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All Journal Jurnal Penelitian dan Pengembangan Pendidikan Sosiohumaniora Jurnal Ilmiah Admnistrasi Niaga Jurnal TIMES Jurnal Ilmiah Pendidikan dan Pembelajaran Aptisi Transactions on Technopreneurship (ATT) Jurnal Mantik Dinasti International Journal of Management Science Dinasti International Journal of Education Management and Social Science Jurnal Ilmiah Manajemen Kesatuan JURNAL ILMIAH SIMANTEK EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS) RESOLUSI : REKAYASA TEKNIK INFORMATIKA DAN INFORMASI MSI Transaction on Education Yayasan Cita Cendikiawan Al Khwarizmi Golden Ratio of Community Services and Dedication Annals of Human Resource Management Research Journal of Accounting and Finance Management (JAFM) International Journal of Advanced Multidisciplinary Golden Ratio of Data in Summary Journal of Community Service (Abdisci) Siber International Journal of Digital Business Greenation International Journal of Tourism and Management Pengabdian Deli Sumatera
Lili Suryati
Universitas IBBI
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Sosialisasi Pemanfaatan IoT Berbasis Machine Learning pada Deteksi Penyakit Tanaman Sawit untuk Pertanian Berkelanjutan di Dusun I Bukit Gantung Desa Sumber Mulyo Hartono; M. Khahfi Zuhanda; Sayuti Rahman; Retna Astuti Kuswardani; Suswati; Muhammad Zen; Erianto Ongko; Lili Suryati
Dedikasi Sains dan Teknologi (DST) Vol. 5 No. 2 (2025): Artikel Pengabdian Nopember 2025
Publisher : Information Technology and Science (ITScience)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/dst.v5i2.7148

Abstract

Kegiatan Pengabdian kepada Masyarakat (PkM) ini dilaksanakan untuk meningkatkan literasi digital petani sawit di Dusun I Bukit Gantung, Desa Sumber Mulyo, melalui sosialisasi pemanfaatan Internet of Things (IoT) berbasis machine learning untuk smart agriculture dalam deteksi dini penyakit tanaman sawit. Pelatihan dirancang dalam empat tahapan, yaitu persiapan perangkat, penyampaian materi konseptual, praktik instalasi IoT, penerapan machine learning, serta pendampingan lapangan. Evaluasi dilakukan menggunakan pre-test dan post-test untuk mengukur perubahan kompetensi peserta terhadap konsep IoT, machine learning, instalasi sensor, dan interpretasi hasil deteksi. Berdasarkan analisis, evaluasi hasil pelatihan menunjukkan peningkatan sebesar 47%, dengan kenaikan tertinggi pada keterampilan instalasi sensor dan membaca hasil aplikasi (+54%). Penerapan teknologi ini membantu petani melakukan deteksi penyakit lebih cepat dan akurat sehingga penggunaan pestisida dapat ditekan melalui penyemprotan selektif. Selain menghasilkan peningkatan kompetensi teknis, kegiatan ini meningkatkan keberterimaan teknologi di kalangan petani, terbukti dari 14 dari 15 kelompok yang secara konsisten menggunakan perangkat IoT pascapelatihan. Secara sosial, program ini mendorong perubahan perilaku kolektif menuju praktik budidaya yang lebih aman, efisien, dan berbasis data. Implementasi ini menunjukkan bahwa integrasi IoT–machine learning mampu memperkuat keberlanjutan pertanian sawit sekaligus meningkatkan kualitas pengelolaan kebun masyarakat, serta memberikan dasar penting bagi pengembangan sistem monitoring kesehatan tanaman yang lebih komprehensif dan adaptif pada skala komunitas.
Digital Marketing and Brand Image as Determinants of Customer Trust and Booking Intention: A Study of Hotels in Medan Lili Suryati; Mila Rachmawati; Andyan Pradipta Utama; Nunung Ayu Sofiati; Andriasan Sudarso
Dinasti International Journal of Education Management and Social Science Vol. 7 No. 6 (2026): Dinasti International Journal of Education Management and Social Science (Augus
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v7i6.6306

Abstract

The hotel industry has increasingly adopted digital marketing strategies to remain competitive in the era of online travel platforms and information transparency. In this context, digital marketing activities and brand image are expected to play a critical role in building customer trust and influencing booking intention. This study aims to analyze the effect of digital marketing and brand image on customer trust and booking intention, with customer trust positioned as a mediating variable. The research focuses on three-star hotels in Medan City as the object of analysis. This study employed a quantitative approach using a survey method. The population consisted of hotel guests who stayed at five three-star hotels in Medan City during the period from August to December 2025, with a total population of 4,100 guests. The sample size was determined based on Structural Equation Modeling (SEM) requirements, using five times the number of indicators. With 45 measurement indicators, a total of 225 respondents were selected using proportional sampling from each hotel. Data were analyzed using SEM to test both direct and indirect relationships among variables. The results indicate that digital marketing has a positive and significant effect on customer trust. Brand image is also found to significantly influence customer trust. Furthermore, customer trust has a positive and significant effect on booking intention. The mediation analysis shows that customer trust partially mediates the relationship between digital marketing and booking intention, as well as between brand image and booking intention. These findings suggest that digital marketing and brand image contribute to booking intention primarily through the formation of customer trust.  This study contributes to the hospitality and marketing literature by providing empirical evidence from the hotel industry, particularly three-star hotels in Medan City. Practically, the findings imply that hotel managers should prioritize credible digital marketing communication and consistent brand image development to strengthen customer trust and increase booking intention.
Business Capital and Entrepreneurial Characteristics as Determinants of MSME Success: Evidence from Aur Village Bambang Sutejo; Lili Suryati; Muammar Rinaldi
Annals of Human Resource Management Research Vol. 6 No. 3 (2026): September
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/ahrmr.v6.n3.p355-366.2026

Abstract

Purpose: This study aims to analyze and empirically examine the influence of business capital and entrepreneurial characteristics on the success of Micro, Small, and Medium Enterprises (MSMEs) in Kelurahan Aur. Methodology: A quantitative causal design was employed, with the research location centered on the MSME ecosystem in Kelurahan Aur, Kecamatan Medan Maimun, Medan City. The population comprised 90 active MSME units, all of which were selected as samples through saturated sampling (a census). Data were analyzed using multiple linear regression with IBM SPSS Statistics (version 26). Results: The findings indicate that both business capital and entrepreneurial characteristics partially exert positive and significant effects on MSME success. Simultaneously, both variables demonstrated a significant influence. The coefficient of determination (R²) of 0.883 reveals that 88.3% of the variation in business success is explained by the combined effect of these determinants. Conclusions: MSME success requires synergy between sufficient business capital and strong entrepreneurial characteristics, with the latter emerging as the more dominant predictor of business resilience and sustainable growth. Limitations: This study was geographically confined to a single sub-district, limiting the generalizability of its findings. Additionally, 11.7% of the variance remains unexplained, and the cross-sectional design only captures conditions at a specific point in time. Contributions: This study encourages policymakers to design MSME assistance programs that not only focus on capital provision but also strengthen entrepreneurial character through incubators. Academically, this study contributes location-specific empirical evidence to the literature on micro-business success determinants at the grassroots level.
Co-Authors Ahyanuardi Ahyanuardi Albert Gamot Malau Altari Meli Gita Tarigan Ambiyar, Ambiyar Amril Amril Andriasan Sudarso Andyan Pradipta Utama April Gunawan Malau Bambang Sutejo Baxtishodovich, Sobirov Bobur Brenhard Tampubolon Brilliant Handyman Manalu Cahyono, Yoyok Desamen Simatupang Edison Edison Elvie Maria Erianto Ongko Fadhilah Fajrillah Fajrillah, Fajrillah Fenny Fenny Ganefri Giatman Ginting, Ripka Seri Idahnaita Gulo, Tiberiusman Hartono Hasan Maksum Hendra Soewarno Ida Zulfida, Ida Ira Zulfa Judijanto, Loso Julyanthry, Julyanthry Klara Ratna Putri Nazara L. Lusiah Lenggogeni Lenggogeni Lenny Menara Sari Saragih Lusiah Lusiah Mamadiyarov, Zokir Maretta Ginting Marihot Simanjuntak Marto Silalahi Mauritz Sibarani May Handri Mila Rachmawati Mipo Mipo Muammar Rinaldi Muhammad Khahfi Zuhanda Muhammad Zen Nana Trisnawati Nandan Limakrisna Nizwardi Jalinus Nunung Ayu Sofiati (Efi) Petrus Gani R. Dewi Pertiwi Rahmadhani, Sri Rahman, Sayuti Retna Astuti Kuswardani Richasanty Septima Ripka Seriidahnaita Ginting Rita Zahara Rizal Abdullah Satriya Miharja Shamir Hasyim Syarif SIMANJUNTAK, MARKUS DODDY SITI AISAH Sri Rahmadhani Sri Rezeki Sukiman Sukiman Suswati Tiberiusman Gulo W. Wilianto Wardana, Wikrama Wikrama Wardana Wikrama Wardana Yoyo Sudaryo Yulastri , Asmar Yulia Efronia