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All Journal Jurnal Ekonomi Pembangunan: Kajian Masalah Ekonomi dan Pembangunan Jurnal Manajemen Teori dan Terapan EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Benefit: Jurnal Manajemen dan Bisnis HUMAN FALAH: Jurnal Ekonomi dan Bisnis Islam Al-Amwal : Jurnal Ekonomi dan Perbankan Syari\'ah Jurnal Mirai Management Istinbath: Jurnal Hukum dan Ekonomi Islam MANAJEMEN DEWANTARA JURNAL LENTERA BISNIS Syntax Idea Jurnal Manajemen Dirgantara Jurnal Ilmiah Edunomika (JIE) Jurnal Informatika Ekonomi Bisnis International Journal of Economics Development Research (IJEDR) Management Studies and Entrepreneurship Journal (MSEJ) Enrichment : Journal of Management Cakrawala Repositori Imwi VALUE: Jurnal Ilmiah Akuntansi, Keuangan dan Bisnis International Journal of Social Service and Research Kontigensi: Jurnal Ilmiah Manajemen International Journal of Applied Finance and Business Studies JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) International Journal of Management Science and Information Technology (IJMSIT) Cakrawala: Jurnal Studi Islam Studi Akuntansi, Keuangan, dan Manajemen Borobudur Management Review IQTISHADequity jurnal MANAJEMEN Prosiding University Research Colloquium International Journal of Economics and Management Research PERMANA : Jurnal Perpajakan, Manajemen, dan Akuntansi Innovative: Journal Of Social Science Research Paradoks : Jurnal Ilmu Ekonomi JURSIMA Solo International Collaboration and Publication of Social Sciences and Humanities IIJSE Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Pengabdian Nasional (JPN) Indonesia JER Jurnal Kajian Ekonomi dan Perbankan Syariah Profetika: Jurnal Studi Islam Jurnal Ilmiah Mizani: Wacana Hukum, Ekonomi Dan Keagamaan
Muhammad Sholahuddin
Universitas Muhammadiyah Surakarta
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Public Health Social Sciences Transportation Other

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The Influence of e-Commerce Live Streaming on Purchase Interest in Muslim Fashion Products in Indonesia With Perceived Risk as an Intervening Variable Devi Mustikawati; Muhammad Sholahuddin
Jurnal Ilmiah Mizani: Wacana Hukum, Ekonomi Dan Keagamaan Vol 11, No 1 (2024): April
Publisher : Faculty of Sharia (Islamic Law) at Fatmawati Sukarno State Islamic University Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29300/mzn.v11i1.2938

Abstract

The purpose of this study is to analyze the effect of e-commerce live streaming on purchase interest in Muslim fashion products in Indonesia with perceived risk as an intervening variable. This research method is a quantitative method. This study used primary data. The population of this study is the audience of e-commerce live streaming throughout Indonesia. The sample size of this study was 150 respondents. The sampling technique used is purposive sampling. The method of collecting this research data is a questionnaire.  The analysis technique used is Partial Least Square (PLS) with a calculation process using the SmartPLS 3.0 software program. The result of this study is that E-commerce Live Streaming has a significant positive effect on Purchase Interest. E-commerce Live Streaming has a significant positive effect on Perceived Risk. Perceived Risk has a significant positive effect on Purchase Interes
Local Businesses to Global Digital Presence: Building Authentic Online Identities among Small Businesses in Surakarta Kyeyune Hamidu; Anton Agus Setyawan; Muhammad Sholahuddin
Solo International Collaboration and Publication of Social Sciences and Humanities Vol. 4 No. 02 (2026): Solo International Collaboration and Publication of Social Sciences and Humani
Publisher : Walidem Institute and Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61455/sicopus.v4i02.574

Abstract

Objective: This study examines how small batik businesses in Surakarta build authentic online identities while entering the global digital marketplace. Theoretical framework: Guided by the concept of Digitally Mediated Authenticity, the study explains how authenticity is created through digital communication, cultural storytelling, transparency, and customer engagement. Literature review: The study addresses the limited research on how cultural SMEs translate local heritage, craftsmanship, and brand authenticity into digital formats that global consumers can understand and trust. Method: A qualitative case study approach was employed using semi-structured interviews with nine informants representing batik businesses and related stakeholders. Data were analysed through thematic analysis to identify key patterns and themes. Results: The findings reveal four key practices for building authentic online identities: visual transparency, narrative grounding, interactive co-construction, and platform alignment. Export-oriented SMEs also rely on digital communication tools, although challenges remain in visibility, financial integration, and logistics. Implications: The study enriches the literature on brand authenticity, cultural branding, and SME digitalisation by demonstrating that authenticity is continuously negotiated and sustained through digital practices and trust-based relationships. Novelty: This research provides a new perspective on how cultural SMEs digitally construct and communicate authenticity in global markets. It highlights authenticity as a dynamic and digitally mediated process rather than a fixed organisational attribute.
Role of Consumer Engagement in TikTok Content and Fashion Purchase Decisions among Gen Z Muslims Aryogi Adi Saputra; Muhammad Sholahuddin
Jurnal Mirai Management Vol 11, No 1 (2026)
Publisher : STIE AMKOP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/mirai.v11i1.11716

Abstract

The emergence of digital marketing strategies centered around social media platforms, notably TikTok, has significantly transformed the purchasing behaviors of Generation Z consumers in the fashion sector. Nonetheless, the underlying psychological processes that connect the impact of digital content to purchasing decisions remain underexplored. This research endeavors to examine the effect of TikTok content on fashion-related purchasing choices, specifically considering consumer engagement as a mediating factor among Muslim Generation Z individuals. Employing a quantitative methodology, the study surveyed 150 participants and analyzed the data using Structural Equation Modeling based on Partial Least Squares (SEM-PLS). The findings indicated that TikTok content exerted a positive and statistically significant influence on both consumer engagement and purchasing decisions, with consumer engagement serving as a significant mediator in these dynamics. The originality of this study resides in the incorporation of consumer engagement as a mediating construct within the framework of Muslim fashion and the Generation Z demographic. The research contributes to the theoretical discourse surrounding digital consumer behavior and offers practical insights for content-oriented marketing strategies on the TikTok platform.
THE EFFECT OF THE PURCHASE DECISION PROCESS ON THE SELECTION OF SPORTSWEAR Varel Ridho Ramantika; Muhammad Sholahuddin
MANAJEMEN DEWANTARA Vol 10 No 2 (2026): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v10i2.22559

Abstract

This study examines how interactive content, advertising personalization, and user experience affect purchase decisions in Indonesia’s sportswear e-commerce market, with consumer trust positioned as a mediating variable. The study responds to the limited empirical evidence regarding the simultaneous influence of multiple digital marketing factors on consumer behavior in online shopping contexts. This study employed a quantitative explanatory approach involving 200 respondents who had made online purchases of sportswear products within the last six months. Data collection relied on an online survey distributed with five-point Likert-scale measurements, whereas hypothesis evaluation employed Partial Least Squares–Structural Equation Modeling (PLS-SEM) through SmartPLS software. Findings indicate that interactive content alongside personalized advertising significantly and positively drives purchasing decisions. Meanwhile, user experience fails to show a direct statistically meaningful impact on purchase decisions. The results further reveal that consumer trust is unable to significantly mediate the effect of the independent variables on purchasing decisions.. These findings suggest that consumers tend to respond more strongly to personalized and engaging digital marketing strategies than to platform usability and trust-related considerations when making online sportswear purchases.
The Influence of Live Streaming Features and Ease of Use on Purchase Intention for Muslim Fashion Products on Shopee Mediated by Consumer Trust Nurul Muhriza; Edy Purwo Saputro; Muhammad Sholahuddin; Kussudyarsana Kussudyarsana
International Journal of Management Science and Information Technology Vol. 4 No. 2 (2024): July - December 2024
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v4i2.2931

Abstract

This study focuses on analyzing the impact of live streaming features and ease of use on purchase intention for Muslim fashion products on Shopee, with consumer trust as a mediator. The research uses a quantitative approach with a survey method, where data is collected through questionnaires distributed to 150 respondents who are active Shopee users in Sukoharjo Regency. Data analysis is performed using SmartPLS 3 to test the structural model and relationships between variables. The results show that live streaming and ease of use significantly affect consumer trust. Live streaming features also significantly affect purchase intention, while ease of use does not. Consumer trust is proven to mediate the relationship between live streaming features and purchase intention, as well as between ease of use and purchase intention. This research provides important implications for e-commerce industry practitioners, especially in marketing strategies for Muslim fashion products through the Shopee platform, highlighting the importance of live streaming features and building consumer trust to enhance purchase intention.
Intelligent Systems for Sustainable Digital Ecosystems in Fast-Food Services: Shaping Generation Z Consumption Behaviors and Environmental Outcomes Andreas Sang Aji Purbokusumo; M. Farid Wajdi; Muhammad Sholahuddin; Fadloli Fadloli
International Journal of Management Science and Information Technology Vol. 6 No. 1 (2026): January - June 2026
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v6i1.6808

Abstract

Digital transformation in the fast-food industry has fostered the development of sustainable and adaptive digital ecosystems, particularly among Generation Z consumers. This systematic literature review synthesizes 30 rigorously selected peer-reviewed articles from six major academic databases to examine how intelligent systems—artificial intelligence, machine learning, and advanced analytics—support sustainable growth in quick-service restaurants. The thematic analysis identified measurable impacts: intelligent systems increased average order values by 15–25%, reduced customer service response times by 40–60%, and decreased food waste by 15–25% through supply chain optimization. Generation Z consumers also demonstrated 30–40% higher repeat purchase frequencies when exposed to personalized recommendations and sustainability transparency features. The findings indicate that AI-driven personalization, automation, and supply chain optimization can simultaneously enhance operational efficiency, enable hyper-personalized customer experiences, and promote sustainable consumption behaviors. However, implementation challenges—including data privacy concerns, algorithmic bias risks, and greenwashing vulnerabilities—require robust governance frameworks. This review advances understanding of how emerging technologies align profit objectives with environmental responsibility, while offering practical implications for restaurant operators, technology providers, and policymakers.
Co-Authors Abdullah Faiq Abi Yusuf Nur Asida Ahmad Shilbi Sulton Alberta Adinata Andreas Sang Aji Purbokusumo Anestia Retno Kusumastuti Angga Nur Pradana Annisa Rahmadiani Anton Agus Setyawan Arif Ikhsan Nurfaizy Aryogi Adi Saputra Astri Normalita Sari Atwal Arifin Aura Kusuma Ayatullah Muhammad Ibrahim Bagas Wicaksono Bahtiar Hakim Banu Witono Bella Febrianti Choirul Amin Damantika Purnama Suci Devi Mustikawati Diah Setiawati Edy Purwo Saputro Eko Suryanti Eni Setyowati Fadloli Fadloli Faiq Yash Bahy Nuryanto Fikri Haikal Ramadhani Mubarok Habib Adani Handriyani, Heni Hasna Albana Awangrif Helmy Nurcahyo Wibowo Ibra Achmed Fauzy Ihza Aditya Wisnu Imam Al Amin Imronudin, Imronudin Intan Damayanti Irma Juniar Frestiva Kussudyarsana Kyeyune Hamidu M. Farid Wajdi M. Ghusni Ridho Maya Mukaramah Ma’ruf Ma’ruf Meilisa Puji Tri Wiyani Melia Kusuma Moechammad Nasir Monica Dyah Untari Muhammad Arif Muhammad Hasanudin Muhammad Muhtar Arifin Sholeh Muhammad Nurul Kholifah Muhammad Saiful Huda Muhammad Zuhri Mujiyati Musa Fatahilah Fajar Mutmainnah Nafania Annisa Oktandani Nisa’, Khoirun Noer Nasongko Nur Achmad Nurul Muhriza Priyono Putra, Ircham Suwarsang Qisthoni Permatasari Qudra Bezibweki Ranty Anindyastri Rara Yuni Rahmawati Reni Maulina Rezki Nur Hidayat Rini Kuswati Rivaldi Nofryanto Rizka Sarjito Satria Bayuaji Saputra Shaka Yudha Pratama Siddiq Purnomo Sisca Dian Rahmawati Siti Fatimah Nurhayati Soepatin Soepatin Soepatini Sri Murwanti Sri Padmantyo Sucia Majid Suryana, Alean Kistiani Hegy Susanti, Nani Irma Tata Fatima Azzahra Teguh Puji Nugroho Umrotun Umrotun Varel Ridho Ramantika Viciananda Fristyaningrum Wafiatun Mukharomah Waston Wiaam, Isnania Wiyadi Wiyadi Wuryaningsih Dwi Lestari Wuryaningsih Dwi Lestari Wuryaningsih Dwi Lestari Wuryaningsih Wuryaningsih Yani Purwaningtyas Yulfan Arif Nurohman Zainur Miftakhul Jannah Zulfa Irawati