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All Journal JURNAL EMBA : JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI JURNAL LPPM BIDANG EKOSOSBUDKUM Jurnal Promotif Preventif
S.L.H.V Joyce Lapian
Universitas Sam Ratulangi
Economics, Econometrics & Finance Education Health Professions Public Health

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THE INFLUENCE OF SALES PROMOTION, E-SERVICE QUALITY, REPUTATION CUSTOMER SWITCHING BEHAVIOR TOWARDS E-WALLET IN MANADO DURING PANDEMIC COVID-19 ERA (CASE STUDY: SHOPEEPAY) Walukow, Tessalonica Miracle; Lapian, S. L. H. V. Joyce; Tumewu, Ferdinand J.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 12 No. 03 (2024): JE. Vol. 12 No 3
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/emba.v12i03.56513

Abstract

Customer Switching Behavior is the freedom for customers to choose a product to use. Customers can still be generous with service providers and can avoid switching when they are given greater value than they would receive when choosing a competitor. This study aims to analyse the influence Sales Promotion, E-Service Quality, and Reputation on Customer Switching Behavior towards E-Wallet in Manado during Pandemic Covid-19 Era (Case Study : Shopeepay). The researcher conducted this research through quantitative methods. Multiple Regression Analysis method is used to analyse the influence of the independent variables toward the dependent variable. Sample were taken from customers who switch usage from other E-Wallets or other payment tools to Shopeepay with a total sample of 100 respondents. The results of this study indicate that Sales Promotion, E-Service Quality has effect on Customer Switching Behavior towards E-Wallet and Reputation has no effect on Customer Switching Behavior towards E-Wallet. The results also indicate that Sales Promotion, E-Service Quality and Reputation simultaneously effect Customer Switching Behavior significantly.   Keyword: Sales Promotion, E-Service Quality, Reputation, Customer Switching Behavior
ANALYSING THE INFLUENCE OF ELECTRONIC WORD OF MOUTH (EWOM) AND SOCIAL MEDIA INFLUENCER ON PURCHASE INTENTION FOR CULINARY BUSINESSES AT FLAMBOYAN STREET MANADO Wijaya, Kanaya; Lapian, S. L. H. V. Joyce; Tielung, Maria V. J.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 12 No. 03 (2024): JE. Vol. 12 No 3
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/emba.v12i03.56802

Abstract

Social media can be utilized as a cost-effective digital                         marketing method, and can quickly increase the popularity of a business. Through social media, customers can share their experiences in using products/services from a company which are expressed in various forms, including in the form of audio, video, and writing such as comments and reviews from customers to tell the product or service to others by online in order to increase purchase intention. This study aims to analyze the influence of Electronic Word of Mouth (eWOM) and Social Media Influencer on purchase intention in culinary businesses on Flamboyan Street, Manado. The research method used is quantitative with a sample size of 150 Gen Z and Millennials who actively use social media. The data collection method was carried out through a questionnaire with a Likert scale. Data analysis methods include classical assumption testing, multiple linear regression analysis, hypothesis testing using the t test and F test. The research results show that eWOM and influencers have a significant impact on consumer purchasing intention in culinary businesses on Flamboyan Street, Manado.   Keyword: Electronic Word of Mouth (eWOM), Social Media Influencer, Purchase Intention
ANALYSIS OF THE DIFFERENCE BETWEEN PERMANENT EMPLOYEES AND CONTRACTUAL EMPLOYEES’ WELFARE POLICIES AT PT SALIM IVOMAS PRATAMA TBK BITUNG, NORTH SULAWESI Waloni, Verren Henny; Lapian, S. L. H. V. Joyce; Saerang, Regina T.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 12 No. 03 (2024): JE. Vol. 12 No 3
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/emba.v12i03.58164

Abstract

This study aims to analyze the differences in welfare policies between permanent employees and contract employees at PT Salim Ivomas Pratama Tbk, Bitung, North Sulawesi. Employee welfare is an important factor that affects job satisfaction, productivity, and loyalty to the company. However, there are often significant differences in the welfare policies provided to permanent and contract employees, which can affect their motivation and performance. The population in this study were permanent employees and non-permanent employees at PT Salim Ivomas Pratama Tbk, Bitung, North Sulawesi, totaling 136 people, namely 104 permanent employees and 32 non-permanent employees. This type of research uses comparative research which aims to see differences in the variables to be tested using Independent Sample T-Test analysis. The results of this study indicate that there is no significant difference in the welfare policies of Permanent Employees and Non-Permanent Employees at PT Salim Ivomas Pratama Tbk, Bitung, North Sulawesi.   Keywords: Employee Welfare, Company Policy, Permanent Employees, Contractual Employees
THE INFLUENCE OF ELECTRONIC WORD OF MOUTH AND PERCEIVED QUALITY TOWARDS PURCHASE DECISION ON PINK FLASH PRODUCT (STUDY ON GEN Z SOCIAL MEDIA USER) Rondonuwu, Happy Estherella; Lapian, S. L. H. V. Joyce; Wangke, Shinta J. C.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 12 No. 03 (2024): JE. Vol. 12 No 3
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/emba.v12i03.58170

Abstract

This study investigates the influence of electronic word of mouth and perceived quality towards purchase decisions on Pink Flash Product (study on gen Z social media user). Utilizing a quantitative research approach, the study employed a non-probability sampling method through purposive sampling, with 100 respondents participating in the survey. The analysis reveals that while electronic word of mouth does not exert a significant partial influence on purchase decisions independently, perceived quality demonstrates a significant partial influence. However, both factors collectively have a simultaneous and significant influence on Purchase Decisions. These findings underscore the critical role of perceived quality in shaping consumer choices, while highlighting the need for more nuanced strategies to leverage EWOM effectively. The study contributes to a deeper understanding of the dynamics between digital marketing factors and consumer behavior among Gen Z.   Keywords: Electronic Word Of Mouth, Perceived Quality, Purchase Decision
PENGARUH KUALITAS SUMBER DAYA MANUSIA DAN TEAM WORK TERHADAP EFEKTIVITAS KERJA PEGAWAI PADA KANTOR INSPEKTORAT DAERAH PROVINSI SULAWESI UTARA Tangdialla, Abraham Aprilio; Lapian, S. L. H. V. Joyce; Saerang, Regina T.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 12 No. 4 (2024): JE. VOL 12 NO 4. 2024
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/emba.v12i4.58108

Abstract

Penelitian ini bertujuan untuk mengetahui Pengaruh Kualitas Sumber Daya Manusia dan Team Work terhadap Efektivitas Kerja Pegawai pada Kantor Inspektorat Daerah Provinsi Sulawesi Utara. Pendekatan penelitian ini menggunakan metode kuantitatif. Dengan sampel pada penelitian ini sebanyak 153 responden. Dalam penelitian ini data yang dianalisis menggunakan regresi linear berganda, dengan alat uji analisis yaitu, IBM SPSS Statistics. Hasil analisa menunjukkan bahwa secara simultan Kualitas Sumber Daya Manusia dan Team Work berpengaruh signifikan terhadap Efektivitas Kerja. Secara parsial Kualitas Sumber Daya Manusia berpengaruh signifikan terhadap Efektivitas Kerja dan Team Work berpengaruh signifikan terhadap Efektivitas Kerja.   Kata Kunci: Kualitas Sumber Daya Manusia, Team Work, Efektivitas Kerja
PENGARUH MOTIVASI BELANJA HEDONIS DAN PROMOSI PENJUALAN TERHADAP PEMBELIAN IMPULSIF VIRTUAL SKIN KARAKTER GAME ONLINE MOBILE LEGENDS PADA GENERASI Z DI KELURAHAN BAHU Naibaho, Rinaldy Yosep; Lapian, S. L. H. V. Joyce; Tumewu, Ferdinand Johanis
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 12 No. 03 (2024): JE. Vol. 12 No 3
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/emba.v12i03.58308

Abstract

Kajian ini memiliki tujuan menganalisis pengaruh dari promosi penjualan dan motivasi belanja hedonis terhadap perilaku pembelian impulsif pada para pemain permainan Mobile Legends. Studi ini mengadopsi metode kuantitatif dan menerapkan teknik Purposive Sampling dalam pemilihan sampel, di mana kuesioner digunakan sebagai instrumen untuk mengumpulkan data. Data yang terkumpul selanjutnya ditelaah melalui pendekatan analitis yaitu uji instrumen dan asumsi klasik untuk memastikan keakuratan data yang dilanjutkan dengan penerapan regresi linear berganda dan uji hipotesis untuk mendapatkan hasil penelitian. Temuan studi mengindikasikan adanya hubungan yang kuat antara dorongan berbelanja untuk kesenangan dan strategi promosi penjualan. Kedua faktor ini terbukti memiliki dampak penting dan positif terhadap munculnya perilaku pembelian spontan di kalangan pengguna MLBB. Tingkat pengaruhnya cukup substansial, dengan motivasi hedonis mencapai 78,4% dan promosi penjualan sebesar 61,5%. Kesimpulannya, Motivasi Belanja Hedonis dan Promosi Penjualan secara serentak memiliki pengaruh yang signifikan dan berbanding lurus terhadap Pembelian Impulsif Virtual Skin karakter Game Online MLBB pada Generasi Z di Kelurahan Bahu.   Kata Kunci: Motivasi Belanja Hedonis, Promosi Penjualan, Pembelian Impulsif
THE INFLUENCE OF PRODUCT QUALITY AND SERVICESCAPE TOWARDS CUSTOMER SATISFACTION AT KOPI KOPI CAFÉ MANADO Rattu, Kezia; Lapian, S.L.H.V Joyce; Saerang, Regina Trifena
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 12 No. 4 (2024): JE. VOL 12 NO 4. 2024
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/emba.v12i4.58853

Abstract

This study examines the impact of product quality and servicescape on customer satisfaction, focusing on the mediating role of customer satisfaction. The findings indicate that both product quality and servicescape significantly influence customer satisfaction. Enhanced customer satisfaction is associated with high product quality and an appealing servicescape. The study concludes that improving these aspects can lead to higher customer satisfaction at Kopi Kopi Manando Café.   Keywords: Product Quality, Servicescape, Customer Satisfaction
ANALYZING PRODUCT PLACEMENT EFFECTIVENESS IN KOREAN DRAMA THROUGH NETFLIX PLATFORM IN MANADO Mumu, Elisabeth Margareth; Lapian, Joyce; Pandowo, Merinda
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 12 No. 4 (2024): JE. VOL 12 NO 4. 2024
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/emba.v12i4.59030

Abstract

The effectiveness of product placement in Korean dramas streamed on Netflix, specifically in the city of Manado. The study employs three key indicators to assess effectiveness: Visual, Auditory, and Plot Dimensions. The Visual Dimension examines how prominently and attractively products are featured within scenes. The Auditory Dimension evaluates the impact of verbal mentions or sounds associated with the product. Lastly, the Plot Dimension assesses how seamlessly the product integrates into the storyline and influences viewer perception. By analyzing these dimensions, the study aims to provide a comprehensive understanding of how product placement impacts viewer engagement and brand recall in this specific demographic.    Keyword: Product Placement, Visual Dimension, Auditory Dimension, Plot Dimension
COMPARATIVE ANALYSIS OF CUSTOMER PAYMENTS PREFERENCE BETWEEN CASH PAYMENT AND DIGITAL PAYMENT TO CUSTOMER AT INNOVATION AND ENTREPRENEURSHIP CENTER UNIVERSITY OF SAM RATULANGI Immanuel, Julyandro; Lapian, Joyce; Pandowo, Merinda
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 12 No. 4 (2024): JE. VOL 12 NO 4. 2024
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the differences in consumer preferences between cash and digital payments, considering factors such as ease of use, security, and cost. Data were collected through questionnaires from 100 respondents using a quantitative approach. Data analysis was conducted using an independent sample t-test to examine differences in the variables being tested. The results showed a significant difference in consumer payment preferences for the security factor, while no significant differences were found in consumer preferences for ease of use and cost between cash and digital payments. These findings can serve as a reference for the Innovation and Entrepreneurship Center to enhance payment facilities, ensuring consumer comfort and optimal transaction processes.   Keyword: Payment Preference, Cash Payment, Digital Payment, Ease Of Use, Security, Cost
THE INFLUENCE OF PRODUCT QUALITY AND E-WOM ON PURCHASE DECISIONS FOR SOMETHINC SKINCARE PRODUCTS IN MANADO CITY Kaliey, Abygaiel; Lapian, S.L.H.V. Joyce; Rogi, Mirah H.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 13 No. 01 (2025): JE. Vol. 13 No 1
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/emba.v13i01.60281

Abstract

This study explores the influence of Product Quality and Electronic Word of Mouth (eWOM) on purchase decisions for Somethinc skincare products in Manado City. Product Quality and eWOM are considered as the independent variables, while the dependent variable is Purchase Decision. The research offers valuable insights for skincare businesses to refine product development and enhance digital marketing strategies. A quantitative approach was used, with data gathered from 150 respondents who are Somethinc product users. Data were collected through a questionnaire based on a Likert scale. The analysis includes classical assumption tests, multiple linear regression, and hypothesis testing using the F-test and t-test. The results indicate that both Product Quality and eWOM have a positive influence on consumer purchase decisions for Somethinc skincare products in Manado City.   Keywords: Product Quality, Electronic Word of Mouth (eWOM), Purchase Decision
Co-Authors Adolf, Lapian P. M Agus S. Soegoto Agus Supandi Soegoto Amiman, Rene Joshua Andi Bagus Putra Andreas Mokodaser, Andreas Andreas Tunena, Andreas Angkouw, Brigitha Wulan Arrazi Hasan Jan, Arrazi Hasan Badiangsie, Luis Bataha, Elza Marcelina Bode Lumanauw Bolang, Alexander Sam Leonard Brian Alfredo Kaligis Brigitha, Tumbel Brenda Bujung, Abraham D. Bysella, Maukar Gita Charlina Debora Talumewo, Charlina Debora Christoffel Kojo Christy Angelina Warokka Cristina Emaeli Pangemanan Danang Afif Laksmana, Danang Afif David, Fikran . Deisy, Malonda . Djemly, Woran Emilia M. Gunawan Endey, Mabella C. Z. Fahlis Ahmad, Fahlis Farlane Rumokoy Farlane S. Rumokoy Ferdinand J Tumewu Ferdinand J. Tumewu Ferdinand Johanis Tumewu Ferdinand Tumewu Ferdy Roring Ferdyanto Fure Frederik G. Worang, Frederik G. Garib, Wini Bin George, Calvin Greis M Sendow, Greis M Greis Sendow, Greis Herlambang, Agnes Hiskia Jonest Runtunuwu, Hiskia Jonest Hizkia B. Anis Ibrahim, Yusuf Gunawan Ida Ayu Putu Sri Widnyani Immanuel, Julyandro Jacky S. B. Sumarauw Jacob, Aprilia A. Jantje L. Sepang Johan Tumiwa Jopie Jorie Rotinsulu, Jopie Jorie Jorie, Rotinsulu J. Joy Elly Tulung Kainde, Shania K. Kalangi, Audie Steven Kalesaran, Maesa R. Kaliey, Abygaiel Kantale, Andreas . Karu, Sharon C.C.A Kasenda, Daniel Kasenda, Veisy V.F. Kawet, Raymond . Kawung, Rillya . Keith Kalonta, Keith Kewas, Graciela Margarith Klaas, Preasel W. Kolonio, Wasti Kotambunan, William Imanuel Lenak, Sendy A. Limbeng, Indra P. Lombo, Patrisia Anastasia Losung, Meini M. Lucky Dotulong Lumataw, Yurike V. Maatota, Fyolin T. Mamonto, Audinia Manambe, Hesty F Mananeke, Lisbeth . Mandagie, Yunita . Manengal, Gloria F. Mantiri, Michellen A.J.V Maria Tielung Marjam Mangantar Massie, Avigayil Melisa E.B. Go Menggelea, Andre Fresli Merinda H. Ch. Pandowo Merlyn Karuntu Mumu, Elisabeth Margareth Naibaho, Rinaldy Yosep Ngantung, Valensia N. Nurdin, Nela Resta Ogi, Imelda W.J Oroh, Felly . Pamela Christania Rompas, Pamela Christania Pangemanan, Marchell Pardede, Christine R. Pateh, Yolanda Yunifer Paulina Van Rate Petra, Wangania Micha Lingkan Poluan, Farly . Powa, Guen Anjelia Prasetio, Tio Riyandi Rachmawati Solichin Raintung, Michael Ch. Raiza Maindoka Rakian, Sintia Melany Ramadhany, Dewanty Putri Rampengan, Vernanda Alicia Rattu, Kezia Raymond Warouw Revel Sangkay, Revel Rita Taroreh Rivo Christian Kumowal, Rivo Christian Rogi, Mirah Rogi, Mirah H. Rogi, Mirah H. Rogi Rondonuwu, Happy Estherella Rorong, Megawati R. I. Rotinsulu Jopie Jorie Rudy S. Wenas Rumerung, Yemima K. Rumokoy, Farlane S Runtuwene, Liany . Ryan Vitaly Oroh S. Moniharapon Saerang, Regina T. Saerang, Regina Trifena Salea, Candra Samadi, Reitty L. Sariputri, I Dewa Ayu Selvany Chichilia Lotulung, Selvany Chichilia Sendow, Greis . Sendu, Gwendolyn Senewe, Virginia . Serang, Andre Edwin Setyawati, Agung M. Yuni Sigar, Frista R. Silcyljeova Moniharapon Simbar, Priscilia K. Sintya, Lumintang Intan Soekamto, Militia Ch. V. Soputan, Miguel O. S. Sulupadang, Heskiel Rional Sundah, Gabriela Queenlibraini Tambajong, Monica Tandenga, Rifaldi . Tangdialla, Abraham Aprilio Tasik, Hizkia Tenda, Teshalonika The, Felicia Lianna Tilaar, Florida . Titah, Vincent . Tompodung, Roy Leonard Tooy, Novrico . Tulung, Jenifer Claudya Tumbel, Brillian Tumbuan, W.J.F Alfa Tumbuan, Willem J.F.Alfa Tumewu, Ferdinand . Tumuju, Gerald Fandy Turangan, Christian . Umadji, Nadhilah Violita Flamy Pangkey, Violita Flamy Walewangko, Natasha C. Waloni, Verren Henny Walukow, Tessalonica Miracle Wangke, Shinta J. C. Wangke, Shinta J.C. Wangkes, Shinta Wawo, Fernando L. P Wijaya, Ida Ayu Yesanya Wijaya, Kanaya Willem J.F. Alfa Tumbuan, Willem J.F. Alfa Willem J.F.A Tumbuan Willem Mailoa Wonggo, Celine M. Wowiling, Pamela G. Yantje Uhing Yasa, I Made Sudana Yohana I. Wantania, Yohana I. Yunita Mandagie Yunita Mandagie