisma Sri Rahayu Kgs Ahmadi Kholid Mawardi, Muhammad Kholivan Reinaldi Wijaya Khongrat, Etty Kidung Sekaringtias Kurniawan, Cahya Nova Kusdi Rahardjo Kusdi Raharjo Laras Ayu Wijayaningrum Leny Vasidatur Rochmah Luchman Hakim Lusy Deasyana Rahma Devita Luthfi Imam Fahrudi, Agung Nugroho M Kholid Mawardi M. Dhani Rahardian M. Kholid Mawardi M. Tantowi Jauhari Mareta Harlia Savitri Mega Yuliana , Lucia Moch. Ilhamsyah Ramadhan Mochamad Santoso Mohammad Iqbal Mohammad Iqbal Mr. I Gede Eko Putra Sri Sentanu Mubarak, Nu'man Mubarak, Nu’man Muhammad Kholid Mawardi Muhammad Mufli Muhammad Nizar Mustika Ekawati Nafizha Trie Permata Sari Nikita Amalia VGA Nikеn Rеtnaning Diah Nizar Rozaqie S. M Nizar Satya Diawan Nor Asiyah Nurina Nadhifi Suria Nurul Faliha Nіsrіnа Luthfі Sаrі Pangestuti, Edriana Pangestuti, Edriana Rachmat Hidayat Radhitya Adhitama Rahayu, Karisma Sri Rayesa, Neza Fadia Retno Astuti Rizal Alfisyahr Rizki Yudhi Dewantara Rizky Kurniawan Robby Tanod Mamusung Rumondang Eliza Maria Sinaga Sartika Sartika SATRIYAS ILYAS Setiawan, Afif Mahardika Shabrina Aqmarina Sharah Alfia Djuhardi Siregar, Afrila Mulyati Siregar Siti Zulaikhah Sitorus, Detson Ray Halomoan Sri Kumadji Srikandi Kumadji Srikandi Kumadji Suharyono Suhariyono Suharyono Suharyono Sujarwoto Sujarwoto, Sujarwoto Sunarti Sunarti Sunarti Supriono Supriono Swasta Priambada Swastika Pakarti Syauqi Kessa Anwar Teti Estiasih Tirta Perkasa Titi Puspita Sari Tri Puspitasari Umar Nimran Vinno Petrus Manoppo Wangsitala, Angger Widiana Puji Astuti Yogie Armanda Yuli Purwanto Yulianto, Edi Yusri Abdillah Yusri Abdillah Іqbal Favіan Putra Budіman