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All Journal JAM : Jurnal Aplikasi Manajemen COMPETITIVENESS JOURNAL Jurnal Mirai Management Jurnal Akuntansi STIE Muhammadiyah Palopo EKONOMIS : Journal of Economics and Business Pendas : Jurnah Ilmiah Pendidikan Dasar Patria Artha Management Journal JURNAL MANAJEMEN BISNIS Journal of Innovation in Business and Economics Jurnal Pengabdian Dharma Laksana Al-Kharaj: Journal of Islamic Economic and Business Dinasti International Journal of Digital Business Management Enrichment : Journal of Management Community Development Journal: Jurnal Pengabdian Masyarakat Didaktik : Jurnal Ilmiah PGSD STKIP Subang Jurnal Ilmu Manajemen Profitability Journal of Community Service and Empowerment Journal La Bisecoman Jurnal Manajemen Sains dan Organisasi (JMSO) Journal La Sociale Jurnal Bisnis Mahasiswa Golden Ratio of Marketing and Applied Psychology of Business AJARCDE (Asian Journal of Applied Research for Community Development and Empowerment) Journal of Public Representative and Society Provision Journal of Artificial Intelligence and Digital Business Eduvest - Journal of Universal Studies Amkop Management Accounting Review (AMAR) Indonesian Journal of Multidisciplinary on Social and Technology Jurnal Ilmiah Multidisiplin Amsir IIJSE Journal of Management and Innovation Entrepreneurship (JMIE) Jurnal Ekonomi Bisnis Manajemen dan Akuntansi (Jebisma) International Journal of Economic Research and Financial Accounting Jurnal Social Society Indonesian Journal of Management Studies IECON: International Economics and Business Conference Journal Development Manecos Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis GoodWill Journal of Economics, Management, and Accounting
Andi Mappatompo
Magister Of Management, Postgraduate Program, Universitas Muhammadiyah Makassar, Indonesia
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Law, Crime, Criminology & Criminal Justice Neuroscience Public Health Social Sciences Other

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The Effect of Brand Image and Product Quality on Consumer Purchase Interest in Vaseline Products for Students of the Management Department of FEB UNISMUH Makassar Aulia Aulia; Andi Mappatompo; Hasmiranda Hasmiranda
Jurnal Ilmu Manajemen Profitability Vol. 8 No. 1 (2024): FEBRUARI 2024
Publisher : Universitas Muhammadiyah Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/profitability.v8i1.14079

Abstract

This study aims to: a) test the influence of brand image on consumer buying interest of Vaseline products in Management Department Students of FEB UNISMUH Makassar, b) test the effect of product quality on consumer buying interest of Vaseline products in Management Department Students of FEB UNISMUH Makassar. The population in this study is students majoring in Management, Faculty of Economics and Business, University of Muhammadiyah Makassar who buy and use Vaseline products. Because the population size is not yet known with certainty, Naresh K Malhotra's theory is used to determine the number of samples, which is as many as 105 respondents, but only 100 respondents can be analyzed.The type of data used in this study was descriptive quantitative obtained from questionnaires distributed to respondents. Based on the results of research using statistical calculations through the SPSS application version 25 regarding the influence of brand image and product quality on consumer buying interest, it shows that brand image has a positive and significant effect on consumer buying interest and product quality has a positive and significant effect on consumer buying interest.
The Influence Of Information Technology Competence, Human Resource Development Innovation On Work Motivation And Employee Performance At The Department Of Agriculture And Food Security Of The Selayar Islands Regency Andi Nurdiansyah Wahyudi; Andi Mappatompo; Sitti Nurbaya
Amkop Management Accounting Review (AMAR) Vol. 6 No. 1 (2026): January - June
Publisher : Sekolah Tinggi Ilmu Ekonomi Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/amar.v6i1.3778

Abstract

This study aims to examine and analyze the effect of information technology competence and human resource development innovation on work motivation and employee performance at the Department of Agriculture and Food Security of Selayar Islands Regency. This research employs a quantitative approach. The population of this study consists of all employees of the Department of Agriculture and Food Security of Selayar Islands Regency, totaling 98 employees. The sampling technique used is saturated sampling, in which the entire population is included as respondents. Data were collected using questionnaires as the research instrument. The data analysis technique applied in this study is path analysis, assisted by AMOS software, to examine both direct and indirect effects among variables. The results indicate that information technology competence and human resource development innovation have a positive and significant effect on employee work motivation. Work motivation is also proven to have a positive and significant effect on employee performance. However, information technology competence and human resource development innovation do not have a significant direct effect on employee performance. Furthermore, the findings show that work motivation is able to mediate the effect of information technology competence and human resource development innovation on employee performance. These results suggest that improvements in employee performance are not solely determined by technological mastery and human resource development innovation, but are highly dependent on the role of work motivation as the main driving factor within the organization.
Pengaruh Influencer Marketing terhadap Keputusan Pembelian Gadget pada Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Makassar Isma Stefani; Andi Mappatompo; Syarthini Indrayani
Indonesian Journal of Multidisciplinary on Social and Technology Vol. 4 No. 3 (2026): Juli - Oktober
Publisher : PT Ilmu Data Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69693/ijmst.v4i3.13168

Abstract

Perkembangan teknologi informasi dan media sosial telah mendorong perubahan dalam strategi pemasaran, salah satunya melalui influencer marketing. Influencer tidak hanya berperan sebagai penyampai informasi, tetapi juga mampu membentuk persepsi, meningkatkan ketertarikan, dan memengaruhi keputusan pembelian konsumen, khususnya mahasiswa yang aktif menggunakan media sosial. Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh influencer marketing terhadap keputusan pembelian gadget pada mahasiswa Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Makassar. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei. Populasi penelitian adalah mahasiswa Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Makassar, dengan sampel sebanyak 150 responden yang dipilih menggunakan teknik purposive sampling. Data dikumpulkan melalui penyebaran kuesioner dan dianalisis menggunakan analisis regresi linear sederhana dengan bantuan program SPSS. Hasil penelitian menunjukkan bahwa influencer marketing berpengaruh positif dan signifikan terhadap keputusan pembelian gadget. Hal ini menunjukkan bahwa semakin baik kredibilitas, daya tarik, popularitas, dan kekuatan influencer dalam menyampaikan informasi produk, maka semakin tinggi kecenderungan mahasiswa dalam melakukan keputusan pembelian gadget. Temuan penelitian ini menunjukkan bahwa influencer marketing dapat menjadi strategi pemasaran yang efektif dalam meningkatkan keputusan pembelian, terutama pada pasar mahasiswa yang memiliki intensitas penggunaan media sosial tinggi. Dengan demikian, perusahaan perlu memilih influencer yang sesuai dengan karakteristik target pasar untuk membangun kepercayaan, memperkuat citra produk, meningkatkan minat konsumen, serta mendorong keputusan pembelian gadget secara lebih optimal.
Building Customer Loyalty through Trust and Satisfaction: The Role of Service Quality and Product Value in the Digital Banking Era Wahyudin Yahya; Andi Mappatompo; Muchriana Muchran
Journal Development Manecos Vol. 4 No. 1 (2026): Journal Development Manecos
Publisher : Scieclouds Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the influence of e-service quality and product value on e-trust and e-satisfaction, and their effect on the e-loyalty of BRImo application users, both directly and through e-trust and e-satisfaction as mediating variables. A quantitative survey approach was used, involving 180 BRImo customers aged 18-35 years at the BRI Bantaeng Lamalaka Unit branch office. Data were analyzed using Structural Equation Modeling (SEM) with AMOS. The results show that e-service quality and product value have a positive and significant effect on e-trust and e-satisfaction, but no significant direct effect on e-loyalty. E-trust and e-satisfaction have a positive and significant effect on e-loyalty, and both act as significant mediators in the relationship between e-service quality and product value on e-loyalty. These findings confirm that customer loyalty in digital banking is built through indirect mechanisms, making the strengthening of trust and satisfaction a key strategy for improving BRImo customer loyalty.
Co-Authors A Ifayani Haanurat A. Ainin Amelia A. Endang Maulana A. Ifyani Haanurat ABD RAHMAN RAHIM, ABD RAHMAN Abdi, Muhammad Nur Abdul Rahman Rahim Agus Salim Agusdiwana Suarni Agussalim Harrang Agustinus Ruti Ahmad AC Ahmad AC, Ahmad Ahmad AC. Akhmad, Akhmad Amran Amran Amran Andi Nurdiansyah Wahyudi Andi Zaskia Ramdhani Anggoro KR, Badawi M. Yusuf Alfian Rendra Arfan Arfan Asbahar Asbahar Aslinda Anwar Asrawan Asrawan Asri Jaya Aulia Aulia Aulia Aulia Aulia Aulia Awaliya, Nurdia Azizah Saban Basri Basir Buyung Romadhoni Chairul Ikhsan Choiriah Muslimah Nurdin Dewi Iriani Dg. Maklassa Dg. Maklassa Dg. Maklassa Erniati Erniati Erniati Erniati Fadhillah S Ramadhani Fahmi Nur Mala Firman Karim Firman syah, Firman Fitria Ariyani Haslinda Haslinda, Haslinda Hasmin, Nurul Amira Hasmiranda Hasmiranda Hasriani Hasriani Hasriani Hasriani, Hasriani Husnaeda Indrawaty, Sri Mulyani Ipahriani Rahman Ipahriani Rahman Irpan Isma Stefani Ismail Rasulong Joko Purnomo Karsinah Sidi Kartini Kartini Lewangka , Oesman Lewangka, Oesman M. Syafiie Idrus M. Yusuf K Mardaniar, Andi Margono Setiawan Markiones, Sartika Aprilia Marsila Marsila Martaleni - Meily Meliyani Mohammad Rahmat N Muchran, Muchriady Muchriady Muchran Muchriana Muchran Muchriana Muchran Muh Nur Abdi Muh. Ikram Idrus Muhaimin Muhaimin Muhammad Ikram Idrus Muhammad Nur Abdi Muhammad Rusydi Muhran, Muhriadiy Muliyadi Amir Nadia Nadia Nailah Nurjannah Nasrullah Nasrullah Nasrun Nasrun Nenny Slaviaty Nurhayati Nurhayati Nurinaya, Nurinaya Nursyamsi, Siti Nurul Ramadhani Oesman Lewangka Oesman Lewangka Putri, Meilin Dwi R, Ummu Kalsum Rahim Rahmat Wahyudi Rajib UI Sandi Ramadhani, Fadhillah S Rezky Ramadhani Aras, Amalia Ridwan Ridwan Riska Amelia Romadhoni, Buyung Rosinta Ruslan, Reka Rusni Hasni Ruti, Agustinus S. Sukmawati Sahabuddin Nanda Salama Kaplale, Salama Samsul Rizal Sarfina, Sarfina Simiati Siti Asiah Azis Siti Nursyamsi Sitti Isra Sitti Nurbaya Slaviaty, Nenny Sri Andayaningsih Sri Mulyani Indrawaty St. Subaedah Suarni, Agusdiwana Suhermin, Suhermin Sukmawati - Sulaeman Sulaeman Sulastri Sulastri Syafaruddin Syafaruddin Syafaruddin Syafaruddin Syahrul Syahrul Syamsuddin Syamsuddin Syarthini Indrayani Syarthini Indrayani Triwati, Apriliyah Umar Nimran Ummu Kalsum Rahim R Wa Ode Rayyani Wa Ode Rayyani Wahyudi Malik Wahyudin Yahya wahyuni wahyuni Yusra Putri Zainal Yahya Idris Zalkha Soraya