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All Journal Jurnal Ekonomi Pembangunan Jurnal Ekonomi & Bisnis PNJ (JEKBIS PNJ) Jurnal Ilmiah Ekonomi Islam Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah JURNAL MUQODDIMAH : Jurnal Ilmu Sosial, Politik dan Hummaniora EKONOMIS : Journal of Economics and Business Dinamisia: Jurnal Pengabdian Kepada Masyarakat Ganaya: Jurnal Ilmu Sosial dan Humaniora Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan JURNAL MANAJEMEN (EDISI ELEKTRONIK) Neraca Keuangan : Jurnal Ilmiah Akuntansi dan Keuangan Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship Jurnal Samudra Ekonomi dan Bisnis Jurnal Review Pendidikan dan Pengajaran (JRPP) CIVITAS: Jurnal Studi Manajemen Jurnal Pendidikan dan Konseling Competitive EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS) Jurnal Samudra Ekonomika JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) GUYUB: Journal of Community Engagement Journal of Economics and Business UBS JANAKA : JURNAL PENGABDIAN MASYARAKAT KEWIRAUSAHAAN INDONESIA International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) JEKKP (JURNAL EKONOMI, KEUANGAN DAN KEBIJAKAN PUBLIK) Journal of Trends Economics and Accounting Research Jurnal Pengabdian Masyarakat Inovasi SENTRI: Jurnal Riset Ilmiah Journal of International Conference Proceedings Media Ekonomi Matriks Riwayat: Educational Journal of History and Humanities Competitive IIJSE Journal of Management and Innovation Entrepreneurship (JMIE) Jurnal Pengabdian Masyarakat dan Riset Pendidikan Jurnal Medika: Medika Economic Development Analysis Journal Jurnal Ekonomi Manajemen Dan Bisnis (JEMB) Journal of Management and Economics Research Jurnal Manajemen dan Pemasaran
Ahmad Albar Tanjung
Sekolah Tinggi Ilmu Manajemen Sukma
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Journal : IIJSE

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The Effect of Segmentation, Targeting, Positioning on Purchasing Decisions of Baperchips Brownies Chips MSMEs Products Windi Sari; Ahmad Albar Tanjung
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 6 No 3 (2023): Sharia Economic: November, 2023
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v6i3.3248

Abstract

The purpose of this study was to find out whether there is an effect of Segmentation, Targeting, and Positioning on purchasing decisions at Baperchips MSMEs Products. The sample in this study was 100 people. The method used in this study was a quantitative method. This study used primary data, primary data in this study were obtained from respondents’ answers through interviews, observation, and questionnaires. The power analysis used in this study is the Structural Equation Model with Smart PLS. The results of this study indicate that partial Segmentation has a positive but not significant effect on purchasing decisions, Targeting has a positive and significant effect on purchasing decisions, and Positioning has a positive and significant effect on purchasing decisions.
The Effect of Segmentation, Targeting, Positioning on Purchasing Decisions of Baperchips Brownies Chips MSMEs Products Sari, Windi; Tanjung, Ahmad Albar
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 6 No 3 (2023): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v6i3.3248

Abstract

The purpose of this study was to find out whether there is an effect of Segmentation, Targeting, and Positioning on purchasing decisions at Baperchips MSMEs Products. The sample in this study was 100 people. The method used in this study was a quantitative method. This study used primary data, primary data in this study were obtained from respondents’ answers through interviews, observation, and questionnaires. The power analysis used in this study is the Structural Equation Model with Smart PLS. The results of this study indicate that partial Segmentation has a positive but not significant effect on purchasing decisions, Targeting has a positive and significant effect on purchasing decisions, and Positioning has a positive and significant effect on purchasing decisions.
Analysis the Influence of the Information and Communication Industry on GDP Sector and Economic Growth Sembiring, Baloura; Tanjung, Ahmad Albar; Sukardi, Sukardi
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 2 (2024): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v7i2.4460

Abstract

This research aims to delve into the influence of the information and communication industry on the economic growth of a country or region. The information and communication industry has become a major driver in the global economic transformation, especially in the rapidly evolving digital era. According to its methodology, this research falls under ex post facto research, examining cause-and-effect relationships. Meanwhile, in terms of data type and analysis, this research is quantitative. This research utilizes the Error Correction Model (ECM) data analysis technique. The results of this research show that the economic growth of Indonesia tends to increase, while the stock prices of information and communication industry companies fluctuate with varying trends of increase and decrease. The information and communication industry has been proven to influence the economic growth of Indonesia positively and significantly.
The Role of Fiscal Policy in Economic Growth in Indonesia Saragih, Wike Ardinawati; Tanjung, Ahmad Albar; Syafii, M.
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 1 (2024): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v7i1.4795

Abstract

This research aims to analyze the influence of economic variables on Indonesia's economic growth in the short and long term. In this analysis, four main economic variables are evaluated: Goods Expenditures, Taxes, Subsidies, and Human Capital. The research results show that goods spending has a positive but not significant influence on economic growth, both in the short and long term. Meanwhile, taxes show a positive and significant influence on economic growth in both periods. However, subsidies are proven to have a negative and significant effect, indicating that providing subsidies may affect economic growth negatively in the short and long term. Apart from that, Human Capital also shows a negative and significant influence, highlighting the importance of investment in human resources to support sustainable economic growth in Indonesia. These findings provide valuable insights for economic policy that can be used to design more effective strategies for increasing Indonesia's economic growth.
Co-Authors Abdul Hakim Reza Dalimunthe Abdurahman Adisaputera Ade Firmansyah Tanjung Aiga Fadillah, Rahmanta Ginting, Irsad Lubis Aini, Sri Badrul aisyaturridho Aiyub Yahya Amalia*, Amalia Annisa Anggreini Siswanto Annisa Annisa Apriyani Ripka Yustika Br Tarigan Arif Rahman Arwansyah Arwansyah Arya Ramadhan Ayu Angelina Pasaribu Berkat Juni Krisman Gulo Berutu, Saiful Ragatna Binaria Br Sembiring BR Sijabat, Lastri Putri br Simarmata, Theresia Herdiana Uli Chaniago, Eva Nirmala Sari Dede Ruslan Dede Ruslan Dede Ruslan, Dede Ruslan Desi Indriani Lubis Desi Putriyanti Perangin Angin Perangin Angin Dessy Mirawati Sihotang Dewi Murni Kumala Sari Dian Purnamasari Dian Vannysyah Ella Efrisna Ivana Sinuhaji Fahrezi, Alam Halimah Al Zaqi Sembiring Hasibuan*, Saidah Khairiyah Hasyim, Sirojuzilam Hulu, Wilhelmina Ilda Aprisya Pardede Iman Totonafo Saro Hia Indah Permata Sari Pulungan irfan irfan Irsad Irsad Irsad Irsad Lubis Irsad Lubis Irsad, Irsad jeffry sebayang Kartika Sari Lubis Khairul Akbar Khairul Akbar La Ane, La Ane Laila Rohimah Laurensia Putri Lumbangaol, Cindy Lya Novarian Nainggolan M Syafii M. Rizki Nasution Monika Karolina Sianturi Muhammad Arief Tirtana Muhammad Arif Muliyani Muliyani Muliyani Muliyani Muliyani Mulyani Mulyani Munajat Munajat, Munajat Nainggolan*, Lya Novaria Nasution, M. Ardi Rafian Natasya Kinski Ningsih, Uut Dwi Nova Angelina Nababan Nurhalimah Paidi Hidayat Paidi Paidi Pardede, Ilda Aprisya Pasaribu, Ayu Angelina Perangin Angin*, Sutejo Prakoso, Diki Putri, Viona Saskia Raden Mohamad Herdian Bhakti Ramli Ramli Rani Wahyuni Reka Cintia Renta Ulina Situmorang Riandani Rezki Prana Rifqa Pratiwi Balqish Rifqa Pratiwi Balqish Riyani Butar Butar Riza Fiandi Rizky Darmawan Sabda Dian Nurani Siahaan Saputra, Hendri Andika Saragih, Wike Ardinawati Sari, Nonik Widiya Sari, Rania Linda Sari, Windi Sembiring, Baloura Sembiring, Binaria Br Semi Nur Utami Seprianti, Viola Ditya Silitonga, Susilawati Simanullang, Rahel Sindy Iradilah Sipayung, Selviana Megawati SIREGAR, DWI RAYANA Siregar, Rizky Azlina Siregar, Uli Rohana Sirojuzilam Hasyim Sixson Roberto Simangunsong Suci, Qur’Ayna Permata Sufhia Br Tarigan Sukardi Sukardi Sukardi Sukardi Sukardi Sukardi Sukardi Sukardi Sukardi Sukardi Sukardi Sutejo Perangin Angin* Syafii, M. Syukron Arjuna Tarigan, Apriyani Ripka Yustika Br Thesia, Jesslyn triadiarti, yulita Valianto, Budi Vania Grace Sianturi Wahyu Ario Pratama Wahyu Ario Pratomo Weni Hawariyuni Widya Astuti Widya Gustriani Harahap Widya Kartika Windi Sari Yahya, Aiyub Yamani, Raisa Yulia Rahma Siregar Z, ANDINI PUTRI Zagoto*, Sri Endang Putri Zendrato, Feronika Zikri Praya