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All Journal MEDIA KONSERVASI JURNAL SISTEM INFORMASI BISNIS Jurnal Ilmiah Mahasiswa FEB Jurnal Administrasi Bisnis Wacana, Jurnal Sosial dan Humaniora International Journal of Local Economic Governance Erudio: Journal of Educational Innovation PROFIT : Jurnal Administrasi Bisnis AdBispreneur Jurnal Studi Komunikasi SRIWIJAYA INTERNATIONAL JOURNAL OF DYNAMIC ECONOMICS AND BUSINESS JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen Jurnal AKSI (Akuntansi dan Sistem Informasi) Journal of Public Administration Studies EKUITAS (Jurnal Ekonomi dan Keuangan) International Journal of Economics, Business and Accounting Research (IJEBAR) BISNIS & BIROKRASI: Jurnal Ilmu Administrasi dan Organisasi Tri Dharma Mandiri: Diseminasi dan Hilirisasi Riset Kepada Masyarakat (Jurnal Pengabdian Kepada Masyarakat) Asian Journal of Management, Entrepreneurship and Social Science
Andriani Kusumawati
Universitas Brawijaya
Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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ONLINE RESERVATION SYSTEM AND ONLINE CUSTOMER REVIEW: ITS IMPACT ON BRAND IMAGE, TRUST AND HOTEL BOOKING DECISION Nurul Faliha; Astuti Endang Siti; Rahardjo Kusdi; Kusumawati Andriani
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 5, No 4 (2021): IJEBAR : Vol. 05, Issue 04, December 2021
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v5i4.3367

Abstract

Digital marketing is currently a new force in marketing strategy. The marketing mix in hotel digital marketing applies an online reservation system as a distribution channel and online customer review as a promotional tool. The use of the online reservation system will distribute hotel rooms throughout the world. The market potential will not be limited by time or distance. This technology is a mainstay for hotels to distribute rooms to customers. The use of online customer review as a promotional tool is carried out by asking customer's participation to express their review of the product to potential customers. This method is widely used as customer's words is more trusted than vendors’. The objective of the present study is to investigate the role of digital marketing strategies, especially the impact of the online reservation system and online customer review on brand image, trust, and hotel booking decision. This study utilizes a literature review from previous studies that are relevant to this study. Articles were taken digitally using google search engine with the keywords "online reservation system, online customer review, brand image, trust, and booking decision". The articles come from international and national journals. This review only uses 15 relevant articles. The literature review results show that the online reservation system and online customer review have a significant impact on trust, brand image, and hotel booking decision. Hotels utilize the online reservation system and online customer review in digital marketing strategies to attract customers worldwide. However, this literature review study has limitations where all articles used do not consider the Covid-19 outbreak. In addition, the study also does not distinguish between online reservation systems belonging to hotels and those belonging to online travel agents. Keywords: online reservation system, online customer review, brand image, trust, booking decision
Menggali peran digital fitness influencer terhadap parasocial interaction dan fan citizenship behaviour Mubarak, Nu’man; Kusumawati, Andriani; Raharjo, Kusdi
Jurnal Studi Komunikasi Vol. 5 No. 3 (2021)
Publisher : Faculty of Communications Science, Dr. Soetomo University

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Abstract

This article elucidate the concept of fan citizenship behaviour can be influenced by digital fitness influencers and parasocial interactions. This article uses a systematic literature review approach to clarify the concept fan citizenship behaviour by integrating source credibility theory and social exchange theory. The results provide 39 articles extend an overview of digital fitness influencers in holistic, how fitness influencers build relationships in a parasocial and resiprokal. Digital fitness influencers share content through photos, videos and interact with fan through comments or short messages, and fan form imaginary relationships called parasocial relationships. From the relationships, fan gratify their psychological necessity such as pleasurement, cultivate loyalty and commitment to digital fitness influencers.
The Influence of Destination Image and Islamic Value On Perceived Value and Satisfactin (Survey On Moslem Tourist of Halal Tourism In Banyuwangi) Siti Zulaikhah; Any Urwatul Wusko; Andriani Kusumawati
JPAS (Journal of Public Administration Studies) Vol. 8 No. 1 (2023)
Publisher : Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jpas.2023.008.01.6

Abstract

In Indonesia, halal tourism started to develop, this is happening because of the increasing number of tourists who are interested in halal tourism. Researchers want to contribute to the field of marketing management, especially those related to halal tourism. Samples from this study were 189 visitors, an accidental sampling technique. The results showed that: Destination Image has a significant effect on Perceived Value, Islamic Value has a significant effect on Perceived Value, Destination Image has no significant effect on Satisfaction, Islamic Value has a significant effect on Satisfaction, Perceived Value has a significant effect on Satisfaction, 2 results from the relationship that is not hypothesized, namely and Destination Image has a significant effect on Satisfaction through Perceived Value, Islamic Value has a significant effect on Satisfaction through Perceived Value.
The Influence of Work-Life Balance on Job Satisfaction, Organizational Commitment, and Turnover Intention Detson Ray Halomoan Sitorus; Kusdi Raharjo; Andriani Kusumawati
Wacana Journal of Social and Humanity Studies Vol. 21 No. 4 (2018)
Publisher : Sekolah Pascasarjana Universitas Brawijaya

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Abstract

This research aims to examine the influence of work-life balance on the employees’ job satisfaction, organizational commitment, and turnover intention in the banking industry. There's a total of 142 questionnaires collected from branch offices and 13 BRI unit offices in Malang. The demographic features were briefly discussed in terms of frequency and percentage. For the analysis of data, descriptive and inferential statistics have been used. Structural equation modeling (SEM) has been used for inferential statistics to measure the degree between independent variables and the dependent variables. The results of this study clearly demonstrate that work-life balance, job satisfaction, and organizational commitment have a negative impact on the turnover intention. Work-life balance, job satisfaction, and organizational commitment have an important relationship in minimizing the turnover intention among the employees in the organization.
Transformational Leadership dan Job Satisfaction Variabel A As Factor That Decrease Organizational Citizenship Behavior of Nurses in Private Hospitals in Manado City Vinno Petrus Manoppo; Endang Siti Astuti; Kusdi Raharjo; Andriani Kusumawati
Wacana Journal of Social and Humanity Studies Vol. 24 No. 4 (2021)
Publisher : Sekolah Pascasarjana Universitas Brawijaya

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Abstract

The purpose of this study was to examine and explain transformational leadership variables that affect job satisfaction variables, transformational leadership variables that affect organizational citizenship behavior, job satisfaction variables that affect organizational citizenship behavior. The population of this study was all nurses in four (4) private hospitals in the city of Manado as many as 522 people. Sample size 227 people. The sampling technique uses Proportional Random Sampling. The data analysis technique used is Generalized Structured Component Analysis (GSCA). GeSCA Analysis Tool. The results of this study state that Transformational leadership has a positive effect on job satisfaction and transformational leadership has a positive significant effect on organizational citizenship behavior. Job satisfaction has a positive significant effect on organizational citizenship behavior.
The Influence of Customer Value Co-Creation Behavior on Customer Value (Survey of Ruangguru Application Customers in Indonesia) Mustika Ekawati; Andriani Kusumawati; Mohammad Iqbal
Wacana Journal of Social and Humanity Studies Vol. 25 No. 4 (2022)
Publisher : Sekolah Pascasarjana Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.wacana.2022.025.04.05

Abstract

This research aims to determine and explain the effect of customer value co-creation behavior on customer value. This research is explanatory research using a quantitative approach. The questionnaires are used as a primary data collection to survey respondents directly. The population of this study is Ruangguru application customers who have been customers for at least one month. The location of this research is Ruangguru application customers in all cities in Indonesia. The sampling technique used was purposive sampling with a two-stage sampling method and obtained a total sample of 195 respondents. Data analysis was carried out Using SEM PLS and processed through the smartPLS 3.0 application and SPSS 24. This research shows that customer participation and citizenship behavior positively and significantly affect customer value. Customer citizenship behavior has the most dominant influence on customer value. Ruangguru customers find more value and benefits than expected when using Ruangguru Application with customer citizenship behavior. The findings of this research encourage managers of Ruangguru Application to formulate a strategy for customers to participate in the process of value co-creation so that Ruangguru Customers can act voluntarily to get better service. Keywords: customer value, value co-creation behaviour, participation behavior, citizenship behavior
Literature Review : The Efforts To Strengthening of Micro, Small and Medium-Sized Enterprises (MSME) in Indonesia Nafizha Trie Permata Sari; Andriani Kusumawati
Asian Journal of Management, Entrepreneurship and Social Science Vol. 2 No. 01 (2022): February, Asian Journal of Management, Entrepreneurship and Social Science
Publisher : Cita Konsultindo Research Center

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Abstract

Poverty is a complex problem that is widespread in developing countries like Indonesia. MSMEs are seen as the engine of national economic progress, as they can engage large numbers of young people and the poor and thus increase productivity and community income for low-income groups. However, there are many problems with strengthening MSMEs, such as low-quality human resources, high raw material costs, intense business competition, lack of capital, lack of management skills, and a less conducive business climate. In the era of globalization, with a climate of intense business competition, one of the prerequisites for the survival of MSMEs is one of the capital requirements to increase the capacity and quality of the corresponding resources. Therefore, this article has been created to examine and examine what efforts can be made to strengthen MSMEs. This study uses qualitative research using a literature review method. We found that several programs that can be used as examples of MSME compatibility are: 1) Coaching programs in collaboration with the government, social agencies, and universities; 2) provide education and training to the public on business management and entrepreneurship; 3) develop digital technologies as a platform for MSMEs; 4) provide access to capital; 5) e-on learning;; 6) create policies that can encourage market-oriented MSMEs, 7) provide information to MSMEs, 8) build an innovative culture and 9) create entrepreneurship exhibitions and seminars to increase competitiveness.
Will Virtual Reality Experience Quality be an Alternative to Offline Visit Decision? Review of Literature on Tourist Behaviour on Instagram Social Media Kusumawati, Andriani; Pangestuti, Edriana; Rahayu, Karisma Sri
Media Konservasi Vol. 29 No. 3 (2024): Issue topic: Conservation of Nature and Culture Through Responsible Tourism
Publisher : Department of Forest Resources Conservation and Ecotourism - IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/medkon.29.3.340

Abstract

Virtual reality is the latest addition to the tourism industry, leveraging advancements in Internet technology. The advent of Virtual Reality (VR) tourism technology offers a comprehensive portrayal of tourist destination details and mitigates customer apprehension or uncertainty by acquainting consumers with unfamiliar locales. Virtual reality is a highly captivating advancement in tourism marketing that enables consumers to immerse themselves in and encounter destinations in real-time. The objective of this study is that explains how virtual reality can be used to replace traditional offline decision-making processes in the tourism industry. This study employs a comprehensive review of existing literature on the utilisation of virtual reality and its influence on offline visitation choices. Subsequently, a conceptual framework and research hypotheses are formulated. This research paper explores the behaviour of tourists who engage in offline or virtual experiences. Multiple articles were assessed for future research advancements. The findings of this study reveal distinct patterns of tourist behaviour, particularly among millennials, in relation to their ability to adapt to technological advancements. The research findings are anticipated to offer both theoretical and practical benefits to stakeholders involved in tourism technology, particularly in its application as a marketing instrument.
Community Based Marketing and Customer Live Time Value: an Analysis on Their Potential for Improving the Economy of East Java Province Kusumawati, Andriani; Kumadji, Srikandi; Azizah, Devi Farah
International Journal of Social and Local Economic Governance Vol. 2 No. 1 (2016)
Publisher : Institute of Research and Community Service, University of Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.ijleg.2016.002.01.10

Abstract

The purpose of this study was to analyse the typology and factors determining the formation of customer communities, to know the patterns and forms of costumer communities, and to examine product penetration to customer communities in East Java province. This study uses a mixed method research with exploratory approach. A qualitative approach is used to find answers to the objectives of the study. Typology of communities based on factors forming the communities can be due to similarities in brand or product consumed. Product penetration in each community can be done without any intervention or direct relationship with the company. The relationship between companies and communities can be divided into three forms. First, companies do not undertake any relationship with communities. Second, companies provide sponsorship and assistance for community activities incidentally. Third, companies build continuous collaboration with communities to organize joint activities. Quantitative testing of the 16 (sixteen) hypotheses shows that only 6 (six) hypotheses are supported by this study model. These results are expected to represent the contribution of Community Based Marketing in improving the Customer Lifetime Value and its implications for the economy of East Java Province.
City citizenship behavior among residents: Investigating the role of emotional experience in event tourism and brand attitude Kusumawati, Andriani; Rahayu, Karisma Sri
JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen Vol. 19 No. 1 (2022): JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen
Publisher : University of Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31106/jema.v19i1.13809

Abstract

Along with the development of place branding theory, the role of the residents was widely reviewed and considered only as one of the target groups of place branding. Stakeholder involvement in the development of city branding is important because it will support its success. However, in reality, citizens or residents are a group that gains less attention in the city branding strategies and practices. Therefore, this research was developed under the umbrella of branding theory by further analyzing the influence of city brand attitude on city citizenship behavior (CCB) triggered by emotional experiences in tourism events. This explanatory quantitative approach was carried out through a survey by using a questionnaire. A simple random sample was chosen as the sampling method in this study. Data from 323 residents in Malang Raya was collected and analyzed using Partial Least Square (PLS). This study empirically demonstrates that emotional experience in event tourism is likely to stimulate city brand attitude and that subsequent city citizenship behavior among residents is probable. This result allows for understanding a substantial contribution of emotional experience in enhancing positive city brand attitude, finally highlighting the importance of internal stakeholders and their citizenship behavior in the destination branding process.
Co-Authors . Suharyono Abiyoso Abiyoso Adi Prawiranata Afandi, Yosi Afif Mahardika Setiawan Agnes Viani Parlan Albar Gunarso Alifta Prajna Suyoso Allisya Puspita Dewi Almira Bintang Ramadhan Althaf Revi Kanitra Amalia Susepti Anita, Yuni Anni Rahimah Antin Rakhmawati Any Urwatul Wusko Arda Norochim Sukamto Ari Irawan Asya Hanif Atika Atika Brillyanes Sanawiri Cahyo Bangun Prasetyo Cindy Octoria Sidabutar Daniel Happy Putra Deasy Rahayu Dego Yusa Ali Deszlaria Putri Nindiatma Devi Farah Azizah Dewa Ayu Mitha Avriyanti Dhea Kumalasari Alloq Dian Dhany Pamuji, Dian Dhany Dimotius Yoga Caesar Wanda Djamhur Hamid Edy Yulianto Endang Astuti Endang Siti Astuti Endhar Widjaya Putra Evatul Jannah Fachrizal Abiyyuansyah Fachry Nanda Husaini Fatikhaturrohmah, Fatikhaturrohmah Febry Rosaliana Fenny Arti Restanti Fikriyah, Aria Firman Dwi Cahyono Habsyi, Taber Al Ikbar Haskara Damarjati Imella Yusdike Onny Indri Kartika Dewi Inggang Perwangsa Nuralam Irwan Noor Islami, Islami Januarisya Respati Jiwandono, Deigo Jiwandono Jun Rachmawati Harum, Jun Rachmawati Kadarisman Hidayat Karisma Sri Rahayu Kgs Ahmadi Kholid Mawardi, Muhammad Kholivan Reinaldi Wijaya Khongrat, Etty Kidung Sekaringtias Kurniawan, Cahya Nova Kusdi Rahardjo Kusdi Raharjo Laras Ayu Wijayaningrum Leny Vasidatur Rochmah Luchman Hakim Lusy Deasyana Rahma Devita Luthfi Imam Fahrudi, Agung Nugroho M Kholid Mawardi M. Dhani Rahardian M. Kholid Mawardi M. Tantowi Jauhari Mareta Harlia Savitri Mega Yuliana , Lucia Moch. Ilhamsyah Ramadhan Mochamad Santoso Mohammad Iqbal Mohammad Iqbal Mr. I Gede Eko Putra Sri Sentanu Mubarak, Nu'man Mubarak, Nu’man Muhammad Kholid Mawardi Muhammad Mufli Muhammad Nizar Mustika Ekawati Nafizha Trie Permata Sari Nikita Amalia VGA Nikеn Rеtnaning Diah Nizar Rozaqie S. M Nizar Satya Diawan Nor Asiyah Nurina Nadhifi Suria Nurul Faliha Nіsrіnа Luthfі Sаrі Pangestuti, Edriana Pangestuti, Edriana Rachmat Hidayat Radhitya Adhitama Rahayu, Karisma Sri Rayesa, Neza Fadia Retno Astuti Rizal Alfisyahr Rizki Yudhi Dewantara Rizky Kurniawan Robby Tanod Mamusung Rumondang Eliza Maria Sinaga Sartika Sartika SATRIYAS ILYAS Setiawan, Afif Mahardika Shabrina Aqmarina Sharah Alfia Djuhardi Siregar, Afrila Mulyati Siregar Siti Zulaikhah Sitorus, Detson Ray Halomoan Sri Kumadji Srikandi Kumadji Srikandi Kumadji Suharyono Suhariyono Suharyono Suharyono Sujarwoto Sujarwoto, Sujarwoto Sunarti Sunarti Sunarti Supriono Supriono Swasta Priambada Swastika Pakarti Syauqi Kessa Anwar Teti Estiasih Tirta Perkasa Titi Puspita Sari Tri Puspitasari Umar Nimran Vinno Petrus Manoppo Wangsitala, Angger Widiana Puji Astuti Yogie Armanda Yuli Purwanto Yulianto, Edi Yusri Abdillah Yusri Abdillah Іqbal Favіan Putra Budіman