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All Journal JAM : Jurnal Aplikasi Manajemen TIN: TERAPAN INFORMATIKA NUSANTARA JITEL (Jurnal Ilmiah Telekomunikasi, Elektronika, dan Listrik Tenaga) Transekonomika : Akuntansi, Bisnis dan Keuangan Journal of Trends Economics and Accounting Research Jurnal Manajemen dan Pemasaran Jasa Economics and Business Journal Jurnal Manajemen Teknologi dan Sistem Informasi Jurnal Ilmiah Manajemen dan Kewirausahaan Jurnal Manajemen Sistem Informasi (JUMPER) Scholars: Jurnal Sosial Humaniora dan Pendidikan META - JOURNAL
Herry Mulyono
Information System, STIKOM DB of Jambi, Jambi
Religion Aerospace Engineering Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Physics Social Sciences Veterinary Other

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The Influence of Generation Z’s Social Media Activity in Jambi City on Stock Market Trends: A Statistical Analysis Anggraini, Fatan Heti; Ningsih, Sri Wahyu; Apriliani, Muetia; Nisa, Akmalun; Lestari, Feby; Mulyono, Herry; Yossinomita, Yossinomita
Scholars: Jurnal Sosial Humaniora dan Pendidikan Vol. 3 No. 2 (2025): SCHOLARS: Jurnal Sosial Humaniora dan Pendidikan
Publisher : P3M POLITEKNIK NEGERI AMBON

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/js.v3i2.3415

Abstract

Generation Z plays a pivotal role in shaping contemporary trends, including those in the stock market. In the digital era, social media serves as a dominant medium for this demographic to access, discuss, and disseminate investment-related information. This study examines the influence of Generation Z in Jambi City on stock market trends through a statistical analysis of social media activities. Data were obtained from interactions on Instagram, YouTube, Twitter/X, Discord, TikTok, and Telegram, integrated with corresponding stock market indicators. The analysis employed classical assumption tests to assess the relationship between the intensity of Generation Z’s social media engagement and stock market fluctuations. The study also investigates the extent to which online sentiment, discussion frequency, and platform-specific engagement correlate with short-term market volatility. By bridging behavioral finance and digital communication analysis, the research aims to contribute to a deeper understanding of how technologically adept young investors influence capital market dynamics. The findings are expected to offer valuable implications for policymakers, financial educators, and market practitioners in adapting strategies to the evolving digital investment landscape. Keywords: Generation Z, Social Media, Stock Market Trends, Digital Investment Behavior, Behavioral Finance.
UNLOCKING THE POWER OF DATA: EFFECTIVE DATA-DRIVEN MARKETING STRATEGIES TO ENGAGE MILLENNIAL CONSUMERS Rolando, Benediktus; Mulyono, Herry
TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN Vol. 4 No. 3 (2024): May 2024
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/transekonomika.v4i3.662

Abstract

As the marketing landscape continues to evolve, data-driven strategies have emerged as a critical component in effectively reaching and engaging with the millennial consumer demographic. In the age of big data, data driven marketing has become a powerful tool for businesses seeking to gain a competitive edge and optimise customer engagement. This paper provides a comprehensive literature review on effective data-driven marketing strategies to reach millennial consumers. It explores the use of big data and social relationship maps to identify key influencers and leverage their reach for exponential information dissemination. Additionally, the review examines various approaches and tactics for engaging with millennial consumers using data-driven techniques. Key findings suggest that effective data-driven marketing strategies can significantly enhance consumer engagement, brand loyalty, and overall marketing effectiveness. The paper aims to provide insights and understanding of the current research and best practices in data-driven marketing strategies for targeting the millennial demographic.
Co-Authors Ade Agung Kurniawan Anggraini, Fatan Heti Apriliani, Muetia Arafah, Tuty Ardhiyani, Raysa Puteri Arrahman, Naqif Baharsyah, Bastomi Benediktus Rolando Chaidirman, Chaidirman Charisma, Atik Desri, Desri Dila Nurlaila Effendy Effendy Effiyaldi, Effiyaldi Emerson, Alex Rei Eriadi, Rawiko Fajerin, Tommy Falencia, Feiren Fariza, Adha Fitria, Syarabila Dwi Fitriany, Armelia Eka Gusti Jaya, Suarni Haryanti, Putri Helmina, Helmina Heri Santoso Hidayat, M Irfan Hidayat, Muhammad Reza Indrianti, Inne Ingriana, Alberta Ingriana, Alberta Ingriana Irmawan, Bagus Isfiani, R.A Jannah, Dian Nur Jefri, Antonius Johni Paul Karolus Pasaribu Juarsyah, Ishak Julmi, Remalita Mantira Putri KARMAN, ZULFI Kesuma Wiradana, Teguh Kurniasih Kurniasih Lestari, Feby M. Yusuf M. Yusuf, M. Yusuf Maldiyono, Dedy Malfiro Ulfah, Hasmi Marthiawati, Noneng Mincarti, Iis Mutmainnah Mutmainnah Nanda Utami, Febby Nasution, Indra Kusuma Ningsih, Sri Wahyu Nisa, Akmalun Nuraini, Ike Nurdiansyah Saputra Nurhaliza, Tiko Oktafianti, Ely Pebrianto, Feri Poetra, Ikhsanul Prihatin, Joko Purnama, Benni Putri, Suma Handaira Rd. Rahmat Dauli Rina Hartanti Rusiana Iskandar, Handoko Saputri, Veeny Sieskayadi, Prasetyo Simorangkir, Herli Sitindaon, Kornelius Sri Vandayuli Riorini Suratno, Eddy Surizkiyana, Surizkiyana Suroto Suroto Syarifah Aini Tampubolon, Musmulyadi Tanjung, Sawaluddin Fitri Tanuwijaya, Michael Ternando , Dayu Tyas Rahayu, Ati Ulandari, Tri Wahyu Anggoro, Wahyu Wardani, Muhammad Warsono Warsono Wibowo Putra, Niko Widiyanto, Dimas Akhbar Widyawati, Nilu Gede Wijaya, Felix Yanto, Widja Yossinomita