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All Journal Jurnal Administrasi Bisnis Jurnal Ilmu Administrasi Bisnis Business UHO: Jurnal Administrasi Bisnis Proceeding SENDI_U Prosiding Seminar Nasional IPTEK Terapan (SENIT) 2016 Pengembangan Sumber Daya Lokal Berbasis IPTEK E-Dimas: Jurnal Pengabdian kepada Masyarakat Inovasi: Jurnal Ilmiah Ilmu Manajemen JURNAL LENTERA BISNIS Khazanah Sosial Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Business Economic, Communication, and Social Sciences Journal (BECOSS) Jurnal Ekonomi

Hari Susanta Nugraha

Department Of Business And Administration, Universitas Diponegoro Semarang

Author-ID : 332786

Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences

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PENERAPAN BRANDING PADA UKM MAKANAN RINGAN DI KABUPATEN JEPARA Hari Susanta Nugraha; Fitrie Ariyanti; Dar wanto
Jurnal Administrasi Bisnis Vol 6, No 1 (2017)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jab.v6i1.16602

The implementation of branding to SME’s products can help the consumers to choose products from the competitors. The emergence of branding on SME’s products cause by the needed of identity for product’s of SME’s for entering in the national market, thus increasing penetration. In fact, many SMEs are not yet aware of the importance of branding for competitiveness. The SME’s are more focused on aspects of product sales. The purpose of the study is that known the business conditions and application of branding of SME’s snacks in Jepara District. The research used qualitative approach to disclusore the emergence of branding. The implementation of branding to SME’s focus on desgn of packaging and labeling. Packaging with attractive designs and informative labels can determine the consumer's interest in purchasing the product. The more familiar a product, the easier it will be for market to choose.

Pengaruh Kompensasi dan Job Insecurity Terhadap Turnover Intention Pada Buruh di Kabupaten Kudus (Studi Kasus Pada PT. Pura Barutama Unit Offset Divisi Produksi) Farizka Ayuningtyas; Hari Susanta Nugraha
Jurnal Administrasi Bisnis Vol 7, No 1 (2018)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jab.v7i1.22606

Human resources is an important factor in the company as it can support the achievement of goals in the company. Hence, the company must maintain human resources in order not to leave the company and find work in other companies. So to suppress human resources especially laborers out of the company (turn over intention) the company should pay attention to the factors that support turnover intention, including compensation and job insecurity factors. This study aims to determine the effect of compensation and job insecurity on turnover intention in the case study at PT. Pura Barutama Unit Offset Production Division. This type of research using explanatory research and sampling technique using a non-probability sampling technique with purposive sampling method, data collection technique using the questionnaire method. Thenumber of samples used in this study as many as 100 respondents. This research uses quantitative and qualitative analysis with validity test, reliability test, correlation coefficient, the coefficient of determination, simple regression and multiple tests, and significance of T and F test. The results of this study indicate that the compensation and job insecurity variables have a strong influence on turnover intention variables. The compensation variable has a strong influence as well as the direction of a negative relationship to the turnover intention variable. While job insecurity variables have a very strong influence and have a positive relationship direction to the variable turnover intention.

KARAKTERISTIK KEWIRAUSAHAAN DAN LINGKUNGAN BISNIS SEBAGAI FAKTOR PENENTU PERTUMBUHAN USAHA (Studi IKM di Sentra Kerajinan Rotan Amuntai Kab. Hulu Sungai Utara, Provinsi Kalimantan Selatan) Edwin CahyaNingrum Setyawati; Nugraha Susanta Hari; Ilham Ainuddin
Jurnal Administrasi Bisnis Vol 2, No 1 (2013)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jab.v2i1.5353

The purpose of this research is to know the characteristic of enterpreneurial business owners, conditions of business environment and the role of the business environment in the development of industries of rattan furniture, rattan weaving and lampit in Amuntai HSU, South Kalimantan. Population in this research is all businesses in Rattan Crafts Center in Amuntai HSU South Kalimantan. Sample in this research is taken using purposive and snowbal sampling. Data collecting is done by interview, observation and documentation methods. The result showed that enterpreneurship characteristics owned by the business owners are attitude of product innovation and authenticity, the willingness to take risk in having product diversity, and strong leadership in having harmonious relations with employees. The business owners have not yet had an attitude toward duties and maximum profit results within the internal and external business environment. Furniture and webbing rattan producers should be able to build duty-oriented attitude and an attitude towards maximum profit. They need to also be a risk-taker and a leader in facing the challenges of business world within internal and external business environment.

Pengaruh Customer Experience terhadap Customer Loyalitas Pelanggan melalui Kepuasan Pelanggan sebagai Variabel Intervening (Studi pada Masyarakat Semarang Pengguna LinkAja) Agustiono Agustiono; Sari Listyorini; Hari Susanta Nugraha
Jurnal Ilmu Administrasi Bisnis Vol 11, No 2 (2022)
Publisher : Universitas Diponegoro

In the midst of intense mobile wallet competition that is present in Indonesia, LinkAja was born as a result of the collaboration of seven well-known SOEs in Indonesia, the birth of LinkAja is expected to match, even rival the dominance of Go-Pay and Ovo, to be able to compete with its competitors LinkAja needs to increase customer loyalty by improving customer experience and customer satisfaction. The background of this research is due to a decrease in the number of LinkAja users and from the results of a survey it is stated that the loyalty of LinkAja users is in the lowest order compared to its competitors. The purpose of this study is to explain the effect of customer experience on customer loyalty through customer satisfaction as an intervening variable for LinkAja users in the city of Semarang. This type of research is explanatory research. Data were collected by using a questionnaire, the sample was taken using purposive sampling with a total of 100 respondents using LinkAja in the city of Semarang. The analysis technique uses validity, reliability, correlation coefficient, determination coefficient, simple linear regression analysis, t test and Sobel test using SPSS 25.0 software for Windows. The results of this study indicate that customer experience has a positive and significant effect on customer satisfaction. Customer satisfaction has a positive and significant effect on customer loyalty. Customer experience has a positive and significant effect on customer loyalty. Di tengah ketatnya persaingan mobile wallet yang hadir di Indonesia, LinkAja lahir sebagai hasil dari kolaborasi tujuh BUMN ternama di Indonesia, lahirnya LinkAja diharapkan dapat menyamai, bahkan menyaingi dominasi Go-Pay dan Ovo, untuk dapat menyaingi kompetitornya LinkAja perlu untuk meningkatkan loyalitas pelanggannya dengan cara meningkatkan customer experience dan kepuasan pelanggannya. Latar belakang dari penelitian ini dikarenakan adanya penurunan jumlah pengguna LinkAja dan dari hasil sebuah survei menyatakan bahwa loyalitas pengguna LinkAja berada pada urutan terendah dibandingkan dengan para kompetitornya. Tujuan dari penelitian ini adalah untuk menjelaskan pengaruh customer experience terhadap loyalitas pelanggan melalui kepuasan pelanggan sebagai variabel intervening pengguna LinkAja di kota Semarang. Tipe penelitian ini adalah explanatory research. Data dikumpulkan dengan dengan kuesioner, sampel diambil dengan menggunakan purposive sampling dengan jumlah 100 responden pengguna LinkAja di kota Semarang. Teknik analisis menggunakan uji validitas, reliabilitas, koefisien korelasi, koefisien determinasi, analisis regresi linier sederhana, uji t dan uji sobel dengan menggunakan software SPSS 25.0 for Windows. Hasil dari penelitian ini menunjukkan bahwa customer experience berpengaruh positif dan signifikan terhadap kepuasan pelanggan. Kepuasan pelanggan berpengaruh positif dan signifikan terhadap loyalitas pelanggan. Customer experience berpengaruh positif dan signifikan terhadap loyalitas pelanggan.

KAJIAN INTENSI MAHASISWA BIDANG BISNIS DI KOTA SEMARANG UNTUK MENJADI WIRAUSAHA Hari Susanta Nugraha
Business UHO: Jurnal Administrasi Bisnis Vol 7, No 2 (2022): Business UHO: Jurnal Administrasi Bisnis
Publisher : Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52423/bujab.v7i2.28382

MSMEs are a form of social entrepreneurship that is able to absorb up to 97% of the workforce. This of course can be optimized to reduce the unemployment rate which is a strategic issue from year to year. Unfortunately, this is not offset by the reported entrepreneurship rate of only 3.47%. For this reason, this study aims to analyze the determinants of entrepreneurial intentions in business students in the city of Semarang. This study uses a quantitative approach with data collection techniques using a questionnaire. The primary data in this study is data obtained from the results of a questionnaire, while the secondary data in this study is statistical data collected from various secondary sources. Respondents in this study were 100 business students in the city of Semarang. Data analysis using SEM-PLS with the help of software SmartPLS ver 3.3.2. The results showed that entrepreneurial competence had a significant positive effect on entrepreneurial intentions. On the other hand, attitudes towards entrepreneurial behavior and subjective norms of entrepreneurship have no significant effect on entrepreneurial intentions.

Advertising and Wom Effect Towards Consumer Buying Decision Process on Janji Jiwa Coffee in JAKARTA Nicolas Putrajaya; Widiartanto; Hari Susanta Nugraha
Business Economic, Communication, and Social Sciences Journal (BECOSS) Vol. 5 No. 1 (2023): BECOSS
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/becossjournal.v5i1.8776

This Research aimed to analyze Consumer behavior of Janji Jiwa coffee which focuses on the buying decision process from consumers, which includes the influence of Instagram promotion and word of mouth on buying decisions, which mediated by purchase intention and brand awareness from Kopi Janji Jiwa in East Jakarta. This Research survey was conducted through Questionnaire on 100 Janji Jiwa customers who have bought the Janji Jiwa coffee at least 4 times in Janji Jiwa outlets in AEON mall Jakarta Garden City and Transera Waterpark at East Jakarta. All the responses are processed with path analysis using Smart - PLS application. The results finding reveal that between Instagram promotion (Advertising) and word of mouth, Purchase Intention and Brand Awareness, and Buying decision, each of these variables has an effect on each other. But there are no influence between word of mouth on purchase intention. In Addition, Purchase intention and brand awareness are proven to mediate and strengthen the relationship between Instagram promotion and word of mouth towards buying decision.

DETERMINANTS OF GREEN PURCHASE INTENTION AMONG BEAUTY PRODUCT CONSUMERS IN BATAM CITY Florence Aletta Manalu; Reni Shinta Dewi; Hari Susanta Nugraha
Jurnal Ekonomi Vol. 12 No. 3 (2023): Jurnal Ekonomi, 2023, September
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

The significant development of the cosmetic industry, particularly in Indonesia, is facing various challenges and issues. Apart from the problem of packaging quality that does not meet environmental standards, there are still cosmetic products found to contain harmful chemicals (such as mercury, banned colorants, carcinogens, and microbial contaminants) that can negatively impact the health of users. The environmental issues and negative effects of cosmetic products on consumers indicate that there are still cosmetic manufacturers or distributors who have not been able to implement the Triple Bottom Line principle, consisting of People, Planet, and Profit (3P's). These companies focus solely on maximizing profits while disregarding the impact of products containing harmful chemicals on public health (people) and continue to use environmentally unfriendly raw materials and packaging (planet). This study aims to examine the direct and indirect effects of green brand image and LOHAS on Green Purchase Intention, either through green attitude. The study gathered 200 respondents as the sample. The research utilized the SEM analysis method using the Smart PLS 3.3.3 statistical tool. The results of partial significance testing found that Green Brand Image can influence Green Attitude and Green Purchase Intention. Meanwhile, LOHAS only has a direct influence on Green Attitude. The mediating test results found that Green Attitude can mediate the influence of Green Brand Image and LOHAS on Green Purchase Intention.

IMPLEMENTASI JEJARING BISNIS STRATEGIS DALAM RANGKA MENINGKATKAN KEGIATAN EKSPOR SEKTOR BISNIS MIKRO DI JAWA TENGAH Hari Susanta Nugraha; Sovy Rahma Diffa
JURNAL LENTERA BISNIS Vol. 13 No. 1 (2024): JURNAL LENTERA BISNIS, Januari 2024
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v13i1.937

Developing business networks in international markets by carrying out export activities can encourage the acceleration of the country's economy, which is currently being assisted by the FTA Center from the Indonesian Ministry of Trade. The aim of the FTA Center is to provide a public service to micro and small business actors in terms of carrying out export activities by providing assistance regarding export procedures. Thus, the FTA Center plays an important role in developing international business networks to promote or be able to increase export numbers in Indonesia. This type of research is descriptive with a qualitative approach. The research results show that there has been an increase in the number of exporters with a total of 42 times from micro business actors using export assistance service facilities. From the results of this research, the FTA Center, especially in Semarang City, has succeeded in carrying out its role as a partner for MSMEs by becoming an international business network in implementing free trade agreements. Thus, to improve the work achievements of the Semarang FTA Center, an approach using social media is needed to provide outreach services related to free trade agreements. Keywords: Business Network, Free Trade Agreement, FTA Center

PENGARUH ATRAKSI WISATA DAN PROMOSI TERHADAP KEPUTUSAN BERKUNJUNG KE GOA KREO SEMARANG Nurifa, Virda Apriliasya; Nugraha, Hari Susanta; Wijayanto, Andi
Jurnal Ilmu Administrasi Bisnis Vol 12, No 3 (2023)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2023.38558

Tourism is one of the sectors that contributes to foreign exchange earnings and can help drive the national economy by reducing unemployment and increasing productivity of a country. The tourism sector has a significant role in the country's foreign exchange earnings, including job creation. From 2013 to 2019, the contribution of the tourism sector to gross domestic product (GDP) was 4.8%. This figure increased by 0.30 points compared to the previous year. This study aims to determine the influence of tourist attractions and promotions on visiting decisions to Goa Kreo Semarang. This research uses an explanatory research type and uses a sampling technique with non-probability sampling and purposive sampling. The sample of this study is 107 respondents who have visited the tourist attraction of Goa Kreo Semarang. The regression analysis. Pariwisata merupakan salah satu sektor yang menyumbang penerimaan devisa dan dapat membantu mendorong perokonomian nasional dengan cara mengurangi pengangguran dan meningkatkan produktivitas suatu negara. Sektor pariwisata memiliki andil yang signifikan dalam penerimaan devisa negara, termasuk penciptaan lapangan kerja. Dari tahun 2013 hingga 2019, kontribusi sektor pariwisata dalam produk domestik bruto (PDB) sebesar 4,8%. Angka ini meningkat 0,30 poin dibandingkan tahun lalu. Penelitian ini memiliki tujuan guna mengetahui pengaruh atraksi wisata dan promosi terhadap keputusan berkunjung ke Goa Kreo Semarang. Penelitian ini memiliki tipe explanatory research serta menggunakan teknik pengambiln sampel dengan non probability sampling serta purposive sampling. Sampel penelitian ini adalah 107 responden yang pernah melakukan kunjungan ke Objek Wisata Goa Kreo Semarang. Analisis yang digunakan dalam penelitian ini adalah analisis regresi.

ANALISIS KEMAMPUAN PEMASARAN EKSPOR PRODUK UMKM GRESIK KE LUAR NEGERI SEBAGAI UPAYA PENINGKATAN EKSPOR DI INDONESIA Prihandini, Dwi Rahayu; widiartanto, Widiartanto; Nugraha, Hari Susanta
Jurnal Ilmu Administrasi Bisnis Vol 12, No 3 (2023)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2023.38567

Globalisasi dan pasar dunia yang semakin terintegrasi menyebabkan munculnya persaingan global, setiap negara dipaksa kreatif dan inovatif agar terjamin keberlangsungan perekonomiannya. Perubahan dalam ekonomi global memiliki dampak yang sangat besar bagi UKM, dimana perubahan tersebut menawarkan peluang baru untuk berkembang, yaitu terbukanya ekspansi untuk melakukan internasionalisasi. Usaha mikro, kecil, dan menengah (UMKM) di Indonesia merupakan industri terbesar dalam jumlah dan kemampuannya menyerap total tenaga kerja yang ada serta berkontribusi terhadap investasi dan GDP. Presentase UMKM Ekspor di Indonesia masih jauh dibandingkan negara tetangga. Meskipun belum banyak UMKM melakukan Ekspor namun UMKM tetap menjadi tumpuan bagi stabilitas ekonomi di Indonesia. Penelitian ini bertujuan untuk mengetahui dan menganalisis proses yang dilalui UMKM Gresik (UD. ThreeSya Food dan CV. WN Mango Sultan) untuk ekspor. Metode penelitian ini menggunakan pendekatan kualitatif dengan analisis deskriptif. Hasil dari penelitian ini menunjukkan bahwa tahapan, proses dalam melakukan ekspor berbeda-beda bagi masing-masing pelaku UMKM Gresik. Adapun yang telah menjual produk mereka ke luar negeri tidak hanya melakukan ekspor secara mandiri namun juga mendapat kemudahan dengan bantuan pihak ketiga pendukung ekspor. Strategi yang diterapkan pun beragam, termasuk diantaranya inovasi produk, mengikuti pameran internasional maupun nasional, serta melakukan pembelajaran ekspor secara mandiri. Adapun saran yang diberikan kepada UMKM Gresik yakni pada aspek internal dengan fokus pada pemenuhan kuantitas, kualitas, dan kontinuitas produksi, memperhatikan keunggulan produk, membenahi manajemen usaha serta memperkuat kelembagaan, pemanfaatan sosial agar lebih aktif, masif dan professional sedangkan untuk aspek external yakni dengan secara pro aktif melakukan hubungan yang berkesinambungan dengan buyer, menjalin kerjasama dengan KBRI di negara – negara tujuan ekspor untuk informasi pameran dan informasi buyer dari negara – negara luar. Globalization and increasingly integrated world markets have led to the emergence of global competition, each country is forced to be creative and innovative in order to ensure the sustainability of its economy. Changes in the global economy have a huge impact on SMEs, where these changes offer new opportunities for development, namely the opening of expansion to internationalize. Micro, small and medium enterprises (SMEs) in Indonesia are the largest industry in terms of their number and ability to absorb the total available workforce and contribute to investment and GDP. The percentage of export SMEs in Indonesia is still far from neighboring countries. Even though not many SMEs export, SMEs remain the foundation for economic stability in Indonesia. This study aims to identify and analyze the process that Gresik SMEs (UD. ThreeSya Food and CV. WN Mango Sultan) go through for export. This research method uses a qualitative approach with descriptive analysis. The results of this study indicate that the stages, processes in carrying out exports are different for each Gresik SMEs actor. As for those who have sold their products abroad, they do not only export independently but also get convenience with the help of third parties supporting exports. Various strategies have been implemented, including product innovation, participating in international and national exhibitions, and conducting independent export studies. The suggestion offered to UMKM Gresik SMEs is on the internal aspect by focusing on fulfilling the quantity, quality and continuity of production, paying attention to product excellence, improving business management and strengthening institutions, social utilization to be more active, massive and professional while for external aspects namely by pro-actively conducting ongoing relationships with buyers, cooperating with Indonesian Embassies in export destination countries for information on exhibitions and information on buyers from foreign countries.

Co-Authors Aditya Tjahya Prayudanto Aferi, Duvan Agung Agung Budiatmo Agus Hermani Agustiono Agustiono Ananda, Fitria Andi Wijayanto Apriatni Endang Prihatini Ardhian Prima Satya Ardiyanto, Nidienna Singgih Ari Pradhanawati Ariani Puspita Dewi Arief Yudhanto Arif Pujiyono Aristyo Adisaputro Arrazi, Ilham Muhammad Arya Willis Nugraha Putra, Arya Willis Nugraha Ayu Rizka Safitri, Ayu Rizka Ayuningtyas, Liana Sekar Bulan Prabawani Dalila Komala Trisnowati, Dalila Komala Dar wanto Darwanto Darwanto Dessy Sembiring Dhammawan, Virya Dharma Arif Rahman, Dharma Arif Dhiya, Saffanah Haura Diffa, Sovy Rahma Dwi Agni Septiyana Edwin CahyaNingrum Setyawati Eka Asmarajati, Alya Putri Elifaz Eldy Endang Larasati Fajar, Ikhsan Al Farizka Ayuningtyas Febiola, Dera Fitria, Difa Nur Fitrie Ariyanti Fitriyadi Fitriyadi Florence Aletta Manalu Garylda Chrisnatha Baskara Hafizh, Khaidar Handayani, Rani Handoyo Djoko Waluyo Hasbi Yasin Herlina Pujiastuti Huda, Addin Khoiri Hutama Dhyanto Putra Ilham Ainuddin Indi Djastuti Irsa, Nurissalisatul Ismailia, Leoni Bunga Istikhomah, Dewi Jati, Dewi Sekar Kaniyah, Dwi Kharismawati, Jessica Wahyu Kiki Afrilia Dewi Lila Tintami Maharani, Rania Rizqika Maya Kurniatun, Maya Muhammad Fadhli Muhammad Thoha Muslim, Muhammad Agil Musthofa Mulyono, Dewangga Aqna Nadhifah, Tuti Naili Farida Nawazirul Lubis Nelly Rhosyida Nenik Woyanti Ngatno Ngatno Nicolas Putrajaya Novianti Agustin, Novianti Nurifa, Virda Apriliasya Nurul Ami Widiyasari, Nurul Ami Nurul Hikmah Nusandini, Anisha Pangaribuan, Kheren Pramesti, Inggita Pramesti, Nafi Addin Prana Sabrina Tamimi Pratiwi, Bernadheta Murni Kusuma Prihandini, Dwi Rahayu Rahayu Ningsih, Ardiyana Dwi Rahman, Akbar Taufikur Rahman, Baskoro Saputra Raisha Sukma Huda, Raisha Sukma Ramadhan, Hilmy Reni Shinta Dewi Riana Aprilia, Riana Rizki, Shofi Amara Rodhiyah Rodhiyah Rosyid Wasiun Rr.Dhatuswasti Hesti Putri, Rr.Dhatuswasti Hesti Saikoo Muhammad, Saikoo Saragih, Theresia Dwi Putri Sari Listyorini Saryadi Saryadi Sekar Widyasari Putri Sendhang Nurseto Septia Caesari, Septia Septianingrum, Chaerunisa Laely Septianingtyas, Dianissa Shara Kaprisa Dewi, Shara Kaprisa Sovy Rahma Diffa Sri Suryoko Sri Suryoko Sudharto P Hadi Sudharto P. Hadi Syafitrah, Firza Timurti, Citra Sekar Tri Rahayu Mafrokhah, Tri Rahayu Trivilanita, Alsela Suri Umar, M. Difa'ul Haq Washillah, Muhammad Hafidz Widayanto Widayanto Widiartanto Widiartanto Widiartanto Winda Kartika, Winda Yuwanto Yuwanto Zahrani, Nisrina Zulfanni, Isnia

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