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All Journal Jurnal Ilmiah Kesatuan (JIK) Jurnal Ilmiah Ranggagading (JIR) Indonesian Journal of Business and Entrepreneurship (IJBE) JAS-PT Jurnal Analisis Sistem Pendidikan Tinggi Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Jurnal Ilmiah Manajemen Kesatuan Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Ilmiah Pariwisata Kesatuan Jurnal Abdimas Dedikasi Kesatuan Jurnal Aplikasi Bisnis Kesatuan Jurnal Informatika Kesatuan Bogor Hospitality Journal
Mumuh Mulyana
Institut Bisnis Dan Informatika Kesatuan
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Public Health Social Sciences Other

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Pengaruh Kualitas Produk, Kualitas Layanan dan Persepsi Harga Terhadap Kepuasan Pelanggan Produk Smartphone Samsung di Bogor Hermawan, Yanto; Maylani, Dina; Mulyana, Mumuh
Jurnal Ilmiah Manajemen Kesatuan Vol. 9 No. 3 (2021): JIMKES Edisi Desember 2021
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v9i3.1256

Abstract

The purpose of the research is to know the influence of product quality, service quality and perceived price on customer satisfaction (case study of smartphone Samsung in Bogor). this research used eksogen variable (product quality, service quality and perceived price) and endogen variable (customer satisfaction). This research used non probability sampling sample method and the total of respondents is 200, the respondents chosen were respondents who had used or were wearing smartphone Samsung. Research data was processed using SPSS AMOS 21. The result of this research is product quality has a positive and significant influence to customer satisfaction with CR (3,312 > 1,96) or P value (*** < 0,05), therefore hypothesis 1 was accepted. Service quality has a positive and significant influence to customer satisfaction with CR (2,750 > 1,96) or P value (0,006 < 0,05), therefore hypothesis 2 was accepted. Perceived price has a positive and significant influence to customer satisfaction with CR (2,076 > 1,96) or P value (0,004 < 0,05), therefore hypothesis 3 was accepted. Product quality, service quality and perceived price has a positive and significant influence on customer satisfaction with R Square value in the amount 0.841 or 84.1%, therefore hypothesis 4 was accepted. Keywords : product quality, service quality, perceived price, customer satisfaction
Pengaruh Citra Perusahaan, Kepercayaan, Dan Word Of Mouth Terhadap Kepuasan Pelanggan Pada PT Grab Teknologi Indonesia: Studi Kasus Pada Masyarakat Pengguna Grab Di Bogor Afifah, Afra; Zuhdi, Saefudin; Mulyana, Mumuh
Jurnal Ilmiah Manajemen Kesatuan Vol. 10 No. 1 (2022): JIMKES Edisi April 2022
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v10i1.1276

Abstract

This research was conducted to find out the influence of corporate image, trust ,and word of mouth on customer satisfaction at PT Grab Teknologi Indonesia which was tested simultaneously and partially. Researchers used people who use Grab in the city of Bogor as respondents, the number of samples in this study was 160 people, using Hair et al. Data collection techniques using questionnaires that have been tested for validity and reliability. This study uses quantitative descriptive methods and the analysis used is multiple linear regression analysis using SPSS Version 25. The results show that partially: Corporate Image and Word of Mouth have a significant effect on customer satisfaction, this is evidenced by the value of t count > t table (4,227 and 6,951 > 1,978) and a significance value of 0.000 (sig <0.05), while the Trust variable has no significant effect. This is evidenced by the value of t count < t table (1.112 < 1.978 ) and a significance value of 0.264 (sig <0.05). Simultaneously Company Image, Trust, and Word of Mouth have a significant influence simultaneously on Customer Satisfaction in PT Grab Teknologi Indonesia. This is evidenced by the significant value of 0.000 <0.05 and the calculated F value of 84,483 > F table 0.266. In the coefficient of determination test, the influence of the variable Corporate Image, Trust, and Word of Mouth on Customer Satisfaction shows a value of 0.619 or equal to 61.9%. This figure implies that the variables of Corporate Image, Trust, and Word of Mouth simultaneously (together) affect the Customer Satisfaction variability by 61.9%. While the rest (100% - 61.9 = 38.1) is influenced by other variables outside the regression equation or variables not examined Key Word : Company Image, Trust, Word of Mouth, Customer Satisfaction
Pengaruh Promosi Penjualan Dan Kualitas Layanan Terhadap Loyalitas Konsumen Fanatic Coffee Bogor Kusumayanti, Diah; Christie G. B., Giovanno; Mulyana, Mumuh
Jurnal Ilmiah Manajemen Kesatuan Vol. 9 No. 3 (2021): JIMKES Edisi Desember 2021
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v9i3.2063

Abstract

The growth of coffee shops, especially in the city of Bogor at this time is very rapid, giving rise to trade competition for each coffee shop in order to get consumers who are loyal to the coffee shop itself. Every coffee shop competes to get consumers who are loyal to the coffee shop. The purpose of this study was to analyze the effect of sales promotion and service quality on customer loyalty at Fanatic Coffee Bogor. The number of respondents was 175 respondents who were taken using a questionnaire. Processed with SPSS version 20, the results of the study are (1) Sales Promotion has a positive and partially significant effect of 5.462. (2) Service quality has a positive and partially significant effect of 10.326. (3) Sales Promotion and Service Quality together have a positive and significant effect simultaneously of 188,412 on Customer Loyalty. So it can be concluded that in this study the variables of Sales Promotion, and Service Quality play a role or contribute to Customer Loyalty with an R-square value of 68.7% while the rest is explained by other variables. Keywords : Sales Promotion, Service Quality, Customer Loyalty
Determinants Of Digital Entrepreneurship Intention : Empirical Study of Senior High School Students in Bogor Mulyana, Mumuh; Silalahi, Agung Sugianto; Riwoe, Febry Lodwyk Rihe
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 3 (2024): JIMKES Edisi Mei 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v12i3.2523

Abstract

This research discusses how entrepreneurial knowledge, income expectations, self-efficacy, and family environment can play a role and influence students' interest in entrepreneurship in online- based businesses, especially high school/vocational school students in the Bogor area. The aim of this research is to analyze and test the influence of entrepreneurial knowledge, income expectations, self-efficacy, and family environment in order to find out how big their influence is and how these three variables are able to influence the interest of high school/vocational school students in the Bogor area to become online entrepreneurs. In this study, 4 exogenous variables and 1 endogenous variable were used. The data collection method in this research used a questionnaire with a total of 1 7 9 respondents from SMA/SMK students in the Bogor area. For the data analysis method, use an analysis model with SEM-PLS or Structural Equation Modeling–Partial Least Square. To process the data using an analysis test tool, namely SmartPLS v. 3.2.9. The results of this research show that partially income expectations have a significant effect on interest in online entrepreneurship with a significance value of 0.002 < 0.05. Partially, self-efficacy has a significant effect on interest in online entrepreneurship with a significance value of 0.000 <0.05. And the family environment partially has a significant effect on interest in online entrepreneurship with a significance value of 0.000 <0.05. However, partially entrepreneurial knowledge does not significantly influence interest in online entrepreneurship with a significance value of 0.380 > 0.05. Keywords: entrepreneurship knowledge, income expectations, self-efficacy, family environment, interest in online entrepreneurship
Digital Entrepreneurship on Purchase Decisions: Analysis of Content-Based Business, Online Store, and Business Matchmaking Mulyana, Mumuh; Rainanto, Bambang Hengky; Sulistiono, Sulistiono; Fadillah, Adil; Said, Jamaliah
Indonesian Journal of Business and Entrepreneurship Vol. 11 No. 1 (2025): IJBE, Vol. 11 No. 1, January 2025
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.11.1.29

Abstract

Backgrounds: The advancement of technology has significantly impacted various sectors, including food and beverage (F&B) companies. Previously, trading, shopping, and promotion activities were conducted directly, but now these activities are primarily online. Consequently, F&B owners need distinctive characteristics and effective use of digital media to stay competitive.Purpose: This study aims to determine the influence of digital entrepreneurship on purchase decisions within F&B companies in West Java, Indonesia.Design/methodology/approach: A quantitative research method was employed, surveying 100 respondents from F&B consumers using purposive sampling. Data were collected through a structured questionnaire and analyzed with Structural Equation Modeling (SEM) using SmartPLS v.4.0, including validity and reliability tests.Findings/Results: The study found a significant impact of digital entrepreneurship on purchase decisions. Positive influences were noted in content-based business, community-based business, matchmaking business, and promotion. However, the online store variable showed a positive but statistically insignificant effect.Conclusion: The results underscore the importance for F&B proprietors to strategically integrate digital entrepreneurship elements to enhance and optimize purchase decision dynamics.Originality/value (State of the art): This research highlights the growing significance of digital entrepreneurship in the F&B sector, offering insights into how various digital strategies influence consumer purchasing behavior, which is crucial for adapting to the evolving market landscape. Keywords: digital entrepreneurship, social media, digital marketing strategies, promotional content, purchase decisions.
Pendampingan Strategi Komunikasi Pemasaran Melalui Instagram Pada Dinas Perdagangan Dan Perindustrian Kota Bogor Rosadi, Reysi Resmidianti; Mulyana, Mumuh; Supriadi, Yoyon
Jurnal Abdimas Dedikasi Kesatuan Vol. 6 No. 1 (2025): JADKES Edisi Januari 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jadkes.v6i1.3144

Abstract

Economic growth is one of the important indicators in the success of national development. In terms of national economic growth, small and medium industries (IKM) which are also part of micro, small and medium enterprises (UMKM) are considered to be able to play an important role in driving economic growth. The use of social media is spreading faster than before. One of the goals of social media is in the application of marketing communications. To advance the products of Small and Medium Industries in Bogor City, of course, it cannot be separated from the role of more interesting and dynamic marketing communications.The objectives of the study are: 1) To determine the marketing communication strategy for small and medium industry products through Instagram social media at the Bogor City Trade and Industry Office; 2) To determine the obstacles in implementing the marketing communication strategy for small and medium industry products through Instagram social media at the Bogor City Trade and Industry Office; 3) To determine efforts to deal with obstacles in implementing the marketing communication strategy for small and medium industry products through Instagram social media at the Bogor City Trade and Industry Office.The results of the study show that: 1) Social Media, Instagram is managed very well by the Trade and Industry Service in providing information and interesting content from Small and Medium Industry products in the city of Bogor; 2) The obstacle faced is the difficulty of increasing insight to reach Instagram users outside the followers of the Bogor City Trade and Industry Service Instagram account; 3) The efforts to deal with obstacles are trying to publish content related to Small and Medium Industry products more often and being accurate in providing information related to these IKM products.Keywords: Marketing Communication, Instagram Social Media, IKM
Enhancing Environmentally Friendly Creative Economy through Plastic Waste Innovation and Financial Reporting Strengthening at Kenanga Waste Bank, Bogor Azhar, Zul; Mashadi, Mashadi; Mulyana, Mumuh; Herawati, Heti
Jurnal Abdimas Dedikasi Kesatuan Vol. 6 No. 2 (2025): JADKES Edisi Juli 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jadkes.v6i2.3864

Abstract

Waste banks have become an essential part of the circular economy and a solution to environmental problems, especially in urban areas. Kenanga Waste Bank in Bogor City has served as a community-based waste management center, but it still faces challenges in product innovation using plastic waste and financial recordkeeping. This community service activity aims to enhance the capacity of waste bank managers and members in developing creative products from plastic waste and strengthening financial reports through simple bookkeeping. The methods used included training, product innovation workshops, transaction recording simulations, and financial reporting assistance. The results showed an increase in members’ skills in processing plastic waste into economically valuable products, as well as a 78% increase in understanding of cash inflow and outflow recording. This activity is expected to strengthen the role of waste banks as drivers of environmentally friendly creative economies
ECONOMIC AND HUMAN RESOURCES IMPROVEMENT IN BOGOR CITY THROUGH ONLINE SALES STRATEGY, FINANCIAL REPORT MANAGEMENT, AND RESOURCE EMPOWERMENT AT KING JUICE FARHAN Mekaniwati, Ani; Mulyana, Mumuh; Rosa, Wulan Wahuni; Ramadhan, Noval; Benekdita, Lucia
Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Vol. 8 No. 4 (2024): DESEMBER
Publisher : LPPM Univ. Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/abdidos.v8i4.2509

Abstract

Micro, small, and medium enterprises (MSMEs) are businesses classified based on factors such as number of employees, turnover, and total assets. These MSMEs contribute to local regional income, especially by creating jobs and income for the community. innovation and regional development. One of them is King Juice Farhan, which operates in the culinary sector, especially drinks and fruit salads. With an initial capital of 12 million rupiah from savings and support from his parents, King Juice Farhan provides 100 juice and fruit salad menus at affordable prices. Operating since 2021, this business has succeeded in opening two outlets in the Malabar and Ciheulet areas, with a total of 11 employees working in shifts at both outlets. The challenges faced by King Juice Farhan are From the results of interviews conducted with the owner of King Juice, Farhan, several pieces of information were obtained regarding partner problems, including: 1. Not maximizing the use of technology in aspects of online product marketing through paid advertising support, website design, and content planning on social media to increase sales, 2. Limited facilities in terms of production, especially related to equipment that is currently limited, 3. Lack of Owner Understanding in aspects of business management, especially in understanding the preparation of effective financial reports. The Kesatuan Business and Informatics Institute through Community Service activities strives to optimize King Juice Farhan's digital marketing and management, increase production and financial records so that King Juice Farhan can improve continuously.
The Influence Of Price Perception, Lifestyle, And Customer Reviews On The Decision To Purchase Somethinc Products In Tiktok Shop Febry Lodwyk Rihe Riwoe; Risya Shakira Syaharani; Mumuh Mulyana
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 6 (2024): JIMKES Edisi November 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v12i6.2917

Abstract

The rapid growth of social commerce platforms such as TikTok Shop has reshaped consumer purchasing patterns, especially among younger generations. In October 2023, the Indonesian government temporarily restricted TikTok Shop’s transactional activities due to concerns over its potential impact on local MSMEs, before allowing it to resume operations through a joint integration with Tokopedia in 2024. This regulatory shift highlights the importance of understanding both psychological and digital factors that influence purchasing decisions within interactive online platforms. This study aims to examine the influence of price perception, lifestyle, and customer reviews on the purchasing decisions of Somethinc products via TikTok Shop. A quantitative research method was employed using probability sampling techniques, and data were analyzed using SmartPLS 4.0. The results indicate that price perception, lifestyle, and customer reviews each have a positive and significant effect on purchasing decisions. The model demonstrates an R-Square value of 0.713, suggesting that the three variables explain 71.3% of the variance in purchasing decisions. Theoretically, the findings reinforce the Theory of Planned Behavior and Signaling Theory, emphasizing that consumer perceptions and external digital stimuli—such as online reviews and brand credibility—affect intention-based decision-making. Managerially, companies are advised to enhance price transparency, align with consumer lifestyle trends, and leverage interactive review features and live-commerce strategies. Future research should consider additional moderating variables such as customer engagement or brand trust and expand the demographic coverage.   Keywords: price perception, lifestyle, customer review, purchase decision, tiktok shop, digital marketing
A Triple Helix Synergy Model for Strengthening Entrepreneurial Ecosystems in Developing Economies Danti Astrini; Mashadi Mashadi; Mumuh Mulyana
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 3 (2025): JIMKES Edisi Mei 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i3.2933

Abstract

Entrepreneurship plays a pivotal role in Indonesia’s economic transformation, yet the national entrepreneurial ecosystem remains constrained by fragmented policies, weak university–industry linkages, and limited cross-sector collaboration. Despite the rapid growth of MSMEs, expanding digitalization, and increasing government attention to innovation, these opportunities often fail to translate into a coherent and sustainable ecosystem. This study develops the Triple Helix Synergy Model, an integrative conceptual framework that realigns the roles of government, academia, and industry through structured collaborative mechanisms reinforced by digital transformation. Using a conceptual qualitative approach supported by a thematic synthesis of 70 peer-reviewed articles (2010–2024) and major policy documents (OECD, World Bank, UNDP), the study identifies four core components shaping ecosystem performance: Inputs, Collaborative Mechanisms, Outputs, and Outcomes. Findings reveal persistent regulatory misalignment, limited applied research and commercialization pathways, weak industry absorptive capacity—particularly among MSMEs—and the absence of integrated digital collaboration platforms. The proposed model embeds regulatory alignment, innovation co-creation, resource sharing, and digital governance as essential mechanisms for strengthening ecosystem connectivity. Theoretically, this study advances Triple Helix scholarship by contextualizing it for developing economies and positioning digital transformation as a central driver of innovation governance. Practically, the model offers actionable guidance for policymakers, universities, and industry actors to enhance research commercialization, support MSME upgrading, and foster a more resilient and innovation-driven economy.   Keywords: Triple Helix, entrepreneurial ecosystem, co-creation, digital platforms, MSMEs, innovation governance, government–academia–industry collaboration, developing economies.
Co-Authors Aang Munawar Abdul Roup Adil Fadillah Afifah, Afra Ali, Helmi Angga Sulistiono Anton Sukamto Apsari, Zahra Cikal Wahyu Apsari Ardhi Maulana Asti Pratiwi Bambang Hengky Rainanto Benekdita, Lucia Benjamin, Grace Yosephine Bintang Sahala Marpaung Brillian Jodi Firmansyah Budi Setiawan Christie G. B., Giovanno Danti Astrini Dedi Budiman Hakim Dina Maylani Edi Nurachmad Ernawati Ernawati Fahsany, Donny Hendry Febrianti, Sisca Febry Lodwyk Rihe Riwoe Firmansyah, Muhammad Fikri Firyal, Najla Nur Grace Yosephine Benjamin Harianto Harianto Hassanee, Narrong Hemiwati Hemiwati Herlambang, Herlan Herlan Herlambang Hermawan, Yanto Heti Herawati Heti Herawati Ilham Yuliandri Irma Damayanti Ulfah Isnan Mulia Istikomah Istikomah Jan Horas Veryady Purba Jaya, Pinto Kusumayanti, Diah Lestari, Febriana Indah Lukman Hidayat M. Visa Ramadhan Maju Lumban Tobing Mariyah Mariyah Marwan Effendy Marwan Effendy Mashadi Mashadi Mashadi Mashadi Maulana, Ardhi Maulina, Dwi Maylani, Dina Mekaniwati, Ani Miki Maulana Morita Morita Morita Morita Muanas Muanas Muhammad Fikri Firmansyah Nani Cahyani Nani Cahyani Naufal Nur Hilmi Noor, Tubagus Dicky Faldy Syahid Nurachmad, Edi Nusa Muktiadji Nusa Muktiadji Odetha Agra Kirana Pinto Jaya Prit, Saren Radini, Siti Puti Rainanto, Bambang Hengky Ramadhan, M. Visa Ramadhan, Noval Ratih Puspitasari Ratih Puspitasari Ratih Puspitasari Retno Martanti Endah Lestari Riawati Tandri Riawati Tandri Rini Syarif Rini Syarif Risya Shakira Syaharani Riwoe, Febry Lodwyk Rihe Rizaldi Awaludin Rosa, Wulan Wahuni Rosadi, Reysi Resmidianti Rustandi, Imelda Elia Saefudin Zuhdi Saefudin Zuhdi Sahdi, Muhammad Ferdian Armala Said, Jamaliah Silalahi, Agung Sugianto Sisca Febrianti Siti Puti Radini Sri Hartoyo Sugiyanto - Sugiyanto Sugiyanto Sulastri Sulastri Sulistiono Supriatna Supriatna Suratman, Siti Azzahra Sutarti Sutarti Sutiharni, Sutiharni Syamsiar, Syamsiar Taqyudin, Yudin Tarida Marlin Surya Tubagus Dicky Faldy S. Noor Tubagus Dicky Faldy Syahid Noor W, Denny Haryono Wahyu Indra Satria Widaningsih, Neni Widya Widya Wulandari Dwi Utari Yanto Hermawan Yayuk Nurjanah Yohanes Raharja Yoyon Supriadi Yulia Nurendah Yusdira, Ade Yuwanda Tiara Zul Azhar