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All Journal JAM : Jurnal Aplikasi Manajemen Proceeding of the Electrical Engineering Computer Science and Informatics Jurnal Ilmiah Universitas Batanghari Jambi JMM (Jurnal Masyarakat Mandiri) SENTRALISASI International Journal of Pedagogy and Teacher Education Budimas : Jurnal Pengabdian Masyarakat TIN: TERAPAN INFORMATIKA NUSANTARA RESOLUSI : REKAYASA TEKNIK INFORMATIKA DAN INFORMASI JITEL (Jurnal Ilmiah Telekomunikasi, Elektronika, dan Listrik Tenaga) Transekonomika : Akuntansi, Bisnis dan Keuangan Journal of Trends Economics and Accounting Research Business and Entrepreneurial Review Jurnal Manajemen dan Pemasaran Jasa Economics and Business Journal Jurnal Informatika dan Rekayasa Komputer Jurnal Manajemen Teknologi dan Sistem Informasi Jurnal Ilmiah Manajemen dan Kewirausahaan Jurnal Manajemen Sistem Informasi (JUMPER) Scholars: Jurnal Sosial Humaniora dan Pendidikan META - JOURNAL JHSS (Journal of Humanities and Social Studies) Jurnal manajemen dan bisnis (Performa)
Herry Mulyono
Department Of Management, Faculty Of Business And Management, University Of Dinamika Bangsa, Indonesia
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The Influence of Generation Z’s Social Media Activity in Jambi City on Stock Market Trends: A Statistical Analysis Fatan Heti Anggraini; Sri Wahyu Ningsih; Muetia Apriliani; Akmalun Nisa; Feby Lestari; Herry Mulyono; Yossinomita Yossinomita
Scholars Vol. 3 No. 2 (2025): SCHOLARS: Jurnal Sosial Humaniora dan Pendidikan
Publisher : P3M POLITEKNIK NEGERI AMBON

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/js.v3i2.3415

Abstract

Generation Z plays a pivotal role in shaping contemporary trends, including those in the stock market. In the digital era, social media serves as a dominant medium for this demographic to access, discuss, and disseminate investment-related information. This study examines the influence of Generation Z in Jambi City on stock market trends through a statistical analysis of social media activities. Data were obtained from interactions on Instagram, YouTube, Twitter/X, Discord, TikTok, and Telegram, integrated with corresponding stock market indicators. The analysis employed classical assumption tests to assess the relationship between the intensity of Generation Z’s social media engagement and stock market fluctuations. The study also investigates the extent to which online sentiment, discussion frequency, and platform-specific engagement correlate with short-term market volatility. By bridging behavioral finance and digital communication analysis, the research aims to contribute to a deeper understanding of how technologically adept young investors influence capital market dynamics. The findings are expected to offer valuable implications for policymakers, financial educators, and market practitioners in adapting strategies to the evolving digital investment landscape. Keywords: Generation Z, Social Media, Stock Market Trends, Digital Investment Behavior, Behavioral Finance.
From Scroll to Sold: TikTok User-Generated Content and Its Influence on Consumer Behavior in the Digital Era Herry Mulyono; Anglelika Chandra Dinata; Benediktus Rolando; Yossinomita Yossinomita
SENTRALISASI Vol. 15 No. 3 (2026): September
Publisher : Universitas Muhammadiyah Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33506/sl.v15i3.5949

Abstract

This study examines how TikTok UGC influences consumer trust and purchase intention among Generation Z, synthesizing evidence across authenticity, social proof, virality, algorithmic amplification, and sponsorship transparency. Method: A Systematic Literature Review (SLR) was conducted following PRISMA guidelines. The Scopus database was searched for peer-reviewed articles published between 2020 and 2026, yielding 40 initial records; following title–abstract–keyword screening, 10 records were excluded, resulting in a final corpus of 30 Scopus-indexed, peer-reviewed articles. The review corpus is deliberately centered on TikTok-based UGC studies; a small number of studies on closely related short-video platforms (notably Douyin, TikTok's Chinese counterpart) are retained only as comparative conceptual support, not as core evidence. Bibliometric analysis via VOSviewer and thematic synthesis via NVivo 14 were employed to identify dominant patterns. Results: Five interconnected mechanisms were identified: peer-authentic content drives affective trust; interactive features (comments, duets, stitches) amplify social proof; algorithmic personalization accelerates UGC diffusion; virality triggers FOMO-driven impulse purchasing; and sponsorship disclosure critically moderates credibility. Conclusion: TikTok functions as an algorithmically mediated marketplace where authenticity and social proof converge to shape Gen Z's purchasing behavior. The novelty of this review lies in integrating dual-trust (cognitive and affective) dynamics with platform-specific UGC affordances, offering a unified framework for future theory and practice.  
Co-Authors Noni Rahmawati Abdul Rahim Ade Agung Kurniawan Ahmad Hussaein Akmalun Nisa Akwan Sunoto Alberta Ingriana Andi Nurul Izzah Andry Almustaqim Anglelika Chandra Dinata Apriyani Arafah, Tuty Ardhiyani, Raysa Puteri Arlina, Lisa Armelia Eka Fitriany Arrahman, Naqif Asyep Syaefudin Baharsyah, Bastomi Benediktus Rolando Benediktus Rolando Benediktus Rolando Bixon Natanael Chaidirman, Chaidirman Charisma, Atik Desri, Desri Dila Nurlaila Eddy Suratno Eddy Suratno Eddy Suratno Effendy Effendy Effiyaldi Effiyaldi, Effiyaldi Emerson, Alex Rei Eriadi, Rawiko Erick Fernando Erick Fernando B311087192 Fajerin, Tommy Falencia, Feiren Fariza, Adha Fatan Heti Anggraini Feby Lestari Felyx Marcelino Feranika, Ayu Fitria, Syarabila Dwi Fitriany, Armelia Eka Gusti Jaya, Suarni Haryanti, Putri Helmina, Helmina Heri Santoso Hidayat, M Irfan Hidayat, Muhammad Reza Indrianti, Inne Ingriana, Alberta Ingriana, Alberta Ingriana Irfan Hassandi Irmawan, Bagus Isfiani, R.A Jannah, Dian Nur Jefri, Antonius Johni Paul Karolus Pasaribu Johni Paul Karolus Pasaribu Juarsyah, Ishak Julmi, Remalita Mantira Putri Junaidi Junaidi KARMAN, ZULFI Kesuma Wiradana, Teguh Kurniabudi, Kurniabudi Kurniasih Kurniasih Laras Sabrina, Hanan Laura Prasasti Leni Kardila Deti Maldiyono, Dedy Malfiro Ulfah, Hasmi Mardiana R Mardiana R. Maria Rosario Mincarti, Iis Muchlis, Rafi Akbar Muetia Apriliani Mutmainnah Mutmainnah Nasution, Indra Kusuma Nita Christine Noneng Marthiawati Nuraini, Ike Nurdiansyah Saputra Nurhaliza, Tiko Oktafianti, Ely Pandapotan Siagian Paskalina Widiastuti Ratnaningsih Pebrianto, Feri Poetra, Ikhsanul Prihatin, Joko Purnama, Benni Putri Indri Fitria Ningrum Putri, Suma Handaira Rd. Rahmat Dauli Rendy Ariestian Rina Hartanti Rista Aldilla Syafri ROBY SETIAWAN Rusiana Iskandar, Handoko Salya R. Susanto Saputri, Veeny Setiawan Asegaff Setiawan Assegaf Setiawan Assegaff Siagian, Pandapotan Sieskayadi, Prasetyo Simorangkir, Herli Sitindaon, Kornelius Sri Vandayuli Riorini Sri Wahyu Ningsih Suratno, Eddy Surizkiyana, Surizkiyana Suroto Suroto Syarifah Aini Tampubolon, Musmulyadi Tanjung, Sawaluddin Fitri Tanuwijaya, Michael Ternando , Dayu Tunas Agung Jiwa Brata Tyas Rahayu, Ati Ulandari, Tri Utami, Febby Nanda VERONICA VERONICA Vivi Usmayanti Wahyu Anggoro, Wahyu Wardani, Muhammad Warsono Warsono Wibowo Putra, Niko Widiyanto, Dimas Akhbar Widja Yanto Widyawati, Nilu Gede Wijaya, Felix Winda Noviana Yanto, Widja Yossinomita Yusuf T Zulfikri Akbar