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All Journal JURNAL ILMIAH KESEHATAN KEPERAWATAN Semesta Teknika MNJ (Malang Neurology Journal) Jurnal Pilar Nusa Mandiri Jurnal Dimensi Pendidikan dan Pembelajaran Journal of ELT Research Techno Nusa Mandiri : Journal of Computing and Information Technology Jurnal Ilmiah Ilmu Keperawatan Indonesia (Indonesian Nursing Scientific Journal) Bunda Edu-Midwifery Journal (BEMJ) Jurnal Infortech Cakrawala Repositori Imwi BUDGETING : Journal of Business, Management and Accounting JPM: JURNAL PENGABDIAN MASYARAKAT JURNAL AKSIOMA AL-ASAS Jurnal Agristan Empowerment Society Jurnal Minfo Polgan (JMP) Golden Ratio of Mapping Idea and Literature Format Jurnal Ilmu Multidisplin Jurnal Ilmiah Pendidikan dan Keislaman Jurnal Pariwisata, Bisnis Digital dan Manajemen Jurnal Pelita Manajemen Jurnal Sains dan Teknologi Informasi Indonesian Journal of Economics and Strategic Management Cakrawala: Jurnal Pendidikan Guru Madrasah Ibtidaiyah Awal Bros Journal of Community Development PESHUM SCIENTIA JOURNAL : Jurnal Ilmiah Mahasiswa Proceeding Mulawarman International Conference on Tropical Public Health
siti nurlela
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Journal : Golden Ratio of Mapping Idea and Literature Format

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The Impact of PayLater, Cash on Delivery, and Product Return Features on Consumer Buying Interest on Shopee in Asahan Regency Tampubolon, Erwin Cristian; Dailami, D.; Nurlela, Siti; Syafitri, Nadya; Irawan, Okta Saputra; Amanda, Sasa Aprilia; Pratiwi, Widya Ayu
Golden Ratio of Mapping Idea and Literature Format Vol. 6 No. 1 (2026): July - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v6i1.1378

Abstract

The development of digital technology has driven a significant transformation in consumer shopping behavior, primarily through e-commerce platforms. This study analyzes the influence of Shopee PayLater, Cash on Delivery (COD), and return of goods features on consumer purchasing interest in Asahan Regency. This study uses a quantitative approach with a survey technique. Data were obtained from 100 respondents through an online questionnaire based on a Likert scale and analyzed using multiple linear regression. The results showed that the return of goods feature significantly influences purchasing interest (sig. = 0.000), followed by the PayLater feature (sig. = 0.008). Meanwhile, the COD feature did not show a significant effect (sig. = 0.156). The Adjusted R Square value of 0.536 indicates that the three features can explain 53.6% of the variation in consumer purchasing interest. This finding shows that consumer perceptions of after-sales service and payment flexibility are key factors in purchasing decisions. This study provides strategic implications for e-commerce platform managers, especially Shopee, in developing service features that are more adaptive to the needs and behavior of digital consumers. The study also recommends testing other variables such as product quality, promotions, and customer reviews in further studies.
Co-Authors 'Aina 'Uruba, Huurul Achmad Fauzi Adelita, Rafanda Aditya Ananda, Aditya Adrianto, Ratno Agustini, Rina Tri Akmaludin Akmaludin, Akmaludin Aldi Widiyanto Amanda, Sasa Aprilia Amin, Mustangin Aminah Aatinaa Adhyatma Annisa Nurrachmawati Antonius Yadi Kuntoro Aprida, Siti Nurul AR, Chaerunnisa Ariska, Dina Auliya, Jumi Azizah , Siti Nur Azizah, Mirsa Nur Balqis, Salsabila Putri Dailami, D. Daniati Uki Eka Saputri Denis, Rafael Fernando Deya Ramadhan, Indah Din Azwar Uswatun Dina Yohana Dwi Soegiarto, Dwi Edi Kurniadi Ekastuti, Zaidatun Eko Arisetijono Euriga, Epsi Fahlapi, Riza Fahmi Sahlan Fania, Liza febriyanti febriyanti Feny Savira Anggraini Fifi Atikah Galuh Putra, Rifqi Gunawan Suryoputro Gunawan Suryoputro, Gunawan Gutami, Anggie Dia Hegel Wahyudi Hendra Ts, Kartika Hermanto Hermanto Iis Nurasiah Irawan, Okta Saputra Irwan Hidayat isma yuniar Jalalludin Sasetio juanda, muhammad Jumawan Jupriyanto Jupriyanto, Jupriyanto Khairudin Khairudin Khalisha, Nailah Kurnia, Lita Lasari, Aramika Laska, Yulinda Lasman Effendi Lenik Gah, Regina Lestari Yusuf Mardika, Nanda Harry Maulana, Ady Maulani, Rici Gusti Meftyane Liz Diwani Mia Risyah Taqiyyah Miftakhur Rizki Mohamad Fikriy Muhammad Iqbal Nabil Nurfauzan Nainggolan, Lenni Lea Netty Herawaty Purba Nitra, Ridatu Oca Nugraha, Fitra Septia Nur Rohmah Nurfalah, Ridan Nurwahyuni, Linda Pakpahan, Yohana Fransiska Pasha, Yuliana Permana, Lies Pratiwi, Widya Ayu Primadani, Dimas Rahmawati, Dessika Rahmawati, Rahmawati rangga ramadhan saelan Rehani, Siti Rio Pratama, Salza Risca Lusiana Pratiwi Rizky Abu Hurairah Saelan, M. Rangga Ramadhan Sania Khaira Ikhsanti Sulaeman Sari, Sindi Ayu Permata Sarwani, Audi Aprilia Saryono, M.Or. S.Pd. Jas. Sembiring, David JM Sholeha, Bella Bina Sholihat, Siti Siti Maemunah Siti Masturoh Siti Masturoh Siti Rahayu solihat, siti Sri Hadianti Sudarsono Susi Susanti Syafitri, Nadya Tampubolon, Erwin Cristian Taopik Hidayat Teguh Prasetyo, Ery TIDIANA Widodo Mardi Santoso, Widodo Mardi Zulkarnain Zulkarnain