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Maria Maria
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Journal : Jurnal Ilmiah ASET

 1 
Atribut Wisata, Pemasaran Berbasis Media Sosial, dan Kepuasan Wisatawan pada Pantai Lasiana Kupang Maria, Maria; Ringa, Maria B; Adoe, Krysler K
Jurnal Ilmiah Aset Vol 20 No 1 (2018): Jurnal ASET Volume 20 No 1
Publisher : STIE Widya Manggala

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Abstract

Known as a superior tourist icon of Kupang, Lasiana Beach still keeps its management problems in its tremendous potential. The objectives of this research are: 1) To explore the existing tourist attraction attributes provided by the local government in the future for Lasiana Beach area; 2) Knowing the existence of tourist attractions, facilities and services, access to tourist destinations, and the prevailing prices related to the satisfaction of tourists at Lasiana Beach; 3) Knowing the level of satisfaction of domestic and foreign tourists who have experience with Lasiana Beach tourist area and its relation to available tourist attribute; and 4) Developing a conducive model of tourism attributes and their relationship to the satisfaction of tourists in the Lasiana Beach. This research is conducted by in-depth interview and FGD (Focus Group Discussion) by taking informants from foreign tourists, local district government and local community., Triangulation ofdata and examination of the validity of data directly by the Research Team. The result of this research is the model that is produced for the innovation on the attribute of a good tourist attraction, improvement of facility and service, improvement of accessibility and adjustment of price is expected to give guarantee of the satisfaction of tourist, especially followed by implementation of marketing strategy such as promotion service mix, especially media usage strategy advertising media such as social media based marketing with optimal budgeting to increase the rate of tourist arrivals to Lasiana Beach attractions.
Co-Authors Abdurrahmansyah Abdurrahmansyah, Abdurrahmansyah Adi Nugroho Aditia, Rozy Kurniady Adoe, Krysler K Afriana, Khoiria Agus, Yohanes Hendro Alena Uperiati Alfarishi, Ahmad Fauzan Alfred Jansen Sutrisno Amri, Darul Ananda Hendri Putri Andree Wijaya Setiawan Anik Purwati Anjani, Regyna Rachmadilla Apriliaca , Vinchica Arif, Samsu Armaini, Rossy Asvia, Mustaan Hamid Bainil Yulina Batia, La Bayu Nuswantara Bernadetha, Maria Bire, Amram Rohi Bistok Hasiholan Simanjuntak Budi Koestoro CAROLIN , GISELA ANINDITA Choiruddin, Choiruddin Daiman, Nur Jannah Damara Dinda Nirmalasari Zebua Dewi Marwati Nuryanti, Dewi Marwati Dina Juniar Anggraini Elis Anggeria Emelda Rahmadani Saputri Engel, Stela Sahetapy ERINA, CLARA Eryanti, Eryanti Fahmi, Devi Nurul Fatimah Azzahrah Febi Karisma Putri, Febi Karisma Putri Firmansyah Hamu, Adriyana Lemba Ana Harimei Suprapto, Bambang Hendrik Johannes Nadapdap Humairah, Aisy Putri Hutauruk, Loren Rumia I Putu Ayub Darmawan Idha Aprilyana Sembiring Indra Satriawan Indra Widjaja Indriasari, Desi Indriyani, Oktarima Jamal Rauf Husain Jamaluddin Jamaluddin Jaya, Asrul Johan Jimmy Carter Tambotoh Karunia, Tiara Kelen, Maria Sisilia Lou Klarista Ardiani Krisna, Dany Yudha Kurniawati Kurniawati Kusuma Adhianto Lao, Hans A. Lasmono Tri Sunaryanto Lestari, Gita Cahyani Liana Liana Liony Lumombo Liska Simamora Loden, Mexsi Madry, Madry Maharani, Naila Manteiro, Maria C. B. Mardin, John Maria Marina Herawati Mashudi Mashudi Maulida, Maulida Metta Santiputri Mira Amelia Amri, Mira Amelia Mubarok, M. Husni Mufida, Miratul Khusna Muhammad Altin Massinai Muhammad Prima Muhammad Zaini Muhtarudin Muhtarudin Mulyadi Eko Purnomo, Mulyadi Eko Munajah, Khairun Nainggolan, Jefri Najib, Nardy Noerman Nawir, Alfian Noach, Roberth M. NOVIANTI, VELIA Nur Alam Nur Hidayat Nurhasanah Nurhasanah Octaviani, Erica Safira Pana, Timoteus Muda Panggabean, Mora H Ramadhan Pinaduta, Titus Edi Pitra, Pitra Prasetyawati Umar, Emi Putra , Adi Putri Puspita sari Putri, Andi Utami Batari R Aji Bayu Nugroho Rianto Ringa, Maria B Riza Wahyudi Rohi Bire, Amram Rokhayati, Yeni Rosnidar Sembiring Rosy Armaini Sabrianto Aswad, Sabrianto Sada, Novi Herman Salsabila, Mutia Anisah Sari, Karika Rachma Sarikadarwati Sartien, Margaretha Sartikha, Sartikha Sauw, Heni Matelda Sea, Johanes Gedo Selly Artaty Zega Sepriani, Wiwi Septian Dwi Putri Siahaan, Arta Uly Sinaga, Mentari Soares, Josefina B. M. Sonianto, Sonianto Sri Suharyati Srida Mitra Ayu Sugeng Sutiarso Sukmini Hartati Sulaiman Sulaiman Supardianto Supardianto Suprapto, Bambang harimei Sutrimono, Sutrimono Syamsuddin Syamsuddin Tamar, Khadijah Rezkiani Tinjung Mary Prihtanti Uki, Riyan Setiawan Umran, La Ode Muh. Utami, Agnes Wakila, Muhammad Hardin Wilianto, Haris Witno Witno Yoga Aji Handoko Yuli Antina Aryani, Yuli Antina Yuliawati Yumna Yumna, Yumna Yusuf Surachman Djajadihardja, Yusuf Surachman