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Pengaruh Brand Ambassador, Electronic Word of Mouth dan Kualitas Produk terhadap Keputusan Pembelian Skincare Hanasui Pada Kalangan Gen Z di TikTok Shop: Indonesia Rahmawati, Alfiani Diah; Rokhman, Nur
Cakrawangsa Bisnis: Jurnal Ilmiah Mahasiswa Vol. 6 No. 2 (2025): Oktober
Publisher : Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Brand Ambassador, Electronic Word of Mouth dan Kualitas produk terhadap Keputusan Pembelian skincare Hanasui pada kalangan Gen Z di TikTok Shop. Penelitian ini menggunakan purposive sampling yang dapat membantu peneliti dalam menentukan sampel penelitian . Penelitian ini menggunakan sampel sebanyak 106 responden. Metode yang dilakukan dalam penelitian ini yaitu metode analisis deskriptif dan analisis linier berganda. Data yang digunakan dalam penelitian ini adalah data primer yang diperoleh dari penyebaran kuesioner. Data penelitian ini diolah menggunakan software SPSS. Hasil penelitian menunjukkan bahwa : (1) Brand Ambassador memiliki pengaruh yang positif dan signifikan terhadap keputusan pembelian skincare Hanasui pada kalangan gen Z di TikTok Shop, (2) Electronic Word of Mouth memiliki pengaruh yang positif dan signifikan terhadap keputusan pembelian skincare Hanasui pada kalangan gen Z di TikTok Shop, (3) Kualitas produk memiliki pengaruh yang positif dan signifikan terhadap keputusan pembelian skincare Hanasui pada kalangan gen Z di TikTok Shop.
Analisis dan Implementasi Knowledge Management System pada Bagian Administrasi PT HASIL KARYA TAMBANG Menggunakan Metode KMSLC DAN Analisis PIECES Rokhman, Nur; Edy Siswanto; Nur Chakiki Ramadiansyah
Informatika: Jurnal Teknik Informatika dan Multimedia Vol. 3 No. 1 (2023): Mei : JURNAL INFORMATIKA DAN MULTIMEDIA
Publisher : LPPM Politeknik Pratama Kendal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/informatika.v3i1.221

Abstract

The problem that often occurs at PT.Hasil Karya Tambang, especially in the administration section, is the availability of information in each branch office that is not qualified in solving problems that are often raised by customers so that it takes longer to handle them. With the Knowledge Management System, all problems in the field of information availability for administration can be overcome, where later the Knowledge Management System will be Web-oriented, which can be accessed easily, and can quickly provide solutions for customers who make complaints at various branch office of PT Karya Karya Tambang. And with this Knowledge Management System, the company can better analyze what problems are most often experienced and can fix them.
Sistem Informasi Supplay Chain Management dengan Metode First in First Out (Fifo) Berbasis Website di Bengkel Ahass 2106 Waras Motor Nur Rokhman; Sukemi Kamto Sudibyo
Jurnal Informatika dan Kesehatan Vol. 1 No. 2 (2024): IKN : Jurnal Informatika dan Kesehatan
Publisher : Universitas Ngudi Waluyo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35473/ikn.v1i2.3198

Abstract

Stock of goods not only determines the selling price of the product but also plays a major role in achieving the company's strategy in the future, especially in reaching the maturity stage and creating cost efficiencies. Companies must ensure that low inventory is managed through management accuracy to avoid large losses due to calculation errors. In addition to management accuracy, an information system is needed to be able to present data quickly and its accuracy is guaranteed for determining budgeting decisions and determining supplies in the supply chain that can be accounted for. To face this challenge, the author designed a supply chain management information system using the first in first out (FIFO) technique in the AHASS 2106 Waras Motor Workshop. This application will be created using PHP MySQL database to support employee performance in managing data. It is hoped that this system can provide fast and accurate inventory reports, as well as provide warnings when spare parts stock reaches the minimum limit, so that customers are not disappointed. System security is also ensured by the use of passwords, and a web-based database allows each user to work more effectively.   ABSTRAK Stok barang tidak hanya menentukan harga jual produk tetapi juga memainkan peran utama dalam mencapai strategis perusahaan di masa mendatang, terutama dalam mencapai tahap kematangan dan harus menciptakan efisiensi biaya. Perusahaan harus memastikan bahwa persediaan barang yang rendah dikelola melalui ketepatan manajemen untuk menghindari kerugian besar akibat kesalahan perhitungan. Selain ketepatan manajemen, sistem informasi diperlukan agar mampu menyajikan data dengan cepat yang dijamin ketepatannya, keakuratannya untuk penentuan keputusan penganggaran dan penentuan persediaan dalam rantai pasok (Supply Chain) yang bisa dipertanggungjawabkan. Untuk menghadapi tantangan ini, penulis merancang sistem informasi manajemen rantai pasok dengan teknik first in first out (FIFO) dalam Bengkel AHASS 2106 Waras Motor. Aplikasi ini akan dibuat memakai PHP basisdata MySQL untuk mendukung kinerja karyawan dalam mengelola data. Diharapkan, sistem ini dapat memberikan laporan persediaan barang yang cepat dan akurat, serta memberikan peringatan ketika stok suku cadang mencapai batas minimal, sehingga pelanggan tidak kecewa. Keamanan sistem juga terjamin dengan penggunaan kata sandi, dan basis data berbasis web memungkinkan setiap pengguna bekerja lebih efektif.
DEVELOPMENT OF ORGANIZATIONAL MANAGEMENT IN IMPROVING BUSINESS SUSTAINABILITY IN STRUCTURAL KEBANAN (WINNER OF THE STUDENT DIGITAL ENTREPRENEURSHIP INNOVATION CHAMPIONSHIP) Hadi, Syamsul; Kirana, Kusuma Candra; Cahyaning, Enggar Kartika; Grace, Flora; Rokhman, Nur; Wildan, Muh Khaerul; Salma, Syarifah; Choirunnisa, Ayu Rizka; Iswantoro, Ibnu Yanuar; Andleeb, Naima
EMPOWERING HUMANITY Vol. 1 No. 2 (2023): Current Issues 2
Publisher : SMARTINDO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58765/emhum.v1i2.170

Abstract

Background- KEBANAN is one of the on demand service platforms created by students at Bachelorwiyata Tamansiswa University as a result of the Student Digital Entrepreneurship Innovation Program championship of the Indonesian Ministry of Education and Culture. KEBANAN is based on a mobile application that can provide a solution to banan when experiencing problems on the road with the tagline "Kebanan, so you are calmer when a tire leaks on the road". Structural Problems KEBANAN is a team of students from the UST (graduatewiyata Tamansiswa University) management study program who are currently taking their 6th semester including the Director, Production and Product Development Team, as well as the market and distribution development Team. Obligations at the end of semesters 6-7 are very high because you are required to do internships, real work studies, and thesis writing which require extra focus in terms of time, energy, and thought, so that the continuity of KEBANAN will be disrupted because the entire structure will focus on graduating on time as a main priority. If problems like this are not immediately addressed and educated, it will be worrying that the business life cycle will be shortened, and if that happens it is very unfortunate because KEBANAN has a strategic role in providing solutions for road users when there is a ban on the road. The aim of developing organizational management is to increase the sustainability of the KEBANAN startup business as the best solution. The solution to overcome this problem is in 7 ways, namely: How the team spends time, How to make a daily activity schedule, How to prioritize time wisely, How to group similar tasks, Set time limits when working on tasks, Learn to say no and eliminate distractions. After discussion, the entire KEBANAN team realized that they needed to change and made a commitment to become motivated again, starting with proper time management.
LITERACY OF THE APPLICATION OF THE TRIKON STRATEGY (CONTINUOUS, CONVERGENT AND CONCENTRIC) IN THE INNOVATION OF CHOCOLATE PRODUCT VARIANTS OF FARMER GROUPS IN GUNUNGKIDUL Fadhilah, Muinah; Hadi, Syamsul; Susanti, Dyah Ari; Rokhman, Nur; Permata, Aurel Priastyca; Rohmah, Miftakhur; Nurgiyantoro, Edi; Qayyum, Abdul
EMPOWERING HUMANITY Vol. 1 No. 2 (2023): Current Issues 2
Publisher : SMARTINDO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58765/emhum.v1i2.171

Abstract

Situation analysis The chocolate farmer group is located in Nglegi Hamlet RT 09 RW 03 Nglegi Patuk, Gunungkidul Regency, Yogyakarta Special Region 55561. This group has natural potential and chocolate agricultural products are quite good in Gunungkidul. The products of this chocolate farmer group are processed from the basic ingredients of chocolate, because one village is almost 50% planted with chocolate trees which are the specialty of this village. The processed products produced include coffee powder, chocolate rengginang, and chocolate bananas. The main obstacle felt by the chocolate farmer group is how to make new products that are competitive and weak graphic design so that product visualization becomes an obstacle in imagining the shape of new products and the right packaging. Solutions are needed literacy in the application of the TRIKON strategy so that formalization, intervention, and value integration in product and business development continue to run continuously because this is the hope of all members of the Chocolate Farmers Group. This service program runs according to plan and has a significant impact on understanding the literacy of packaging innovation based on 3 N (niteni, nirokke, nambahi) and visualizing the type of packaging that has local wisdom value. In addition, the main obstacle of how to determine new competitive products can be overcome by understanding the TRIKON strategy well. Literacy The application of the TRIKON Strategy (continuous, convergent and concentric) in the innovation of Farmers Group chocolate product variants is expected to be able to be applied in the face of a constantly evolving environment of volatility, uncertainty, complexity, and ambiguity.
Pengaruh Halal Awareness, Brand Image, dan Religiusitas terhadap Keputusan Pembelian Konsumen Mie Gacoan Yogyakarta Puspitasari, Arnetta Aulia; Rokhman, Nur
Cakrawangsa Bisnis: Jurnal Ilmiah Mahasiswa Vol. 5 No. 1 (2024): April
Publisher : Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35917/cb.v5i1.486

Abstract

This research aims to analyze the influence of halal awareness, brand image, and religiosity on consumer purchasing decisions of Mie Gacoan Yogyakarta. This research was conducted in January 2023 on consumers Mie Gacoan Yogyakarta. The data collection is by using Google Forms. The population in this research were.all customers who had visited and purchased Mie Gacoan Yogyakarta products. The sampling technique uses the Non-Probability Sampling model with a purposive sampling method, that is determining the sample with the consideration that consumers has made at least 1 (one) purchase of Mie Gacoan Yogyakarta products. The results of this research indicate that halal awareness have a positive. and not significant effect on purchasing decisions, brand image has a positive and significant effect on purchasing decisions, and religiosity has a positive and significant effect on purchasing decisions
Pengaruh Labelisasi Halal, Brand Image, dan Religiusitas terhadap Keputusan Pembelian Mi Samyang pada Generasi Z Murdayana, Murdayana; Rokhman, Nur
Cakrawangsa Bisnis: Jurnal Ilmiah Mahasiswa Vol. 6 No. 1 (2025): April
Publisher : Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35917/cb.v6i1.569

Abstract

This research aims to determine the influence of halal labeling, brand image and religiosity on the decision to purchase Samyang noodles in generation Z. The type of research used in this research is quantitative which is tested with multiple linear regression analysis using the SPSS for windows software program. The population in this research is all consumers who were born in the period 1997 to 2008, are Muslim, and have purchased Samyang noodles. The sampling technique uses non-probability sampling with a purposive sampling method. The total sample was 197 respondents. The data collection method uses a questionnaire announced via Google Form. The results of this research show that halal labeling and brand image have no influence on purchasing decisions, while the religiosity variable has an influence on purchasing decisions.
Kriteria pemilihan dan prinsip pemanfaatan media pembelajaran berbasis TIK sesuai kebutuhan peserta didik Miftah, Mohamad; Nur Rokhman
Educenter : Jurnal Ilmiah Pendidikan Vol. 1 No. 9 (2022): Educenter : Jurnal Ilmiah Pendidikan
Publisher : ARKA INSTITUTE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55904/educenter.v1i9.92

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The use of ICT as a learning resource and media can be through the use of computer and mobile/smartphone devices as innovative learning resources and media. The purpose of writing the article is to share how to know the selection criteria for learning media and the selection procedure according to the needs of students. The research method used is library research. The research data is based on the findings of previous studies and studies, some underlying theories, and empirical findings. Researchers become developers, teaching/instructors of ICT-based learning media. The result of the research is that the selection criteria and the principles of using ICT as a learning medium are the basis and key to the success of learning outcomes. The teacher's role is very important in mastering ICT skills and mastering the ability to choose media and the principles of using ICT correctly and appropriately according to the needs of students and learning objectives. This library research is expected to be a material for wealth and literacy for teachers and developers of ICT based learning media at the conceptual and applied level.
Enhancing AI Model Accuracy and Scalability Through Big Data and Cloud Computing Jamaludin, Haris; Achlison, Unang; Rokhman, Nur
Journal of Technology Informatics and Engineering Vol. 3 No. 3 (2024): December (Special Issue: Big Data Analytics) | JTIE: Journal of Technology Info
Publisher : University of Science and Computer Technology

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jtie.v3i3.203

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Data's exponential growth and cloud computing advancements have significantly impacted artificial intelligence (AI) model development. This study investigates how big data techniques integrated with cloud computing enhance the scalability and accuracy of AI models across sectors such as healthcare, business, and cybersecurity. Adopting a qualitative methodology, the research examines secondary data from 2020–2024, including case studies and literature. Key findings reveal that cloud computing enables large-scale data processing with significant efficiency, achieving average speeds of 20–45 seconds for datasets ranging from 50–120 TB/day. AI model accuracy also improved across sectors, increasing by 20% on average—reaching 92% in cybersecurity, 90% in healthcare, and 85% in business applications. The study identifies deep learning algorithms as pivotal for leveraging cloud computing's flexibility, allowing for advanced data analysis and real-time insights. However, challenges in data security and privacy remain critical concerns. This research contributes by highlighting the transformative role of cloud computing in big data management and AI optimization, offering practical insights into enhancing predictive capabilities while addressing operational cost efficiency through scalable infrastructure. The findings emphasize the necessity of robust security protocols to mitigate risks and ensure sustainable AI applications. Future research should explore sector-specific implementations to refine and expand the practical utility of these integrated technologies.
Pelatihan Penerapan Penggunaan Streamlabs OBS dan Bahasa Indonesia Sebagai Pendukung Kegiatan Administrasi Bagi Pegawai di Yayasan Pendidikan Islam Al Khoiriyyah Semarang Eni Endaryati; Vivi Kumalasari; Nining Fitriani; Wiwid Wahyudi; Agus Priyadi; Irda Yunianto; Kurniawan, Andreas Heri; Rokhman, Nur
Community : Jurnal Pengabdian Pada Masyarakat Vol. 2 No. 3 (2022): November : Jurnal Pengabdian Pada Masyarakat
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/community.v2i3.235

Abstract

Salah satu bentuk kepedulian dari Lembaga Pengabdian Kepada Masyarakat STEKOM Semarang adalah dengan mengadakan Pelatihan di Yayasan Pendidikan Islam Al Khoiriyyah Semarang untuk para pegawai di lingkungan tersebut. Upaya ini perlu dilakukan karena berdasarkan pengamatan sebelumnya, bahwa penggunaan Bahasa Indonesia yang baik dan benar serta aplikasi Streamlabs OBS oleh pegawai di sana masih kurang lancar dan baik serta belum mengenal sama sekali tentang penggunaan Streamlabs OBS. Dalam kegiatan operasional sehari-hari, penggunaan Bahasa Indonesia mendukung proses pembuatan laporan kegiatan, surat dan proposal. Penggunaan Streamlabs OBS diharapkan dapat membantu para guru untuk membuat video pembelajaran online maupun ketika memberikan pengajaran kepada para siswa secara live streaming selama masa pandemi Covid-19. Kegiatan pelatihan dilaksanakan pada tanggal 27 November 2021 dengan model praktek. Dapat disimpulkan bahwa para pegawai merasa puas dan senang dengan adanya pelatihan Streamlabs OBS dan Bahasa Indonesia ini karena mereka telah mampu mengaplikasikan Streamlabs OBS dan Bahasa Indonesia yang menjadi kebutuhannya. Tolak ukurnya adalah kehadiran para pegawai pada saat pelatihan mencapai angka lebih dari 90%. Di samping itu, setelah program pelatihan selesai dilakukan, mereka masih tetap ingin melanjutkan pelatihan ini dengan program aplikasi lainnya. Bahkan sebagian dari mereka mengusulkan adanya pelatihan rutin dari tim PPM Universitas STEKOM Semarang kepada para pegawai di Yayasan Pendidikan Islam Al Khoiriyyah Semarang.
Co-Authors Abdul Khafid, Abdul Agus Priyadi Agus Priyadi Agus Setiawan Agus Sihabuddin Ahmad Riyadi Akbar, Muhamat Maulana Akrom, Ahmad Alamsyah, Reka Ali Imron Andleeb, Naima Andreas Heri Kurniawan Anifudin Azis Arga adriansah Arif Sutrisno Bambang Widjanarko Susilo Bayu Aryanto Belo, Teresa Freitas Cahaya Jatmoko Cahyaning, Enggar Kartika Chasandra Puspitasari Choirunnisa, Ayu Rizka Citra Nova Amalia Delinda Dalis Yuliani Dewi, Fadila Ayu Kumala Dewi, Siska Dian Herawati Dini Kharisatul Khabibah Dwi Nugroho Dyah Ari Susanti Edi Sugiarto Edwin Zusrony Eka Sudarusman, Eka ENI ENDARYATI Eni Endaryati Fadilla, Syakira Fangela Myas Sari Fikri Budiman Fitro Nur Hakim Grace, Flora Grhasta Dian Perestroika Hapsari, Luthfia Nurma Helmi Indra Fauzi Heru Lestiawan Heryawan, Lukman Indonesia, Dini Kharisatul Khabibah Iqnatius Dimas Nugroho Irda Yunianto Iswantoro, Ibnu Yanuar Jamaludin, Haris Jatmiko, Cahaya Junta Zeniarja Juwita Maharanti Kirana, Kusuma Candra Kurniawan, Andreas Heri Kusuma Chandra Kirana, Kusuma Chandra Kusumajaya, Robby Andika Kusumo, Haryo Laksana, Deddy Award Widya Maharani Maharani, Maharani Maulan, Puteri Anindya Miftah, Mohamad Miftakhur Rohmah, Miftakhur Millatina, Syifa Muinah Fadhilah, Muinah Muljono Muljono Murdayana, Murdayana Murdianingsih, Dian Nining Fitriani Nur Chakiki Ramadiansyah Nurgiyantoro, Edi Permata, Aurel Priastyca Praretno Wibowo Prasetio, Diki Bima Purnasari, Eni Puspita, Kori Puspitasari, Arnetta Aulia Puspitasari, Chasandra Qayyum, Abdul Raden Arief Nugroho Raden Roro Sisilia Sulistiyaningsih Rahmawati, Alfiani Diah Rasilah, Rasilah Riski Yunanto Rizka Ariyanti Saidah, Nur Saifudin Zuhri Sari, Fangela Myas Setiawardani, Wawan Sindhu Rakasiwi Siska Dewi Siswanto, Edy Sri Wahyuning Sukemi Kamto Sudibyo Syamsul Hadi Syamsul Hadi Syarifah Salma Titik Rianawati Valentina Widya Suryaningtyas, Valentina Widya Vetriana Agustiningrum Vintya Meiliana Putri Nugraheni Vivi Kumalasari Vivi Kumalasari, Vivi Wahyono Wenti Ayu Sunarjo Wibowo, Moh Edi Wildan, Muh Khaerul Wiryanta, Wiryanta Wiwid Wahyudi