Article Per Year (5 Year)
p-Index From 2021 - 2026
3.212
P-Index
This Author published in this journals
All Journal MEDIA KONSERVASI JURNAL SISTEM INFORMASI BISNIS Jurnal Ilmiah Mahasiswa FEB Jurnal Administrasi Bisnis Wacana, Jurnal Sosial dan Humaniora International Journal of Local Economic Governance Erudio: Journal of Educational Innovation PROFIT : Jurnal Administrasi Bisnis AdBispreneur Jurnal Studi Komunikasi SRIWIJAYA INTERNATIONAL JOURNAL OF DYNAMIC ECONOMICS AND BUSINESS JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen Jurnal AKSI (Akuntansi dan Sistem Informasi) Journal of Public Administration Studies EKUITAS (Jurnal Ekonomi dan Keuangan) International Journal of Economics, Business and Accounting Research (IJEBAR) BISNIS & BIROKRASI: Jurnal Ilmu Administrasi dan Organisasi Tri Dharma Mandiri: Diseminasi dan Hilirisasi Riset Kepada Masyarakat (Jurnal Pengabdian Kepada Masyarakat) Asian Journal of Management, Entrepreneurship and Social Science
Andriani Kusumawati
Universitas Brawijaya
Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

Published : 100 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 100 Documents
Search

 4   5   6   7   8 
MENJELAJAHI DAMPAK KETERLIBATAN PEMASARAN DIGITAL PADA PROSES PENGAMBILAN KEPUTUSAN SISWA DI LEMBAGA PENDIDIKAN TINGGI (HEIs) (Studi pada Universitas Negeri di Kota Malang) Leny Vasidatur Rochmah; Andriani Kusumawati
Jurnal Administrasi Bisnis Vol 73, No 2 (2019): AGUSTUS
Publisher : Fakultas Ilmu Administrasi Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research is based on digital marketing as one of the marketing strategies that is employed by all business lines, either Private or Public Institutions. Even educational institutions must go along with the trends to introduce and provide information to the stakeholders and shareholders. The objectives of this study are: (1) To identify digital marketing in Higher Education Institutions (HEIs) as their marketing strategies, (2) To explore and understand the type of student response regarding to the influence of digital marketing channel as marketing strategy in Higher Education Institutions (HEIs), (3) To explore and understand digital marketing involvement impact on student decision making process in Higher Education Institutions (HEIs) based on organization perspective. The research study used a qualitative approach. The data was collected by employing semi-structured interviews, observation, and documentation. This research involved the Public Relations Department of each Higher Education Institution (HEIs). This department was involved because they are the main users of institutional digital marketing. Besides, this study also involved and other departments or sub-departments which are related to the topic of this research. The data was analyzed by using Creswell's analysis model. The analysis was conducted inductively and interpreted to the logic and simple sentences. Kеywords: Digital Marketing, Digital Marketing Channels, Student Decision Making Process, Higher Education Institutions АBSTRАK Pеnеlitiаn ini bеrdаsаrkаn pаdа pеmаsаrаn digitаl sеbаgаi sаlаh sаtu strаtеgi pеmаsаrаn yаng bisа digunаkаn olеh sеluruh lini bisnis bаik itu Swаstа аtаupun Publik, bаhkаn institusi pеndidikаn pun hаrus mеngikuti trеnd untuk mеmpеrkеnаlkаn dаn mеmbеrikаn informаsi kе stаkеholdеr dаn shаrеholdеr. Tujuаn dаri pеnеlitiаn ini, yаitu: (1) Untuk mеngidеntifikаsi pеmаsаrаn digitаl di Lеmbаgа Pеndidikаn Tinggi (HЕIs) sеbаgаi strаtеgi pеmаsаrаn mеrеkа, (2) Untuk mеngеksplorаsi dаn mеmаhаmi jеnis rеspons siswа mеngеnаi pеngаruh sаlurаn pеmаsаrаn digitаl sеbаgаi strаtеgi pеmаsаrаn Lеmbаgа Pеndidikаn Tinggi (HЕIs), (3) Untuk mеngеksplorаsi dаn mеmаhаmi dаmpаk kеtеrlibаtаn pеmаsаrаn digitаl pаdа prosеs pеngаmbilаn kеputusаn siswа di Lembaga Pеndidikan Tinggi (HЕIs) dаri pеrspеktif orgаnisаsi. Pеnеlitiаn mеnggunаkаn pеndеkаtаn kuаlitаtif. Tеknik pеngumpulаn dаtа mеlаlui wаwаncаrа sеmi-structurеd, obsеrvаsi dаn dokumеntаsi. Pеnеlitiаn ini mеlibаtkаn Dеpаrtеmеn Hubungаn Mаsyаrаkаt sеtiаp Institusi Pеndidikаn Tinggi yаng mаnа mеrеkа аdаlаh pеnggunа utаmа pеmаsаrаn digitаl institusi dаn bеbеrаpа dеpаrtmеnt аtаu sub-dеpаrtеmеn lаin sеlаmа bеrhubungаn dеngаn topic pеnеlitiаn. Аnаlisis dаtа mеnggunаkаn modеl аnаlisis Crеswеll, dilаkukаn sеcаrа induktif dаn diintеrprеtаsikаn dеngаn kаlimаt yаng logis dаn mudаh dipаhаmi. Kаtа Kunci: Digitаl Mаrkеting, Digitаl Mаrkеting Chаnnеls, Studеnt Dеcision Mаking Procеss, Highеr Еducаtion Institutions  
PENGARUH VLOG SEBAGAI ELECTRONICWORD OF MOUTH TERHADAP MINAT BELI DAN DAMPAKNYA TERHADAP KEPUTUSAN PEMBELIAN (Survei kepada Konsumen yang Menonton Video YouTube Channel “FARIS KOTA MALANG” pada Kuliner Malang) Cahyo Bangun Prasetyo; Andriani Kusumawati
Jurnal Administrasi Bisnis Vol 62, No 1 (2018): SEPTEMBER
Publisher : Fakultas Ilmu Administrasi Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (767.148 KB)

Abstract

This research aimed to (1) Identify and explain the influence of Electronic Word of Mouth on Purchase Intention. (2) To know and explain the influence of Electronic Word of Mouth on Purchase Decision. (3) To know and explain the effect of Purchase Intention on Purchase Decision.To obtain deeper understanding about the influence of Electronic Word of Mouth on Purchase Decision, this research used explanatory and quantitative method. This research also used survey method, and the data weretaken through online questionnaire filled by the respondents. The sample of this research is 116 respondents from the population, which is the viewers who have watched the culinary video of Faris Kota Malang, visited the object in the video, and purchased the product in the video of Faris Kota Malang. Data analysis used in this research is descriptive statistical analysis and path analysis. The data then processed statistically using SPSS 22.The result of this research can be concluded in three points. First, the path analysis shows that Electronic Word of Mouth has significant effect to Purchase Intention. Second, the Electronic Word of Mouth has significant effect to Purchase Decision. And Third, the Purchase Intention has significant effect on Purchase Decision. Kеywords: Electronic Word of Mouth, Purchase Intention, Purchase Decision. АBSTRАK Penelitian ini bertujuan untuk (1) Mengetahui dan menjelaskan pengaruh Electronic Word of Mouth terhadap Minat Beli. (2) Mengetahui dan menjelaskan pengaruh Electronic Word of Mouth terhadap Keputusan Pembelian. (3) Mengetahui dan menjelaskan pengaruh Minat Beli terhadap Keputusan Pembelian.Jenis penelitian yang digunakan adalah eksplanatori (explanatory research) dengan pendekatan kuantitatif. Variabel penelitian ini meliputi Electronic Word of Mouth, Minat Beli, dan Keputusan Pembelian. Kriteria populasi dalam penelitian ini adalah (1) Viewers yang telah menonton video kuliner Faris Kota Malang dan mengujungi objek dalam video  kuliner Faris Kota Malang serta membeli produk tersebut. (2) Berusia minimal 17 tahun dimana pada umur tersebut berumur 17 tahun keatas dipilih karena dianggap memahami pertanyaan yang diajukan. Sampel yang digunakan penelitian ini sebanyak 116 responden yang diambil menggunakan kuesioner secara tidak langsung (online). Analisis data yang digunakan adalah analisis deskriptif dan analisis jalur (path analysis). Data pada penelitian ini diolah menggunakan SPSS 22 for Windows.Hasil analisis jalur (path analysis) menunjukan bahwa Electronic Word of Mouth berpengaruh signifikan terhadap Minat Beli, Electronic Word of Mouth berpengaruh signifikan terhadap Keputusan Pembelian, dan Minat Beli berpengaruh signifikan terhadap Keputusan Pembelian. Kаtа Kunci: Electronic Word of Mouth, Minat Beli, Keputusan Pembelian
THE ROLE OF SOCIAL MEDIA AS MARKETING TOOLS FOR SMALL AND MEDIUM ENTERPRISES PERFORMANCE (Case Study at Two Handmade Shoes Company SevieyanaShoes and ShopAyuHolic in Jakarta) Dhea Kumalasari Alloq; Andriani Kusumawati; Yusri Abdillah
Jurnal Administrasi Bisnis Vol 62, No 2 (2018): SEPTEMBER
Publisher : Fakultas Ilmu Administrasi Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk menjelaskan alasan SevieyanaShoes dan ShopAyuHolic menggunakan media sosial sebagai alat pemasaran; mengidentifikasi manfaat dari pengaplikasian media sosial sebagai alat pemasaran oleh SevieyanaShoes dan ShopAyuHolic; mengidentifikasi rintangan yang dihadapi oleh SevieyanaShoes dan ShopAyuHolic ketika mengaplikasikan media sosial sebagai alat pemasaran; menganalisis dan menjelaskan strategi yang digunakan SevieyanaShoes dan ShopAyuHolic guna mengatasi tantangan tersebut. Penelitian ini menggunakan metode studi kasus dengan pendekatan kualitatif. Data diperoleh melalui wawancara dan juga dokumentasi secara langsung terhadap kedua akun media sosial perusahaan. Hasil dari penelitian menunjukkan bahwa kedua perusahaan menggunakan media sosial sebagai alat pemasaran dikarenakan media sosial murah dan mudah digunakan, ShopAyuHolic juga menggunakan media sosial guna mencapai pasar global; manfaat yang diperoleh oleh keduanya ketika mengimplementasikan media sosial sebagai alat pemasaran ialah semakin luasnya pasar dan peningkatkan hasil penjualan; rintangan yang dihadapi kedua perusahaan ketika mengimplementasikan media sosial sebagai alat pemasaran antara lain berhubungan dengan masalah kepercayaan yang dirasakan oleh kosumen, plagiasi dan juga keterbatasan waktu; strategi yang digunakan adalah dengan menambah jumlah follower dan juga memposting testimonial yang diberikan oleh konsumen sebelumnya. Kata Kunci: Social Media Marketing, Usaha Kecil dan Menengah, Media Sosial ABSTRACT This study aimed to explain the reason why SevieyanaShoes and ShopAyuHolic decide to use social media as marketing tools; to identify the benefit when SevieyanaShoes and ShopAyuHolic implemented social media as their marketing tools; to identify the obstacle faced by SevieyanaShoes and ShopAyuHolic while implemented social media as marketing tools; and to analyze and explain the strategy implied by SevieyanaShoes and ShopAyuHolic to overcome that obstacle. This research used case study method with qualitative approach. The data were collected by doing interview and direct documentation from both parties social media account. The result showed that: The main reason why SevieyanaShoes and ShopAyuHolic implemented the social media as their marketing strategy are because social media are cheap and easy to use, ShopAyuHolic also want to reach global market by using social media; the benefit both company got when they implemented social media as marketing tools are they could reach bigger market and increased their sales; the obstacle they face when implemented social media as their marketing tools are related with the trust issues felt by costumer, plagiarism and also lack of time; the strategy both companies used to overcome the obstacle are by increasing the follower number and posting testimonial left by previous costumers. Keywords: Social Media Marketing, Small and Medium Enterprises, Social Media  
PENGARUH COUNTRY OF ORIGIN TERHADAP CITRA MEREK DAN DAMPAKNYA BAGI KEPUTUSAN PEMBELIAN (Studi Pada Konsumen Uniqlo di Jakarta) Nurina Nadhifi Suria; Andriani Kusumawati; Edriana Pangestuti
Jurnal Administrasi Bisnis Vol 38, No 1 (2016): SEPTEMBER
Publisher : Fakultas Ilmu Administrasi Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (390.134 KB)

Abstract

This_research_aim to identify and explain enfluence of country of origin on brand image, influence of country of origin on purchase decision, influence of brand image on purchase decision. The type of this research is explanatory research with quantitative approach. The sample used in this research was 113 respondents chosen with purposive sampling and questionnaire used as a method to collected the data. The result in this research shows that country of origin significantly influence brand image, country of origin significantly influence purchase decision, and brand image significantly influence purchase decision. Based on the result of this research, Uniqlo should promote Japan as the country of origin to endorse brand image for encouraging costumers purchase decisions. Keyword : Country of Origin, Brand Image, Purchase Decision ABSTRAK Penelitian ini bertujuan untuk mengetahui dan menjelaskan pengaruh country of origin terhadap citra merek, pengaruh country of origin terhadap keputusan pembelian, dan pengaruh citra merek dan keputusan pembelian. Jenis penelitian ini adalah penelitian eksplanatori (explanatory research) dengan pendekatan kuantitatif. Sampel yang digunakan dalam penelitian ini sebanyak 113 responden yang diambil menggunakan purposie sampling dan kuesioner digunakan sebagai metode pengumpulan data. Hasil analisis dalam penelitian ini menunjukkan bahwa country of origin berpengaruh signifikan terhadap citra merek, country of origin berpengaruh signifikan secara langsung terhadap keputusan pembelian, dan citra merek berpengaruh signifikan terhadap keputusan pembelian. Berdasarkan hasil penelitian ini sebaiknya Uniqlo menonjolkan Jepang sebagai negara asalnya untuk membantu meningkatkan citra merek agar mendorong konsumen melakukan keputusan pembelian. Kata Kunci : Country of Origin, Citra Merek, dan Keputusan Pembelian
PENGARUH TAGLINE IKLAN DAN CELEBRITY ENDORSER TERHADAP BRAND AWARENESS DAN MINAT BELI (Survei pada Mahasiswa program Sarjana pengguna Smartphone OPPO F3 Plus di Universitas Brawijaya) M. Dhani Rahardian; Andriani Kusumawati; Ari Irawan
Jurnal Administrasi Bisnis Vol 75, No 1 (2019): OKTOBER
Publisher : Fakultas Ilmu Administrasi Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Taglines and Celebrity Endorsers have an important role in a product, one of which is to introduce or support a product from a particular company. The use of taglines through electronic or printed media is a natural thing and is done by the company to request the product. Some companies also use celebrity endorsers to deliver information on their products, and these celebrity endorsers are chosen from famous artists or actors who are no longer in the national and international entertainment world. With the tagline and celebrity endorser, the company is expected to be able to increase brand awareness on a product. Positive brand awareness can determine the perception of products where consumers will have a positive influence on purchase intention. In marketing strategies, taglines or slogans and celebrity endorsers are often used by companies in promoting products to be marketed, one of which is Indonesian OPPO with its OPPO F3 Plus smartphone products. The purpose of this study is to explain the effect of Adverts and Celebrity Endorser Tagline on Brand Awareness and Purchase Intention. The type of research used is explanatory research with a quantitative approach that uses purposive sampling technique and distributes off-line questionnaires to 116 respondents. Kеywords: Tagline, Celebrity Endorser, Brand Awareness, Purchase Intention. АBSTRАK Tagline dan Celebrity Endorser memiliki peranan yang penting dalam suatu produk, salah satunya yaitu untuk memperkenalkan atau mempromosikan suatu produk dari perusahaan tertentu. Penggunaan tagline melalui media elektronik maupun cetak sudah merupakan hal yang wajar dan banyak dilakukan oleh pihak perusahaan untuk mempromosikan produknya. Beberapa perusahaan juga menggunakan celebrity endorser sebagai penyampai informasi produknya, dan celebrity endorser ini dipilih dari kalangan artis atau aktor terkenal yang wajahnya sudah tidak asing lagi di dunia hiburan nasional maupun internasional. Dengan tagline dan celebrity endorser diharapkan perusahaan akan dapat meningkatkan brand awareness pada suatu produk. Brand Awareness positif dapat menentukan persepsi produk dimana konsumen akan memiliki pengaruh positif terhadap Minat Beli. Dalam strategi pemasaran, tagline atau slogan dan celebrity endorser sering sekali digunakan oleh perusahaan-perusahaan dalam mempromosikan produk-produk yang akan dilempar ke pasaran, salah satunya adalah OPPO Indonesia dengan produknya smartphone OPPO F3 Plus. Tujuan penelitian ini adalah menjelaskan pengaruh Tagline Iklan dan Celebrity Endorser terhadap Brand Awareness dan Minat Beli. Jenis penelitian yang digunakan adalah explanatory research dengan pendekatan kuantitatif yang menggunakan teknik purposive sampling dan menyebarkan kuesioner off-line kepada 116 responden. Kаtа Kunci: Tagline, Celebrity Endorser, Brand Awareness, Minat Beli.
ANALISIS SISTEM INFORMASI PEMASARAN PARIWISATA (Studi pada Desa Wisata Gubugklakah Kecamatan Poncokusumo, Kabupaten Malang Evatul Jannah; Andriani Kusumawati; Rizki Yudhi Dewantara
Jurnal Administrasi Bisnis Vol 61, No 4 (2018): AGUSTUS
Publisher : Fakultas Ilmu Administrasi Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The porpose of this research is to know about the description of marketing information system that is applied in tourismyorganization in Gubugklakah village, district Poncokusumo, Malang. Thissresearch is analyzed the problem of currentksystem to get to know abouthwhat the system needs for next development. qualitative is the kind of this research. Based on the research that has been done, it was found that the organization is already used marketing information system based on information technology in website form but still had problems. The website is does not qualify to be a guide for tourists. The deviciency is caused by the lack of competent member of the organization to manage the marketing information system. Key word: Marketing Information System, Information Technology, Website ABSTRAK Penelitian ini memiliki tujuanuuntuk mengetahui gambaran sistem informasi pemasaran yang dilakukan oleh lembaga desa wisata Gubugklakahkkecamatan Poncokusumo kabupaten Malang. Penelitian ini menganalisa permasalahan terhadap sistem saat ini sehingga dapat mengetahui kebutuhan sistem dalam pengembangan selanjutnya. jenis yangjdigunakan adalah penelitianskualitatif.  Berdasarkan penelitian yang dilakukan, diperoleh hasil bahwa lembaga telah menggunakan sistem informasi pemasaran berbasis teknologi informasi dalam bentuk website namun masih terdapat berbagai permasalahan. website yang dimiliki oleh lembaga desa wisata gubugklakah kurang memenuhi syarat untuk dijadikan pedoman para calon wisatawan. Kekurangan ini disebabkan oleh kurang kompetennya anggota lembaga desa wisata gubugklakahjdalam pengelolahan sistem informasikpemasaran. Kata Kunci: Sistem Informasi Pemasaran, Teknologi Informasi, website
PERAN E-CRM (ELECTRONIC CUSTOMER RELATIONSHIP MANAGEMENT) DALAM MENINGKATKAN KUALITAS PELAYANAN (Studi pada Harris Hotel & Conventions Malang) Almira Bintang Ramadhan; Andriani Kusumawati; Rizki Yudhi Dewantara
Jurnal Administrasi Bisnis Vol 40, No 1 (2016): NOVEMBER
Publisher : Fakultas Ilmu Administrasi Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (481.822 KB)

Abstract

E-CRM (Electronic Customer Relationship Management) is one of business concepts and technology that supported by information systems to integrate all of business proccess that customer interacted. The most common E-CRM implementation in hotel industry is website. This research is to know the role of E-CRM to improve service quality, describe the implementation of E-CRM, understand the guest service procedure in, and to know the service quality through E-CRM in Harris Hotel & Conventions Malang. The role of E-CRM by giving understandable information quality through two languages, ease of navigation, consumer service quality, fulfilling guests’ request, integrated marketing channels, online community through social media, giving guest’s rewards, personalization levels, and site security. Harris Hotel & Conventions Malang’s E-CRM applies compatible with common information, alternative contact, membership, automatic e-mail, and instructions for new guest. Service is done by giving informations about room reservation, payment method, and transaction security. Service quality through E-CRM is generaly acceptable by hotel guests because of the ease in getting information and room reservation. Keywords: E-CRM, Hotel Industry, Service Quality, Website ABSTRAK E-CRM (Electronic Customer Relationship Management) merupakan salah satu konsep bisnis dan teknologi yang didukung oleh sistem informasi untuk mengintegrasikan semua proses bisnis yang berinteraksi dengan pelanggan. Bentuk E-CRM yang paling umum diterapkan oleh indsutri perhotelan adalah website. Penelitian ini bertujuan untuk mengetahui peran E-CRM dalam meningkatkan kualitas pelayanan, mendeskripsikan implementasi E-CRM, memahami prosedur pelayanan pelanggan, dan mengetahui kualitas pelayanan melalui E-CRM pada Harris Hotel & Conventions Malang. Peran E-CRM dengan memberikan kualitas informasi yang mudah dipahami dengan dua bahasa, kemudahan bernavigasi, pemenuhan kebutuhan untuk setiap permintaan tamu, pemasaran yang terintegrasi dengan pusat, komunitas online dengan memanfaatkan media sosial, pemberian penghargaan bagi tamu, tingkat personalisasi, dan keamanan situs. E-CRM Harris Hotel & Conventions Malang menerapkan sesuai dengan isi informasi yang umum dibutuhkan tamu, saluran alternatif untuk menghubungi hotel, keanggotaan, e-mail otomatis, dan petunjuk bagi tamu baru. Pelayanan dengan memberikan informasi mengenai reservasi kamar, metode pembayaran, dan keamanan bertransaksi. Kualitas pelayanan yang dilakukan melalui E-CRM secara keseluruhan dapat diterima oleh tamu hotel karena kemudahan dalam mendapatkan informasi dan kemudahan melakukan reservasi kamar. Kata Kunci: E-CRM, Industri Hotel, Kualitas Pelayanan, website
Building Customer Loyalty through Service Quality and Customer Trust Robby Tanod Mamusung; Andriani Kusumawati; Umar Nimran; Suharyono Suharyono
Wacana Journal of Social and Humanity Studies Vol. 22 No. 4 (2019)
Publisher : Sekolah Pascasarjana Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Service quality is an important market differentiator and is an instrument that has strong competitiveness. The purpose of this research was to test and to analyze the influence of service quality towards customer trust and customer loyalty, especially in the retail industry. In such an industry, service quality is the key to improve competitiveness. The research was carried out in North Sulawesi with 135 supermarket customer as the sample. The sampling technique was purposive sampling. The research result showed that service quality had significantly positive influence either on the customer trust or customer loyalty. Besides, on the relationship between customer trust and customer loyalty, it also had significant positive finding. Such finding was in line with the concept of SERVQUAL and The Commitment-Trust Theory, stating that service quality interaction would minimize the gap between the expectation and the service received so that it would improve customer trust and eventually they would be back to shop more. The implication of such managerial research was that the supermarket leader in North Sulawesi must focus more and emphasize more on the dimension of service quality especially in terms of reliability, empathy, and warranty. The limitation of this research was the limited area of research, therefore, the area scope should be broader for the next research so that the conceptual model could be generalized.
Analysis of Service Quality Performance in Higher Education Uses Importance Performance Competitor Analysis (IPCA) Mochamad Santoso; Andriani Kusumawati; I Gede Eko Putra Sri Sentanu
Wacana Journal of Social and Humanity Studies Vol. 23 No. 2 (2020)
Publisher : Sekolah Pascasarjana Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the performance of service quality from students' perceptions of study programs in tertiary institutions using Gap analysis with measurement instruments using Higher Education Performance (HedPerf) modified into 5 (five) factor/dimension structures. The method used in this study is a quantitative method with a descriptive approach, sampling using the Probability Sampling technique in Proportioned Stratified Random Sampling. Data analysis uses the Importance Performance Competitor Analysis (IPCA) method which is a form of analysis that answers criticism of the IPA analysis, especially regarding competitor factors. Where data samples are taken from study programs which are the focus of research and from study programs that become competitors. The results obtained from this study indicate that 10 service items require immediate action to improve the quality of service performance. Especially from the variable reputation that has a dominant position to be immediately reformed.
Service Quality Measurement through Higher Education Performance (HEDPERF) The Case of an Indonesian Public University Yuli Purwanto; Irwan Noor; Andriani Kusumawati
Wacana Journal of Social and Humanity Studies Vol. 23 No. 1 (2020)
Publisher : Sekolah Pascasarjana Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study was to measure service quality performance based on student perceptions of the higher education department service quality performance. The research used a Higher Education Performance (HedPERF) measurement scale. There were six structural factors/dimensions namely: Non-Academic Aspect, Academic Aspect, Reputation, Access, Program Issues, and Understanding. The research method used quantitative methods with descriptive approaches. The research utilized questionnaire surveys with Probability Sampling techniques and Proportioned Stratified Random Sampling collection techniques. Data analysis utilized Importance Performance Analysis. The importance-performance analysis result exhibited similarities in measurement results. The similarities occurred between respective service items measurements and factors/dimensions structure instrument measurement. The analysis result exhibited that Academic Aspect factors are service quality improvement’s top priority, Reputation and Access factors are maintained service quality, Understanding factors are service quality improvement’s secondary priority, and Non-Academic Aspect factors exhibited service quality exceeding students expectations. To improve Academic Aspect factor, it is suggested to implement Law No. 14 of 2005 which focused on lecturer competencies (Pedagogic Competence, Professional Competence, Social Competence, and Personality Competence).
Co-Authors . Suharyono Abiyoso Abiyoso Adi Prawiranata Afandi, Yosi Afif Mahardika Setiawan Agnes Viani Parlan Albar Gunarso Alifta Prajna Suyoso Allisya Puspita Dewi Almira Bintang Ramadhan Althaf Revi Kanitra Amalia Susepti Anita, Yuni Anni Rahimah Antin Rakhmawati Any Urwatul Wusko Arda Norochim Sukamto Ari Irawan Asya Hanif Atika Atika Brillyanes Sanawiri Cahyo Bangun Prasetyo Cindy Octoria Sidabutar Daniel Happy Putra Deasy Rahayu Dego Yusa Ali Deszlaria Putri Nindiatma Devi Farah Azizah Dewa Ayu Mitha Avriyanti Dhea Kumalasari Alloq Dian Dhany Pamuji, Dian Dhany Dimotius Yoga Caesar Wanda Djamhur Hamid Edy Yulianto Endang Astuti Endang Siti Astuti Endhar Widjaya Putra Evatul Jannah Fachrizal Abiyyuansyah Fachry Nanda Husaini Fatikhaturrohmah, Fatikhaturrohmah Febry Rosaliana Fenny Arti Restanti Fikriyah, Aria Firman Dwi Cahyono Habsyi, Taber Al Ikbar Haskara Damarjati Imella Yusdike Onny Indri Kartika Dewi Inggang Perwangsa Nuralam Irwan Noor Islami, Islami Januarisya Respati Jiwandono, Deigo Jiwandono Jun Rachmawati Harum, Jun Rachmawati Kadarisman Hidayat Karisma Sri Rahayu Kgs Ahmadi Kholid Mawardi, Muhammad Kholivan Reinaldi Wijaya Khongrat, Etty Kidung Sekaringtias Kurniawan, Cahya Nova Kusdi Rahardjo Kusdi Raharjo Laras Ayu Wijayaningrum Leny Vasidatur Rochmah Luchman Hakim Lusy Deasyana Rahma Devita Luthfi Imam Fahrudi, Agung Nugroho M Kholid Mawardi M. Dhani Rahardian M. Kholid Mawardi M. Tantowi Jauhari Mareta Harlia Savitri Mega Yuliana , Lucia Moch. Ilhamsyah Ramadhan Mochamad Santoso Mohammad Iqbal Mohammad Iqbal Mr. I Gede Eko Putra Sri Sentanu Mubarak, Nu'man Mubarak, Nu’man Muhammad Kholid Mawardi Muhammad Mufli Muhammad Nizar Mustika Ekawati Nafizha Trie Permata Sari Nikita Amalia VGA Nikеn Rеtnaning Diah Nizar Rozaqie S. M Nizar Satya Diawan Nor Asiyah Nurina Nadhifi Suria Nurul Faliha Nіsrіnа Luthfі Sаrі Pangestuti, Edriana Pangestuti, Edriana Rachmat Hidayat Radhitya Adhitama Rahayu, Karisma Sri Rayesa, Neza Fadia Retno Astuti Rizal Alfisyahr Rizki Yudhi Dewantara Rizky Kurniawan Robby Tanod Mamusung Rumondang Eliza Maria Sinaga Sartika Sartika SATRIYAS ILYAS Setiawan, Afif Mahardika Shabrina Aqmarina Sharah Alfia Djuhardi Siregar, Afrila Mulyati Siregar Siti Zulaikhah Sitorus, Detson Ray Halomoan Sri Kumadji Srikandi Kumadji Srikandi Kumadji Suharyono Suhariyono Suharyono Suharyono Sujarwoto Sujarwoto, Sujarwoto Sunarti Sunarti Sunarti Supriono Supriono Swasta Priambada Swastika Pakarti Syauqi Kessa Anwar Teti Estiasih Tirta Perkasa Titi Puspita Sari Tri Puspitasari Umar Nimran Vinno Petrus Manoppo Wangsitala, Angger Widiana Puji Astuti Yogie Armanda Yuli Purwanto Yulianto, Edi Yusri Abdillah Yusri Abdillah Іqbal Favіan Putra Budіman