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Role of Consumer Engagement in TikTok Content and Fashion Purchase Decisions among Gen Z Muslims Aryogi Adi Saputra; Muhammad Sholahuddin
Jurnal Mirai Management Vol 11, No 1 (2026)
Publisher : STIE AMKOP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/mirai.v11i1.11716

Abstract

The emergence of digital marketing strategies centered around social media platforms, notably TikTok, has significantly transformed the purchasing behaviors of Generation Z consumers in the fashion sector. Nonetheless, the underlying psychological processes that connect the impact of digital content to purchasing decisions remain underexplored. This research endeavors to examine the effect of TikTok content on fashion-related purchasing choices, specifically considering consumer engagement as a mediating factor among Muslim Generation Z individuals. Employing a quantitative methodology, the study surveyed 150 participants and analyzed the data using Structural Equation Modeling based on Partial Least Squares (SEM-PLS). The findings indicated that TikTok content exerted a positive and statistically significant influence on both consumer engagement and purchasing decisions, with consumer engagement serving as a significant mediator in these dynamics. The originality of this study resides in the incorporation of consumer engagement as a mediating construct within the framework of Muslim fashion and the Generation Z demographic. The research contributes to the theoretical discourse surrounding digital consumer behavior and offers practical insights for content-oriented marketing strategies on the TikTok platform.
THE EFFECT OF THE PURCHASE DECISION PROCESS ON THE SELECTION OF SPORTSWEAR Varel Ridho Ramantika; Muhammad Sholahuddin
MANAJEMEN DEWANTARA Vol 10 No 2 (2026): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v10i2.22559

Abstract

This study examines how interactive content, advertising personalization, and user experience affect purchase decisions in Indonesia’s sportswear e-commerce market, with consumer trust positioned as a mediating variable. The study responds to the limited empirical evidence regarding the simultaneous influence of multiple digital marketing factors on consumer behavior in online shopping contexts. This study employed a quantitative explanatory approach involving 200 respondents who had made online purchases of sportswear products within the last six months. Data collection relied on an online survey distributed with five-point Likert-scale measurements, whereas hypothesis evaluation employed Partial Least Squares–Structural Equation Modeling (PLS-SEM) through SmartPLS software. Findings indicate that interactive content alongside personalized advertising significantly and positively drives purchasing decisions. Meanwhile, user experience fails to show a direct statistically meaningful impact on purchase decisions. The results further reveal that consumer trust is unable to significantly mediate the effect of the independent variables on purchasing decisions.. These findings suggest that consumers tend to respond more strongly to personalized and engaging digital marketing strategies than to platform usability and trust-related considerations when making online sportswear purchases.
The Influence of Live Streaming Features and Ease of Use on Purchase Intention for Muslim Fashion Products on Shopee Mediated by Consumer Trust Nurul Muhriza; Edy Purwo Saputro; Muhammad Sholahuddin; Kussudyarsana Kussudyarsana
International Journal of Management Science and Information Technology Vol. 4 No. 2 (2024): July - December 2024
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v4i2.2931

Abstract

This study focuses on analyzing the impact of live streaming features and ease of use on purchase intention for Muslim fashion products on Shopee, with consumer trust as a mediator. The research uses a quantitative approach with a survey method, where data is collected through questionnaires distributed to 150 respondents who are active Shopee users in Sukoharjo Regency. Data analysis is performed using SmartPLS 3 to test the structural model and relationships between variables. The results show that live streaming and ease of use significantly affect consumer trust. Live streaming features also significantly affect purchase intention, while ease of use does not. Consumer trust is proven to mediate the relationship between live streaming features and purchase intention, as well as between ease of use and purchase intention. This research provides important implications for e-commerce industry practitioners, especially in marketing strategies for Muslim fashion products through the Shopee platform, highlighting the importance of live streaming features and building consumer trust to enhance purchase intention.
Intelligent Systems for Sustainable Digital Ecosystems in Fast-Food Services: Shaping Generation Z Consumption Behaviors and Environmental Outcomes Andreas Sang Aji Purbokusumo; M. Farid Wajdi; Muhammad Sholahuddin; Fadloli Fadloli
International Journal of Management Science and Information Technology Vol. 6 No. 1 (2026): January - June 2026
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v6i1.6808

Abstract

Digital transformation in the fast-food industry has fostered the development of sustainable and adaptive digital ecosystems, particularly among Generation Z consumers. This systematic literature review synthesizes 30 rigorously selected peer-reviewed articles from six major academic databases to examine how intelligent systems—artificial intelligence, machine learning, and advanced analytics—support sustainable growth in quick-service restaurants. The thematic analysis identified measurable impacts: intelligent systems increased average order values by 15–25%, reduced customer service response times by 40–60%, and decreased food waste by 15–25% through supply chain optimization. Generation Z consumers also demonstrated 30–40% higher repeat purchase frequencies when exposed to personalized recommendations and sustainability transparency features. The findings indicate that AI-driven personalization, automation, and supply chain optimization can simultaneously enhance operational efficiency, enable hyper-personalized customer experiences, and promote sustainable consumption behaviors. However, implementation challenges—including data privacy concerns, algorithmic bias risks, and greenwashing vulnerabilities—require robust governance frameworks. This review advances understanding of how emerging technologies align profit objectives with environmental responsibility, while offering practical implications for restaurant operators, technology providers, and policymakers.
Strengthening the Competitiveness of Indonesian MSMEs in the Malaysian Market Muhammad Sholahuddin; Nurizal Ismail; Ratna Yunita Setiyani Subardjo; Suranto Suranto; Moechammad Nasir; Mohamad Nisman Fadhil; Muhammad Amir Anshori; Tazkia Amalia; Muhammad Fathi Salim
MALLOMO: Journal of Community Service Vol 6 No 2 (2026): Juni-November
Publisher : Universitas Muhammadiyah Sidenreng Rappang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55678/mallomo.v6i2.2809

Abstract

This community engagement programme aimed to strengthen the competitiveness of Indonesian micro, small and medium-sized enterprises in the Malaysian market through practical entrepreneurship training for Indonesian citizens in Kuala Lumpur and its surrounding areas. The programme was implemented at Rumah Hamka Malaysia and involved 30 existing and prospective entrepreneurs from various business sectors. Using a participatory training approach, the activities focused on target market identification, product attractiveness, business integrity, packaging improvement, and cost-effective promotional strategies. Evaluation was conducted through pre-test and post-test assessments, observation, worksheets, participant feedback, and satisfaction questionnaires. The data were analysed using descriptive analysis and a paired-samples t-test. The results showed a statistically significant improvement in participants’ understanding after the programme. Participants became more capable of identifying market segments, formulating product value, building customer trust, improving packaging presentation, and designing simple promotional messages. This programme concludes that community-based practical training can support Indonesian diaspora entrepreneurs and strengthen the competitiveness of Indonesian micro, small and medium-sized enterprises in Malaysia.
Payment security and efficiency: Strengthening consumer trust in halal food purchases through Shopeefood user experience Ryan Putra Ardiyansyah; Muhammad Sholahuddin
Journal of Management Small and Medium Enterprises (SMEs) Vol 19 No 2 (2026): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v19i2.29142

Abstract

This study aims to examine the effects of digital transaction security and payment system efficiency on consumer trust in ShopeeFood, while investigating the mediating role of user experience in the context of halal food purchases. An explanatory quantitative research design was employed using data collected from 150 ShopeeFood users who had purchased halal food through the platform. The data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS). The results indicate that both digital transaction security and payment system efficiency have positive and significant effects on consumer trust. Payment system efficiency also has a positive and significant effect on user experience. However, digital transaction security does not significantly influence user experience, and user experience neither has a significant effect on consumer trust nor mediates the relationships between digital transaction security, payment system efficiency, and consumer trust. These findings suggest that consumer trust in halal digital food delivery is driven primarily by functional aspects of secure transactions and reliable payment systems rather than by users' application experience. The study contributes to the literature on halal digital commerce by extending understanding of trust formation in online food delivery platforms and offers practical implications for platform providers seeking to strengthen consumer confidence through enhanced transaction security and payment reliability. Keywords: Consumer Trust; Digital Transaction Security; Efficient Payment System; Halal Food; User Experience
Transforming the Fashion MSMEs Industry through Social Media and Digital Technology Innovation Ircham Suwarsang Putra; M Farid Wajdi; Muhammad Sholahuddin
JURNAL ILMIAH EDUNOMIKA Vol. 9 No. 4 (2025): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v9i4.20634

Abstract

The fashion industry, creative businesses, and social media have become important pillars in supporting the transformation of the creative economy in the digital era. This study explores how the integration of sustainability, digital technology, and social media-based strategies can boost the competitiveness of creative businesses in the fashion sector. The findings show that sustainability, through practices such as upcycling and community-based design, not only reduces environmental impact but also creates high social value. Digital technologies, including artificial intelligence (AI) and e-commerce, accelerate the design process, improve operational efficiency, and enable product personalization. Social media, such as Instagram and TikTok, play a key role in marketing and building long-term relationships with consumers. Cross-sector collaboration involving global technology and local culture has also been shown to strengthen innovation and support creative city branding. This study concludes that sustainability, technological innovation, and social media are key pillars of creative business transformation in the fashion sector. The integration of these three elements creates significant opportunities for business actors to adapt to market changes, increase global competitiveness, and support sustainable development goals
Google Play review analysis on Sharia pawnshop applications in Indonesia Azhar Alam; Adityo Wiwit Kurniawan; Muhammad Sholahuddin
International Journal of Advances in Applied Sciences Vol 15, No 1: March 2026
Publisher : Institute of Advanced Engineering and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11591/ijaas.v15.i1.pp86-98

Abstract

Digital transformation opens opportunities for Sharia pawnshops to develop innovative application-based services following Sharia principles. This study analyzes the perception and experience of users of the Sharia pawnshop application on the Google Play Store using a netnography approach. It collects and analyzes 395 user reviews between June and December 2024, which consist of 219 positive reviews and 176 negative reviews. The analysis shows that 59.82% of users gave positive reviews regarding satisfaction with using the application, especially regarding transaction security and ease of use. As many as 17.35% of positive reviews emphasized the benefits of the application in transforming Islamic financial services. The main challenges identified included update system problems (35.23%), technical and server problems (30.11%), and registration complexity (5.68%). There was also a discrepancy between numerical ratings and review content. Important concerns include service problems (9.66%) and limited choice of Islamic banks (5.11%). This research provides important insights for the development of digital Islamic finance applications in the future, especially in the aspects of improving technological infrastructure, simplifying processes, and improving the quality of customer service. The results of this study contribute to a better understanding of user needs in the context of the digitization of Islamic financial services in Indonesia.
The Effect of Buy One Get One (BOGO) Promotion and Social Media Strategy on the Perception of Value and Consumer Satisfaction of Islamic Film Tickets at Cinema XXI Solo Grand Mall: A Case Study of Students in Surakarta Nur ‘Ainie Diena Khanifah; Muhammad Sholahuddin
Majapahit Journal of Islamic Finance and Management Vol. 5 No. 4 (2025): Islamic Finance and Management
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v5i4.633

Abstract

This study examines the effects of Buy One Get One (BOGO) promotions and social media strategies on perceived value and consumer satisfaction for Islamic film tickets at Cinema XXI Solo Grand Mall, focusing on students in Surakarta. Using a quantitative approach, data were collected from 179 respondents through purposive sampling and analyzed via Partial Least Squares–Structural Equation Modeling (PLS-SEM) with SmartPLS 3.0. Results indicate that BOGO promotions significantly increase consumer satisfaction, while social media strategies have no direct significant effect. Both BOGO promotions and social media strategies, however, positively influence perceived value, which partially mediates their impact on satisfaction. This research contributes to understanding how promotional tactics and digital marketing interact to shape consumer perceptions in the niche Islamic film market and provides actionable insights for cinema managers to optimize marketing strategies targeting student audiences.
The Effect of Buy One Get One (BOGO) Promotion and Social Media Strategy on the Perception of Value and Consumer Satisfaction of Islamic Film Tickets at Cinema XXI Solo Grand Mall: A Case Study of Students in Surakarta Nur ‘Ainie Diena Khanifah; Muhammad Sholahuddin
Majapahit Journal of Islamic Finance and Management Vol. 5 No. 4 (2025): Islamic Finance and Management
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v5i4.633

Abstract

This study examines the effects of Buy One Get One (BOGO) promotions and social media strategies on perceived value and consumer satisfaction for Islamic film tickets at Cinema XXI Solo Grand Mall, focusing on students in Surakarta. Using a quantitative approach, data were collected from 179 respondents through purposive sampling and analyzed via Partial Least Squares–Structural Equation Modeling (PLS-SEM) with SmartPLS 3.0. Results indicate that BOGO promotions significantly increase consumer satisfaction, while social media strategies have no direct significant effect. Both BOGO promotions and social media strategies, however, positively influence perceived value, which partially mediates their impact on satisfaction. This research contributes to understanding how promotional tactics and digital marketing interact to shape consumer perceptions in the niche Islamic film market and provides actionable insights for cinema managers to optimize marketing strategies targeting student audiences.
Co-Authors Abdullah Faiq Abi Yusuf Nur Asida Adityo Wiwit Kurniawan Ahmad Shilbi Sulton Alberta Adinata Alean Kistiani Hegy Suryana Andreas Sang Aji Purbokusumo Anestia Retno Kusumastuti Angga Nur Pradana Annisa Rahmadiani Anton Agus Setyawan Arif Ikhsan Nurfaizy Aryogi Adi Saputra Astri Normalita Sari Atwal Arifin Aura Kusuma Ayatullah Muhammad Ibrahim Azhar Alam Bagas Wicaksono Bahtiar Hakim Banu Witono Bella Febrianti Choirul Amin Damantika Purnama Suci Devi Mustikawati Diah Setiawati Edy Purwo Saputro Eko Suryanti Emy Widyastuti Eni Setyowati Fadloli Fadloli Faiq Yash Bahy Nuryanto Farid Eka Saputra Fikri Haikal Ramadhani Mubarok Habib Adani Handriyani, Heni Hasna Albana Awangrif Helmy Nurcahyo Wibowo Ibra Achmed Fauzy Ihwan Susila Ihza Aditya Wisnu Imam Al Amin Imronudin Imronudin Imronudin, Imronudin Intan Damayanti Intan Laiti Qonita Ircham Suwarsang Putra Irma Juniar Frestiva Kussudyarsana Kyeyune Hamidu M. Farid Wajdi M. Ghusni Ridho Maya Mukaramah Ma’ruf Ma’ruf Meilisa Puji Tri Wiyani Melia Kusuma Moechammad Nasir Mohamad Nisman Fadhil Monica Dyah Untari Muh Na’afi Utama Muhammad Amir Anshori Muhammad Arif Muhammad Fathi Salim Muhammad Hasanudin Muhammad Muhtar Arifin Sholeh Muhammad Nurul Kholifah Muhammad Saiful Huda Muhammad Zuhri Mujiyati Musa Fatahilah Fajar Mutmainnah Nafania Annisa Oktandani Nani Irma Susanti Nisa’, Khoirun Noer Nasongko Nourelhuda S. B. Elmanaya Nur Achmad Nur ‘Ainie Diena Khanifah Nurizal Ismail Nurul Muhriza Priyono Putra, Ircham Suwarsang Qisthoni Permatasari Qudra Bezibweki Ranty Anindyastri Rara Yuni Rahmawati Ratna Yunita Setiyani Subardjo Reni Maulina Rezki Nur Hidayat Rini Kuswati Rivaldi Nofryanto Rizka Ryan Putra Ardiyansyah Sarjito Satria Bayuaji Saputra Shaka Yudha Pratama Siddiq Purnomo Sisca Dian Rahmawati Siti Fatimah Nurhayati Soepatin Soepatin Soepatini Sri Murwanti Sri Padmantyo Sucia Majid Suranto Suranto Suryana, Alean Kistiani Hegy Susanti, Nani Irma Tata Fatima Azzahra Tazkia Amalia Teguh Puji Nugroho Umrotun Umrotun Varel Ridho Ramantika Viciananda Fristyaningrum Wafiatun Mukharomah Waston Wiaam, Isnania Wiyadi Wiyadi Wuryaningsih Dwi Lestari Wuryaningsih Dwi Lestari Wuryaningsih Dwi Lestari Wuryaningsih Wuryaningsih Yani Purwaningtyas Yulfan Arif Nurohman Zainur Miftakhul Jannah Zulfa Irawati