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PENGARUH CITRA DESTINASI TERHADAP MINAT BERKUNJUNG KEMBALI KE OBYEK WISATA WADUK KEDUNG OMBO Ihza Aditya Wisnu; Muhammad Sholahuddin
VALUE Vol 4 No 1 (2023): April 2023 - September 2023
Publisher : PRODI AKUNTANSI FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS TJUT NYAK DHIEN (UTND)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36490/value.v4i1.717

Abstract

This study researches the effect of destination image on the interest in revisiting the Kedung Ombo Reservoir tourist attraction using a quantitative approach. Data collection in this study was carried out using a questionnaire questionnaire distributed online to visitors to the tourist attraction. The sample size of this study was 100 respondents, and data processing was conducted using IBM SPSS Statistics software version 21. The t-test analysis showed that partly cognitive and partly conative factors had a positive and significant effect on revisit interest, while Affective had a significant but weak effect. The implication of this study is that destination managers should prioritise improving cognitive and conative factors to increase visitors' interest in returning to Kedung Ombo Reservoir. The novelty of this study lies in its empirical findings, which contribute to the destination management literature regarding the influence of destination image on return visit interest.
Pengaruh Green Marketing Terhadap Minat Pembelian Ms Glow For Men di Surakarta Dengan Ewom Sebagai Variabel Mediasi Fikri Haikal Ramadhani Mubarok; Muhammad Sholahuddin
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 9 No. 2 (2023): April 2023
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v9i2.1063

Abstract

MS Glow for Men hadir sebagai salah satu brand perawatan kulit bagi pria. Ms Glow yaitu produk skincare dan kosmetik, produk lokal ini banyak diminati oleh semua kalangan, karena Ms Glow juga sudah memiliki izin BPOM dan juga bersertifikat halal. Kebaruan pada penelitian ini yaitu membahas secara langsung hubungan ketiga variabel tersebut, terlebih hubungan antara Green Marketing terhadap Minat Pembelian yang dimediasi oleh eWOM. Metode penelitian pada penelitian ini yaitu kuantitatif, data dalam penelitian ini diperoleh langsung dari responden. Teknik pengambilan sampel dalam penelitian ini menggunakan metode non probability sampling dengan Accidental sampling. Sample dalam penelitian ini berjumlah 100 responden. Pengolahan data pada penelitian ini menggunakan Software smartPLS SEM. Hasil penelitian menunjukkan pengaruh positif dan signifikan Green marketing terhadap minat pembelian Ms Glow For Men di Surakarta dengan Ewom sebagai variable mediasi. Artikel ini berpotensi memberikan kontribusi penting pada pengembangan subsektor Skincare di Indonesia dengan menyajikan informasi baru dan relevan.
The Impact of Celebrity Endorsement on Consumer’s Purchase Intention Sucia Majid; Muhammad Sholahuddin; Soepatin Soepatin; Rini Kuswati
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 3 (2023): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v4i3.2076

Abstract

Celebrity endorsement is a marketing strategy used by companies that involves celebrities and famous people or intellectuals who use their social status and reputation in society. It helps company to promote the product or service to consumer. They are not just to promote but to educate the consumer as well. It is mean to increase the product awareness. In addition, to that multinational corporations are used celebrity endorsement in their advertisement because of they strongly believed that the celebrities in advertisement have a unique vital such as they could attract and it create more influence on consumer buying behaviour, purchase intention and their brand loyalty. To determine the purpose of this study, data were collected from the total population using questionnaire gform as many as 100 randomly selected respondent in Surakarta residents. Data was collected through a well-developed structured questionnaire. The influence of celebrity endorsements was calculated using the Smart Partisl Least Squares (SmartPLS) tool. The result show that celebrity endorsement attracts consumer attention and the product will get easily recognized because of the artist, especially when the product includes photocard of the artist. Research could be conducted with a larger number of respondents with diverse characteristics.
Comparative Analysis of Islamic Banks’ Performance in Indonesia and Malaysia with RGEC and the Islamicity Performance Index (2018-2021) Tata Fatima Azzahra; Muhammad Sholahuddin; Soepatini Soepatini
Kontigensi : Jurnal Ilmiah Manajemen Vol 11 No 1 (2023): Kontigensi: Jurnal Ilmiah Manajemen
Publisher : Program Doktor Ilmu Manajemen, Universitas Pasundan, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56457/jimk.v11i1.354

Abstract

Using the RGEC (Risk Profile, Good Governance, Profit, Capital) method for measuring financial performance and the Islamicity Performance Index (IPI) for measuring Shariah performance, this study seeks to identify differences in the performance of Islamic banks in Indonesia and Malaysia for the period from 2018-2021. Target sampling was used to select the sample, which consisted of secondary data from two Islamic banks in Indonesia and two Islamic banks in Malaysia from the banks’ 2018-2021 annual reports. Financial ratio analysis and various test analyses using the non-parametric Mann-Whitney U method are used as analytic methods. According to the statistical calculations of the RGEC method, there is no difference in the average values of NPF, GCG, ROA, and BOPO, but there is a difference in the average values of FDR, ROE, NI, and CAR between Bank Syariah Indonesia and Bank Syariah Malaysia. The IPI method reveals that the average values of PSR, ZPR, EDR, and the ratio of Islamic Income vs non-Islamic Income recorded differences in average value, and the ratio of Islamic Investment vs non-Islamic Investment demonstrates that there is no difference between the average scores of Indonesian Shariah Banks and Malaysian Shariah Banks.
Covid-19 Pandemic: The Impact of Product Diversity, Price, Word of Mouth, and Purchase Intention on Impulse Buying Tendency Nafania Annisa Oktandani; Muhammad Sholahuddin
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 2 (June 2023)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v5i2.253

Abstract

This study examines the influence of product diversity, price, and word of mouth on impulse buying tendencies during the COVID-19 pandemic. The study also explores the role of purchase intention as a mediator in this relationship. The research method employed is both descriptive and causal, with a quantitative approach and primary data collection through interviews, observations, and questionnaires. The sample population consists of consumers of Bluder Cokro Madiun, selected using purposive non-probability sampling. The study employs SEM using PLS to analyze the data and determine the mediating effect. The findings reveal that product diversity has no significant impact on purchase intention, while price and word of mouth have a positive and significant influence. Furthermore, purchase intention positively and significantly affects impulse buying tendencies. This study makes a significant contribution to the knowledge of consumer behavior during the COVID-19 pandemic. The research findings provide insights into how product diversity, price, and word of mouth affect consumers' impulse buying tendencies, and the role of purchase intention as a mediator. This study's findings are valuable for producers and marketers in formulating effective marketing strategies and pricing policies that align with consumer behavior during pandemics. Consumers can also benefit from this study by gaining a better understanding of how their purchase decisions are influenced by product diversity, price, and word of mouth, and their implications for impulse buying. Overall, this study has important practical implications for the marketing industry, particularly during times of crisis.
The Effect of Promotion Through Instagram on Purchase Intention With E-Wom as an Intervening Variable in Men's Halal Skincare Products Ibra Achmed Fauzy; Muhammad Sholahuddin
IQTISHADequity jurnal MANAJEMEN Vol 5, No 2 (2023): Juni 2023
Publisher : FAKULTAS EKONOMI UNIVERSITAS MAARIF HASYIM LATIF

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51804/iej.v5i2.12662

Abstract

This study investigates the effect of promoting halal men's skincare products through Instagram on purchase interest, with e-WOM as a mediating variable. Using a quantitative research design, data were collected through questionnaires from 100 respondents who were Instagram users residing in Surakarta City. The study employed non-probability sampling with a purposive sampling technique. The results, analyzed using SEM-PLS with SMARTPLS 3.0 software, revealed that promoting through Instagram has a positive and significant impact on both e-WOM and purchase intention. Additionally, e-WOM was found to have a positive and significant influence on purchase intention and to mediate the relationship between promoting through Instagram and purchase intention. This study contributes to the existing literature by exploring the relationship between promoting through Instagram, e-WOM, and purchase intention in the context of halal men's skincare products. The findings suggest that promoting through Instagram is an effective marketing strategy for increasing purchase intention and generating positive e-WOM in this particular market segment. Moreover, the study highlights the importance of e-WOM as a mediating variable in the relationship between promoting through Instagram and purchase intention. These insights provide valuable implications for marketers and businesses seeking to enhance their social media marketing strategies and improve their sales performance.
The effect of inflation, interest rates, and usd exchange on the indonesian sharia stock index (ISSI) Period 2019-2022 Imam Al Amin; Muhammad Sholahuddin
International Journal of Applied Finance and Business Studies Vol. 11 No. 1 (2023): Applied Finance and Business Studies
Publisher : Trigin Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/ijafibs.v11i1.85

Abstract

Establishing an Islamic capital market is necessary in Indonesia as an Islamic country, one of which is the Indonesian Sharia Stock Index (ISSI). Like other conventional stocks, ISSI as a capital market can also be influenced by various factors, including inflation, BI interest rates and the USD exchange rate. This study aims to determine the effect of inflation, BI interest rates, and the USD exchange rate on the price of the Indonesian Islamic stock index for the 2019-2022 period. This study uses secondary data from 2019-2022, and the analytical method uses parallel data with multiple regression analysis. The results of this study indicate that inflation has a significant effect on the ISSI index, while BI interest rates and the USD exchange rate have no effect on the ISSI index. However, when analyzed simultaneously, inflation, BI interest rates and the USD exchange rate significantly affect the price of the ISSI index. These findings provide valuable insights for investors and policy makers in understanding the dynamics of the ISSI index and formulating investment strategies in the Indonesian Islamic capital market.
Analisis Swot Sebagai Strategi Pengembangan Usaha Pada Industri Rotan Bella Febrianti; Diah Setiawati; Muhammad Sholahuddin
Innovative: Journal Of Social Science Research Vol. 3 No. 3 (2023): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v3i3.1991

Abstract

Kondisi ekonomi Indonesia saat ini sedang mengalami pasang surut akibat adanya pandemi Covid 19. Pada pertengahan tahun 2020 pandemi yang terjadi sangat berdampak kepada beberapa pengrajin rotan, ada sebagian pengrajin yang sempat menghentikan produksinya, akibatnya para pelaku usaha furniture rotan yang ada disana sulit untuk mengembangkan usahanya. Pada awal tahun 2021 hingga saat ini industri rotan yang ada di Desa Trangsan mulai berjalan dan membangun kembali proses produksinya. Penelitian ini bertujuan untuk mengetahui penerapan Analisis SWOT sebagai strategi pengembangan usaha untuk industri kerajinan rotan di Desa Trangsan, Kecamatan Gatak, Kabupaten Sukoharjo. Penelitian ini menggunakan metode penelitian kualitatif dengan teknik pengumpulan data berupa wawancara,angket, observasi dan dokumentasi. Teknik analisis data yang digunakan adalah SWOT. Hasil penelitian ini menunjukkan bahwa industri kerajinan rotan ini merupakan berada pada keadaan yang sangat menguntungkan bagi perusahaan karena kekuatan dan peluang dapat dimanfaatkan secara bersamaan dan mampu mengatasi kelemahan dan ancaman yang ada dalam perusahaan.
Pengaruh Marketing Mix terhadap Keputusan Pembelian Online Pasca Pandemi Covid-19 Dimediasi Kepercayaan Pelanggan Muhammad Nurul Kholifah; Wiyadi Wiyadi; Edy Purwo Saputro; Muhammad Sholahuddin
Borobudur Management Review Vol 3 No 1 (2023): Vol 3 No: 1 (2023)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/bmar.v3i1.9461

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh marketing mix (Product, Price, Place & Promotion) terhadap keputusan pembelian melalui kepercayaan pelanggan sebagai variabel mediasi. Populasi dalam penelitian ini adalah penduduk Solo Raya yang pernah melakukan transaksi belanja online melalui e-commerce. Pencarian sampel dilakukan dengan cara menyebarkan 200 kuesioner secara online ataupun offline pada periode 13 – 19 November 2022 dan menghasilkan 183 sampel yang memenuhi syarat dan kriteria dalam penelitian ini. Kemudian dilakukan analisis data menggunakan pendekatan Partial Least Square (PLS) – SEM dengan bantuan software SmartPLS versi 3.3.2. Hasil penelitian menunjukkan bahwa: (i) Produk tidak memiliki pengaruh terhadap keputusan pembelian (ii) Harga tidak memiliki pengaruh terhadap keputusan pembelian berdasarkan taraf signifikansi 0,05, namun jika menggunakan taraf signifikansi 0,10 maka harga berpengaruh terhadap keputusan pembelian (iii) Lokasi dan promosi berpengaruh terhadap keputusan pembelian (iv) Produk tidak berpengaruh terhadap kepercayaan pelanggan (v) Harga, lokasi dan promosi berpengaruh terhadap kepercayaan pelanggan (vi) Kepercayaan pelanggan berpengaruh terhadap keputusan pembelian (vii) Kepercayaan pelanggan tidak memediasi pengaruh produk terhadap keputusan pembelian (viii) Kepercayaan pelanggan tidak memediasi pengaruh harga terhadap keputusan pembelian pada taraf signifikansi 0,05, namun jika menggunakan taraf signifikansi 0,10 maka kepercayaan pelanggan memediasi pengaruh harga terhadap keputusan pembelian (ix) Kepercayaan pelanggan mampu memediasi pengaruh lokasi dan promosi terhadap keputusan pembelian.
THE ROLE OF COUNTRY OF ORIGIN, BRAND IMAGE, AND HALAL AWARENESS IN THE PURCHASING DECISION OF JAPANESE FOOD Muhammad Hasanudin; Muhammad Sholahuddin
JURSIMA (Jurnal Sistem Informasi dan Manajemen) Vol 10 No 3: Jursima Vol.10 No.3
Publisher : INSTITUT TEKNOLOGI DAN BISNIS INDOBARU NASIONAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47024/js.v10i3.613

Abstract

Penelitian ini menganalisis secara empiris apakah makanan yang berasal dari negara mayoritas non-Muslim, seperti Jepang, dapat memainkan peran penting dalam mempengaruhi keputusan konsumen di negara mayoritas Muslim. Metode survei online digunakan untuk menyelidiki 10 hipotesis yang diajukan. Sebanyak 300 tanggapan digunakan untuk analisis lebih lanjut. Dua puluh tiga konstruk reflektif diadaptasi dari literatur dan dirancang dengan menggunakan skala Likert lima poin untuk memudahkan pengukuran. Model estimasi dan model struktural diuji melalui teknik analisis SEM-PLS dengan menggunakan aplikasi SmartPLS 3.0 sebagai alat bantu pengolahan data. Hasil penelitian menunjukkan bahwa citra merek, negara asal, dan kesadaran akan halal berpengaruh positif dan signifikan terhadap sikap terhadap label halal, termasuk efek mediasi dari sikap konsumen terhadap label halal yang berpengaruh positif dan signifikan terhadap keputusan pembelian. Brand Image berperan penting dalam mengatasi keraguan konsumen akan negara asal suatu produk karena jika brandingnya tepat, maka sangat mudah untuk meyakinkan konsumen. Kesadaran halal memegang peranan penting bagi umat muslim dalam proses pengambilan keputusan saat membeli makanan. Demikian juga, negara asal juga memiliki efek positif pada sikap terhadap label halal. Di negara mayoritas Muslim seperti Indonesia, masih ada beberapa orang yang masih khawatir dengan produk yang berasal dari negara asing tertentu, sehingga dasar dari penelitian ini menjadi pengingat bagi para pelaku bisnis untuk menemukan cara yang tepat untuk branding, mengedukasi diri mereka sendiri tentang nilai-nilai budaya masakan asing yang otentik, dan tentunya mengikuti prinsip-prinsip halal ini dalam menerapkan strategi pemasaran mereka.
Co-Authors Abdullah Faiq Abi Yusuf Nur Asida Ahmad Shilbi Sulton Alberta Adinata Andreas Sang Aji Purbokusumo Anestia Retno Kusumastuti Angga Nur Pradana Annisa Rahmadiani Anton Agus Setyawan Arif Ikhsan Nurfaizy Aryogi Adi Saputra Astri Normalita Sari Atwal Arifin Aura Kusuma Ayatullah Muhammad Ibrahim Bagas Wicaksono Bahtiar Hakim Banu Witono Bella Febrianti Choirul Amin Damantika Purnama Suci Devi Mustikawati Diah Setiawati Edy Purwo Saputro Eko Suryanti Eni Setyowati Fadloli Fadloli Faiq Yash Bahy Nuryanto Fikri Haikal Ramadhani Mubarok Habib Adani Handriyani, Heni Hasna Albana Awangrif Helmy Nurcahyo Wibowo Ibra Achmed Fauzy Ihza Aditya Wisnu Imam Al Amin Imronudin, Imronudin Intan Damayanti Irma Juniar Frestiva Kussudyarsana Kyeyune Hamidu M. Farid Wajdi M. Ghusni Ridho Maya Mukaramah Ma’ruf Ma’ruf Meilisa Puji Tri Wiyani Melia Kusuma Moechammad Nasir Monica Dyah Untari Muhammad Arif Muhammad Hasanudin Muhammad Muhtar Arifin Sholeh Muhammad Nurul Kholifah Muhammad Saiful Huda Muhammad Zuhri Mujiyati Musa Fatahilah Fajar Mutmainnah Nafania Annisa Oktandani Nisa’, Khoirun Noer Nasongko Nur Achmad Nurul Muhriza Priyono Putra, Ircham Suwarsang Qisthoni Permatasari Qudra Bezibweki Ranty Anindyastri Rara Yuni Rahmawati Reni Maulina Rezki Nur Hidayat Rini Kuswati Rivaldi Nofryanto Rizka Sarjito Satria Bayuaji Saputra Shaka Yudha Pratama Siddiq Purnomo Sisca Dian Rahmawati Siti Fatimah Nurhayati Soepatin Soepatin Soepatini Sri Murwanti Sri Padmantyo Sucia Majid Suryana, Alean Kistiani Hegy Susanti, Nani Irma Tata Fatima Azzahra Teguh Puji Nugroho Umrotun Umrotun Varel Ridho Ramantika Viciananda Fristyaningrum Wafiatun Mukharomah Waston Wiaam, Isnania Wiyadi Wiyadi Wuryaningsih Dwi Lestari Wuryaningsih Dwi Lestari Wuryaningsih Dwi Lestari Wuryaningsih Wuryaningsih Yani Purwaningtyas Yulfan Arif Nurohman Zainur Miftakhul Jannah Zulfa Irawati