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All Journal JAM : Jurnal Aplikasi Manajemen International Journal of Pedagogy and Teacher Education TIN: TERAPAN INFORMATIKA NUSANTARA JITEL (Jurnal Ilmiah Telekomunikasi, Elektronika, dan Listrik Tenaga) Transekonomika : Akuntansi, Bisnis dan Keuangan Journal of Trends Economics and Accounting Research Jurnal Manajemen dan Pemasaran Jasa Economics and Business Journal Jurnal Manajemen Teknologi dan Sistem Informasi Jurnal Ilmiah Manajemen dan Kewirausahaan Jurnal Manajemen Sistem Informasi (JUMPER) Scholars: Jurnal Sosial Humaniora dan Pendidikan META - JOURNAL JHSS (Journal of Humanities and Social Studies)
Herry Mulyono
Information System, STIKOM DB of Jambi, Jambi
Religion Aerospace Engineering Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Physics Social Sciences Veterinary Other

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The Influence of Generation Z’s Social Media Activity in Jambi City on Stock Market Trends: A Statistical Analysis Anggraini, Fatan Heti; Ningsih, Sri Wahyu; Apriliani, Muetia; Nisa, Akmalun; Lestari, Feby; Mulyono, Herry; Yossinomita, Yossinomita
Scholars: Jurnal Sosial Humaniora dan Pendidikan Vol. 3 No. 2 (2025): SCHOLARS: Jurnal Sosial Humaniora dan Pendidikan
Publisher : P3M POLITEKNIK NEGERI AMBON

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/js.v3i2.3415

Abstract

Generation Z plays a pivotal role in shaping contemporary trends, including those in the stock market. In the digital era, social media serves as a dominant medium for this demographic to access, discuss, and disseminate investment-related information. This study examines the influence of Generation Z in Jambi City on stock market trends through a statistical analysis of social media activities. Data were obtained from interactions on Instagram, YouTube, Twitter/X, Discord, TikTok, and Telegram, integrated with corresponding stock market indicators. The analysis employed classical assumption tests to assess the relationship between the intensity of Generation Z’s social media engagement and stock market fluctuations. The study also investigates the extent to which online sentiment, discussion frequency, and platform-specific engagement correlate with short-term market volatility. By bridging behavioral finance and digital communication analysis, the research aims to contribute to a deeper understanding of how technologically adept young investors influence capital market dynamics. The findings are expected to offer valuable implications for policymakers, financial educators, and market practitioners in adapting strategies to the evolving digital investment landscape. Keywords: Generation Z, Social Media, Stock Market Trends, Digital Investment Behavior, Behavioral Finance.
UNLOCKING THE POWER OF DATA: EFFECTIVE DATA-DRIVEN MARKETING STRATEGIES TO ENGAGE MILLENNIAL CONSUMERS Rolando, Benediktus; Mulyono, Herry
TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN Vol. 4 No. 3 (2024): May 2024
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/transekonomika.v4i3.662

Abstract

As the marketing landscape continues to evolve, data-driven strategies have emerged as a critical component in effectively reaching and engaging with the millennial consumer demographic. In the age of big data, data driven marketing has become a powerful tool for businesses seeking to gain a competitive edge and optimise customer engagement. This paper provides a comprehensive literature review on effective data-driven marketing strategies to reach millennial consumers. It explores the use of big data and social relationship maps to identify key influencers and leverage their reach for exponential information dissemination. Additionally, the review examines various approaches and tactics for engaging with millennial consumers using data-driven techniques. Key findings suggest that effective data-driven marketing strategies can significantly enhance consumer engagement, brand loyalty, and overall marketing effectiveness. The paper aims to provide insights and understanding of the current research and best practices in data-driven marketing strategies for targeting the millennial demographic.
Exploring Student Satisfaction In Technology-Enhanced Learning And Institutional Competitiveness: A Systematic Literature Review R. Susanto, Salya; Mulyono, Herry; Rolando, Benediktus; Ingriana, Alberta
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol. 10 No. 1 (2026): JHSS (Journal of Humanities and Social Studies)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v10i1.186

Abstract

Student satisfaction within technology-enhanced learning (TEL) environments is a pivotal factor influencing pedagogical effectiveness and higher education institutions' strategic positioning in a competitive landscape. However, critics highlight drawbacks, including dissatisfaction from the abrupt COVID-19 shift to online learning due to inadequate preparation, overburdened instructors, technostress, isolation in asynchronous courses, increased dropout rates, poor retention, and reputational damage. This systematic literature review synthesizes evidence from 64 peer-reviewed articles indexed in Scopus, published between 2020 and 2025 across multiple countries, to examine the key determinants of student satisfaction in TEL and their implications for institutional strategy and sustainability. The findings indicate that student satisfaction is a multifaceted construct shaped by pedagogical, technological, and support-related dimensions. These dimensions enhance learners’ perceptions and engagement, leading to improved retention, institutional reputation, enrollment outcomes, and overall competitiveness. The review also highlights the critical role of adaptive learning technologies and personalized instructional design in strengthening satisfaction. Furthermore, Institutions must strategically invest in robust TEL infrastructure and faculty development to optimize learning experiences and sustain long-term competitive advantage.
The Mediating Effect of PAE, Subjective Norms, and PBC on the Impact of Diverse Learning Environments on Students Entrepreneurial Intentions Rolando, Benediktus; Mulyono, Herry
International Journal of Pedagogy and Teacher Education Vol 9, No 1 (2025): International Journal of Pedagogy and Teacher Education - April
Publisher : The Faculty of Teacher Training and Education (FKIP), Universitas Sebelas Maret, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/ijpte.v9i1.98592

Abstract

This study explores the influence of diverse learning environments on the entrepreneurial intentions of undergraduate students in Tangerang, Indonesia—a region where entrepreneurial activity among students remains below national expectations. Drawing on the Theory of Planned Behavior (TPB), we examine how personal attitude, subjective norms, and perceived behavioral control mediate this relationship. A total of 312 students from six universities were surveyed using a purposive sampling method. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings reveal that while diverse learning environments significantly enhance students’ attitudes (β=0.862, p<0.001) and perceived behavioral control (β=0.872, p<0.001), they paradoxically reduce entrepreneurial intentions (β=-0.311, p<0.05). Subjective norms showed no significant effect (p=0.156), reflecting cultural nuances in collectivist societies where institutional and structural factors may overshadow social influence. These results suggest that while exposure to diversity fosters creativity and self-efficacy, it may also introduce decision complexity and risk awareness that discourage entrepreneurial action. The study extends TPB by contextualizing its limitations in non-Western settings and offers practical recommendations. These include implementing structured mentorship, industry-specific entrepreneurial curricula, and institutional support systems to help students translate diverse insights into actionable ventures. Educational institutions must balance the benefits of exposure to diverse perspectives with scaffolding mechanisms that mitigate cognitive overload and cultural dissonance. This research contributes to refining entrepreneurship education strategies in emerging economies.
Co-Authors Ade Agung Kurniawan Anggraini, Fatan Heti Apriliani, Muetia Arafah, Tuty Ardhiyani, Raysa Puteri Arrahman, Naqif Baharsyah, Bastomi Benediktus Rolando Chaidirman, Chaidirman Charisma, Atik Desri, Desri Dila Nurlaila Effendy Effendy Effiyaldi, Effiyaldi Emerson, Alex Rei Eriadi, Rawiko Fajerin, Tommy Falencia, Feiren Fariza, Adha Fitria, Syarabila Dwi Fitriany, Armelia Eka Gusti Jaya, Suarni Haryanti, Putri Helmina, Helmina Heri Santoso Hidayat, M Irfan Hidayat, Muhammad Reza Indrianti, Inne Ingriana, Alberta Ingriana, Alberta Ingriana Irmawan, Bagus Isfiani, R.A Jannah, Dian Nur Jefri, Antonius Johni Paul Karolus Pasaribu Juarsyah, Ishak Julmi, Remalita Mantira Putri KARMAN, ZULFI Kesuma Wiradana, Teguh Kurniasih Kurniasih Lestari, Feby Maldiyono, Dedy Malfiro Ulfah, Hasmi Mincarti, Iis Mutmainnah Mutmainnah Nasution, Indra Kusuma Ningsih, Sri Wahyu Nisa, Akmalun Noneng Marthiawati Nuraini, Ike Nurdiansyah Saputra Nurhaliza, Tiko Oktafianti, Ely Pebrianto, Feri Poetra, Ikhsanul Prihatin, Joko Purnama, Benni Putri, Suma Handaira R. Susanto, Salya Rd. Rahmat Dauli Rina Hartanti Rusiana Iskandar, Handoko Saputri, Veeny Sieskayadi, Prasetyo Simorangkir, Herli Sitindaon, Kornelius Sri Vandayuli Riorini Suratno, Eddy Surizkiyana, Surizkiyana Suroto Suroto Syarifah Aini Tampubolon, Musmulyadi Tanjung, Sawaluddin Fitri Tanuwijaya, Michael Ternando , Dayu Tyas Rahayu, Ati Ulandari, Tri Utami, Febby Nanda Wahyu Anggoro, Wahyu Wardani, Muhammad Warsono Warsono Wibowo Putra, Niko Widiyanto, Dimas Akhbar Widyawati, Nilu Gede Wijaya, Felix Yanto, Widja Yossinomita Yusuf T