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Implementasi Media Periklanan Pada Horison Bogor Icon Hotel Pinto Jaya; Sisca Febrianti; Mumuh Mulyana; Saefudin Zuhdi
Jurnal Aplikasi Bisnis Kesatuan Vol 3 No 1 (2023): JABKES Edisi April 2023
Publisher : Program Vokasi dan LPPM IBI Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jabkes.v3i1.1759

ABSTRACTWith the development of the tourism industry sector in tandem with the hospitality industry in Indonesia, this will affect the number of star hotels that are widespread in Indonesia. With so many hotels spread across Indonesia, this has an effect on hotel competition with other competitors. Therefore, these hotel companies must carry out good promotions, one of which is by advertising as a promotional medium to customers by providing information regarding the products and services offered. The purpose of the research conducted by the author is to find out what types of advertising media are used to promote products and services at the Horison Bogor Icon Hotel, what are the obstacles in using the types of advertising media used at the Horison Bogor Icon Hotel, how to deal with obstacles from types of Advertising Media used by Horison Bogor Icon Hotel, This research was conducted by the author at the Horison Bogor Icon Hotel which is located in Bukit Cimanggu City, Jl Sholeh Iskandar No. 1 , RT , 01/RW, 13, Cibadak, Tanah Sereal, Bogor City. Held for 6 months from December 2021 to June 2022. Through this research the authors get the result that the Horison Bogor Icon Hotel. Using several types of Advertising Media used by the Horison Bogor Icon Hotel in promoting its products and services, including: print media by choosing brochures and billboards as advertising media, electronic media by choosing Radio as an advertising medium, Digital Advertising by choosing Social Media which focuses on on Instagram as an advertising medium and the Website as an advertising and information medium, SEM (Search Engine Marketing) as an advertising medium. Constraints from the type of advertising media used by the Horison Bogor Icon Hotel, namely in the use of electronic media by choosing radio that has a small audience of radio listeners that are rarely used by the public as well as SEM or Search Engine Marketing which has obstacles in it, namely the large number of incoming information and words the search keys on Google tend to be the same, this allows other people who are looking for information related to the Horison Bogor Icon Hotel to enter the wrong website page to another website. Apart from that, the Algorithm changes on Google, which are updated almost 600 times a year, which can affect marketing.

Pengaruh Keamanan, Kemudahan Transaksi dan Persepsi Resiko terhadap Minat Beli Sugiyanto Sugiyanto; Mumuh Mulyana; M. Visa Ramadhan
Jurnal Informatika Kesatuan Vol 1 No 1 (2021): JIKES Edisi Agustus 2021
Publisher : LPPM IBI Kesatuan

Penelitian ini bertujuan untuk mengetahui pengaruh Keamanan, Kemudahan Transaksi dan Persepsi Risiko terhadap Minat Beli secara online pada situ Tokopedia. Tipe penelitian yang digunakan adalah explanatory. Populasi dalam penelitian ini adalah para pengguna aplikasi tokopedia di masyarakat Kota Bogor. Dengan mengunakan teori Roscoe maka responden dalam penelitian ini berjumlah 154 responden untuk dijadikan sampel dan teknik sampling yang digunakan adalah purposive sampling. Metode pengumpulan datanya menggunakan kuesioner. Skala pengukurannya digunakan skala likert. Metode analisis data yang digunakan adalahh analisis Structural Equation Modeling (SEM) dengan menggunakan program AMOS Ver.22. Dari hasil penelitian, Keamanan mempunyai pengaruh positif signifikan terhadap Minat Beli di Tokopedia. Hal ini ditunjukan dengan bahwa nilai t hitung 2,158 lebih besar dari 1,96 atau nilai P 0,031 lebih kecil dari 0,05, sedangkan Kemudahan Transaksi mempunyai pengaruh positif signifikan terhadap Minat Beli di Tokopedia. Hal ini ditunjukan dengan bahwa nilai t hitung 2,742 lebih besar dari 1,96 atau nilai P 0,006 lebih kecil dari 0,05, sedangkan Persepsi Resiko mempunyai pengaruh negatif tidak signifikan terhadap Minat Beli di Tokopedia. Hal ini ditunjukan dengan bahwa nilai t hitung -1,651 lebih kecil dari 1,96 atau nilai P 0,099 lebih besar dari 0,05. Pengaruh variabel yang terkuat terdapat pada variabel Kemudahan Transaksi sebesar 0,574 terhadap Minat Beli, dan pengaruh Keamanan, Kemudahan Transaksi, Persepsi resiko terhadap Minat Beli adalah positif dengan total pengaruh sebesar 48,3%. Kata kunci : Keamanan, Kemudahan Transaksi, Persepsi Risiko dan Minat Beli

Pengaruh Persepsi Harga Dan Electronic Word Of Mouth Terhadap Keputusan Pembelian Pada Situs Belanja Online Shopee Grace Yosephine Benjamin; Mumuh Mulyana
Jurnal Informatika Kesatuan Vol 2 No 2 (2022): JIKES Edisi Agustus 2022
Publisher : LPPM IBI Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jikes.v2i2.1454

Purchasing Decisions are purchasing decisions define that purchasing decisions are part of consumer behavior i.e. the study of how individuals, groups, and organizations choose, buy, use and how goods, services, ideas or experiences to satisfy their needs and desires is a public offering made to sell securities to society involving goods or services to consumers in smaller quantities aimed at consuming them or used it personally and couldn't resell it. Electronic world of Mouth (E-WOM) is a positive or negative statement made by potential, actual, or former consumers about a company's products or services through the internet. This study aims to analyze the influence of Price Perception and Electronic world of Mouth (E-WOM) on Purchasing Decisions on the Shopee online shopping site. Empirical Study on Shopee Customers in Bogor City. The type of data used is Primary data derived from the Respondent Questionnaire. The sample of this study amounted to 110 samples using the likert scale method which came from 110 number of respondents who corresponded to shopee users in the city of Bogor. in this study the data were analyzed using multiple linear analysis with the help of SPSS. The results of this study show that Price Perception affects Purchasing Decisions. Meanwhile, the Electronic world of Mouth (E-WOM) has no effect on purchasing decisions. Then simultaneously, showing Price Perception, and Electronic world of Mouth (E-WOM) affects purchasing decisions. Keywords: Price Perception, Electronic world of Mouth (E-WOM), Purchasing Decision

Pengaruh Citra Merk, Desain Produk Dan Persepsi Harga Terhadap Keputusan Pembelian Smartphone Samsung Di Kota Bogor Herlan Herlambang; Mumuh Mulyana; Febry Lodwyk Rihe Riwoe
Jurnal Informatika Kesatuan Vol 2 No 2 (2022): JIKES Edisi Agustus 2022
Publisher : LPPM IBI Kesatuan

The purpose of this study was to determine the effect of Brand Image, Product Design and Price Perception on Samsung smartphone Purchase Decisions in Bogor city. The number of samples used in this study amounted to 200 respondents taken from users or those who have used smartphone Samsung. The tool used to collect data is a questionnaire and the data in this study were processed using SPSS version 21. The results of the analysis show that (1) Brand Image has a positive and significant effect on purchasing decisions with a t-count of 6,945, which is greater than t-table 1.65 and a significant value of 0.000 <0.05. (2) Product Design has a positive and significant effect on purchasing decisions with a t-count of 3,708, which is greater than t-table 1.65 and a significance value of 0.000 <0.05. (3) Product quality has a positive and significant effect on purchasing decisions with a t-count of 2,017, which is greater than t-table 1.65 and a significance value of 0.045 <0.05. (4) Brand Image, Product Design and Price Perception together have a positive and significant relationship to Purchase Decisions with an f-count of 29,567, which is greater than f-table 2.65 and a significance value of 0.000 <0.05. Keywords: Brand Image, Product Design and Price Perception on Purchase Decision

Intrapreneurship Tenaga Kependidikan Institut Bisnis Dan Informatika Kesatuan Bogor Mumuh Mulyana; Widya Widya; Febry Lodwyk Rihe Riwoe; Saefudin Zuhdi
JAS-PT (Jurnal Analisis Sistem Pendidikan Tinggi Indonesia) Vol 7 No 1 (2023): JAS-PT Edisi JULI 2023
Publisher : Forum Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36339/jaspt.v7i1.759

The purpose of this study is to: (1) Determine the effect of Employee Intrapreneurship on Emphaty, (2) Determine the effect of Employee Intrapreneurship on Reliability, and (3) Determine the effect of Employee Intrapreneurship on Responsiveness. (4) Determine the effect of Employee Intrapreneurship on Tangible and (5) Determine the effect of Employee Intrapreneurship on Assurance. The number of sample used that were used is 130 responses, using the formula Hair et al. To Determine the effect of Employee Intrapreneurship on service performance Institut Bisnis and Informatika Kesatuan Bogor, the data analysis method used is SEMPLS. Data collection was carried out using SmartPLS 4.0. According to the study's results, the following information was obtained: (1) There is positive evidence that Intrapreneurship Karyawan is related to Emphaty. (2) There is a significant positive effect of Employee Intrapreneurship on Reliability, (3) there is a significant positive effect of Employee Intrapreneurship on Responsiveness, (4) there is a significant positive effect of Employee Intrapreneurship on Tangible, (5) there is a significant positive effect of Employee Intrapreneurship on Assurance. Keywords: Intrapreneurship Karyawan, Emphaty, Reliability, Responsiveness, Tangible, Assurance

Perkembangan Mutu Dan Benchmarking Internal Perguruan Tinggi di Kota Bogor Febry Lodwyk Rihe Riwoe; Tubagus Dicky Faldy S. Noor; Mumuh Mulyana
JAS-PT (Jurnal Analisis Sistem Pendidikan Tinggi Indonesia) Vol 7 No 1 (2023): JAS-PT Edisi JULI 2023
Publisher : Forum Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36339/jaspt.v7i1.763

Tujuan penelitian ini adalah untuk mengeksplorasi pentingnya mutu atau kualitas perguruan tinggi dalam proses pelaksanaan pendidikan tinggi sebagai upaya untuk membawa perbaikan di pendidikan tinggi sistem pendidikan. Untuk mengungkapkan bahwa setiap program yang dilaksanakan oleh perguruan tinggi sesuai dengan standar kualitas dan keunggulan, istilah tersebut dikenal dengan akreditasi. Selain itu, perlu melakukan benchmarking agar tercapai peningkatan kualitas berkelanjutan yang diadopsi organisasi untuk menilai kekuatan dan kelemahan internal mereka. Salah satu yang dapat diterapkan ialah benchmarking internal karena peningkatan tampak lebih realistis ketika tujuan tersebut telah dicapai di tempat lain dalam organisasi. Penelitian ini menggunakan data sekunder yang diambil dari berbagai sumber seperti: internet, Kemdikbud, peraturan dan perundangan yang relevan, dipadukan dengan penelitian kualitatif pada studi kasus Perguruan Tinggi “Institut Bisnis dan Informatika”. Dalam penelitian ini digunakan teknik analisis dokumen. Dalam hal menjaga dan mengembangkan mutu, IBI Kesatuan terus berupaya meningkatkan kinerjanya. IBI Kesatuan berupaya membangun keunggulan dengan meningkatkan berbagai aspek, beberapa hal yang dilakukan guna mencapai nilai akreditasi secara maksimal: Seminar pendidikan Internasional, beberapa mahasiswa dinyatakan lulus sidang skripsi dengan penguji internasional, kerjasama internasional dalam pelaksanaan penelitian dan pengabdian kepada masyakarat, KKN internasional di Thailand, pagelaran produk UMKM Batik di thailand.

FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT MAHASISWA IBI KESATUAN UNTUK BERWIRAUSAHA BIDANG PARIWISATA Odetha Agra Kirana; Mumuh Mulyana
Bogor Hospitality Journal Vol 6 No 2 (2022): Bogor Hospitality Journal
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Pariwisata Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55882/bhj.v6i2.55

Penelitian ini membahas pengaruh persepsi kewirausahaan, karakteristik individu dan motivasi terhadap minat mahasiswa dalam berwirausaha bidang pariwisata. Tujuan penelitian ini adalah untuk menganalisis dan menguji pengaruh persepsi kewirausahaan, karakteristik individu dan motivasi terhadap minat mahassiswa berwirausaha bidang pariwisata. Penelitian ini menggunakan 3 variabel eksogen dan 1 variabel endogen. Metode pengumpulan data penelitian ini menggunakan kuesioner dengan jumlah responden sebanyak 365 mahasiswa/i IBI Kesatuan Bogor. Metode analisis data menggunakan model analisis dengan Structural Equation Modelling – Partial Least Square. Hasil penelitian ini menunjukkan bahwa secara parsial persepsi kewirausahaan berpengaruh secara signifikan terhadap minat berwirausaha. Secara parsial karakteristik individu berpengaruh secara signifikan terhadap minat berwirausaha. Dan secara parsial motivasi berpengaruh secara signifikan terhadap minat berwirausaha.

Implementasi Media Periklanan Pada Horison Bogor Icon Hotel Jaya, Pinto; Febrianti, Sisca; Mulyana, Mumuh; Zuhdi, Saefudin
Jurnal Aplikasi Bisnis Kesatuan Vol. 3 No. 1 (2023): JABKES Edisi April 2023
Publisher : Program Vokasi dan LPPM IBI Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jabkes.v3i1.1759

ABSTRACTWith the development of the tourism industry sector in tandem with the hospitality industry in Indonesia, this will affect the number of star hotels that are widespread in Indonesia. With so many hotels spread across Indonesia, this has an effect on hotel competition with other competitors. Therefore, these hotel companies must carry out good promotions, one of which is by advertising as a promotional medium to customers by providing information regarding the products and services offered. The purpose of the research conducted by the author is to find out what types of advertising media are used to promote products and services at the Horison Bogor Icon Hotel, what are the obstacles in using the types of advertising media used at the Horison Bogor Icon Hotel, how to deal with obstacles from types of Advertising Media used by Horison Bogor Icon Hotel, This research was conducted by the author at the Horison Bogor Icon Hotel which is located in Bukit Cimanggu City, Jl Sholeh Iskandar No. 1 , RT , 01/RW, 13, Cibadak, Tanah Sereal, Bogor City. Held for 6 months from December 2021 to June 2022. Through this research the authors get the result that the Horison Bogor Icon Hotel. Using several types of Advertising Media used by the Horison Bogor Icon Hotel in promoting its products and services, including: print media by choosing brochures and billboards as advertising media, electronic media by choosing Radio as an advertising medium, Digital Advertising by choosing Social Media which focuses on on Instagram as an advertising medium and the Website as an advertising and information medium, SEM (Search Engine Marketing) as an advertising medium. Constraints from the type of advertising media used by the Horison Bogor Icon Hotel, namely in the use of electronic media by choosing radio that has a small audience of radio listeners that are rarely used by the public as well as SEM or Search Engine Marketing which has obstacles in it, namely the large number of incoming information and words the search keys on Google tend to be the same, this allows other people who are looking for information related to the Horison Bogor Icon Hotel to enter the wrong website page to another website. Apart from that, the Algorithm changes on Google, which are updated almost 600 times a year, which can affect marketing.

Strategi Promosi Melalui Media Sosial Pada Kinasih Resort Dan Conference Bogor Firyal, Najla Nur; Mulyana, Mumuh; Morita, Morita
Jurnal Aplikasi Bisnis Kesatuan Vol. 4 No. 2 (2024): JABKES Edisi Agustus 2024
Publisher : Program Vokasi dan LPPM IBI Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jabkes.v4i2.1913

The digital era can be seen as a way of life or as a time when technology is used to carry out all functions related to sustaining life. In the digital era, all activities become easier with the latest technology. Social media today can grow and engage audiences, therefore to use it as a marketing tool is a smart move. The objectives of this review are: 1) How to implement promotions via social media at Kinasih Resort and Conference Bogor; 2) What are the obstacles when promoting via social media at Kinasih Resort and Conference Bogor; 3) How to overcome obstacles that occur when promoting via social media at Kinasih Resort and Conference Bogor. The results of this review are: 1) Kinasih Resort and Conference Bogor has implemented promotions via social media; 2) In its implementation, there are obstacles experienced by Kinasih Resort and Conference Bogor in carrying out promotions via social media including Facebook, LinkedIn, Instagram and the WhatsApp social media platform; 3) To overcome the obstacles that occur when promoting via social media at Kinasih Resort and Conference Bogor, the digital marketing team re-develops the Facebook marketing strategy, the digital marketing team continues to make offers to companies, the digital marketing team develops interesting content, and provide special offers. the digital marketing team monitors social media. Keywords: Promotion via Social Media, Kinasih Resort and Conference Bogor

Application of digital Agricultural Tools in Indonesia: From Creativity towards Rural Community Innovation Widaningsih, Neni; Sutiharni, Sutiharni; Istikomah, Istikomah; Mulyana, Mumuh; Ali, Helmi
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 4, No 4 (2021): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i4.3512

After understanding the research questions, we directed the search for data electronically to writing a collection of journal publications, books, and websites. We cannot conclude reports of untested, substantiated review findings on the use of innovations in agriculture without first attempting to analyze the various kinds of literature that incorporate, among other things, coding frameworks, in-depth assessments, and concluding. We carried out this study with a phenomenological approach, which is a methodology that seeks to obtain the most extensive data and then for us to study and gain understanding and become valid and convincing findings. The reason is that this review uses discretionary data from various sources. Subjective data whose sources of information we take from various data published between 2010 and 2021. We use the Google Search application to search for information using keywords such as digital applications, modern horticulture, innovation, and progress in compiling agribusiness. Based on these data, we can report that the use of trend-setting innovation applications in the agricultural sector is a consequence of innovations from both public authorities and the regions themselves, thus giving birth to new advances where agribusiness currently cannot be separated from electronics. This is an innovation that makes efficient use of services in the office

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