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All Journal Jurnal Siasat Bisnis Jurnal Bina Praja Jurnal STIE Semarang (Edisi Elektronik) Magisma: Jurnal Ilmiah Ekonomi dan Bisnis International Journal of Economics, Business and Accounting Research (IJEBAR) Dinasti International Journal of Education Management and Social Science Jurnal Ilmiah Edunomika (JIE) BISECER (Business Economic Entrepreneurship) SOLUSI Community Development Journal: Jurnal Pengabdian Masyarakat JURNAL CAPITAL : Kebijakan Ekonomi, Manajemen dan Akuntansi International Journal of Business, Law, and Education MOVE: Journal of Community Service and Engagement Jurnal Rekognisi Akuntansi (JRA) West Science Interdisciplinary Studies West Science Interdisciplinary Studies JAAMTER : Jurnal Audit Akuntansi Manajemen Terintegrasi Cendikia: Jurnal Pendidikan dan Pengajaran Jurnal Pengabdian Masyarakat Commercium: Journal of Business and Management Journal of Advanced Studies in Management Jurnal Manajemen dan Inovasi Kewirausahaan
Arini Novandalina
AMIK JTC
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Neuroscience Public Health Social Sciences Other

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Journal : International Journal of Business, Law, and Education

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The Effect of E-commerce Platforms, Digital Marketing, and User Experience on Market Reach and Competitiveness of Indonesian MSMEs Wijayanto, Gatot; Jushermi, Jushermi; Nursanti, Aida; Novandalina, Arini; Rivai, Yutiandry
International Journal of Business, Law, and Education Vol. 5 No. 1 (2024): International Journal of Business, Law, and Education
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v5i1.492

Abstract

The complex relationships between digital marketing tactics, user experience, and e-commerce platforms are examined in this study, as well as how these relationships affect MSMEs' (micro, small, and medium-sized enterprises) ability to compete in the Indonesian market. Structural Equation Modeling with Partial Least Squares (SEM-PLS) is utilized in the study to analyze survey data obtained from 150 MSMEs in Indonesia. The adoption of e-commerce and market reach, competitiveness and effective digital marketing techniques, and user experience and overall market performance are all significantly positively correlated, according to the results. The report offers detailed insights into the digital tactics influencing MSMEs' success in the Indonesian business environment. It also offers recommendations for further research and real-world applications for companies and regulators.
Influence of Dynamic Capability, Market Research, and Social Capital on Marketing Sustainability and Competitiveness of Tourism Creative Economy in Indonesia Wijayanto, Gatot; Jushermi, Jushermi; Nursanti, Aida; Pramadewi, Arwinence; Novandalina, Arini; Rivai, Yutiandry
International Journal of Business, Law, and Education Vol. 5 No. 1 (2024): International Journal of Business, Law, and Education
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v5i1.500

Abstract

This study explores how market research, social capital, and dynamic capabilities interact to shape the competitiveness and sustainability of firms in Indonesia's tourism creative economy. Survey data from 215 businesses were analyzed quantitatively using Structural Equation Modeling with Partial Least Squares (SEM-PLS). The findings show a strong correlation between dynamic capability and competitiveness and sustainability in marketing. Likewise, social capital and market research showed favorable correlations with competitiveness and sustainability in marketing. While the structural model attained good fit indices, the measurement model proved to be valid and reliable. These results advance our knowledge of the variables affecting competitiveness and sustainable marketing strategies in the fast-paced environment of the tourism creative economy.
Co-Authors Afat Aida Nursanti Aini Kusrini, Aini Alvionita, Agnes Ana Fitriyatul Bilgies, Ana Fitriyatul Ardhyatama, Airlangga Arwinence Pramadewi Aslichah, Aslichah Azzadah, Ayu Catur Prabowo Chiriyah, Siti Christiawan, Daniel Grace dasmadi, dasmadi Dewantoro, Bambang Eko Sasono Ernawati, Fidyah Febriana, Elsya Ayu Fidyah Yuli Ernawati, Fidyah Yuli Firdaus, Sukma Tirta Gatot Wijayanto Habibi, Nur Syakherul Hasaniyah, Alfi Henni Noviasari Ibnu Khajar Imadoeddin Ismail, Edi Muh Iswahyuningsih, Iswahyuningsih Jushermi Jushermi, Jushermi Marnoto, Marnoto Marsha Ayunita Irawati Marzolina Marzolina, Marzolina Meida Rachmawati Mufarrida, Eny Nirwana, Ni Kadek Ayu Nunung Ghoniyah Prasetyawati, Adelia Ika Ribhi, Ahmad Aufar Rochim, Bella Roesdi, Rosnelly Rokhmad Budiyono, Rokhmad Rovanita Rama Samsul Arifin Sehani Sehani Setiyaningsih, Anike Dwi Shodik, Ahmad Sopi, Sopi Sri Wiranti Setiyanti Sunarto - Sunarto, Stephanus Syaiful Wardani, Dewi Ratih Kusuma Wibawa, Yuda Yutiandry Rivai Zumrotun Nafiah