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All Journal Jurnal Sosial Ekonomi Pertanian Agridevina : Berkala Ilmiah Agribisnis Forum Agribisnis Buletin Penelitian Sosek EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis AGRIMOR Jurnal Pertanian Terpadu Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Jurnal Ilmiah Universitas Batanghari Jambi Jurnal Pertanian Agros Jurnal Teknik Pertanian Lampung (Journal of Agricultural Engineering) Agrisocionomics: Jurnal Sosial Ekonomi Pertanian JURNAL ILMIAH MAHASISWA AGROINFO GALUH JURNAL PENDIDIKAN TAMBUSAI JURNAL AGRIBISAINS Jurnal Ilmiah RESPATI Jurnal Agrinika : Jurnal Agroteknologi dan Agribisnis Journal of Management - Small and Medium Enterprises (SME's) Jurnal Ilmiah Wahana Pendidikan Agrimansion: Agribusiness Management & Extension Agroteksos AJARCDE (Asian Journal of Applied Research for Community Development and Empowerment) International Journal of Multidisciplinary Research and Literature (IJOMRAL) AGRI-TEK : Jurnal Penelitian Ilmu-ilmu Eksakta Mediagro JURNAL HUTAN TROPIS Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis Jurnal Bisnis dan Ekonomi Jurnal Ilmiah Manajemen Agribisnis
Mubarokah Mubarokah
Program Studi Agribisnis, Fakultas Pertanian, Universitas Pembangunan Nasional Veteran, Jawa Timur
Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Physics Social Sciences Veterinary Other

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Diseminasi Aplikasi Canva untuk Menunjang Promosi Produk UMKM di Kelurahan Kedungkandang, Malang Kharismaningtyas, Alda Sylvia; Curie, Gabriela Marie; Mubarokah, Mubarokah; Santoso, Wahyu
Jurnal Pendidikan Tambusai Vol. 8 No. 3 (2024)
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

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Abstract

Tujuan diadakannya kegiatan ini adalah mampu menerapkan teknologi digital dalam strategi pemasaran UMKM untuk meningkatkan efektivitas promosi produk. Perkembangan teknologi digital memberikan peluang bagi UMKM untuk meningkatkan daya saing melalui pemasaran yang lebih efektif. Salah satu alat yang bisa dimanfaatkan adalah aplikasi Canva yang memungkinkan UMKM membuat desain promosi berkualitas dengan mudah dan efisien. Metode yang digunakan terdiri dari empat tahap yaitu perencanaan, persiapan, pelaksanaan dan evaluasi. Hasil penelitian menunjukkan bahwa dengan menggunakan Canva, UMKM dapat meningkatkan kualitas konten promosi, memperluas jangkauan pasar, dan pada akhirnya memperkuat daya saingnya di pasar digital. Kegiatan ini berkontribusi terhadap pemberdayaan UMKM dan mendukung transformasi digital di kalangan pelaku usaha lokal.
PEMETAAN POTENSI KOMODITAS HORTIKULTURA UNGGULAN DI KOTA BATU Sika; Mubarokah, Mubarokah; Priyanto, Eko
JURNAL AGRIBISAINS Vol. 9 No. 1 (2023): Jurnal AgribiSains
Publisher : Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/jagi.v9i1.6627

Abstract

Horticulture is the agricultural subsector that is mostly occupied by farmers, this can be seen from the amount of land use for horticulture which is more dominant than other agricultural subsectors, according to the Department of Agriculture and food security, the horticulture sector has a planting area of ​​6449,758 hectares with a total area of ​​6449,758 hectares. As many as 71 horticultural commodities are cultivated, Batu City is one of the areas in East Java that relies on the agricultural sector for its economic development, but Batu City does not yet have a clear picture of the specifications for leading commodities, especially the horticulture sub-sector. The analytical tool that can be used to determine base and non-base commodities is Location Quotient (LQ) analysis, while the tool used to classify the growth of each commodity can use Shift Share Analysis (SSA), then the results of the two analyzes are combined with the Batu City geographic map using the technique Overlay so as to produce a map of Batu City's leading commodities. With the focus of research on every sub-district in Batu City, this is because the sub-district is an integral part of the city.
ANALISIS FAKTOR-FAKTOR YANG MEMENGARUHI IMPOR BERAS DI INDONESIA Muhammad, Hawari; Hendrarini, Hamidah; Mubarokah, Mubarokah
Agros Journal of Agriculture Science Vol 25, No 1 (2023): edisi JANUARI
Publisher : Fakultas Pertanian, Universitas Janabadra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37159/jpa.v25i1.2545

Abstract

Riset ini bertujuan untuk mengetahui perkembangan impor beras, produksi beras, konsumsi beras, harga beras domestik, dan dunia serta nilai tukar rupiah di Indonesia. Pengaruh produksi, konsumsi, harga beras domestik, harga beras dunia, dan nilai tukar rupiah terhadap impor beras di Indonesia dianalisis. Analisis data menggunakan analisis tren dan ARDL. Hasil penelitian menunjukkan persamaan garis tren yaitu Y = 960512,4 + 4155,564x.  Rata-rata impor beras di Indonesia naik 4155,564 ribu ton/tahunnya. Hasil estimasi ARDL menunjukan hubungan jangka panjang pada variabel produksi beras dan nilai tukar berpengaruh negatif terhadap impor beras di Indonesia, sedangkan konsumsi dan harga beras berpengaruh positif terhadap impor beras. Estimasi ARDL menunjukan hubungan produksi dan nilai tukar dalam jangka pendek berpengaruh positif terhadap impor. Hasil Uji F menunjukan p‐value = 0.002057< α = 0,05 dan diperoleh hasil R2 sebesar 0.931852 artinya varibel produksi beras, konsumsi beras, harga beras, harga beras luar negeri dan nilai tukar rupiah memengaruhi impor beras sebesar 93,1% sedangkan sisanya 6,9% dijelaskan variabel lain yang tidak diikutkan dalam regresi. Uji t menunjukan produksi beras dan nilai tukar rupiah berpengaruh signifikan terhadap impor beras. Konsumsi, harga beras, dan harga beras luar negeri secara parsial tidak signifikan terhadap impor beras di Indonesia.
Analisis Saluran dan Margin Pemasaran Komoditas Beras Ketan di Kota Surabaya: Analysis of Marketing Channels and Margins for Glutinous Rice Commodities in the city of Surabaya Mubarokah, Mubarokah; Dewi, Erika Triana
Jurnal Ilmiah Manajemen Agribisnis Vol. 11 No. 2 (2023): Jurnal Ilmiah Manajemen Agribisnis - Juli 2023
Publisher : Program Studi Magister Agribisnis Universitas Pembangunan Nasional "Veteran" Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/jimaemagri.v11i2.12

Abstract

One of the strategic and essential commodities in fulfilling human needs is sticky rice. High price fluctuations, weak people's purchasing power, and problems at the producer level are crucial, including long marketing chains and high marketing margins. This research aims to analyze sticky rice marketing channels and marketing margins in the city of Surabaya. Location selection was carried out using purposive sampling technique and sample selection using snowball sampling technique. The research results show that the marketing channel for sticky rice in the city of Surabaya has one channel, starting from Producers - Wholesalers - Retailers - Consumers. The results of marketing margin analysis show that wholesalers have the highest margin value with a margin value of 3,500/Kg. However, the largest share distribution is in retail trading institutions with a value of 64.50% with a profit to cost ratio of 1.32.
Faktor-Faktor yang Mempengaruhi Motivasi Petani dalam Mengembangkan Apel di Kecamatan Tutur Kabupaten Pasuruan: Factors Influencing Farmers' Motivation in Developing Apples in Tutur District, Pasuruan Regency Wardani, Tiara Puspa; Yektiningsih, Endang; Mubarokah, Mubarokah
Jurnal Ilmiah Manajemen Agribisnis Vol. 12 No. 1 (2024): Jurnal Ilmiah Manajemen Agribisnis - Januari 2024
Publisher : Program Studi Magister Agribisnis Universitas Pembangunan Nasional "Veteran" Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/jimaemagri.v12i1.25

Abstract

Since 2018, apple production in East Java has been threatened with extinction due to the very cheap price of apples at the farmer level. On the other hand, the presence of imported apples has made local apples less competitive, thus affecting farmers' motivation to farm apples. This study aims to obtain a description of apple farmers and analyze the factors that influence farmers' motivation in farming apples. The research location is in Tutur District, Pasuruan Regency, while the analysis method used is descriptive and multiple regression methods. The results of the study concluded that the age of farmers is still classified as productive age, with an average education of high school, 19.3 years of experience, and an average land area of ​​16.9 hectares. Meanwhile, the factors that significantly influence motivation are education level, self-confidence, farming capital, mastery of technology, and the number of extension services that have been attended.
Socialization of Self-Watering Pots from Gallon Waste for Sustainable Waste Management: Collaboration with PKK Mungkung Village, Nganjuk Regency Hidayat, Hana Safira; Tamtamalia, Herlin Dwi Dita; Samputri , Ghea Lintang; Mubarokah, Mubarokah
AJARCDE (Asian Journal of Applied Research for Community Development and Empowerment) Vol. 8 No. 3 (2024)
Publisher : Asia Pacific Network for Sustainable Agriculture, Food and Energy (SAFE-Network)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29165/ajarcde.v8i3.452

Abstract

Community service activities carried out in Mungkung Village on May 15 2024 took the form of socialization and practice of decorating self-watering pots which was attended by Mungkung Village PKK women. Group 01 KKNT MBKM led this activity to educate the public about the benefits and how to make self-watering pots from used gallons, in line with the principles of Sustainable Development (SDGs), especially SDG 12 and 15. The results of this activity show that the use of waste gallons Self -watering pots are effective in providing water automatically to plants, improving the quality of plant growth, and reducing plastic waste. The discussion also includes challenges that may be faced such as arranging drainage and monitoring potted plant nutrition. The practice of decorating self-watering pots involves creative decoration techniques, strengthens community participation in sustainable activities and inspires creativity in efforts to protect the environment. This activity not only provides practical solutions for waste management, but also raises awareness of the importance of contributing to sustainable development through simple local innovations.
Analisis Perbandingan Pendapatan Usahatani Padi Konsumsi dan Penangkar Benih di Desa Pelanglor Kecamatan Kedunggalar Kabupaten Ngawi Ernawati, Ernik; Mubarokah, Mubarokah; Hendrarini, Hamidah
Jurnal Pertanian Terpadu Vol 13 No 2 (2025): Jurnal Pertanian Terpadu Jilid XIII Nomor 2 Desember 2025
Publisher : Sekolah Tinggi Pertanian Kutai Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36084/jpt..v13i2.639

Abstract

Ngawi Regency contributes 50% of East Java's rice food with a production of 778 thousand tons. The need for rice seeds continues to increase along with the increase in planting area with the need for rice seeds per hectare ranging from 25-29 kg/ha This research aims to 1) Analyze the income of consumption rice farms and seed breeders, 2) Analyze the factors that influence farmers in making decisions about cultivating consumption rice and seed breeders. The research methods used are income analysis and SEM-PLS analysis. The research methods used are descriptive analysis, income analysis and SEM-PLS analysis. The results of the research show the income of cultivating seed-raising rice from each 1 Ha land area is higher than consumption rice, namely IDR 36,640,080.00 with total income of IDR 62,161,724.00 and total costs of IDR 25,521,644.00. The income from consumption rice farming is IDR 26,259,133.00 with total receipts of IDR 50,065,866.00 and total costs of IDR 23,806,733.00. The results of the SEM-PLS program analysis show that the variables of cultivation technique, income and self-confidence influence farmers in choosing consumption rice farming. The variables income, capital and self-confidence influence farmers to choose seed breeding rice farming.
Peran Badan Perakitan dan Modernisasi Pertanian (BRMP) Malang Dalam Meningkatkan Produksi Kedelai Syah Sukma Indy, Rachel; Mutiarani, Shintia Gadis; Zaidatul Inayah, Nadia; Afifah Putriansyah, Niken; Mubarokah, Mubarokah
Jurnal Ilmiah Wahana Pendidikan Vol 12 No 2.D (2026): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

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Abstract

Indonesia merupakan salah satu negara agraris terbesar di dunia dengan potensi yang sangat besar dalam menghasilkan berbagai komoditas pertanian. Namun, di tengah potensi tersebut, Indonesia masih menghadapi tantangan dalam hal kemandirian pangan, sehingga masih bergantung pada impor kedelai untuk mencukupi kebutuhan konsumsi dalam negeri. Dalam upaya peningkatan produksi kedelai pemerintah membentuk lembaga teknis yang berfokus pada pengembangan pertanian yang salah satunya yaitu Badan Perakitan dan Modernisasi Pertanian Tanaman Aneka Kacang (BRMP) Malang. penelitian ini bertujuan untuk menggambarkan bentuk keterlibatan BRMP pada berbagai tahapan produksi kedelai. Data dikumpulkan melalui observasi langsung, wawancara, dan dokumentasi serta literatur yang relevan. Hasil pengamatan menunjukkan bahwa peran paling dominan berada pada tahapan hulu dan hilir. Pada tahap hulu, BRMP menjadi pelaksana utama yang menentukan kelayakan dan ketersediaan benih unggul. Di sisi lain, pada tahap hilir, BRMP bertanggung jawab penuh terhadap mutu hasil dan distribusi benih ke berbagai pihak yang terlibat dalam sistem produksi, sehingga dapat disimpulkan bahwa BRMP berada pada dua titik krusial yaitu tahap input dan output. Hal ini menjadikan BRMP sebagai aktor utama dalam menjamin kualitas benih kedelai yang beredar dan keberlanjutan sistem distribusinya.
The Influence of Content Marketing and Electronic Word of Mouth on Customer Retention at Jatiroso Catering Sa'diyah, Khikmatus; Mubarokah, Mubarokah; Wijayati, Prasmita Dian
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 14 No 2 (2026): April
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v14i2.9421

Abstract

This research aims to analyze the effect of content marketing (X1) and electronic word of mouth (eWOM) on customer retention (Y) at Jatiroso Catering. A questionnaire with 98 respondents chosen using non-probability sampling methods was used to gather primary data, namely purposive sampling and voluntary sampling. Through the use of the Smart PLS 4 application, the study methodology employs Structural Equation Modeling (SEM) with a Partial Least Square (PLS) approach. According to the study's findings, content marketing significantly and favorably affects 39.9% of customers' retention rates. However, with a 27.4% contribution, eWOM also has a favorable and noteworthy impact on customer retention. These findings confirm that both variables are statistically demonstrated to have a major impact in raising customer retention at Jatiroso Catering.
Competitiveness of Indonesian Cocoa in Major Export Destination Countries Using Porter’s Diamond Model Approach Risqi Firdaus Setiawan; Teguh Soedarto; Hamidah Hendrarini; Mubarokah Mubarokah
Jurnal Teknik Pertanian Lampung (Journal of Agricultural Engineering) Vol. 14 No. 6 (2025): December 2025
Publisher : The University of Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jtepl.v14i6.2327-2337

Abstract

Indonesia is one of the world’s leading cocoa producers, yet its contribution to global value-added cocoa exports remains relatively low. This structural gap highlights the need to evaluate not only production capacity but also the competitiveness of Indonesian cocoa in international markets. This study aims to evaluate the competitiveness of Indonesian cocoa exports in four main destination countries: India, China, Malaysia, and the Philippines. Data sources were obtained from UM Comtrade, ITC Trademap, International Cocoa Organization (ICCO), and BPS. The analysis was conducted by combining methods of the Revealed Comparative Advantage, Export Competitiveness Index, and the Porter's Diamond Model. The results show that Indonesia still has a comparative and competitive advantage in several markets, especially India. The average RCA value was 10.41 in Malaysia, 9.42 (China), 5.40 (India), and 3.97 (the Philippines). Meanwhile, the ECI value is greater than one, namely 1.21 (India), 1.09 (China), 1.08 (Malaysia), and 1.05 (the Philippines). These advantages, however, are volatile and highly dependent on natural resource factors. Weak domestic demand, inconsistent quality standards, limited downstream industry capacity, and fragmented policy coordination remain key structural challenges. This research emphasizes that strengthening competitiveness not only requires the maintenance of comparative advantage, but also its transformation into a sustainable competitive advantage through institutional reform, cross-sector policy integration, and value-added product innovation.
Co-Authors Afifah Putriansyah, Niken Albert, Steffan Alifia F.D Andriyani, Della Agfy Dwi Anggraeni, Nimas Rizki Tri Aprianti, Cyntia Salsabilla Ashwani Indryani Ayu, Rizky Curie, Gabriela Marie Dea Aji Puspitasari Devani, Livia Marcella Dewi, Erika Triana Dita Atasa Dona Wahyuning Laily Dwi Oktavia Nuraini Egita Ilma Zuwita Eko Priyanto Endang Yektiningsih, Endang Erma Yunita Surya Rahman Ernawati, Ernik Faisol Humaidi Fajar, Yunus Abdul Farah, Regina Fatchur Rozci Firdauzi, Aulia Firliah, Nyahni Arisandi Hamidah Hendrarini Hariati, Hariati Harya, Gyska Indah Hastuti, Dhiana Putri Hidayat, Hana Safira Hilda Bagas Noveri Humairatus Shaliha Ida Syamsu Roidah Idhoh Fitriana, Nisa Hafi Ika Sari Tondang Inas Arifatun Inas ’ Indah, Pawana Nur Indayati Mawarni Indra Tjahaja Amir Inti, Ristani Widya Irfan Bari Aslam Ismi Windra Desiga Jihan Ulaa Mawaddah Kartika, amalia Kharismaningtyas, Alda Sylvia Kusuma, Randy Cahaya Lusinto, Widodo Hari Mahiro, Septiana Dina Marinda, Ghin Uzdah Mierza Widya Syahrani Mirza Andrian Syah Muhammad Ridwan Muhammad, Hawari Mutiarani, Shintia Gadis Nafisah Qurrota A’yyun Nanda Trisna Prihartini Noor Rizkiyah Nuriah Yuliati Prasmita Dian Wijayati Putri, Icha Alifia Yokendy Putri, Netta Aprillia Andaresta Rama, Dimas Aditya Ratnasari, Septilia Ratnawati, Ema Risqi Firdaus Setiawan Rosmanda, Rafensa Sa'diyah, Khikmatus Samputri , Ghea Lintang Sari Tondang, Ika Sari, Putri Nurmalita Sekar Arum Maryaning Kinasih Setyaningtyas, Megawati Mahardika Rizky Sheila Alyani Hashifah Sigit Dwi Nugroho Sika Soedarto, Teguh Sri Tjondro Winarno, Sri Tjondro Sri Widayanti Sri Widayanti SRI WIDAYANTI Suryani, Dewi Irma Syah Sukma Indy, Rachel Syarif Imam Hidayat Tamtamalia, Herlin Dwi Dita Wahyu Santoso Wardani, Tiara Puspa Widayanti , Sri Yasintya, Dwi Meilani Zaidatul Inayah, Nadia