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All Journal Jurnal Siasat Bisnis Jurnal Bina Praja Jurnal STIE Semarang (Edisi Elektronik) Magisma: Jurnal Ilmiah Ekonomi dan Bisnis International Journal of Economics, Business and Accounting Research (IJEBAR) Dinasti International Journal of Education Management and Social Science Jurnal Ilmiah Edunomika (JIE) BISECER (Business Economic Entrepreneurship) SOLUSI Community Development Journal: Jurnal Pengabdian Masyarakat JURNAL CAPITAL : Kebijakan Ekonomi, Manajemen dan Akuntansi International Journal of Business, Law, and Education MOVE: Journal of Community Service and Engagement Jurnal Rekognisi Akuntansi (JRA) West Science Interdisciplinary Studies West Science Interdisciplinary Studies JAAMTER : Jurnal Audit Akuntansi Manajemen Terintegrasi Cendikia: Jurnal Pendidikan dan Pengajaran Jurnal Pengabdian Masyarakat Commercium: Journal of Business and Management Journal of Advanced Studies in Management Jurnal Manajemen dan Inovasi Kewirausahaan
Arini Novandalina
AMIK JTC
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Neuroscience Public Health Social Sciences Other

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Journal : Journal of Advanced Studies in Management

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The Influence of Brand Trust Halal Certification and Product Variety on Repurchase Intentions for Frozen Halal Foods Ribhi, Ahmad Aufar; Arifin, Samsul; Novandalina, Arini
JOURNAL OF ADVANCED STUDIES IN MANAGEMENT Vol. 1 No. 2 (2024): November 2024
Publisher : Magister Manajemen of Universitas Islam Nahdlatul Ulama Jepara

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Abstract

This investigation is driven by the phenomenon of Repurchase Intention, which is evidenced by the notable decrease in sales of Anka Frozen Jepara during the preceding months. A heightened repurchase intention signifies an elevated degree of customer satisfaction when contemplating the adoption of a product. This research endeavor seeks to examine the impact of Brand Trust, Halal Label, and Product Variation on the Repurchase Intention of halal frozen food offerings. The study employed a sample comprising 97 respondents, who were consumers of Anka Frozen Food Jepara, selected through a non-probability sampling method, specifically accidental sampling. This approach entails the selection of participants from the target population based on convenience or serendipity. The results indicate that Brand Trust and Product Variation exert a significant influence on Repurchase Intention. Conversely, the variable of Halal Label does not exhibit a significant effect on Repurchase Intention. Concurrently, Brand Trust, Halal Label, and Product Variation collectively exert an influence on Repurchase Intention. These findings offer valuable insights for enterprises to prioritize the cultivation of consumer trust and the provision of diverse product variations to bolster repurchase intentions, whereas the role of halal labeling may necessitate further exploration to elucidate its limited impact within this framework.
Co-Authors Afat Aida Nursanti Aini Kusrini, Aini Alvionita, Agnes Ana Fitriyatul Bilgies, Ana Fitriyatul Ardhyatama, Airlangga Arwinence Pramadewi Aslichah, Aslichah Azzadah, Ayu Catur Prabowo Chiriyah, Siti Christiawan, Daniel Grace dasmadi, dasmadi Dewantoro, Bambang Eko Sasono Ernawati, Fidyah Febriana, Elsya Ayu Fidyah Yuli Ernawati, Fidyah Yuli Firdaus, Sukma Tirta Gatot Wijayanto Habibi, Nur Syakherul Hasaniyah, Alfi Henni Noviasari Ibnu Khajar Imadoeddin Ismail, Edi Muh Iswahyuningsih, Iswahyuningsih Jushermi Jushermi, Jushermi Marnoto, Marnoto Marsha Ayunita Irawati Marzolina Marzolina, Marzolina Meida Rachmawati Mufarrida, Eny Nirwana, Ni Kadek Ayu Nunung Ghoniyah Prasetyawati, Adelia Ika Ribhi, Ahmad Aufar Rochim, Bella Roesdi, Rosnelly Rokhmad Budiyono, Rokhmad Rovanita Rama Samsul Arifin Sehani Sehani Setiyaningsih, Anike Dwi Shodik, Ahmad Sopi, Sopi Sri Wiranti Setiyanti Sunarto - Sunarto, Stephanus Syaiful Wardani, Dewi Ratih Kusuma Wibawa, Yuda Yutiandry Rivai Zumrotun Nafiah