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SWOT Analysis for Marketing Strategies of Fajar Margiyono's Bag and Luggage Business in Surakarta Musa Fatahilah Fajar; Muhammad Sholahuddin
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 1 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i1.6229

Abstract

A marketing strategy is an integrated plan that guides businesses in achieving their marketing objectives. Fajar Margiyono Bags and Luggage, a small and medium enterprise (SME) established in Surakarta in 1990, faced intense competition and internal challenges following the owner's departure. This study aims to formulate an effective marketing strategy using SWOT analysis through a qualitative approach involving field studies with data collected via observation, interviews, and documentation. The findings indicate that the most appropriate strategy is the WO (Weaknesses-Opportunities) strategy, leveraging external opportunities to address internal weaknesses. Product innovation includes introducing eco-friendly and multifunctional luggage designs tailored to specific customer segments, such as travelers and professionals. Adopting digital technology entails creating an e-commerce platform, enhancing social media marketing, and utilizing customer relationship management (CRM) software to improve customer interactions. Strengthening distribution networks involves establishing partnerships with online marketplaces and exploring direct-to-customer (DTC) models through a robust website. The study also examines external threats such as economic downturns, market saturation, and rising raw material costs, recommending mitigation strategies like cost management, supplier diversification, and market trend analysis. An implementation roadmap includes short-term goals like launching new product lines and social media campaigns, mid-term goals like integrating CRM software and expanding distribution networks, and long-term goals like building a sustainable supply chain and investing in advanced digital marketing tools. By addressing internal weaknesses, mitigating external threats, and seizing market opportunities, this study contributes to the development of practical marketing strategies for SMEs, enabling improved competitiveness and sustainable growth.
Integrating Religious and Economic Education for Sustainable Development Goals (SDGs): An Analysis of Entrepreneurial Models in Indonesian Pesantren Mutmainnah; Waston; Muhammad Sholahuddin
Profetika: Jurnal Studi Islam Vol. 25 No. 02 (2024): Profetika Jurnal Studi Islam 2024
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/profetika.v25i02.7801

Abstract

Objective: This study explores the implementation of entrepreneurial models in three pesantren: Islamic Boarding School ‘A’ in Ngawi, Islamic Boarding School ‘B’ in Sukoharjo, and Islamic Boarding School ‘C’ in Surakarta. Each pesantren employs distinct approaches—namely, the in-house business model, the ‘maklon’ (outsourced production) partnership model, and the contract-based partnership model. Pesantren, as traditional Islamic educational institutions in Indonesia, have long served as centers for character-building and moral education. With the advent of global economic challenges, these institutions are tasked with bridging religious teachings and modern economic competencies, particularly through entrepreneurship education. Theoretical framework: The theoretical framework of this research integrates Islamic educational philosophy and sustainable development goals (SDGs), particularly SDG 4 (quality education) and SDG 8 (decent work and economic growth). Literature Review: A literature review reveals that entrepreneurial education contributes significantly to students' readiness for real-world challenges, fostering economic self-reliance while maintaining ethical integrity. Methods: Using a qualitative approach, this study combines case study analysis, interviews, and field observations. Results: The findings indicate that the ‘maklon’ partnership model has the most significant impact, increasing pesantren revenue and equipping Santri with practical skills in business management, marketing, and finance. Additionally, all three models emphasize ethical entrepreneurship rooted in Islamic principles, contributing to SDG 12 (responsible consumption and production). Implications: The implications of this study are profound, suggesting that pesantren can serve as hubs for sustainable economic education that aligns with religious values. By adopting entrepreneurial models, these institutions not only enhance the economic resilience of their students but also contribute to broader societal development. Novelty: The novelty of this study lies in its exploration of how pesantren-based entrepreneurship education can simultaneously advance religious and economic goals while addressing SDGs. It provides a replicable framework for integrating ethics and entrepreneurship in similar educational contexts.
The Symbolic Meaning of Prayer in Islamic Education: Global Research Trends and Alignment with the SDGs Muhammad Muhtar Arifin Sholeh; Waston; Muhammad Sholahuddin; Qudra Bezibweki; Qisthoni Permatasari
Profetika: Jurnal Studi Islam Vol. 26 No. 02 (2025): Profetika Jurnal Studi Islam 2025
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/profetika.v26i02.12721

Abstract

Objective: This study aims to examine the symbolic meaning of prayer in Islamic Religious Education through a bibliometric approach, focusing on mapping publication trends, identifying influential authors and journals, and exploring key relevant topics, especially in relation to the Sustainable Development Goals (SDGs) agenda. Theoretical framework:  This research relies on the perspective of symbolic interaction that views prayer as a symbolic construction in the formation of character and internalization of spiritual, social, and educational values. This framework is linked to the SDGs, specifically the goals of quality education, social inclusion, and environmental sustainability. Literature review: Previous studies have highlighted the role of Islamic education in character building, the spiritual and symbolic dimensions of prayer, as well as its relationship to global issues such as climate change, sustainability, and the integration of technology in learning. Methods: The research method used bibliometric analysis with the Scopus database for the period 2019–2025. The analysis focused on publication performance, author collaboration, citation networking, and thematic mapping through Bibliometrix and Biblioshiny software to obtain a comprehensive picture of the research landscape. Results: The results of the study show a significant increase in publications related to the symbolic meaning of prayer, with dominant contributions from the United States, the United Kingdom, and Indonesia. The main themes that emerged included Islamic education, sustainability, climate change, and their connection to the SDGs agenda. Implications: This research emphasizes the importance of integrating spirituality and sustainability in Islamic Religious Education, while supporting the development of a value-based curriculum that is aligned with the SDGs agenda, through cross-border and cross-disciplinary collaboration.  Novelty: The novelty of this research lies in the use of bibliometric analysis to examine the symbolic meaning of prayer in the context of the SDGs, to be able to map global trends while offering a new direction for interdisciplinary curricula and research.
BUILDING HALAL FOOD CONSUMER LOYALTY: THE ROLE OF PRODUCT QUALITY, PRICE, AND BRAND IMAGE IN THE E-COMMERCE ECOSYSTEM Bagas Wicaksono; Muhammad Sholahuddin
MANAJEMEN DEWANTARA Vol 10 No 2 (2026): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v10i1.22031

Abstract

This research explores how product quality, pricing, and brand image shape consumer satisfaction in the halal food e-commerce sector, while also investigating the role of consumer loyalty as a connecting mechanism. Through this perspective, the study aims to generate practical insights that help halal food businesses and online platforms strengthen customer satisfaction and build sustainable, long-term loyalty. This study adopted a quantitative explanatory approach, relying on primary data obtained through structured online questionnaires. The survey targeted Muslim consumers in Indonesia aged 18–45 who had purchased halal food via e-commerce services such as GoFood, GrabFood, or ShopeeFood at least twice within the last three months, selected through purposive sampling. Measurement indicators were drawn from prior research and assessed using a five-point Likert scale. The data were processed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) with SmartPLS 3.0, encompassing outer model testing for validity and reliability, as well as inner model analysis for hypothesis testing through bootstrapping at a 5% significance level.. The results show that product quality, price, and brand image positively and significantly affect customer satisfaction, with product quality emerging as the strongest determinant. However, consumer loyalty does not significantly mediate these relationships, indicating that these factors primarily influence satisfaction directly. The findings suggest that halal food businesses should prioritize high-quality products, fair pricing, and strong brand image to enhance customer satisfaction and support long-term loyaltys.
The Influence of Islamic Investment Literacy and Investment Motivation on Islamic Investment Decisions Among Generation Z University Students in Surakarta Annisa Rahmadiani; Muhammad Sholahuddin
Jurnal Economic Resource Vol. 9 No. 1 (2026): October - March
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v9i1.2347

Abstract

With investment risk perception acting as a mediator, the study examines how Islamic investment literacy and investment desire affect factors influencing Islamic investment decision-making among Generation Z university students in Surakarta. 150 enrolled students aged 18 to 27 were administered questionnaires as part of this study's quantitative research design and survey methodology. Using SmartPLS software, the data were next examined using Partial Least Squares–Structural Equation Modeling (PLS-SEM). The findings show that students' decisions about Islamic investments are positively and statistically significantly impacted by Islamic investment knowledge. Likewise, investment motivation was found to influence Islamic investment decision-making positively. Moreover, risk perception functions as a significant mediating mechanism through which Islamic investment literacy and investment motivation influence Islamic investment decision-making. The originality of this research lies in integrating Islamic investment literacy and investment motivation within a unified structural framework that explicitly positions risk perception as a mediating factor among Generation Z students, a group that has received limited attention in previous Islamic investment research. While earlier studies mainly focused on direct relationships, this research provides empirical evidence of the indirect pathways through which literacy and motivation shape investment decisions via perceived risk. From a theoretical perspective, this study contributes by proposing an extended behavioral model of Islamic investment decision-making that incorporates cognitive, motivational, and risk perception dimensions. In practice, the results have important implications for educational institutions and financial regulators in formulating targeted literacy initiatives and policy strategies to increase Islamic investment participation among younger generations in alignment with Islamic values.
Trust as a Mediator in the Relationship between Islamic Fintech Acceptance, User Experience, and Financial Satisfaction Arif Ikhsan Nurfaizy; Muhammad Sholahuddin
Jurnal Economic Resource Vol. 9 No. 1 (2026): October - March
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v9i1.2353

Abstract

The swift expansion of Sharia-compliant financial technology has expanded access to Islamic financial services. However, successful adoption relies as much on consumers' trust as on technology and experience. This quantitative explanatory research examines the mediating role of trust in Islamic fintech between technology acceptance and user experience satisfaction, and between user experience satisfaction and financial satisfaction. Data were collected from 236 active users via structured questionnaires and analyzed using PLS-SEM with SmartPLS 3.0, including outer-model evaluation (validity and reliability tests) and inner-model evaluation (R-square, Q-square, and hypothesis testing via bootstrapping). Results show that technology acceptance and user experience satisfaction positively and significantly influence trust, and trust significantly enhances financial satisfaction. Moreover, the impact of trust on financial satisfaction is partially mediated by technology acceptance. The findings provide both theoretical and practical implications: theoretically, this study strengthens the integration of the Technology Acceptance Model (TAM) with trust in the context of Islamic fintech, while, practically, it offers strategic insights for service providers to enhance user trust, improve system usability, and ultimately increase users’ financial satisfaction
The Role of Career Self-Efficacy as a Mediator of the Effect of Protean Career Orientation on Career Decisions: (A Study of the Millennial Generation in Surakarta) Teguh Puji Nugroho; Muhammad Sholahuddin
Paradoks : Jurnal Ilmu Ekonomi Vol. 9 No. 2 (2026): February - April
Publisher : Fakultas Ekonomi, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/paradoks.v9i2.2312

Abstract

This study aims to examine the effect of protean career orientation on career decision-making, with career self-efficacy as a mediating variable, among millennials in Surakarta. A quantitative approach was employed using SEM-PLS analysis, with data collected from 152 respondents selected through purposive sampling. The findings indicate that protean career orientation has a positive and significant effect on both career self-efficacy and career decision-making. In addition, career self-efficacy significantly influences career decisions and has been shown to mediate the relationship between protean career orientation and career decision-making. These results highlight the crucial psychological role of career self-efficacy in strengthening individuals’ confidence and clarity when making career choices. The implications of this research suggest that educational institutions, career counselors, and organizations should design career development programs that foster value-driven career orientation and enhance individuals’ self-efficacy, as these factors are essential for improving the quality of career decision-making among millennials in dynamic labor market conditions.
Pengaruh Religiusitas, Pelayanan Islami, Kepuasan Kerja terhadap Loyalitas Karyawan PTS di Jawa Tengah Maya Mukaramah; Muhammad Sholahuddin
Studi Akuntansi, Keuangan, dan Manajemen Vol 4 No 2 (2025): Januari
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/sakman.v4i2.3868

Abstract

Purpose: This study aims to analyze the influence of religiosity and islamic service quality on employee loyalty with job safisfaction as a mediating variable at the muhammadiyah university of surakarta. Methodology: research uses quantitative methods with a survey approach. The sample consisted of 150 empliyees selected randomly. Data was collected through questionnaires and analyzed using structural equation modeling SEM based on Smart PLS. Results: Religiosity and Islamic service quality were proven to have a positive and significant effect on employee loyalty and job satisfaction. Job satisfaction also significantly mediates the influence of religiosity and Islamic service quality on employee loyalty. Conclusions: This study concluded that religiosity and Islamic service quality have a positive and significant effect on employee loyalty at Universitas Muhammadiyah Surakarta. Job satisfaction is also proven to mediate the relationship between religiosity and Islamic service quality to employee loyalty. This means that the higher the value of religiosity and Islamic service quality applied, the higher the employee satisfaction and loyalty to the institution. Limitations: This research is limited to one educational institution with a relatively small sample size, so generalization to other organizations requires caution. Contribution: This research contributes to the development of a human resource management model based on religious values ??and Islamic services in the context of higher education.
Pengaruh Harga, Kualitas Produk, Label Halal Terhadap Pembelian kembali Produk Kosmetik X Melalui Kepuasan Konsumen Sebagai Pemediasi Faiq Yash Bahy Nuryanto; Muhammad Sholahuddin
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 5 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah 
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i5.7871

Abstract

This study aims to analyze the effect of price, product quality, and halal label on repurchase of Wardah cosmetic products, with consumer satisfaction as a mediating variable. A quantitative approach was used with a survey method through an online questionnaire distributed to 147 respondents, namely followers of the Instagram account @wardahbeauty who were over 18 years old and had purchased Wardah products more than once. Data analysis was carried out using SEM-PLS which included testing the outer model and inner model. The results showed that price and product quality had a significant effect on consumer satisfaction and repurchase, while the halal label did not have a significant effect on either. Consumer satisfaction was shown to mediate the relationship between price and repurchase, as well as between product quality and repurchase. The novelty of this study lies in the inclusion of the halal label as a variable in the context of the halal cosmetic market, which has not been studied in depth. This study also fills the gap from previous studies that have not explored the role of the halal label and consumer satisfaction as mediators in repurchase decisions. This study contributes to enriching the halal cosmetic marketing literature by showing that the halal label is not always the main determinant in the formation of consumer satisfaction and repurchase intentions.
Pengaruh Persepsi Konsumen pada Strategi Pemasaran Terhadap Keputusan Pembelian dengan Label Halal Sebagai Moderasi: Studi pada Dika Bakery Habib Adani; Muhammad Sholahuddin
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 5 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah 
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i5.7946

Abstract

This study aims to analyze the influence of consumer perception and marketing strategy on purchasing decisions with halal labels as mediating variables on Dika Bakery consumers in Surakarta. The method used is a quantitative approach with a purposive sampling technique, involving 382 female respondents aged 15–29 years who have purchased the product. The research instrument used a closed questionnaire with a four-point Likert scale. Data analysis was carried out using the Structural Equation Modeling Partial Least Squares (SEM-PLS) approach. The results of the study indicate that consumer perception, product quality, price, and promotion have a significant positive effect on halal labels, while distribution does not have a significant effect. In relation to mediation, halal labels are proven to mediate the influence of product quality and price positively and significantly on purchasing decisions, while the influence of consumer perception, promotion, and distribution does not show significance. The novelty of this study lies in the emphasis on the role of halal labels as a mediating factor in purchasing decisions on food products among young consumers, which is still limited in the existing literature. The contribution of this study is to provide new insights for marketing practitioners in designing strategies that utilize halal labels as an attraction to increase purchasing decisions.
Co-Authors Abdullah Faiq Abi Yusuf Nur Asida Ahmad Shilbi Sulton Alberta Adinata Andreas Sang Aji Purbokusumo Anestia Retno Kusumastuti Angga Nur Pradana Annisa Rahmadiani Anton Agus Setyawan Arif Ikhsan Nurfaizy Aryogi Adi Saputra Astri Normalita Sari Atwal Arifin Aura Kusuma Ayatullah Muhammad Ibrahim Bagas Wicaksono Bahtiar Hakim Banu Witono Bella Febrianti Choirul Amin Damantika Purnama Suci Devi Mustikawati Diah Setiawati Edy Purwo Saputro Eko Suryanti Eni Setyowati Fadloli Fadloli Faiq Yash Bahy Nuryanto Fikri Haikal Ramadhani Mubarok Habib Adani Handriyani, Heni Hasna Albana Awangrif Helmy Nurcahyo Wibowo Ibra Achmed Fauzy Ihza Aditya Wisnu Imam Al Amin Imronudin, Imronudin Intan Damayanti Irma Juniar Frestiva Kussudyarsana Kyeyune Hamidu M. Farid Wajdi M. Ghusni Ridho Maya Mukaramah Ma’ruf Ma’ruf Meilisa Puji Tri Wiyani Melia Kusuma Moechammad Nasir Monica Dyah Untari Muhammad Arif Muhammad Hasanudin Muhammad Muhtar Arifin Sholeh Muhammad Nurul Kholifah Muhammad Saiful Huda Muhammad Zuhri Mujiyati Musa Fatahilah Fajar Mutmainnah Nafania Annisa Oktandani Nisa’, Khoirun Noer Nasongko Nur Achmad Nurul Muhriza Priyono Putra, Ircham Suwarsang Qisthoni Permatasari Qudra Bezibweki Ranty Anindyastri Rara Yuni Rahmawati Reni Maulina Rezki Nur Hidayat Rini Kuswati Rivaldi Nofryanto Rizka Sarjito Satria Bayuaji Saputra Shaka Yudha Pratama Siddiq Purnomo Sisca Dian Rahmawati Siti Fatimah Nurhayati Soepatin Soepatin Soepatini Sri Murwanti Sri Padmantyo Sucia Majid Suryana, Alean Kistiani Hegy Susanti, Nani Irma Tata Fatima Azzahra Teguh Puji Nugroho Umrotun Umrotun Varel Ridho Ramantika Viciananda Fristyaningrum Wafiatun Mukharomah Waston Wiaam, Isnania Wiyadi Wiyadi Wuryaningsih Dwi Lestari Wuryaningsih Dwi Lestari Wuryaningsih Dwi Lestari Wuryaningsih Wuryaningsih Yani Purwaningtyas Yulfan Arif Nurohman Zainur Miftakhul Jannah Zulfa Irawati