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All Journal Jurnal Ilmiah Kesatuan (JIK) Jurnal Ilmiah Ranggagading (JIR) Indonesian Journal of Business and Entrepreneurship (IJBE) JAS-PT Jurnal Analisis Sistem Pendidikan Tinggi Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Jurnal Ilmiah Manajemen Kesatuan Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Ilmiah Pariwisata Kesatuan Jurnal Abdimas Dedikasi Kesatuan Jurnal Aplikasi Bisnis Kesatuan Jurnal Informatika Kesatuan Bogor Hospitality Journal
Mumuh Mulyana
Institut Bisnis Dan Informatika Kesatuan
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Public Health Social Sciences Other

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Pengaruh Keamanan, Kemudahan Transaksi dan Persepsi Resiko terhadap Minat Beli: Studi Kasus Pada Tokopedia Sugiyanto, Sugiyanto; Mulyana, Mumuh; Ramadhan, M. Visa
Jurnal Informatika Kesatuan Vol. 1 No. 1 (2021): JIKES Edisi Agustus 2021
Publisher : LPPM IBI Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jikes.v1i1.404

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh Keamanan, Kemudahan Transaksi dan Persepsi Risiko terhadap Minat Beli secara online pada situ Tokopedia. Tipe penelitian yang digunakan adalah explanatory. Populasi dalam penelitian ini adalah para pengguna aplikasi tokopedia di masyarakat Kota Bogor. Dengan mengunakan teori Roscoe maka responden dalam penelitian ini berjumlah 154 responden untuk dijadikan sampel dan teknik sampling yang digunakan adalah purposive sampling. Metode pengumpulan datanya menggunakan kuesioner. Skala pengukurannya digunakan skala likert. Metode analisis data yang digunakan adalahh analisis Structural Equation Modeling (SEM) dengan menggunakan program AMOS Ver.22. Dari hasil penelitian, Keamanan mempunyai pengaruh positif signifikan terhadap Minat Beli di Tokopedia. Hal ini ditunjukan dengan bahwa nilai t hitung 2,158 lebih besar dari 1,96 atau nilai P 0,031 lebih kecil dari 0,05, sedangkan Kemudahan Transaksi mempunyai pengaruh positif signifikan terhadap Minat Beli di Tokopedia. Hal ini ditunjukan dengan bahwa nilai t hitung 2,742 lebih besar dari 1,96 atau nilai P 0,006 lebih kecil dari 0,05, sedangkan Persepsi Resiko mempunyai pengaruh negatif tidak signifikan terhadap Minat Beli di Tokopedia. Hal ini ditunjukan dengan bahwa nilai t hitung -1,651 lebih kecil dari 1,96 atau nilai P 0,099 lebih besar dari 0,05. Pengaruh variabel yang terkuat terdapat pada variabel Kemudahan Transaksi sebesar 0,574 terhadap Minat Beli, dan pengaruh Keamanan, Kemudahan Transaksi, Persepsi resiko terhadap Minat Beli adalah positif dengan total pengaruh sebesar 48,3%. Kata kunci : Keamanan, Kemudahan Transaksi, Persepsi Risiko dan Minat Beli
Pengaruh Persepsi Harga Dan Electronic Word Of Mouth Terhadap Keputusan Pembelian Pada Situs Belanja Online Shopee Benjamin, Grace Yosephine; Mulyana, Mumuh
Jurnal Informatika Kesatuan Vol. 2 No. 2 (2022): JIKES Edisi September 2022
Publisher : LPPM IBI Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jikes.v2i2.1454

Abstract

Purchasing Decisions are purchasing decisions define that purchasing decisions are part of consumer behavior i.e. the study of how individuals, groups, and organizations choose, buy, use and how goods, services, ideas or experiences to satisfy their needs and desires is a public offering made to sell securities to society involving goods or services to consumers in smaller quantities aimed at consuming them or used it personally and couldn't resell it. Electronic world of Mouth (E-WOM) is a positive or negative statement made by potential, actual, or former consumers about a company's products or services through the internet. This study aims to analyze the influence of Price Perception and Electronic world of Mouth (E-WOM) on Purchasing Decisions on the Shopee online shopping site. Empirical Study on Shopee Customers in Bogor City. The type of data used is Primary data derived from the Respondent Questionnaire. The sample of this study amounted to 110 samples using the likert scale method which came from 110 number of respondents who corresponded to shopee users in the city of Bogor. in this study the data were analyzed using multiple linear analysis with the help of SPSS. The results of this study show that Price Perception affects Purchasing Decisions. Meanwhile, the Electronic world of Mouth (E-WOM) has no effect on purchasing decisions. Then simultaneously, showing Price Perception, and Electronic world of Mouth (E-WOM) affects purchasing decisions. Keywords: Price Perception, Electronic world of Mouth (E-WOM), Purchasing Decision
Pengaruh Citra Merk, Desain Produk Dan Persepsi Harga Terhadap Keputusan Pembelian Smartphone Samsung Di Kota Bogor Herlambang, Herlan; Mulyana, Mumuh; Riwoe, Febry Lodwyk Rihe
Jurnal Informatika Kesatuan Vol. 2 No. 2 (2022): JIKES Edisi September 2022
Publisher : LPPM IBI Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jikes.v2i2.1456

Abstract

The purpose of this study was to determine the effect of Brand Image, Product Design and Price Perception on Samsung smartphone Purchase Decisions in Bogor city. The number of samples used in this study amounted to 200 respondents taken from users or those who have used smartphone Samsung. The tool used to collect data is a questionnaire and the data in this study were processed using SPSS version 21. The results of the analysis show that (1) Brand Image has a positive and significant effect on purchasing decisions with a t-count of 6,945, which is greater than t-table 1.65 and a significant value of 0.000 <0.05. (2) Product Design has a positive and significant effect on purchasing decisions with a t-count of 3,708, which is greater than t-table 1.65 and a significance value of 0.000 <0.05. (3) Product quality has a positive and significant effect on purchasing decisions with a t-count of 2,017, which is greater than t-table 1.65 and a significance value of 0.045 <0.05. (4) Brand Image, Product Design and Price Perception together have a positive and significant relationship to Purchase Decisions with an f-count of 29,567, which is greater than f-table 2.65 and a significance value of 0.000 <0.05. Keywords: Brand Image, Product Design and Price Perception on Purchase Decision
Tinjauan Atas Strategi Komunikasi Pemasaran Melalui Media Sosial Instagram Pada Dinas Perdagangan Dan Perindustrian Kota Bogor Rosadi, Reysi Resmidianti; Mulyana, Mumuh; Zuhdi, Saefudin
Jurnal Informatika Kesatuan Vol. 3 No. 2 (2023): JIKES Edisi September 2023
Publisher : LPPM IBI Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jikes.v3i2.1795

Abstract

Economic growth is an important indicator of the success of national development. In terms of national economic growth, small and medium industries (IKM), which are also part of micro, small and medium enterprises (MSMEs), are considered capable of playing an important role in driving economic growth. The use of social media is spreading faster than ever before. One of the goals of social media is in the application of marketing communications. To advance the products of Small and Medium Industries in the City of Bogor, of course, cannot be separated from the role of more attractive and dynamic marketing communications.The research objectives are: 1) To find out the marketing communication strategy for small and medium industrial products through Instagram social media at the Bogor City Trade and Industry Service; 2) To find out the obstacles in implementing the marketing communication strategy for small and medium industry products through Instagram social media at the Bogor City Trade and Industry Service; 3) To find out efforts to deal with obstacles in implementing marketing communication strategies for small and medium industrial products through Instagram social media at the Bogor City Trade and Industry Service.The results of the study show that: 1) Social Media, Instagram is very well managed by the Department of Trade and Industry in providing information and interesting content from Small and Medium Industry products in the city of Bogor; 2) The obstacle faced is the difficulty of increasing insight to reach Instagram users outside of the Instagram account followers of the Bogor City Trade and Industry Service; 3) As for efforts to deal with obstacles, namely trying to publish content related to Small and Medium Industry products more often and to be accurate in providing information related to these IKM products.Keywords: Marketing Communication, Social Media Instagram, IKM
Pengaruh Kemudahan Bertransaksi, Kepercayaan Konsumen, Dan Persepsi Resiko Terhadap Keputusan Pembelian Konsumen Pada E-Commerce Saat Pandemi Covid-19: Studi Kasus Pada Tokopedia Sahdi, Muhammad Ferdian Armala; Mulyana, Mumuh; Tobing, Maju Lumban
Jurnal Informatika Kesatuan Vol. 1 No. 2 (2021): JIKES Edisi Desember 2021
Publisher : LPPM IBI Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jikes.v1i2.1819

Abstract

The purposes of this study are: 1) To explain and analyze the ease of transactions which have a significant effect on purchasing decisions of E-Commerce consumers during the Covid-19 pandemic, 2) To explain and analyze consumer trust which has a significant effect on purchasing decisions of E-Commerce consumers during a pandemic. Covid-19, 3) To explain and analyze risk perceptions that have a significant effect on E-Commerce consumer purchasing decisions during the Covid-19 pandemic, 4) To explain and analyze the ease of transactions, consumer confidence, and risk perceptions together have a significant effect on decisions E-Commerce consumer purchases during the Covid-19 pandemic. This study uses independent variables (ease of transactions, consumer confidence, and risk perception) and the dependent variable (purchase decisions). The data analysis technique used in this research is a quantitative approach. The object of this research is 100 respondents who have made a purchase transaction at E-Commerce Tokopedia during the covid-19 pandemic (starting from March 2020). To analyze and process the data, this study uses SPSS version 26. The results of hypothesis testing: 1) Ease of Transactions has no significant effect on Purchase Decisions (Y), 2) Consumer Trust (X2) has a significant effect on Purchase Decisions (Y), 3) Risk Perception (X3) has a significant effect on Purchase Decision (Y), 4) Ease of Transaction (X1), Consumer Trust (X2), and Risk Perception (X3) together have a significant effect on Purchase Decision (Y) (by looking at F-count result is greater than F-table). Keywords : Ease of Transactions, Consumer Trusts, Risk Perceptions, Purchase Decisions.
PKM Donasi Alat Pelindung Diri Bagi Tenaga Kesehatan Puskesmas di Kota Bogor pada Masa Pandemi Covid-19 Muktiadji, Nusa; Rainanto, Bambang Hengky; Cahyani, Nani; Herawati, Heti; Mulyana, Mumuh; Noor, Tubagus Dicky Faldy Syahid
Jurnal Abdimas Dedikasi Kesatuan Vol. 1 No. 2 (2020): JADKES Edisi Desember 2020
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jadkes.v1i2.479

Abstract

Kegiatan donasi saat ini sangat dibutuhkan, karena adanya wabah pandemic covid-19 yang terlah menyebar di Indonesia sejak Maret 2020 dengan kasus terkonfirmasi positif hingga 2 Juni 2020 sebanyak 27.549 orang. menyebabkan masker yang sangat dibutuhkan menjadi langka dan memiliki harga yang cukup tinggi dan tidak terjangkau. Di sisi lain, selain para tenaga medis yang membutuhkan masker, para masyarakat pun memerlukannya. Selain masker, kebutuhan akan sabun cuci tangan yang cukup tinggi membuatnya mahal Oleh karena itu, kegiatan donasi dirasa sangat diperlukan untuk membantu dan meringankan beban bagi masyarakat ataupun tenaga medis. Mengingat bahwa seluruh lapisan masyarakat dari berbagai bidang terkena dampak yang signifikan dari merebahnya wabah pandemi covid-19. Seluruh elemen masyarakat, tak terkecuali institusi pendidikan ikut bahu membahu untuk meringankan beban yang dirasakan.
Pelatihan Pengembangan Merek Dan Kemasan Bagi UMKM Kota Bogor Sulistiono, Sulistiono; Mulyana, Mumuh; Firmansyah, Muhammad Fikri
Jurnal Abdimas Dedikasi Kesatuan Vol. 1 No. 2 (2020): JADKES Edisi Desember 2020
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jadkes.v1i2.512

Abstract

Ketatnya persaingan dalam dunia usaha menjadikan pengusaha berupaya untuk mendominasi pasar. Strategi pemasaran lewat pengembangan merek dan kemasan inilah sebagai saluran agar dapat menarik calon pembeli, Merek merupakan investasi jangka panjang,apabila dikelola dengan baik akan memberikan keuntungan besar bagi perusahaan yang mengelolanya. Disamping pengembangan merek, yang harus diperhatikan dalam sebuah produk adalah kemasan. Oleh karenanya, kemasan ini termasuk strategi produk, dengan cara memperbaiki bentuk luar dari produk, seperti pembungkus, etiket, warna dan lain-lain. Dalam rangka pemenuhan ketercapaian dalam penjualan produk maka diperlukan adanya pemahaman tentang pengembangan merek dan kemasan . Salah satu yang perlu diberikan informasi tersebut adalah para pelaku UMKM yang merupakan penyumbang terbesar dalam perekonomian Nasional. Sasaran kegiatan ini adalah pelaku UMKM di wilayah Bogor. Pertimbangan penetapan sasaran pelatihan ini adalah untuk meningkatkan kemampuan pelaku UMKM dalam memasarkan produknya melalui pengembangan merek dan kemasan sehingga dapat meningkatkan volume penjualan UMKM.
Optimalisasi Hilirisasi Bisnis Maggot Melalui Peningkatan Sarana Dan Prasarana, Tata Kelola Dan Strategi Pemasaran Berbasis Digital Pada Bank Sampah Unit Siliwangi Bogor Nurendah, Yulia; Sutarti, Sutarti; Munawar, Aang; Mulyana, Mumuh; Nurachmad, Edi; Setiawan, Budi; Maulina, Dwi; Lestari, Febriana Indah
Jurnal Abdimas Dedikasi Kesatuan Vol. 5 No. 1 (2024): JADKES Edisi Januari 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jadkes.v5i1.2273

Abstract

The aim of the Partnership-Based MSME Development activity is to resolve the problems of the Siliwangi Waste Bank Unit (BSU) as a collaboration partner. The problems faced by related partners are organizational management, resources and marketing. From an administrative point of view problems arise, for example. there are no guidelines regarding the functions and duties of organizational management, weak administrative management and financial reporting systems. In terms of resources, the problem is that BSU Siliwangi administrators are still weak in understanding organizational development, entrepreneurship and marketing strategies, Magot cultivation skills that need to be improved. The marketing problem is that BSU Siliwangi's marketing strategy has not optimally used digital technology. Based on these problems, several community partnership program activities were implemented, such as training in the use of management and information systems in partner organizations, entrepreneurship training and the use of technology in company development. Training related to organizational management consists of financial management and administration, entrepreneurship training, marketing strategies using digital technology, and Magot cultivation training. The results of this activity are: 1) Establishment of partner organization governance guidelines as well as a simple financial management and recording system for partner organizations; 2) Availability of adequate production facilities, especially vital facilities such as waste chopping machines for Magot feed; 3) Increasing understanding of management and members regarding asset management, capital, entrepreneurship and digital-based marketing strategies through soft skills training and mentoring programs; 4) Establishment of a digital marketing platform in the form of the Web and other digital features (social media Instagram and Tiktok); 5) Increased income at partner organizations; 6) Publication of the results of community partnership program activities in the form of articles in print media and activity videos; 7) Have a Business Identification Number (NIB).   Keywords: governance, marketing strategy, downstreaming, digital business, waste bank
Peran Pendampingan Perguruan Tinggi Dalam Keberlanjutan UMKM: Studi Kasus Pada Uppks Matahari Kabupaten Bogor Sutarti, Sutarti; Mulyana, Mumuh; Hermawan, Yanto; Fahsany, Donny Hendry; Herawati, Heti; Nurjanah, Yayuk
Jurnal Abdimas Dedikasi Kesatuan Vol. 5 No. 2 (2024): JADKES Edisi Juli 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jadkes.v5i2.2766

Abstract

ABSTRACTThis study aims to identify an innovative and sustainable MSME mentoring model through community service by IBI Kesatuan lecturers. A case study at UPPKS Matahari, Bitungsari Village shows that the combination of face-to-face mentoring and the use of information technology has succeeded in increasing the capacity of MSMEs in managing their businesses independently. The mentoring program that includes training, consultation, and market access facilitation has encouraged MSMEs to develop new products and services, and improve product quality. The results of this study provide important implications for universities in designing community service programs that are relevant to the needs of MSMEs and support sustainable local economic development.Keywords: MSMEs, Universities, Sustainability.
The Brand Gestalt And Green Marketing As Part of Achieving Village Tourism Sustainability Noor, Tubagus Dicky Faldy Syahid; Mulyana, Mumuh
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 4 (2024): JIMKES Edisi Juli 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v12i4.232

Abstract

Brand Gestalt, Green Marketing and Tourism     _____1081     Submitted: MAY 2024    Accepted: JULY 2024 Indonesia has many tourist villages that have the potential to be developed and have their characteristics. However, the COVID-19 pandemic has affected tourism, especially tourist villages. Therefore, tourist villages must rise again. As a form of support to create a sustainable tourism village and have a good business. How does the head of the tourism village manager in the developing category in the Java and Bali regions seek to develop a tourist village in their area by creating the establishment of a destination brand, doing green marketing, and, of course, becoming a sustainable tourism village? This research can be regarded as the contribution of a new model that uses other elements and aspects to form a brand destination for a tourist village destination.   Keywords: Brand Gestalt, Green Marketing, Village Tourism Sustainability
Co-Authors Aang Munawar Abdul Roup Adil Fadillah Afifah, Afra Ali, Helmi Angga Sulistiono Anton Sukamto Apsari, Zahra Cikal Wahyu Apsari Ardhi Maulana Asti Pratiwi Bambang Hengky Rainanto Benekdita, Lucia Benjamin, Grace Yosephine Bintang Sahala Marpaung Brillian Jodi Firmansyah Budi Setiawan Christie G. B., Giovanno Danti Astrini Dedi Budiman Hakim Dina Maylani Edi Nurachmad Ernawati Ernawati Fahsany, Donny Hendry Febrianti, Sisca Febry Lodwyk Rihe Riwoe Firmansyah, Muhammad Fikri Firyal, Najla Nur Grace Yosephine Benjamin Harianto Harianto Hassanee, Narrong Hemiwati Hemiwati Herlambang, Herlan Herlan Herlambang Hermawan, Yanto Heti Herawati Heti Herawati Ilham Yuliandri Irma Damayanti Ulfah Isnan Mulia Istikomah Istikomah Jan Horas Veryady Purba Jaya, Pinto Kusumayanti, Diah Lestari, Febriana Indah Lukman Hidayat M. Visa Ramadhan Maju Lumban Tobing Mariyah Mariyah Marwan Effendy Marwan Effendy Mashadi Mashadi Mashadi Mashadi Maulana, Ardhi Maulina, Dwi Maylani, Dina Mekaniwati, Ani Miki Maulana Morita Morita Morita Morita Muanas Muanas Muhammad Fikri Firmansyah Nani Cahyani Nani Cahyani Naufal Nur Hilmi Noor, Tubagus Dicky Faldy Syahid Nurachmad, Edi Nusa Muktiadji Nusa Muktiadji Odetha Agra Kirana Pinto Jaya Prit, Saren Radini, Siti Puti Rainanto, Bambang Hengky Ramadhan, M. Visa Ramadhan, Noval Ratih Puspitasari Ratih Puspitasari Ratih Puspitasari Retno Martanti Endah Lestari Riawati Tandri Riawati Tandri Rini Syarif Rini Syarif Risya Shakira Syaharani Riwoe, Febry Lodwyk Rihe Rizaldi Awaludin Rosa, Wulan Wahuni Rosadi, Reysi Resmidianti Rustandi, Imelda Elia Saefudin Zuhdi Saefudin Zuhdi Sahdi, Muhammad Ferdian Armala Said, Jamaliah Silalahi, Agung Sugianto Sisca Febrianti Siti Puti Radini Sri Hartoyo Sugiyanto - Sugiyanto Sugiyanto Sulastri Sulastri Sulistiono Supriatna Supriatna Suratman, Siti Azzahra Sutarti Sutarti Sutiharni, Sutiharni Syamsiar, Syamsiar Taqyudin, Yudin Tarida Marlin Surya Tubagus Dicky Faldy S. Noor Tubagus Dicky Faldy Syahid Noor W, Denny Haryono Wahyu Indra Satria Widaningsih, Neni Widya Widya Wulandari Dwi Utari Yanto Hermawan Yayuk Nurjanah Yohanes Raharja Yoyon Supriadi Yulia Nurendah Yusdira, Ade Yuwanda Tiara Zul Azhar