Article Per Year (5 Year)
p-Index From 2021 - 2026
4.955
P-Index
This Author published in this journals
All Journal Primary: Jurnal Pendidikan Guru Sekolah Dasar Inspiratif Pendidikan ELEMENTARY SCHOOL JOURNAL PGSD FIP UNIMED Pendas : Jurnah Ilmiah Pendidikan Dasar EQIEN - JURNAL EKONOMI DAN BISNIS SOSIOEDUKASI : JURNAL ILMIAH ILMU PENDIDIKAN DAN SOSIAL Jurnal Pengabdian Masyarakat (ABDIRA) Jurnal Kolaboratif Sains Jurnal Pengabdian Ilung (Inovasi Lahan Basah Unggul) Jurnal Teknologi Pendidikan ( JTekpend) Jurnal Pendidikan, Sains dan Teknologi Jurnal Ilmu Sosial, Pendidikan Dan Humaniora Jurnal Hibrul Ulama Junior Medical Journal Jurnal Pendidikan Sosial dan Konseling Jurnal Ilmiah Multidisiplin Indonesia Almaheer: Jurnal Pendidikan Islam Master Manajemen GEMBIRA (Pengabdian Kepada Masyarakat) Mu'adalah: Jurnal Studi Gender dan Anak Jurnal Pendidikan, Bahasa dan Budaya Jurnal Intelek Insan Cendikia Jurnal Ilmiah Kesehatan Mandira Cendikia Jurnal Pengabdian Masyarakat Mandira Cendikia (JPKM-MC) Journal Educational Research and Development Jurnal Pendidikan dan Sosial Humaniora
Fathul Jannah
Unknown Affiliation
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Other

Published : 37 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Master Manajemen

 1 
Pengaruh Bauran Pemasaran Terhadap Keputusan Pembelian Itik Panggang Pada Warung Makan Karlina Karlina; Ainun Ainun; Fathul Jannah
Master Manajemen Vol. 2 No. 2 (2024): Master Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/masman.v2i2.381

Abstract

The aim of this research is to determine the influence of the marketing mix on the decision to purchase roast duck at Warung Makan. From the results of the validity test of 28 valid statements and the significant limit of rtable is 0.05 and the two-sided test, the rtable value is 0.2787 while rcount > rtable for each statement in this study. The results of the reliability test, the Cronbach Alpha value is 0.920, the N of items is 28. From the results of data analysis and data tabulation, it can be seen that the results of the regression equation are Y= 0.773+0.380X1-0.098X2+0.423X3+0.103X4. Based on the calculation results, the R value (correlation coefficient) of 0.654 is obtained at a relationship level of 0.60 – 0.799, which means it is at a strong relationship level between the product (X1), price (X2), place (X3) and promotion (X4) variables. ) on purchasing decisions (Y). The Adjusted R Square value (coefficient of determination) is 0.376 or 37.6%. This shows that the variables product (X1), price (X2), place (X3), and promotion (X4) contribute or contribute an influence of 37.6% to the purchasing decision (Y) of roast duck at Warung Makan, while the remaining amount is 62.4% is influenced by other variables not included in this study. The Fcount test results obtained a value of 8.392 with a significance level of 0.000 while the Ftable value was 2.58 (4:45). So Fcount is 8.329 > Ftable value is 2.58. This means that there is a joint influence between product variables (X1), price (X2), place (X3), and promotion (X4) on purchasing decisions (Y). The results of the t test obtained a Product tcount value (X1) of tcount 2.473 > ttable 2.01410 with a significance level of 0.017 < 0.05. So H0 is rejected and Ha is accepted. Price (X2) t is -0.728 < t table is 2.01410 with a significance level of 0.471 > 0.05. So H0 is accepted and Ha is rejected. Place (X3) tcount is 1.874 < ttable is 2.01410 with a significance level of 0.067 > 0.05. So H0 is accepted and Ha is rejected. Promotion (X4) tcount is 0.511 < ttable is 2.01410 with a significance level of 0.612 > 0.05. So H0 is accepted and Ha is rejected. Based on SPSS results, the product variable (X1) has a dominant influence on purchasing decisions (Y) with a t value of 2.473 with a significant rate of 0.017.
Co-Authors Afnina, Afnina AGUS SETIAWAN Ahmad Suriansyah Ainun Ainun Akhmad Riandy Agusta Andro Ruben Runtu Ari Hidayat Arif Rahman Prasetyo Arta Mulya Budi Harsono Astuti, Yulina Camila Irianti Hadi Putri Desi Wulandari Desy Rahmayati Dewi Puspita Sari Dewi Yuniharni Diah Fitriani Diky Raihan Akbar Dwi Yani Safitri Dyah Wulan Ramadhani Elfida Elfida Elin Renata Ericca Dwi Salsabhilla Erni Junaida Eva Sulistiany Evi Iska Meiliana Fahria Rusali Fatmawati Fatmawati Fatmi, Yoza Misra Gayuk Kalih Prasesti Habibi Habibi Hayati, Faridah Hayati Hayatun Latifah Herti Prastitasari Humairoh Intan Audi Yusfanita Intan Novita Kowaas Intan Nur Aisyah Jamilatur Rahmah Jayawarsa, A.A. Ketut Karlina Karlina Kasdi Kasdi Khairunnisak Khairunnisak Kholifa Yanti Mahmudah Hasanah Malisa Ariani Marya Ulfah Masdiyarti Masnun Muhammad Akmal Yanuari Muhammad Arsyad Muhammad Dihyatul Qalbi Muhammad Nasir Muhsinah Annisa Nabilla Azahra Nafia Fitrawati Nafisah Nafisah Nastasya, Difa Nidya Rhenatama Angelia Norwicha Rahmasari Putri Novita Eka Kartab Putri Nur Nabiilah Nur Shidiq Onieqie Ayu Dhea Manto Paul Joae Brett Nito Puspita Jamilah Rahimah Radiansyah Rahmad raihanah sari Rakasiwi, Sandrina Septia Reja Fahlevi Rifqatussa&#039;adah Rifqatussa&#039;adah Risaldi Ridwan Riska Aulia Utami Roina Barokatin sarinda Setria Utama Rizal Sofhia Aulia Putri Azizah Sri Normuliati Sulistiarini, Riski Sulistiyana Syafrisar Meri Agritubella Tri Ambangsih Ulfi Annisa Putri Utami Irawati Wahdah Refia Rafianti Yuni Fardalianna