Articles
<![CDATA[User-Generated Content as a Strategic Marketing Tool: A Multi-Regional Analysis of Consumer Purchase Decisions and Brand Engagement the Home Industry in the Digital Economy Era ]]>
<![CDATA[Rolando, Benediktus]]>;
<![CDATA[Mulyono, Herry]]>
<![CDATA[ TIN: Terapan Informatika Nusantara Vol 5 No 9 (2025): February 2025 ]]>
Publisher : <![CDATA[Forum Kerjasama Pendidikan Tinggi (FKPT) ]]>
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DOI: 10.47065/tin.v5i9.6896
<![CDATA[The proliferation of user-generated content (UGC) on social media platforms has fundamentally transformed consumer purchasing behavior in the fashion industry. This study examines the multifaceted impact of UGC on consumer decision-making processes, brand perception, and purchase intentions through a systematic literature review of 51 peer-reviewed articles sourced from Scopus and Google Scholar databases, representing research from diverse geographical regions including Asia, Europe, North America, and the Middle East. Employing a mixed-methods approach combining qualitative analysis of social media interactions and quantitative assessment of consumer survey data, the research reveals three key findings: (1) UGC significantly enhances brand trust and authenticity, particularly when delivered through peer recommendations and influencer partnerships; (2) consumer engagement with UGC correlates strongly with increased purchase intentions, especially among younger demographics; and (3) the effectiveness of UGC varies based on content format, platform selection, and perceived source credibility. Drawing on this geographically diverse body of literature published between 2019-2024, this study contributes to the growing field of digital marketing research by providing actionable insights for fashion brands seeking to leverage UGC in their marketing strategies, while also highlighting the theoretical implications for understanding modern consumer behavior in the social media era.]]>
<![CDATA[The Effect of Transactional Leadership, Transformational Leadership, Creative Self Efficacy on Innovative Work Behavior and Employee Performance Moderated by Digital Literacy ]]>
<![CDATA[Effiyaldi, Effiyaldi]]>;
<![CDATA[Mulyono, Herry]]>;
<![CDATA[Suratno, Eddy]]>;
<![CDATA[Pasaribu, Johni Paul Karolus]]>
<![CDATA[ Jurnal Aplikasi Manajemen Vol. 22 No. 2 (2024) ]]>
Publisher : <![CDATA[Universitas Brawijaya, Indonesia ]]>
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DOI: 10.21776/ub.jam.2024.022.02.04
<![CDATA[Innovative Work Behavior and Employee Performance moderated by Digital Literacy has many benefits. To get these benefits, it is necessary to have the roles that supports the creation of Innovative Work Behavior and Employee Performance moderated by Digital Literacy. The purpose of this study is to build an understanding of the roles of Transactional Leadership, Transformational Leadership, Creative Self-efficacy In Innovative Work Behavior and Employee Performance moderated by Digital Literacy. The nature of this study is explanatory research.Data collection through questionnaire.The sampling method was target sampling. The sample size was 250 SME employees in Jambi city, and structural equation modeling (SEM) with his AMOS software was used for data analysis. The results of this study suggest that Transactional Leadership, Transformational Leadership, Creative Self -efficacy has a significant effect on Innovative Work Behavior and on Employee Performance. Digital Literacy strengthens the link between Innovative Work Behavior and Employee Performance. From the data it is recommended to increase the Transactional Leadership, Transformational Leadership, Creative Self-efficacy, and Digital Literacy to Improve the Innovative Work Behavior and Employee Performance.]]>
<![CDATA[Analisis Aspek Usability Pada Aplikasi DANA Di Kalangan Masyarakat Kota Jambi Menggunakan SUS ]]>
<![CDATA[Ingriana, Alberta]]>;
<![CDATA[Mulyono, Herry]]>
<![CDATA[ Jurnal Manajemen Teknologi Dan Sistem Informasi (JMS) Vol 5 No 1 (2025): JMS Vol 5 No 1 Maret 2025 ]]>
Publisher : <![CDATA[LPPM STIKOM Dinamika Bangsa ]]>
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DOI: 10.33998/jms.2025.5.1.2377
<![CDATA[The Fund application is an application that was founded in 2017 by Vincent, a young Indonesian where the Fund application is a startup that provides an e-money platform for Indonesians to be able to make non-cash and non-card transactions. This study aims to apply usability values to the DANA application by using the System Usability Scale (SUS) and to analyze and evaluate the application of the System Usability Scale (SUS) to the DANA application. Based on the System Usability Scale (SUS) method to measure how well the quality of this application is used, data was collected by distributing an indirect questionnaire containing 10 questions to 272 respondents who are Jambi city residents who have used the DANA application. The results of this study through validity and reliability tests, all data in this study were declared valid and reliable.]]>
<![CDATA[Analisis Tantangan Dan Solusi Industri Layanan Teknologi Di Indonesia: Studi Kualitatif ]]>
<![CDATA[Rolando, Benediktus]]>;
<![CDATA[Mulyono, Herry]]>
<![CDATA[ Journal of Trends Economics and Accounting Research Vol 5 No 3 (2025): March 2025 ]]>
Publisher : <![CDATA[Forum Kerjasama Pendidikan Tinggi (FKPT) ]]>
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DOI: 10.47065/jtear.v5i3.1851
<![CDATA[The technology services industry is a strategic sector in global economic growth facing various complex challenges, from technology adaptation to cybersecurity. While research on technological innovation is abundant, there remains a gap in in-depth analysis of strategic solutions for challenges faced by technology companies in developing countries, particularly Indonesia. This study aims to analyse the main challenges in the technology services industry and offer innovative solutions through a systematic literature review with content analysis methodology. Data was obtained from the Scopus database through a systematic filtering process from 720 initial articles to 50 final articles based on strict inclusion and exclusion criteria. Articles were selected based on topic relevance, methodological quality, and contribution to understanding industry challenges and solutions within the 2019-2024 timeframe. The research identifies four key areas requiring attention: (1) investment in research and development to drive sustainable innovation, (2) human resource development through comprehensive training programs, (3) strengthening strategic collaboration among stakeholders, and (4) regulatory framework enhancement to support industry growth. This study recommends an integrated approach combining digital transformation, workforce competency improvement, and cross-sector collaboration to enhance competitiveness and sustainability in Indonesia's technology services industry.]]>
<![CDATA[Digital Marketing Strategies for Sales Growth in Indonesian Home Industries ]]>
<![CDATA[Rolando, Benediktus]]>;
<![CDATA[Mulyono, Herry]]>
<![CDATA[ Journal of Trends Economics and Accounting Research Vol 5 No 3 (2025): March 2025 ]]>
Publisher : <![CDATA[Forum Kerjasama Pendidikan Tinggi (FKPT) ]]>
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DOI: 10.47065/jtear.v5i3.1852
<![CDATA[This study investigates the role of digital marketing as a global marketing tool for enhancing sales in home industries within the digital economy era. Using a systematic literature review methodology through the PRISMA framework, the research analyzed 46 peer-reviewed articles to explore how home industry entrepreneurs implement digital marketing strategies to expand their market reach and improve sales performance. The findings indicate that the adoption of digital marketing significantly boosts visibility and sales for home industries, allowing them to connect with consumers beyond local markets. The study emphasizes that effective digital marketing methods foster a better understanding of consumer preferences, which is crucial for tailoring marketing efforts and enhancing customer engagement. Social media emerges as a critical component, facilitating direct interaction with consumers and providing real-time feedback essential for refining marketing strategies. The study's limitations include its focus on Indonesian home industries, potentially limiting generalizability, and its reliance on existing literature rather than primary data collection. The rapid evolution of digital technologies also suggests findings may require regular updates to remain relevant. The research has practical implications for home industry owners in implementing effective digital marketing strategies, for policymakers in supporting digital literacy and infrastructure development, and for practitioners in understanding the specific needs of home industries. The study also highlights that training and capacity-building initiatives are vital for empowering home industry owners to effectively utilize digital marketing tools, as many still lack adequate knowledge in this area. In conclusion, the integration of digital marketing strategies is essential for home industries to remain competitive in the global marketplace, driving sales growth and ensuring long-term sustainability in an increasingly digital world]]>
<![CDATA[Pengaruh Orientasi Pasar dan Citra terhadap Kepuasan Mahasiswa dan Implikasinya terhadap Loyalitas Mahasiswa ]]>
<![CDATA[Mulyono, Herry]]>
<![CDATA[ Jurnal Aplikasi Manajemen Vol. 14 No. 3 (2016) ]]>
Publisher : <![CDATA[Universitas Brawijaya, Indonesia ]]>
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DOI: 10.18202/jam23026332.14.3.12
<![CDATA[The universities are currently facing many challenges as an institution of higher education providers, especially private universities to compete for students, maintaining the values of academic that produce graduates who can compete in creating jobs, and enter the workforce. This study aimed to analyze the effectof market orientation and image to the student satisfaction, and the implication to the student loyalty. Data collection was taken from students in Jambi as many as 200 samples with analytical methods WarpPLS Structural Equation Model 3.0. The result showed that all of hypothesis has positive and significant impact, which Market Orientation greatest effect.]]>
<![CDATA[Analisis Kepuasan Pengguna Terhadap Penggunaan E-Payment Universitas Menggunakan Metode EUCS dan TAM ]]>
<![CDATA[Widyawati, Nilu Gede]]>;
<![CDATA[Purnama, Benni]]>;
<![CDATA[Mulyono, Herry]]>
<![CDATA[ TIN: Terapan Informatika Nusantara Vol 4 No 8 (2024): January 2023 ]]>
Publisher : <![CDATA[Forum Kerjasama Pendidikan Tinggi (FKPT) ]]>
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DOI: 10.47065/tin.v4i8.4717
<![CDATA[Dinamika Bangsa University E-payment website is an information system developed by UNAMA's IT Division in 2020 and is used to confirm online tuition payment transactions. the results of observations and interviews conducted with several students indicate that the Dinamika Bangsa University e-Payment website still has several problems in its use, namely the information on the web is incomplete, for example there is no information about the rules for writing NIMs andThe name on the payment receipt paid via ATM and e-banking.This study aims to determine the satisfaction level of the UNAMA E-payment website and to determine the effect of the relationship between research variables using the End User Computing Satisfaction (EUCS) and Technology Acceptance Model (TAM) web e-Payment methods at Dinamika Bangsa University. This study uses path analysis as a data analysis technique with the help of SPSS software version 26. based on the analysis of the data that has been described, it can be see that of the 7 research variables which contain 6 research hypotheses, the variables content, accuracy, ease of use, and timeliness are stated to have a positive and significant effect on the attitude toward using variable. Besides that, the attitude toward using variable also has a positive and significant effect on user satisfaction variable. The rejected hypothesis is the relationship between the format variable and the attitude toward using variable.]]>
<![CDATA[Analisis Kualitas Website SMKN Terhadap Kepuasan Pengguna Menggunakan Metode Webqual 4.0 ]]>
<![CDATA[Falencia, Feiren]]>;
<![CDATA[Purnama, Benni]]>;
<![CDATA[Mulyono, Herry]]>
<![CDATA[ TIN: Terapan Informatika Nusantara Vol 4 No 8 (2024): January 2023 ]]>
Publisher : <![CDATA[Forum Kerjasama Pendidikan Tinggi (FKPT) ]]>
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DOI: 10.47065/tin.v4i8.4718
<![CDATA[Based on observation to total visitor of website SMKN 2 Kota Jambi from June – September 2022 obtained result that total visitor is decrease, which total visitor on September is 1.680 people. Therefore this research is needed to analyze and looking for magnitude influence website quality of SMKN 2 Kota Jambi to user satisfaction use Webqual 4.0 method and IBM SPSS Statistic 26 as application for analyze data statistic with total sample 345 respondents. Based on test that consists validity test, reliability test, multicollinearity test, heteroscedasticity test and multiple linear regression analysis, that obtained research result is all indicator comply valid and reliable category and there is no multicollinearity and heteroscedasticity. For multiple linear regression analysis through t-test and f-test that results is all independent variables (usability quality, information quality and interaction quality) positive and significant effect partially and simultaneously to dependent variable (user satisfaction) with interaction quality as variable that has highest influence to user satisfaction, then through determination coefficient analysis obtained the value of R Square is 59,3% that means independent variables influence to dependent variable is good.]]>
<![CDATA[Analisis Kualitas Website SMA Menggunakan Metode Webqual 4.0 ]]>
<![CDATA[Widiyanto, Dimas Akhbar]]>;
<![CDATA[Purnama, Benni]]>;
<![CDATA[Mulyono, Herry]]>
<![CDATA[ TIN: Terapan Informatika Nusantara Vol 4 No 8 (2024): January 2023 ]]>
Publisher : <![CDATA[Forum Kerjasama Pendidikan Tinggi (FKPT) ]]>
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DOI: 10.47065/tin.v4i8.4722
<![CDATA[SMA Negeri 10 is a senior high school in Jambi City. The SMA Negeri 10 website is used as a means to provide information to students or the general public who want to find information about SMA Negeri 10 Jambi City. the purpose of this research is to determine the ratings of website users, to measure the quality level of the website and find out the variables that influence user satisfaction on the website of SMA Negeri 10. the research method used is webqual using 4 variables namely usability quality, information quality, interaction quality and user satisfaction. data was taken by distributing offline questionnaires to student respondents in class X and XI and distributing online questionnaires (google form) to alumni class of 2023 with a total of 270 respondents to users of the SMA Negeri 10 Website, Jambi City. Data processing in this study used IBM SPSS statistics ver 25.0 software.The results of this study indicate that there are 2 variables that have a significant effect on the user satisfaction variable, namely the usability quality variable which also has the greatest influential value and interaction quality, while the other variable, namely information quality, does notsignificant effect on user satisfaction.]]>
<![CDATA[Analisis Kualitas Layanan Website SMA Terhadap Kepuasan Siswa Menggunakan Metode Webqual 4.0 ]]>
<![CDATA[Jefri, Antonius]]>;
<![CDATA[Purnama, Benni]]>;
<![CDATA[Mulyono, Herry]]>
<![CDATA[ TIN: Terapan Informatika Nusantara Vol 4 No 9 (2024): February 2024 ]]>
Publisher : <![CDATA[Forum Kerjasama Pendidikan Tinggi (FKPT) ]]>
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DOI: 10.47065/tin.v4i9.4829
<![CDATA[The problem with the Xaverius 1 City High School website in Jambi is that there are several shortcomings, namely information that is not updated, the web often experiences bugs or errors when accessing available features, loading takes too long, the web appearance is too old-fashioned and does not have clear instructions. The purpose of this study was to analyze the service quality of the Xaverius 1 High School website in Jambi City by applying the webqual 4.0 method and to determine the effect of research variables on website user satisfaction. research that has been carried out using the webqual 4.0 method where there are 3 independent variables (quality of use, quality of information, quality of interaction) and one dependent variable (user satisfaction) and in this study adopted one additional variable from the EUCS method, namely content. This study is a multiple linear regression which produces two hypotheses accepted while 3 hypotheses are rejected. The rejected hypotheses include H1 (quality of use), H2 (quality of information) and H3 (quality of interaction) on user satisfaction, while the accepted hypothesis is H4 (content) there is a relationship with user satisfaction, and H5 regarding all variables influencing user satisfaction. In this study, the researchers suggested to SMA Xaverius 1 Jambi City to improve the website in terms of usability quality, information quality and interaction quality on the website. Which can be seen in the research results of the three qualities have no effect on user satisfaction.]]>
