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All Journal Resital: Jurnal Seni Pertunjukan (Journal of Performing Arts) Jurnal Theologia Al-Ulum Nurani: Jurnal Kajian Syariah dan Masyarakat English Review: Journal of English Education JSW (Jurnal Sosiologi Walisongo) JICSA Isamic Communication Journal Religious: Jurnal Studi Agama-Agama dan Lintas Budaya Langkawi: Journal of The Association for Arabic and English Al-Albab SAMARAH: Jurnal Hukum Keluarga dan Hukum Islam Al-Izzah: Jurnal Hasil-Hasil Penelitian Aqlam: Journal of Islam and Plurality Jurnal Darussalam: Jurnal Pendidikan, Komunikasi dan Pemikiran Hukum Islam al-Iltizam: Jurnal Pendidikan Agama Islam AL-TANZIM : JURNAL MANAJEMEN PENDIDIKAN ISLAM Shirkah: Journal of Economics and Business Jurnal Studi Ilmu-ilmu Al-Qur'an dan Hadis DHARMASMRTI: Jurnal Pascasarjana UNHI ACITYA Journal of Teaching & Education Jurnal Hawa : Studi Pengarus Utamaan Gender dan Anak IJOLTL (Indonesian Journal of Language Teaching and Linguistics) DIALEKTIKA Community Development Journal: Jurnal Pengabdian Masyarakat Al-Isyraq: Jurnal Bimbingan, Penyuluhan, dan Konseling Islam International Journal of Business, Humanities, Education and Social Sciences (IJBHES) Mazahibuna: Jurnal Perbandingan Mazhab Educandum Jurnal Ilmiah Pendidikan Journal of Social and Policy Issues Al-Buhuts (e-journal) Indonesian Journal of Teaching and Teacher Education ESENSIA: Jurnal Ilmu-Ilmu Ushuluddin Millah: Journal of Religious Studies Alsinatuna Jurnal Pengabdian Masyarakat dan Riset Pendidikan Proceeding of the International Conference on Global Education and Learning Jurnal Tarbiyatuna Nawadeepa: Jurnal Pengabdian Masyarakat
Mustaqim Pabbajah
Univ.Teknologi Yogyakarta
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Transportation Other

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Journal : Al-Buhuts (e-journal)

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Online Marketing sebagai Strategi Kualitas Layanan pada Perbankan Syariah Ratri Nurina Widyanti; Mustaqim Pabbajah; Muh. Darwis
Al-Buhuts Vol. 18 No. 2 (2022): Al-Buhuts
Publisher : Institute Agama Islam Negeri (IAIN) Sultan Amai Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30603/ab.v18i2.3115

Abstract

Online marketing strategies are a requirement for every institution in responding to the intensity of technology use in society. This paper aims to explain the need for online marketing to be implemented in Islamic banking as an effort to realize quality service for customers. The study is based on qualitative research with data sources in the form of observation, literature studies and documentation with descriptive analysis. Based on the analysis of the literature, it was found that Islamic banking needs to adapt to technological demands to socialize the concepts built on Islamic banks. Online marketing has an important role in providing information to the public regarding Islamic banking and its differences from conventional banks. In addition, online marketing is a strategy for providing quality service to customers and the public. Factors driving the success of Islamic banks in marketing products online are inseparable from; adequate infrastructure, mastery of digital literacy by human resources and innovative leadership. With an online marketing approach, besides being able to have implications for quality services, it can also be widely understood by the community effectively and efficiently. This paper suggests the need for responsive and adaptive Islamic banking to the increasingly rapid technological developments.
Co-Authors Abdul Khobir Adliyah, Nurul Al-Ghozali, Mohammad Faizal Andi Miswar, Andi Andiko, Benny Angga Muhammad Zacky Ari Prasetyoaji Ashufah, Abdul Hayyaqdhan Asma Subur Darwis, Muh Dedek Darvina Deraman Deraman Deraman, Deraman Dian Yudhawati Dzinnun, Yusriah Eitriya, Zehratul Faizal Amin Fatmawati Setia Utami Fatmawati, Erma Fernando, Henky Fitria, Ai Zakiah Fitriani Fitriani Fiya Ainur Rohmatika Hafida Jauhari Rahmah Hakim, Putri Rahmah Nur Halimah Basri Hamka Hasan, Hamka Hannani Harun, Dato' Sudin Hasse J. Hendri Hermawan Adinugraha Ichwan, Moh. Nor intan permata sari Jamhari Jamhari Joko Sutopo Jubba, Hasse Juhansar Andi Latief Khalik, Subehan Larasati, Yuniar Galuh Latif, Syahrul Akmal M. Taufiq Hidayat Pabbajah M.Taufiq Hidayat Pabbajah Mahardika, Nia Arba Mega Hidayati, Mega Misbah Zulfa Elizabeth Mohammad Faizal Al Ghozali Muh. Darwis Muhammad Faizal A. Ghani Murtiningsih Murtiningsih Nanang Hasan Susanto Nararya Budiyono Nichella Ayu Clarita Novarizal, Riky Novi Faulia Sari Nur Fatoni, Nur Nur Khasanah Nur Quma Laila Nurwijayanti Pabbajah, M. Taufiq Hidayat Pramesti, Erisa Nur’Adhani Rabiatul Adawiah Ratri Nurina Widyanti Ratri Nurina Widyanti Ratri Nurina Widyanti Rico Fitra Pratama Rizqulloh Brilliant 'Ainur Rofiq Saepudin Saepudin Saka, Putri Ananda Selvone Christin Pattiserlihun Siti Aisyah Sungkilang Sunardi Sunardi Sunardi Suparto Iribaram Sutopo, Joko Suwarno Wisetrotomo Taufiq Hidayat Pabbajah Tawakkal Baharuddin Terachai Ponnui Widyatmoko, Widi Fajar Zaenuddin Hudi Prasojo Zainal Abidin Zainudin Hassan Zuly Qodir