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All Journal E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Forum Ekonomi : Jurnal Ekonomi, Manajemen dan Akuntansi EKONOMIS : Journal of Economics and Business Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan SEIKO : Journal of Management & Business Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Journal Sampurasun : Interdisciplinary Studies for Cultural Heritage Jurnal Ilmiah Edunomika (JIE) jurnal ilmiah hospitality Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Ilmiah Manajemen Kesatuan JIIP (Jurnal Ilmiah Ilmu Pendidikan) Cakrawala Repositori Imwi Jurnal Pengabdian UNDIKMA Jurnal Visi Pengabdian Kepada Masyarakat Jurnal Abdimas Bina Bangsa Jurnal Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan Jurnal Ekonomi Transekonomika : Akuntansi, Bisnis dan Keuangan PRIMA : Portal Riset dan Inovasi Pengabdian Masyarakat Winter Journal: IMWI Student Research Journal Jurnal Ilmiah Bisnis dan Perpajakan (Bijak) Journal Of Human And Education (JAHE) Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL) Jurnal Pijar : Studi Manajemen dan Bisnis Jurnal Adijaya Multidisiplin Jurnal Manajemen dan Penelitian Akuntansi (JUMPA) Journal of Sustainable Community Service GLORY Jurnal Ekonomi dan Ilmu Sosial Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL) Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Cendikia: Jurnal Pendidikan dan Pengajaran Jurnal Audiens Ulil Albab
Umban Adi Jaya
Institut Managemen Wiyata Indonesia
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Journal : Winter Journal: IMWI Student Research Journal

 1 
Pengaruh Kualitas Produk dan Harga Terhadap Keputusan Pembelian HP iPhone Sri Mulyati; Umban Adi Jaya
Winter Journal: IMWI Student Research Journal Vol. 1 No. 1 (2020): Winter Journal: IMWI Student Research Journal
Publisher : Institut Manajemen Wiyata Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (388.035 KB) | DOI: 10.52851/wt.v1i1.3

Abstract

This study aims to examine the effect of product quality and price on purchasing decisions for iPhone brand HP products in Sukabumi City. This type of research is categorized as a descriptive study using a quantitative approach. The population of this research is iPhone users in Sukabumi City. The research sample consisted of 100 respondents. Data collection using a questionnaire. Testing the quality of the instrument using the validity test and reliability test. The next test is testing the fulfillment of classical assumptions and multiple linear regression analysis, including t statistical testing and F statistics. The results of the study found that partially and simultaneously product quality and price variables have a positive and significant effect on purchasing decision variables. Respondents view the performance of the HP iPhone brand is very good, the price is in accordance with the quality and benefits provided.
Pengaruh Brand Ambassador Terhadap Purchase Decision OPPO Smartphone di Kota Sukabumi Sifa Wajhillah; Umban Adi Jaya; Sherra Adistiana Rizki Utami
Winter Journal: IMWI Student Research Journal Vol. 3 No. 1 (2022): Winter Journal: IMWI Student Research Journal
Publisher : Institut Manajemen Wiyata Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (473.254 KB) | DOI: 10.52851/wt.v3i1.10

Abstract

This study aims to determine the effect of Brand Ambassador on OPPO Smartphone Purchase Decisions in Sukabumi City. This type of research is categorized as a descriptive study using a quantitative approach. The population of this research is OPPO smartphone users in Sukabumi City. The research sample was 100 respondents who had purchased the product. Selection of the research sample using purposive sampling technique. The data was collected using a questionnaire instrument. Testing instruments using validity and reliability tests. Meanwhile, the data analysis was carried out by using classical assumption test and multiple linear regression test. The results showed that the brand ambassador variable had a positive and significant effect on the purchasing decision variable. Dominant respondents pay attention to the factors of visibility and attractiveness of the brand ambassador.
Pengaruh Credibility dan Attractiveness of Celebrity Endorsement Terhadap Brand Image Produk Scarlett di Sukabumi pada Masa Pandemi Covid-19 Umban Adi Jaya; Martha Adini Salim
Winter Journal: IMWI Student Research Journal Vol. 2 No. 1 (2021): Winter Journal: IMWI Student Research Journal
Publisher : Institut Manajemen Wiyata Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (298.791 KB) | DOI: 10.52851/wt.v2i1.17

Abstract

Penelitian ini bertujuan untuk menguji pengaruh credibility dan attractiveness of celebrity endorsement terhadap brand image produk Scarlett di Sukabumi pada masa Pandemi Covid-19. Metode penelitian menggunakan pendekatan kuantitatif. Instrumen penelitian menggunakan kuesioner yang disebarkan kepada 100 orang responden. Pengujian instrumen meliputi uji validitas dan uji reliabilitas. Analisis data menggunakan analisis regresi linier berganda yang terdiri dari uji hipotesis (uji t dan uji F) dan analisis koefisien determinasi (R2). Hasil penelitian ini menunjukkan bahwa credibility secara parsial berpengaruh positif terhadap brand image, begitu pula attractiveness of celebrity endorsement secara parsial berpengaruh positif terhadap brand image. Credibility dan attractiveness of celebrity endorsement secara simultan berpengaruh positif terhadap brand image produk Scarlett di Sukabumi pada masa Pandemi Covid-19. Besarnya pengaruh credibility dan attractiveness of celebrity endorsement terhadap brand image ditunjukkan dengan nilai adjusted R square sebesar 0,256 menunjukkan bahwa kemampuan variabel independen dalam menjelaskan variasi variabel dependen sebesar 25,6% dan sisanya sebesar 74,4% dijelaskan oleh variabel lain di luar model penelitian seperti variabel power, visibility, dan electronic word of mouth.
Pengaruh Kualitas Produk dan Promosi Terhadap Keputusan Pembelian pada Shopee.co.id Viska Agustiani; Umban Adi Jaya
Winter Journal: IMWI Student Research Journal Vol. 3 No. 2 (2022): Winter Journal: IMWI Student Research Journal
Publisher : Institut Manajemen Wiyata Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52851/wt.v3i2.24

Abstract

Shopee on National Online Shopping Day (Harbolnas) 12.12.2020 recorded the highest sales record of one million products in one minute, and 12 million products in 24 minutes. This study aims to examine purchasing decisions at Shopee.co.id when viewed from the influence of product quality and promotions carried out. The research method uses a quantitative approach. The research instrument used a questionnaire distributed to 100 respondents, namely students in Sukabumi City. The test instruments include validity and reliability tests. Data analysis used multiple linear regression analysis consisting of hypothesis testing and F test. The results of this study found that product quality and promotion had no effect, either partially or simultaneously, on purchasing decisions at Shopee students in Sukabumi City. It is not easy to ensure the quality of the products that come after shopping online. Massive promotional activities carried out by various platforms create many choices for potential consumers to make purchasing decisions
Pengaruh Gaya Kepemimpinan Terhadap Kinerja Pengurus KONI Kabupaten Sukabumi Siti Rahayu; Umban Adi Jaya
Winter Journal: IMWI Student Research Journal Vol. 2 No. 2 (2021): Winter Journal: IMWI Student Research Journal
Publisher : Institut Manajemen Wiyata Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52851/wt.v2i2.26

Abstract

Leaders have a very decisive role in achieving success and failure in achieving organizational goals. This study aims to determine the effect of leadership style on the performance of KONI officials in Sukabumi Regency. The research approach used is quantitative associative. Research subjects or respondents amounted to 31 people. The research instrument is a questionnaire with 20 statement items. The results showed that leadership style had no effect on the performance of KONI officials in Sukabumi Regency. Based on the respondents' responses, it was found that in a certain situation the leadership style was able to influence the performance of the management for the better, but in general or overall the effect was not significant.
Pengaruh Kualitas Pelayanan dan Harga Terhadap Kepuasan Pengguna Jasa Ojeg Online (Studi pada Grab di Kota Sukabumi) Sri Mulyati; Adi Jaya, Umban
Winter Journal: IMWI Student Research Journal Vol. 2 No. 2 (2021): Winter Journal: IMWI Student Research Journal
Publisher : Institut Manajemen Wiyata Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52851/wt.v2i2.29

Abstract

Perkembangan teknologi melahirkan teknologi transportasi online yang mempertemukan penumpang sebagai pengguna jasa dengan supir dan mobil sebagai penyedia jasa transportasi dengan mudah via smartphone. Kualitas pelayanan dan harga sejauh ini dianggap menjadi faktor pertimbangan penting bagi konsumen untuk memilih salah satu diantara beberapa penyedia jasa ini. Penelitian ini bertujuan untuk menguji pengaruh kualitas pelayanan dan harga terhadap kepuasan pengguna Grab di Kota Sukabumi. Penelitian ini berdasarkan tingkat eksplanasinya digolongkan dalam penelitian asosiatif dan jenis data yang digunakan dalam penelitian ini adalah kuantitatif. Subjek penelitian adalah pengguna layanan jasa ojeg online Grab-Bike. Sampel penelitian ditetapkan sebanyak 100 orang responden. Hasil penelitian menunjukkan bahwa kualitas pelayanan dan harga berpengaruh positif terhadap kepuasan pengguna Grab di Kota Sukabumi. Pengguna merasa nyaman dengan keramahan dan etika pengendara Grab-Bike, namun masih menilai waktu pelayanan belum optimal sesuai dengan yang dijanjikan. Harga jasa Grab-Bike sesuai dengan manfaat yang dirasakan, namun masih belum lebih murah dibanding pesaing, sehingga pelanggan masih dapat berpindah-pindah ke jasa ojeg online lain.
Co-Authors AA Sudharmawan, AA Abidin, Bj Zaenal Ade Nurhayati Kusumadewi Aeni , Fira Fitullah Agustiansyah, Firly Ai Kartini Akbar, Tri Sanatha Wahyu Albar, Fauzan Manafi Amna Mawardi Andika Aryadinata Aryadinata Anugerah Nur Raya Atansah, Diah Azzahra, Wuchi Wulandari Bambang Somantri Ce Gunawan Chrisulianti, Rizki Cucu Hodijah Cucu Hodijah Diah Atansah Elin Herlina, Elin Elis Yulianti Fajar, Fitriani Farhan Hamdalah Febriyanti, Intan Rieke Febriyanti, Intan Rike Gagas Agassi Pangdugi Galih Raspati Gusyana, Dadang Hamdalah, Farhan hamdallah, farhan Handayani, Sri Hasari, Diar Hasti Pramesti Kusnara Hasti Pramesti Kusnara Herdiani, Herni Herni Herdiani Intan Rike Febriyanti Ira Astira Kusnara, Hasti Pramesti Leni Aniyati Maria, Santi Mariati Tirta Wiyata Martha Adini Salim Maryani Maryani Maryani Maryanto, Toni Maulana, M Afrizal Mbunai, La Ode Melda Yunita Mochamad Fauzi Pebriana Gumilar Mochammad Rifqi Fatwa Mulfi Sandi Yuda Mutiara, Ananda Neng Siti Hamidah Novita Risnawati Novitasari, Yuli Nur Asiah Nur Asiah Pitaloka, Diah Pitriyani, Amelia Pramesti, Hasti Priyana, Indarta Putri, Fajrin Ririn Riani Winarni Rikhe, Intan Risnawati, Novita Rizki Chrisulianti Rizki Chrisulianti Robert Roya Salih, Martha Adi Salsabil, Syifa Hanifa Salsabila, Neng Mutiara Santun Insan Bagja septiani Sherra Adistiana Rizki Utami Sifa Wajhillah Siti Ashfiasari Siti Nurjanah Siti Rahayu Sri Mulyati Sri Sinta Rahmawati Tesa Amellia Tiara Cantika Putri Toni Maryanto Viska Agustiani Widia Sriningsih Wijaya, Bambang Somantri Wijaya, Zeffanya Radhael Wijaya, Zeffanya Raphael Winarni, Riani Wuchi Wulandari Azzahra Wulandari, Dwiwahjuni Yayan Sugiarto Yilldiza, Rievha Soraya Yuyun Yuniati Yuningsih Zeffanya Rafhael Wijaya Zulkarnain Zulkarnain Zulkarnain Zulkarnain