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All Journal Jurnal Kajian Bali CITIZEN CHARTER Journal of Applied Studies in Language International Journal of Applied Sciences in Tourism and Events Bhakti Persada Jurnal Aplikasi IPTEKS SOSHUM : Jurnal Sosial dan Humaniora [Journal of Social Sciences and Humanities] International Journal of Green Tourism Research and Applications Journal of Applied Sciences in Travel and Hospitality Madaniya International Journal of Glocal Tourism International Journal of Travel, Hospitality and Events Journal of Applied Sciences in Travel and Hospitality BHAKTI PERSADA Jurnal Aplikasi IPTEKS (Journal of Applied Sciences and Technology) International Journal of Green Tourism Research and Applications Pusaka : Journal of Tourism, Hospitality, Travel and Business Event Jurnal Ilmiah Hospitality Management Gema Wisata Jurnal Sosial dan Sains Journal of Business on Hospitality and Tourism Journal of Commerce Management and Tourism Studies

Ni Nyoman Sri Astuti

Politeknik Negeri Bali

Author-ID : 3362509

Religion Arts Humanities Astronomy Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Nursing Physics Public Health Social Sciences Transportation Other

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FACTORS INFLUENCING CUSTOMERS’ LOYALTY TOWARDS GUESTS’ SATISFACTION IN INAYA PUTRI BALI HOTEL AND RESORT Kadek Mega Amelia Nuka; Ni Nyoman Sri Astuti; Gede Ginaya; I Gusti Agung Mas Krisna Komala Sari; I Ketut Budarma
Journal of Applied Sciences in Travel and Hospitality Vol 1 No 4 (2018): December 2018
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (442.356 KB)

This study aims at determining factors and the dominant ones that affect customers’ loyalty in Inaya Putri Bali. The data was collected by applying purposive sampling method, with customer criteria which is long stay guests and guests’ repeaters as well as using questionnaires. Having been collected the questionnaires, it was obtained 100 respondents in Inaya Putri Bali. The data was analyzed using the method of factor analysis in SPSS 22 software with 20 items of questions. The result of factor analysis reveals that there are 5 factors influencing loyalty in Inaya Putri Bali, namely (a) guest satisfaction, (b) service quality, (c) product quality, (d) price and (e) brand. These five factors that are considered to be the service endeavor of every hotel employees involved which is affected significantly the customers’ loyalty due to an excellent performance of the employees. As a result, the customers are willing to return staying at Inaya Putri Bali for their next holiday in Bali.

Public Relations Strategy in Strengthening Brand Image at Alila Villas Uluwatu Bali I Gusti Ayu Diah Tantri; Ni Made Ernawati; Ni Nyoman Sri Astuti
Journal of Applied Sciences in Travel and Hospitality Vol 3 No 2 (2020): JASTH : Journal of Applied Sciences in Travel and Hospitality
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jasth.v3i2.1914

This research aims to formulate the most appropriate public relations strategy as an option in strengthening brand image that can apply by Alila Villas Uluwatu to take advantage of the opportunities and anticipate the existing threats by utilizing the strength and anticipate shortcomings. Thus, it can help to achieve the occupancy target. This research used sequential exploratory mixed methods; IE (Internal-External) Matrix, SWOT (Strengths Weaknesses Opportunities Threats) and QSPM (Quantitative Strategic Planning Matrix). This research used participation observation, semi-structured interview, questionnaires and documentation as data collecting methods. The study used a purposive sampling technic and the respondents consist of 7 people from the Sales & Marketing Department. The result of data analysis shows IFAS (Internal Factor Analysis Summary) score is 2.88 and EFAS (External Factor Analysis Summary) score is 2.80, which indicates the current position of public relations strategy is in cell V, which is of growth and stability in IE Matrix that requires horizontal integration. The SWOT analysis gives 7 alternative strategies, of which the highest TAS (Total Attractive Score) is 167.41 that generated by QSPM analysis. Thus, the main strategy that recommended which is the highest among the 7 of alternative strategies is allocating more budget to increase the number of hosted social influencers & media according to the target market and also for boosted branding contents on Facebook and Instagram.

CONTRIBUTION OF OFFLINE AND ONLINE TRAVEL AGENT TOWARD ROOM OCCUPANCY AT FOUR POINTS BY SHERATON BALI SEMINYAK HOTEL Putu Septiawan; Nyoman Mastiani Nadra; Ni Nyoman Sri Astuti
Journal of Applied Sciences in Travel and Hospitality Vol 1 No 1 (2018): March 2018
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (667.357 KB)

The background of this research was based on of technology development that affect to room sales at Four Points by Sheraton Bali Seminyak. Room sales and promotion are made through offline and online travel agent. The purpose of this research to determine the level contribution of offline and online travel agent toward room occupancy of Four Points by Sheraton Bali Seminyak and to determine the highest contribution of offline and online travel agent. The data was collect by observation, interview and documentation. The data source were used are Primer and secondary data and the type of data were used quantitative data. The data will analyzed used descriptive statistic, the processing using Microsoft Excel to analyzed data by descriptive statistic function mean, median, modus, standard deviation. Based on calculation the contribution of offline and online travel agent was dominate by Expedia with total contribution by 61,78% and Coorendon with total contribution by 37,71% on 2015-2017. The suggestion could be given that the hotel should to strengthen in relationship with travel agent and make good contract rate and offer the best package for their market., so that the travel agent could provide the great contribution toward room occupancy of Four Points by Sheraton Bali Seminyak Hotel.

CONTRIBUTION ANALYSIS OF INDIRECT RESERVATION SOURCES TO THE ROOM OCCUPANCY AT FOUR POINTS BY SHERATON BALI, KUTA Wayan Aries Dana Surya; Ni Nyoman Sri Astuti; I Gusti Agung Bagus Mataram
Journal of Applied Sciences in Travel and Hospitality Vol 2 No 2 (2019): September 2019
Publisher : Politeknik Negeri Bali

This research was conducted to analyze the contribution of indirect reservation sources at Four Points by Sheraton Bali, Kuta. The purpose of this research are to find out the source of reservation, how the indirect reservation sources influence room occupancy, and how the contribution of indirect reservation sources (wholesaler and online travel agent) is at Four Points by Sheraton Bali, Kuta. The data of this research are the reservation contribution and room occupancy for 36 months within period of 2016-2018. The data analysis technique of this research is quantitative analysis to find the effect of indirect reservation sources on room occupancy, also qualitative analysis in the form of quantitative descriptive to interpret numerical data and qualitative descriptive to interpret word information data. This study resulting that the sources of indirect reservation are wholesaler and online travel agent. The results shows that wholesaler has a moderate influence (0,467) and online travel agent has a strong influence (0,685) towards room occupancy partially, however they have a very strong influence (0,849) simultaneously. This study also resulting that indirect reservations (wholesalers and online travel agent) are the major contributors toward room occupancy at Four Points by Sheraton Bali, Kuta with an average of 3,035 nights in 2016, 2,668 nights in 2017, and 3,015 nights in 2018.

Marketing Strategy in Enhancing Competitive Advantage at Mercure Chamonix Center Hotel, France Kadek Sandita Nugraha; Ni Nyoman Sri Astuti; Ni Luh Eka Armoni
Journal of Applied Sciences in Travel and Hospitality Vol 3 No 2 (2020): JASTH : Journal of Applied Sciences in Travel and Hospitality
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jasth.v3i2.1928

The purpose of research was to develop a marketing strategy that can be applied to Mercure Chamonix Centre Hotel, France in enhancing the competitive advantage. This research is qualitative research through direct observation, interviews, and the study of literature. Data analysis performed by Internal External Factors, IE matrix analysis, SWOT analysis and QSPM. The result of analysis showed the position of Mercure Chamonix Centre Hotel, France in IE Matrix is in the fifth Cell with the total weight score for internal factor is 2.989 and the external factor with the score of 2.856. the position is on Growth (Concentration Through Horizontal Integration) or stability (there is no change). In SWOT Matrix, it can be defined to 5 strategies: SO (1. Add products, especially foods according to the origin of guest 2. Improving promotion techniques), WO (Adjust prices with competitors on similar products according to the perception of guest through social media), ST (Increase promotion by adding media channels) and WT (Improve employee performance on all lines through regular training).QSPM analysis shows that the strategy should be prioritized: (1) SO1 with the total TAS 6.61: (2) SO2 with the total TAS 5.73; (3) ST1 with the total TAS 4.26; (4) WO1 with the total TAS 4.60; (5) with the total TAS 4.20. Based on QSPM analysis it can be suggested the appropriate new marketing strategy for Mercure Chamonix Centre Hotel is Add products, especially foods according to the origin of guest.

ISSUES IN THE RELATIONSHIPS AMONG BALINESE POP MUSIC, TOURISTS, AND THE TOURISM INDUSTRY Ni Wayan Ardini; Ni Nyoman Sri Astuti; I Komang Darmayuda; Ni Luh Eka Armoni; Ketut Sumerjana
Jurnal Internasional Ilmu Pengetahuan Terapan bidang Pariwisata dan Events Vol 2 No 1 (2018): June 2018
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat (P3M) Politeknik Negeri Bali

Province of Bali, Indonesia, is growing very rapidly as a tourist destination in recent decades. Currently five to six million foreign tourists visit it every year. On the other hand, Balinese pop music has also grown quite intense in the local communities, especially since the 1990s. Nevertheless, so far, there has not been a significant relationship between Balinese pop music, tourists, and the tourism businesses in this province. Balinese pop music has not been a special product of Bali tourism. This research was conducted to explore and criticize a number of factors that led to the lack of acceptance of the music as part of tourism industry. This literature study was conducted with a descriptive-qualitative approach. The results of the study show that the similarity of Balinese pop music genres to modern music in general is one of the factors. Taste of the tourists, the destinations chosen, lack of promotion, theme of the songs/music, composition, and language used in the lyrics cause the fact that Balinese pop music is less accepted by tourists, especially foreign tourists. It takes certain efforts from artists (musicians), music industry and tourism industries, and also governments to make certain concerted efforts if Balinese pop music wants to be accepted in a tourism business parallel to traditional music products which are already consumed by tourists.

HOW COULD THE BUYERS BE ENTHUSIASTIC TOWARDS THE PRODUCTS OF BAGUS DISCOVERY MANAGEMENT COMPANY?: WINNING MARKET SEGMENT IN BBTF Gede Ginaya; I Gede Mudana; Ni Nyoman Sri Astuti; Nyoman Mastiani Nadra; Ni Made Rai Sukmawati
Jurnal Internasional Ilmu Pengetahuan Terapan bidang Pariwisata dan Events Vol 2 No 2 (2018): December 2018
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat (P3M) Politeknik Negeri Bali

Bali beyond Travel Fair (BBTF) is an annual national tourism agenda as a business-to-business event for local travel industry players to sell travel packages to foreign buyers. As one of the sellers in the annual event, Bagus Discovery Management Company (BDMC) that manage Nusa Dua Bali Tours & Travel, Puri Bagus Hotel Group, and Bagus Agro had participated actively in BBTF by opening a booth stand in Nusa Dua Hall of Bali Nusa Dua Convention Center as the event venue from June 27 to June 30. This study investigated the role of BDMC in BBTF through the writer’s direct practices when was involved in handling the event by conducting surveys in the fifth edition of BBTF. Additionally, interviews were conducted to the staff and top management of the company about the winning strategy for attracting buyers in such a potential marketing event as well as to buyers by asking their perception about the event. The data that had been classified then analyzed using descriptive qualitative based on inductive methodological paradigm by setting up the discussion from specifically principles to general before drawing a conclusion. The study reveals that most of the sellers who visited Bagus Discovery Booth Stand felt satisfied towards the service received and appreciated highly its products like Puri Bagus Group Property which is considered to possess a distinctive uniqueness as what certainly every guest is looking for

Pengembangan Potensi Desa Beraban Sebagai Objek dan Daya Tarik Wisata di Kecamatan Selemadeg Timur, Kabupaten Tabanan Ni Nyoman Sri Astuti; Ni Nyoman Triyuni; Ni Ketut Bagiastuti; Ida Ayu Elistyawati
Bhakti Persada Jurnal Aplikasi IPTEKS Vol 6 No 2 (2020): November 2020
Publisher : P3M Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/bp.v6i2.2079

Desa Beraban Kecamatan Selemadeg Timur, Kabupaten Tabanan memiliki berbagai potensi yang layak untuk dikembangkan sebagai daya Tarik wisata. Tujuan yang ingin dicapai dalam program pengembangan desa mitra ini adalah memberikan solusi permasalahan masyarakat desa yang akan mengembangkan pariwisata. Analisis menggunakan analisis deskirptif dan SWOT analisis dengan matriks IE mengetahui alternatif pengembangan kegiatan kelompok pemandu wisata berupa pelatihan kepemanduan wisata, penyusunan paket wisata dan Bahasa Inggris. Hasil uji coba menunjukkan bahwa kepemandauan wisata mendapat nilai baik yaitu dengan nilai 78. Pelatihan memasak bahan lokal sangat bermanfaat bagi kelompok culinary karena selama masa pandemi Covid-19 tidak ada kegiatan wisata, maka kelompok ini memanfaatkan hasil pelatihannya dengan menangani kegiatan memasak pada event-event tradisional seperti pesta pernikahan atau upacara potong gigi dan kegiatan lainnya. Posisi Desa Beraban pada Matrik IE berada pada Sel V yang artinya Desa Beraban dalam posisi tumbuh dan berkembang. Alternatif potensi yang dikembangkan sebagai daya tarik wisata adalah sungai Yeh Hoo sebagai daya tarik wisata air di Kabupaten Tabanan.

Implementasi Green Tourism dalam Pemberdayaan Masyarakat untuk Pengembangan Wisata Edukasi di Dusun Petapan Desa Aan Kabupaten Klungkung I Made Agus Putrayasa; Ni Nyoman Sri Astuti; Ni Wayan Dewinta Ayuni; I Made Anom Adiaksa
Bhakti Persada Jurnal Aplikasi IPTEKS Vol 6 No 1 (2020): Mei 2020
Publisher : P3M Politeknik Negeri Bali

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Managing Tourism Village Potentials through Holistic Approach: Singapadu Kaler Village, Gianyar, Bali Anak Agung Putu Swabawa; Ni Nyoman Sri Astuti; I Dewa Gede Ari Pemayun
Soshum: Jurnal Sosial dan Humaniora Vol 9 No 2 (2019): July 2019
Publisher : Politeknik Negeri Bali

This study aims to design a model for managing the potential of rural tourism in order to empower the potential of tourist attraction and community empowerment in Singapadu Kaler village by using a holistic approach effectively The method used to collect data, there are 4 methods, namely: observation, interview, documentation, and focus group discussion (FGD). Analytical techniques used are: 1) Quantitative analysis techniques, 2) Qualitative analysis techniques, in the form of: a) Descriptive analysis techniques, b) Synthesis analysis techniques, designing a model of tourism village management by considering the potential, effectiveness and feasibility of Singapadu Kaler tourism village which combined with ideas that emerged in the implementation of Focus Group Discussion. The results show that in the village Singapadu Kaler there are three potentials that can be developed into tourism products, namely; 1). natural resources in the form of: river, rice field, and cliff, 2) human resources, 3) cultural resources such as: Kahyanagan Tiga temple, Dang Kahyangan temple, and sacred cultural products. Tourism superstructure that already exist in the form of: business accommodation, restaurant, ATV car business, horse riding business, rubber boat business, swing, and agro business. Regarding the existing tourism infrastructure such as: general infrastructure and basic infrastructure is sufficient. The management model applied is still very partial that has not involved all the existing stakeholders, especially the management of communal tourism products. Regarding the development of tourism villages, tourism village management is closely related to the products produced or offered, and depends on the number of functions in the organization concerned. For this reason, in the management of tourist villages in Singapadu Kaler village holistically, it is necessary to take the following steps: to organize the organizational structure effectively, to put the right people in the management organizational structure that is fairly taken from each hamlet, and to make policies, rules, and schedule of activities based on agreement from all stakeholders involved in the management of Singapadu Kaler tourism village.To achieve sustainable tourism development needs to involve all stakeholders with complemented policies and rules. If necessary engage academics in assistance to design a model of holistic village tourism management

Co-Authors Anak Agung Kompiang Trijaya Putra Ari Asih Purnamawati Dewi Ari Asih Purnamawati Dewi Astawa, I Ketut Bagiastuti, Ni Ketut Bendesa, Adinda Oktaviani Budi Susanto Darmayuda, I Komang Dewa Ayu Indah Cahya Dewi Dewa Made Suria Antara Elvira Septevany Gede Ari Ambara Putra Gede Ginaya Gede Ginaya I Dewa Ayu Putri Wirantari I Dewa Gede Ari Pemayun I Gde Agus Jaya Sadguna I Gede Iwan Suryadi I Gede Mudana I Gusti Agung Bagus Mataram I Gusti Agung Mas Krisna Komala Sari I Gusti Agung Mas Krisna Komala Sari I Gusti Ayu Diah Tantri I Kadek Aryatmaja I Kadek Petit Arsenal I Ketut Astawa I Ketut Astawa I Ketut Budarma I Ketut Budarma I Ketut Suarja I Ketut Suarta I Ketut Suja I Ketut Suparta I Ketut Sutama I Komang Triartha Pramana I Made Agus Putrayasa I Made Anom Adiaksa I Made Satrya Ardikosa Wibawa I Made Widiantara I Nyoman Kanca I Nyoman Rajin Aryana I Wayan Ade Ardiana I Wayan Suwidnyana Ida Ayu Elistyawati Ida Ayu Elistyawati Kadek Dwi Cahaya Putra Kadek Mega Amelia Nuka Kadek Sandita Nugraha Kadek Wiwin Dwi Wismayanti Ketut Sumerjana, Ketut Lien Darlina Luh Eka Armoni Made Raras Ari Udhyani Made Sudiarta Made Sudiarta Made Sudiarta Ni Gst Nym Suci Murni Ni Gst Nym Suci Murni Ni Kadek Eni Widyastuti Ni Ketut Bagiastuti Ni Ketut Bagiastuti Ni Ketut Bagiastuti Ni Luh Eka Armoni Ni Luh Gde Vania Pradina Ni Luh Gde Vania Pradina Ni Made Ernawati Ni Made Novi Cipta Dewi Ni Made Rai Sukmawati Ni Nyoman Triyuni Ni Putu Wiwiek Ary Susyarini Ni Wayan Ardini, Ni Wayan Ni Wayan Dewinta Ayuni Ni Wayan Wahyu Astuti NURUDDIN . Nyoman Mastiani Nadra Putu Adi Suprapto Putu Astawa Putu Eka Wirawan Putu Kania Andini Putu Septiawan Putu Tika Virginiya Raden Roro Rieta Anggraheni Rika Pratiwi Sanjiwani, I Gusti Agung Mirah Sari, I Gusti Agung Mas Krisna Komala Sarjana, I Made Bram Sri Pujiastuti Swabawa, Anak Agung Putu Tyas Raharjeng Pamularsih Urmila, Ni Putu Wulan Diah Virginiya, Putu Tika Wayan Aries Dana Surya

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