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Pranoto Pranoto
Pusat Penelitian Lingkungan Hidup, Lembaga Penelitian dan Pengabdian kepada Masyarakat, Universitas Sebelas Maret Surakarta
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Journal : Journal Of World Science

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Using Authenticity Event as a Factor that Affects Event Attendance in Improving Branjang Tourism Village Promotion Pranoto, Pranoto; Listyorini, Haniek; Mistriani, Nina
Journal of World Science Vol. 1 No. 11 (2022): Journal of World Science
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jws.v1i11.121

Abstract

Introduction: During the Covid-19 pandemic, many tourist villages are reluctant to develop their respective destinations. The manager of the Branjang Tourism Village, Semarang Regency, realized the importance of events in destination development by exploring the impact of event attendance on destination promotion. This study first aims to analyze the effect of the authenticity of the event on the attendance of the event. The second explores the impact of event attendance on destination promotion. The third examines the direct impact of actual authenticity on destination promotion. Fourth, prove the mediation of event attendance in the effect of event authenticity on destination promotion. Methods: To test this model, 100 respondents of tourists who visited the event were taken at the Branjangan Cultural Event in the Branjang Tourism Village. Then the data is processed using SEM PLS. Result: The authenticity of the event influences the attendance of the event with t statistic 7,488> 1,96. Authenticity Events influence destination promotion with a t-statistic value of 4.011 > 1.96. The presence of the event influences destination promotion with a statistical t value of 3.507> 1.96 and the authenticity of the event on destination promotion influences the presence of the event with a simultaneous value of 0.2880> 1.96. Conclusion: The results of the first study show that the authenticity of the event affects the attendance of the event; second, the presence of the event affects the promotion of the goal. Thirdly, event authenticity involves the promotion of goals, and event attendance mediates the effect of event authenticity on goal promotion.  
Co-Authors Achmad Chaerul Muslim Adi Saputra, Fuad Afriadi, Fiqih Aji Suraji AL. SENTOT SUDARWANTO Ali Akbar Amilla, Agustin Kinthan Anang Ansyori Andyko, Mohammad Ari Handono Ramelan Arifin, Achmad Saiful Ashadi Bambang Djatmiko Bambang Revantoro, Nemesius Bambang Supriyanto Boedi Rahardjo Boedya Djatmika Calvin Oktaviano Adinugraha, Calvin Oktaviano Chyntia Damayanti Darmanijati, Maria Roosa Srah Desi Suci Handayani Dewi, Idah Kusuma Dian Endah Kusuma Astuti, Dian Endah Dwijaningtyas, Srinata Evi Widowati Galih Syahdandi, Alviando GULO, Sokhimano Haniek Listyorini Harlita Harlita HARRIS, Erna Haryono Haryono Henri Siswanto Hidayat, Sarrah Jessica Hilda Yuwafi Nikmah Ibnu Rois Ika Salsabila Nurahida Inayati Inayati ITOK DWI KURNIAWAN Kukuh Tejomurti, Kukuh Kundori Kurniawan, Eka Yudha Kurniawaty, Erlita Kusnul Khotimah LAHAGU, Agusman Lahagu, Aristo LEDEWARA, Kornelia Esyi Livansyah, Angel MAULIDHIYA, Adisti Muhadisin, Muhadisin Muhammad Aris Ichwanto Mulyanto Mulyanto Mundilarno Mundilarno, Mundilarno Najib Imanullah, Najib Najmuddin, Najmuddin Nina Mistriani Novina Eky Dianti Nur Amin Solikhah, Nur Amin Nurdina prasetyo Pati, Umi Khaerah Prabowo Prabowo Prabowo, Setyo Prabowo, Setyo Pramesty, Dihar Alfian Pujiyono Pujiyono Putri, Lailvie Cahyaning Rudi Prasetya Timur Saputra, Jumadil SARUMAHA, Kasdim Sauzan Vidya Rastratama Mitra Siswahyudi, Dwi Slamet Santosa Soehari, Hartoyo Sri Budiastuti SUBARA, Ari Sukrisno, Sukrisno Sunarto Sunarto Supriyanto, Sapto Triana Kusumaningsih Trisnanda, Raviendo Viola Malta Ramadhani Vita Ayu Kusuma Dewi Waruwu, Agustinus Wicaksono, Mochammad Hendy Wijanarko, Yudistiar Wintara, Jane Ayu Yulianti, Monica Zakki Adhliyati, Zakki Zamzami, R. Mohd.