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All Journal MEDIA KONSERVASI JURNAL SISTEM INFORMASI BISNIS Jurnal Ilmiah Mahasiswa FEB Jurnal Administrasi Bisnis Wacana, Jurnal Sosial dan Humaniora International Journal of Local Economic Governance Erudio: Journal of Educational Innovation PROFIT : Jurnal Administrasi Bisnis AdBispreneur Jurnal Studi Komunikasi SRIWIJAYA INTERNATIONAL JOURNAL OF DYNAMIC ECONOMICS AND BUSINESS JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen Jurnal AKSI (Akuntansi dan Sistem Informasi) Journal of Public Administration Studies EKUITAS (Jurnal Ekonomi dan Keuangan) International Journal of Economics, Business and Accounting Research (IJEBAR) BISNIS & BIROKRASI: Jurnal Ilmu Administrasi dan Organisasi Tri Dharma Mandiri: Diseminasi dan Hilirisasi Riset Kepada Masyarakat (Jurnal Pengabdian Kepada Masyarakat) Asian Journal of Management, Entrepreneurship and Social Science
Andriani Kusumawati
Universitas Brawijaya
Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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THE IMPACT OF RELATIONSHIP MARKETING AND SERVICE QUALITY ON CUSTOMER SATISFACTION AND CUSTOMER LOYALTY (Study on Customers of BNI Malang Branch Office) Afif Mahardika Setiawan; Andriani Kusumawati; M. Kholid Mawardi
Jurnal Administrasi Bisnis Vol 59, No 1 (2018): JUNI
Publisher : Fakultas Ilmu Administrasi Universitas Brawijaya

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Penelitian ini bertujuan untuk menjelaskan pengaruh relationship marketing dan kualitas layanan terhadap kepuasan dan loyalitas nasabah pada pada Bank BNI Kantor Cabang Malang. Penelitian ini menggunakan penelitian explanatory dengan pendekatan kuantitatif. Populasi penelitian ini adalah nasabah tabungan Bank BNI Kantor Cabang Malang. Kuesioner didistribusikan dengan menggunakan teknik purposive sampling kepada 116 responden. analisis jalur dan analisis deskriptif digunakan sebagi teknik analisis data. Berdasarkan analisis jalur, hasil penelitian ini menunjukkan relationship marketing berdampak positif yang signifikan terhadap kepuasan nasabah dan loyalitas nasabah; kualitas layanan berdampak positif yang signifikan terhadap kepuasan nasabah; kualitas layanan berdampak negatif yang signifikan terhadap loyalitas nasabah; dan kepuasan nasabah berdampak positif yang signifikan terhadap loyalitas nasabah. Dari hasil penelitian ini, Bank BNI Kantor Cabang Malang sebaiknya mempertahankan dan meningkatkan variable relationship marketing dan kualitas layanan. Sehingga, kepuasan nasabah dan loyalitas nasabah meningkat. Kata Kunci: Relationship Marketing, Kualitas Layanan, Kepuasan, Loyalitas Nasabah ABSTRACT The aim of this research was to clarify the impact of relationship marketing and service quality on customer satisfaction and customer loyalty on customers of BNI Malang Branch Office. This research used explanatory research and quantitative approach. Population in this research was customers of saving product in BNI Malang Branch Office. Questionnaires were distributed by purposive sampling technique to 116 respondents. Path and descriptive analysis used as data analysis technique. Based on calculation of path analysis showed that relationship marketing had positively significant impact on customer satisfaction and customer loyalty; service quality had positively significant impact on customer satisfaction; service quality had negatively significant impact on customer loyalty; and customer satisfaction had positively significant impact on customer loyalty. Based on this research, BNI Malang Branch Office should be able to maintain and improve the variables of relationship marketing and service quality. Thus, customer satisfaction and customer loyalty will increase. Keywords: Relationship Marketing, Service Quality, Customer Satisfaction, Customer Loyal
THE INFLUENCING FACTORS ON CONSUMER’S ATTITUDE TOWARDS COUNTERFEIT BRANDED SNEAKER SHOES AND THEIR IMPACT TO PURCHASE INTENTION (Study on Undergraduate Students of University of Brawijaya Malang) Sharah Alfia Djuhardi; Andriani Kusumawati
Jurnal Administrasi Bisnis Vol 50, No 4 (2017): SEPTEMBER
Publisher : Fakultas Ilmu Administrasi Universitas Brawijaya

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Penelitiаn ini bertujuаn untuk  (1) mengetаhui dаn menjelаskаn pengаruh brаnd imаge, sociаl fаctor, dаn personаlity fаctor terhаdаp sikаp, (2) mengetаhui dаn menjelаskаn pengаruh sikаp terhаdаp minаt beli sepаtu sneаkers brаnded tiruаn, (3) mengetааhui dа menjeаskаn pengаruh brаnd imаge, sociаl fаctor, dаn personаlity fаctor terhаdаp minаt beli. Jenis penelitiаn ini аdаlаh explаnаtory reseаrch dengаn pendekаtаn kuаntitаtif. Vаriаbel dаlаm penelitiаn ini meliputi brаnd imаge, sociаl fаctor, personаlity fаctor, sikаp, dаn minаt beli. Populаsi dаlаm penelitiаn ini аdаlаh mаhаsiswа аktif Universitаs Brаwijаyа  yаng pernаh membeli sepаtu sneаkers brаnded tiruаn yаng berusiа 17 tаhun keаtаs. Sаmpel dаri penelitiаn ini аdаlаh 116 reponden dengаn teknik pengаmbilаn sаmple purposive sаmpling dаn metode pengumpulаn dаtа melаlui kuisioner. Аnаlisis dаtа yаng digunаkаn аdаlаh аnаlisis deskriptif dаn аnаlisis jаlur (pаth). Hаsil аnаlisis jаlur (pаth аnаlysis) menunjukаn bаhwа brаnd imаge berpengаruh signifikаn terhаdаp sikаp, sociаl fаctor berpengаruh signifikаn terhаdаp sikаp, personаlity fаctor berpengаruh signifikаn terhаdаp sikаp, sikаp berpengаruh signifikаn terhаdаp minаt beli, brаnd imаge berpengаruh signifikаn terhаdаp minаt beli, sociаl fаctor berpengаruh berpengаruh signifikаn terhаdаp minаt beli, dаn personаlity fаctor berpengаruh terhаdаp minаt beli. Kata Kunci: brand image, social factor, personality factor, sikap, minat beli ABSTRАCT This study аims to (1) identifying аnd explаining the influence of brаnd imаge, sociаl fаctors, аnd personаlity on аttitude, (2) identifying аnd explаining the influence of аttitudes towаrd purchаse intention counterfeit brаnded sneаker shoes, (3) identifying аnd explаining the influence brаnd imаge, sociаl fаctor, аnd personаlity fаctors on purchаse intention. The type of this reseаrch is explаnаtory reseаrch with quаntitаtive аpproаch. Vаriаbles in this study аre brаnd imаge, sociаl fаctor, personаlity fаctor, аttitude, аnd purchаse intention. The populаtion in this study аre the University of Brаwijаyа аctive students who hаve ever bought counterfeit brаnded sneаkers shoes which 17 yeаrs old аnd аbove. The sаmple of this reseаrch is 116 respondents with sаmpling technique purposive sаmpling аnd dаtа collection method through questionnаire. Dаtа аnаlysis used is descriptive аnаlysis аnd pаth аnаlysis. The result of pаth аnаlysis shows thаt brаnd imаge hаs significаnt influence on аttitude, sociаl fаctor hаs significаnt influence on аttitude, аnd personаlity fаctor hаs significаnt influence on аttitude. Аttitude hаs а significаnt influence on purchаse intention, brаnd imаge hаs significаnt influence on purchаse intention, sociаl fаctor hаs significаnt influence on purchаse intention, аnd personаlity fаctor hаs significаnt influence on purchаse intention. Keywords: brand image, social factor, personality factor, attitude, purchase intention
THE INFLUENCE OF ADVERTISING AND SALES PROMOTION TOWARD CONSUMERS PURCHASE DECISION (Survey on Brawijaya University under-graduate student as Nescafe consumer) Arda Norochim Sukamto; Andriani Kusumawati; Yusri Abdillah
Jurnal Administrasi Bisnis Vol 74, No 1 (2019): SEPTEMBER
Publisher : Fakultas Ilmu Administrasi Universitas Brawijaya

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Tujuan penelitian adalah: 1) Untuk menjelaskan periklanan berpengaruh signifikan terhadap keputusan pembelian konsumen. 2) Untuk menjelaskan promosi penjualan berpengaruh signifikan terhadap keputusan pembelian konsumen. 3) Untuk menguji yang mana satu dari dua variabel yang berpengaruh dominan terhadap keputusan pembelian konsumen. Jenis penelitian ini adalah penelitian explanatori dengan pendekatan kuantitatif. Penelitian ini menggunakan teknik Aksidental Sampling dengan jumlah responden 100 responden yang disebarkan melalui angket dengan menggunakan skala Likert. Variabel penelitian ini adalah Periklanan (X1), Promosi Penjualan (X2) dan Keputusan Pembelian (Y). Penelitian ini telah diadakan di Kantin Halalan Thoyyiban, yang sebelumnya dikenal sebagai Citra Land (CL). Kantin Halalan Thoyyiban terletak di Jl. MT. Haryono No.6 Malang dimana lokasinya terletak di dalam wilayah Kampus Universitas Brawijaya (UB). Penelitian ini menggunakan metode analisis data regresi. Hasil penelitian ini menunjukkan bahwa variabel periklanan (X1) telah mempengaruhi keputusan pembelian (Y) secara signifikan. Hasil penelitian menunjukkan bahwa promosi penjualan (X2) mempengaruhi keputusan pembelian (Y) secara signifikan. Periklanan (X1) memiliki pengaruh dominan terhadap Keputusan Pembelian (Y), dari pada Sales Promotion (X2). Kata kunci: Periklanan, Promosi Penjualan dan Keputusan Pembelian ABSTRACT The research objectives are: 1) To explain the influence of advertising on consumer’s purchase decision. 2) To explain the influence of sales promotion on consumer’s purchase decision. 3) To examine which one of the two variables has dominant effect on consumer’s purchase decision. The type of this research is explanatory research with quantitative approach. This research used Accidental sampling technique with the number of respondents 100 respondents data, the research data was distributed on questionaire by using Likert scale. The variables of this research are Advertising (X1), Sales Promotion (X2) and Purchase Decision (Y). The research was held in Academic UB Halalan Thoyyiban Canteen, which formerly known as Citra Land (CL). UB Halalan Thoyyiban Canteen is located in Jl. MT. Haryono No.6 Malang. The location is inside Brawijaya University (UB). This research is using regression data analysis methods. The result of this research shows that advertising variable (X1) has a significant influence toward purchase purchasing decisions (Y). The results also show that sales promotion (X2) has a significant influence toward purchase decisions (Y). Advertising (X1) has a dominant influence toward Purchase Decision (Y), rather than Sales Promotion (X2). Key word: Advertising, Sales Promotion, Purchase Decision
ANALISIS IMPLEMENTASI STRATEGI CONTENT MARKETING DALAM MENINGKATKAN CUSTOMER ENGAGEMENT (Studi pada Strategi Content Marketing Amstirdam Coffee Malang) Fachrizal Abiyyuansyah; Andriani Kusumawati; Ari Irawan
Jurnal Administrasi Bisnis Vol 73, No 1 (2019): Agustus
Publisher : Fakultas Ilmu Administrasi Universitas Brawijaya

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This research possesses a background on marketing development especially in Digital Marketing. This research have a purpose to: (1) Discover and define the implementation of  Content Marketing Strategy Amstirdam Coffee Malang, (2) Discover and define the form of Customer Engagement based on the implementation of Content Marketing Strategy Amstirdam Coffee Malang, (3) Discover and define the effect of the implementation of Content Marketing Strategy on Customer Engagement Amstirdam Coffee Malang. The research method is using qualitative research. The data collection is using semi-structured interview, participative observation, and documentation. The informant of this research has an amount of ten informant. The research validity is using triangulation technique. The data analysis is using Miles and Huberman data analysis model. The result of this research is the implementation of Content Marketing Strategy Amstirdam Coffee Malang is corresponding with the channel of Content Marketing according to the experts. Content Marketing Amstirdam Coffee Malang is capable to form Customer Engagement dimension that is Affective Engagement, Cognitive Engagement, and Behaviour Engagement. The effect of the implementation of Content Marketing Amstirdam Coffee Malang is able to increase Customer Engagement which is measured using Customer Engagement Value. Keywords: Digital Marketing, Content Marketing, Customer Engagement, Customer Engagement Value. АBSTRАK Penelitian ini memiliki latar belakang berupa perkembangan pemasaran terutama pada Digital Marketing. Penelitian ini bertujuan untuk: (1) Mengetahui dan menjelaskan implementasi strategi Content Marketing Amstirdam Coffee Malang, (2) Mengetahui dan menjelaskan bentuk Customer Engagement berdasarkan implementasi strategi Content Marketing Amstirdam Coffee Malang, (3) Mengetahui dan menjelaskan dampak implementasi strategi Content Marketing terhadap Customer Engagement Amstirdam Coffee Malang. Metode penelitian yang digunakan adalah penelitian kualitatif. Pengumpulan data menggunakan wawancara semi-terstruktur, observasi partisipatif, dan dokumentasi. Informan dari penelitian ini berjumlah sepuluh informan. Validitas penelitian menggunakan triangulasi teknik. Analisis data menggunakan model analisis data Miles dan Huberman. Hasil dari penelitian ini adalah implementasi strategi Content Marketing Amstirdam Coffee Malang sudah sesuai dengan alur Content Marketing menurut para ahli. Content Marketing Amstirdam Coffee Malang mampu untuk membentuk dimensi Customer Engagement yaitu Keterlibatan Afektif, Keterlibatan Kognitif, dan Keterlibatan Perilaku. Dampak implementasi Content Marketing Amstirdam Coffee Malang dapat meningkatkan Customer Engagement yang diukur menggunakan Customer Engagement Value. Kаtа Kunci: Digital Marketing, Content Marketing, Customer Engagement, Customer Engagement Value.
THE INFLUENCE OF INTEGRATED MARKETING COMMUNICATION (IMC) ON BRAND EQUITY AND PURCHASE DECISION (Survey on Indosat-M3 customers among members of Unit Aktivitas Band Universitas Brawijaya class of 2014) Ikbar Haskara Damarjati; Andriani Kusumawati; M. Kholid Mawardi
Jurnal Administrasi Bisnis Vol 34, No 1 (2016): MEI
Publisher : Fakultas Ilmu Administrasi Universitas Brawijaya

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Penelitian ini bertujuan untuk menguji pengaruh variabel integrated marketing communication (IMC) terhadap ekuitas merek; untuk menguji pengaruh tidak langsung dari variabel integrated marketing communication (IMC) terhadap keputusan pembelian melalui ekuitas merek; dan untuk menguji pengaruh langsung variabel integrated marketing communication (IMC) terhadap keputusan pembelian. Penelitian ini merupakan penelitian explanatory dengan pendekatan kuantitatif. Kuesioner didistribusikan kepada 121 responden dengan menggunakan teknik simple random sampling. Penelitian ini menggunakan teknik analisis jalur (Path analysis) dan analisis deskriptif. Berdasarkan perhitungan analisis jalur menunjukkan bahwa variabel integrated marketing communication (IMC) memiliki pengaruh terhadap ekuitas merek: Hasil juga menunjukkan bahwa ada pengaruh tidak langsung dari variabel integrated marketing communication (IMC) terhadap keputusan pembelian melalui ekuitas merek; Selain itu, hasil menunjukkan bahwa variabel integrated marketing communication (IMC) memiliki pengaruh langsung terhadap keputusan pembelian. Yang menarik, hasil penelitian menunjukkan bahwa terdapat tiga item yang memiliki dampak terendah diantara yang lain, diantaranya media sosial, iklan billboard, dan partisipasi kontes publik.  Dengan demikian, perusahaan perlu memberikan perhatian lebih terhadap 3 item tersebut. Kata Kunci: Integrated Marketing Communication (IMC), ekuitas merek, keputusan pembelian ABSTRACT This study aimed to examine the influence of variable integrated marketing communication (IMC) on brand equity; to examine the indirect influence of variable integrated marketing communication (IMC) on purchase decision through brand equity; and to examine the direct influence of variable integrated marketing communication (IMC) on purchase decision. This research used explanatory research and quantitative approach. Data analysis technique involved path analysis and descriptive analysis. Questionnaires were distributed to 121 respondents by simple random sampling technique. Based on calculation of path analysis showed that the variable integrated marketing communication have influence on variable brand equity; The results also showed that there is an indirect influence of variable integrated marketing communication on variable Purchase Decision through Brand equity; Moreover, the results showed that variable integrated marketing communication have a direct influence on purchase decision. Interestingly, the result of the research shows that there are three items which has the lowest impact among others, those are social media, advertisement by billboard, and public contest participation. Thus, the company needs to pay more attention for those three items. Keywords: Integrated Marketing Communication (IMC), Brand Equity, Purchase Decision
THE INFLUENCE OF SERVICE QUALITY ON BRAND IMAGE AND CUSTOMER SATISFACTION IN AIRLINES SERVICES (Survey of The Garuda Indonesia Passenger Domiciled in Malang, East Java) Radhitya Adhitama; Andriani Kusumawati; Yusri Abdillah
Jurnal Administrasi Bisnis Vol 46, No 1 (2017): MEI
Publisher : Fakultas Ilmu Administrasi Universitas Brawijaya

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Penelitiаn ini bertujuаn untuk menjelаskаn pengаruh kuаlitаs pelаyаnаn terhаdаp citrа merek, pengаruh kuаitаs pelаyаnаn terhаdаp kepuаsаn pelаnggаn, dаn pengаruh citrа merek terhаdаp kepuаsаn pelаnggаn. Jenis penelitiаn yаng digunаkаn аdаlаh explаnаtory dengаn pendekаtаn kuаntitаtif. Vаriаbel dаlаm penelitiаn ini meliputi kuаltаs pelаyаnаn, citrа merek dаn kepuаsаn pelаnggаn. Populаsi penelitiаn ini аdаlаh penumpаng Gаrudа Indonesiа yаng berumur 17 tаhun ke аtаs, berdomisili di Mаlаng, mengetаhui cаrа pengisiаn аngket dаn pernаh menggunаkаn mаsаkаpаi Gаrudа Indonesiа dаlаm sаtu tаhun terаkhir. Sаmpel yаng digunаkаn dаlаm penelitiаn ini sebаnyаk 138 responden yаng diаmbil dengаn menggunаkаn purposive sаmpling dаn metode pengumpulаn dаtа menggunаkаn аngket. Аnаlisis dаtа yаng digunаkаn аdаlаh аnаlisis dаtа deskriptif dаn  аnаlisis jаlur (pаth аnаlysis) menunjukаn bаhwа kuаlitаs pelаyаnаn berpengаruh signifikаn terhаdаp citrа merek dаn kepuаsаn pelаnggаn, citrа merek berpengаruh signifikаn terhаdаp kepuаsаn pelаnggаn. Berdаsаrkаn hаsil penelitiаn ini Gаrudа Indonesiа hаrus bisа mengembаngkаn dаn memаksimаlkаn indikаtor dаri kuаlitаs pelаyаnаn, mengingаt pelаyаnаn аdаlаh аspek yаng penting untuk kepuаsаn pelаnggаn. Gаrudа Indonesiа hаrus menjаgа citrа merek yаng tetаp bаik setelаh mendаpаtkаn penghаrgааn mаskаpаi bintаng limа dаn Gаrudа Indonesiа hаrus meningkаtkаn fаsilitаs seperti penаmbаhаn counter check-in dаn menаmbаhkаn jаringаn pelаyаnаn pelаnggаn terutаmа dikotа kecil. Kata kunci: Kualitas Pelayanan, Citra Merek, Kepuasan Pelanggаn ABSTRACT The reseаrch аims to clаrify the influence of service quаlity on brаnd imаge, the influence of service quаlity on customer sаtisfаction аnd the influence of brаnd imаge on customer sаtisfаction. The type of reseаrch is explаnаtory with quаntitаtive аpproаch. Vаriаble in the reseаrch wаs service quаlity, brаnd imаge аnd customer sаtisfаction. Populаtion in the reseаrch wаs Gаrudа Indonesiа pаssenger аged 17 yeаrs old аnd older, domiciled in Mаlаng, know how to fill in а questionnаire аnd ever used Gаrudа Indonesiа  аt leаst in а yeаrs. The sаmple used in the reseаrch wаs 138 people chosen with purposive sаmpling аnd dаtа collection methods in questionnаire. Аnаlysis of dаtа used descriptive аnаlysis аnd pаth аnаlysis. The result of pаth аnаlysis show thаt service quаlity significаntly influence brаnd imаge аnd customer sаtisfаction, brаnd imаge significаntly to customer sаtisfаction. Bаsed on the reseаrch’s result, Gаrudа Indonesiа should develop аnd mаximize its five indicаtor of Service Quаlity, considering service is importаnt аspect in customer sаtisfаction. Gаrudа Indonesiа should keeping а good brаnd imаge аfter getting 5 stаrs  аwаrd аnd Gаrudа Indonesiа should improve more fаcility such аs аdding the number of check in counter аnd expаnding the customer service network especiаlly in smаll city. Keyword: Service Quality, Brand Image, Customer Satisfaction  
PENGARUH CORPORATE IMAGE DAN RELATIONSHIP MARKETING TERHADAP TRUST SERTA DAMPAKNYA PADA LOYALTY (Survei pada Seller Anggota Top Community Tokopedia) Deszlaria Putri Nindiatma; Andriani Kusumawati; Inggang Perwangsa Nuralam
Jurnal Administrasi Bisnis Vol 62, No 1 (2018): SEPTEMBER
Publisher : Fakultas Ilmu Administrasi Universitas Brawijaya

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Abstract

This research aimed to (1)explaining the influence of Corporate Image on Trust, (2) explaining the influence of Corporate Image on Loyalty, (3) explaining the influence of Relationship Marketing on Trust, (4) explaining the influence of Relationship Marketing  on Loyalty, (5) explaining the influence of Trust on Loyalty. The type of this research is explanatory research with quantitative approach. The variables of the research are Corporate Image, Relationship Marketing, Trust, and Loyalty. The criteria of population in this research are Tokopedia’s seller with minimum of age of 17 years old, has been selling at Tokopedia for at least one year, member of Top Community, joining in one of the Top Community operational cities at least 3 months. The sampling technique for this research was using purposive sampling and the data collection method by distributing questionnaire directly (offline) to 116 respondents according to population criteria. Data analysis used descriptive analysis and path analysis. The results showed that Corporate Image (X1) has significant influence on Trust (Y1), Corporate Image (X1) has significant influence on Loyalty (Y2), Relationship Marketing (X2) has significant influence on Trust (Y1), Relationship Marketing (X2) has significant influence on Loyalty (Y2), and Trust (Y1) has significant influence on Loyalty (Y2). Kеywords: Corporate Image, Relationship Marketing, Trust, Loyalty. АBSTRАK Penelitian ini bertujuan untuk (1) menjelaskan pengaruh Corporate Image terhadap Trust, (2) menjelaskan pengaruh Corporate Image terhadap Loyalty, (3) menjelaskan pengaruh Relationship Marketing terhadap Trust, (4) pengaruh Relationship Marketing terhadap Loyalty, (5) menjelaskan pengaruh Trust terhadap Loyalty. Jenis penelitian ini adalah eksplanatori (explanatory research) dengan pendekatan kuantitatif. Variabel pada penelitian ini terdiri dari Corporate Image, Relationship Marketing, Trust, dan Loyalty. Kriteria populasi dalam penelitian ini adalah Seller Tokopedia dengan usia minimal 17 tahun, sudah berjualan di Tokopedia minimal 1 tahun, merupakan anggota dari Top Community, dan bergabung di salah satu kota operasional Top Community minimal 3 bulan. Teknik pengambilan sampel yang digunakan adalah purposive sampling dan metode pengumpulan data melalui kuesioner secara online kepada 116 responden yang sesuai dengan kriteria populasi. Analisis data yang digunakan adalah analisis deskriptif dan analisis jalur (path analysis). Hasil penelitian menunjukkan bahwa Corporate Image (X1) berpengaruh secara signifikan terhadap Trust (Y1), Corporate Image (X1) berpengaruh secara signifikan terhadap Loyalty (Y2), Relationship Marketing (X2) berpengaruh secara signifikan terhadap Trust (Y1), Relationship Marketing (X2) berpengaruh secara signifikan terhadap Loyalty (Y2) dan Trust (Y1) berpengaruh secara signifikan terhadap Loyalty (Y2). Kаtа Kunci: Corporate Image, Relationship Marketing, Trust, Loyalty  
Analysis of the Effect of Perceived Risk, Perceived Usefulness and Attitude on Usage Intention with TAM (Case Study: Go-Jek Application) Yosi Afandi; Endang Astuti; Andriani Kusumawati; Yusri Abdillah
Jurnal AKSI (Akuntansi dan Sistem Informasi) Vol. 5 No. 1 (2020)
Publisher : Politeknik Negeri Madiun

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Abstract

The purpose of this research is to determine what variables affect usage intention. This research uses the object of research is the Go-Jek application. The Go-Jek application is one of the online transactions used by the community because the Go-Jek application provides various service features that are needed by the public such as Go-Ride, Go-Car, Go-Food, Go-Send and many more service features. With more and more users it is necessary to do research on Go-Jek applications. The method used in this research is TAM. The results of the test indicate that usage intention is influenced by variables of trust, perceived risk, perceived usefulness and attitude.
THE EFFECT OF ELECTRONIC WORD OF MOUTH, MESSAGE SOURCE CREDIBILITY, INFORMATION QUALITY ON BRAND IMAGE AND PURCHASE INTENTION Atika Atika; Andriani Kusumawati; Mohammad Iqbal
EKUITAS (Jurnal Ekonomi dan Keuangan) Vol 20 No 1 (2016)
Publisher : Sekolah Tinggi Ilmu Ekonomi Indonesia (STIESIA) Surabaya(STIESIA) Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (0.057 KB) | DOI: 10.24034/j25485024.y2016.v20.i1.94

Abstract

This study is aimed to investigate the extent to which electronic word of mouth (eWOM) affects brand image and purchase intention. Further, other variables employed in this study are message source credibility and information quality. These variables are employed to explore the influence of eWOM on brand image and purchase intention by simultaneously involving message source credibility and information quality as independent variables. Message source credibility and information quality become important, because they can affect persuasion of customers. The research type is explanatory research with quantitative approach. The sampling technique used in this study was purposive sampling. The model was tested empirically using sample of 138 members of MIUI Indonesia Fansite. Analysis data technique in this study uses Generalized Structured Component Analysis (GSCA) to examine the effect of electronic word of mouth, message source credibility, information quality on brand image and purchase intention. Results showed that electronic word of mouth, message source credibility, information quality have positive and significant effect on brand image and purchase intention. Key words: electronic word of mouth; message source credibility; information; brand image; purchase intention
City citizenship behavior among residents: Investigating the role of emotional experience in event tourism and brand attitude Andriani Kusumawati; Karisma Sri Rahayu
JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen Vol 19, No 1 (2022): JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen
Publisher : University of Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31106/jema.v19i1.13809

Abstract

Along with the development of place branding theory, the role of the residents was widely reviewed and considered only as one of the target groups of place branding. Stakeholder involvement in the development of city branding is important because it will support its success. However, in reality, citizens or residents are a group that gains less attention in the city’s branding strategies and practices. Therefore, this research was developed under the umbrella of branding theory by further analyzing the influence of city brand attitude on city citizenship behavior (CCB) triggered by emotional experiences in tourism events. This explanatory quantitative approach was carried out through a survey by using a questionnaire. A simple random sample was chosen as the sampling method in this study. Data from 323 residents in Malang Raya was collected and analyzed using Partial Least Square (PLS). This study empirically demonstrates that emotional experience in event tourism is likely to stimulate city brand attitude and that subsequent city citizenship behavior among residents is probable. This result allows for understanding a substantial contribution of emotional experience in enhancing positive city brand attitude, finally highlighting the importance of internal stakeholders and their citizenship behavior in the destination branding process.
Co-Authors . Suharyono Abiyoso Abiyoso Adi Prawiranata Afandi, Yosi Afif Mahardika Setiawan Agnes Viani Parlan Albar Gunarso Alifta Prajna Suyoso Allisya Puspita Dewi Almira Bintang Ramadhan Althaf Revi Kanitra Amalia Susepti Anita, Yuni Anni Rahimah Antin Rakhmawati Any Urwatul Wusko Arda Norochim Sukamto Ari Irawan Asya Hanif Atika Atika Brillyanes Sanawiri Cahyo Bangun Prasetyo Cindy Octoria Sidabutar Daniel Happy Putra Deasy Rahayu Dego Yusa Ali Deszlaria Putri Nindiatma Devi Farah Azizah Dewa Ayu Mitha Avriyanti Dhea Kumalasari Alloq Dian Dhany Pamuji, Dian Dhany Dimotius Yoga Caesar Wanda Djamhur Hamid Edy Yulianto Endang Astuti Endang Siti Astuti Endhar Widjaya Putra Evatul Jannah Fachrizal Abiyyuansyah Fachry Nanda Husaini Fatikhaturrohmah, Fatikhaturrohmah Febry Rosaliana Fenny Arti Restanti Fikriyah, Aria Firman Dwi Cahyono Habsyi, Taber Al Ikbar Haskara Damarjati Imella Yusdike Onny Indri Kartika Dewi Inggang Perwangsa Nuralam Irwan Noor Islami, Islami Januarisya Respati Jiwandono, Deigo Jiwandono Jun Rachmawati Harum, Jun Rachmawati Kadarisman Hidayat Karisma Sri Rahayu Kgs Ahmadi Kholid Mawardi, Muhammad Kholivan Reinaldi Wijaya Khongrat, Etty Kidung Sekaringtias Kurniawan, Cahya Nova Kusdi Rahardjo Kusdi Raharjo Laras Ayu Wijayaningrum Leny Vasidatur Rochmah Luchman Hakim Lusy Deasyana Rahma Devita Luthfi Imam Fahrudi, Agung Nugroho M Kholid Mawardi M. Dhani Rahardian M. Kholid Mawardi M. Tantowi Jauhari Mareta Harlia Savitri Mega Yuliana , Lucia Moch. Ilhamsyah Ramadhan Mochamad Santoso Mohammad Iqbal Mohammad Iqbal Mr. I Gede Eko Putra Sri Sentanu Mubarak, Nu'man Mubarak, Nu’man Muhammad Kholid Mawardi Muhammad Mufli Muhammad Nizar Mustika Ekawati Nafizha Trie Permata Sari Nikita Amalia VGA Nikеn Rеtnaning Diah Nizar Rozaqie S. M Nizar Satya Diawan Nor Asiyah Nurina Nadhifi Suria Nurul Faliha Nіsrіnа Luthfі Sаrі Pangestuti, Edriana Pangestuti, Edriana Rachmat Hidayat Radhitya Adhitama Rahayu, Karisma Sri Rayesa, Neza Fadia Retno Astuti Rizal Alfisyahr Rizki Yudhi Dewantara Rizky Kurniawan Robby Tanod Mamusung Rumondang Eliza Maria Sinaga Sartika Sartika SATRIYAS ILYAS Setiawan, Afif Mahardika Shabrina Aqmarina Sharah Alfia Djuhardi Siregar, Afrila Mulyati Siregar Siti Zulaikhah Sitorus, Detson Ray Halomoan Sri Kumadji Srikandi Kumadji Srikandi Kumadji Suharyono Suhariyono Suharyono Suharyono Sujarwoto Sujarwoto, Sujarwoto Sunarti Sunarti Sunarti Supriono Supriono Swasta Priambada Swastika Pakarti Syauqi Kessa Anwar Teti Estiasih Tirta Perkasa Titi Puspita Sari Tri Puspitasari Umar Nimran Vinno Petrus Manoppo Wangsitala, Angger Widiana Puji Astuti Yogie Armanda Yuli Purwanto Yulianto, Edi Yusri Abdillah Yusri Abdillah Іqbal Favіan Putra Budіman