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Bahri, Halida
Program Studi Manajemen Fakultas Ekonomi Dan Bisnis Universitas Malikussaleh
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THE INFLUENCE OF CUSTOMER-CENTRIC STRATEGY TOWARD TOURIST SATISFACTION Agustinawati, Agustinawati; Samsidar, Samsidar; Bahri, Halida; Juliana, Juliana; Pendi, Pendi
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 1 No. 2 (2021): December
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (325.449 KB) | DOI: 10.54443/ijebas.v1i2.105

Abstract

This study aims to investigate the infleunce of customer centric marketing mix on satisfaction for tourists in context of Aceh. The Halal tourism destination such as Ujong Blang beach, Seumadu beach, Lancok beach, Pangah Beach, Waduk Jeulikat, Lhok Seulayang, Museum Geudong and Gunung Sala is the latest destination in North Aceh and Lhokseumawe, Indonesia. This destination currently very in great demand by the tourists. A survey questionnaire is used to conduct this study. A sample of 200 tourists participated in the study. The findings reveal the significant positive relationship of three marketing mix elements with tourists’ satisfaction for tourism services in the context of Aceh.
Co-Authors -, Muhammad Fahminuddin Adnan Adnan Adnan Adnan Adnan Agustina, Vita . Agustinawati Agustinawati Agustinawati Agustinawati, Agustinawati Andyna, Cut Aprida Hanum Asfiani Rizkina Chairil Akhyar Cut Adyna , Cut Adyna Cut Nurul Azman Danyatul Hayati Durrah Safira Fina Wahyuni Fitri Faryani Manik Ghazali Syamni Ghufran Mutahallil Hairani Putri Hamdiah Hamdiah Haulia Putri, Finni Syarra Hayatul Putri, Cut Misra Heriyana Heriyana Heriyana Ifvac Vara Azzerah Ikramuddin, Ikramuddin Johari Juliana Juliana Jullimursyida Kamaruddin Kamaruddin Hasan Kamaruddin Kamaruddin Khairina Khairina AR Khairun Nisa Khairunnisa Laila Fajri Laila Tussaa’dah M. Subhan Mariyudi Mariyudi Mariyudi Marzuki Masriadi Masriadi Masriadi, Masriadi Maulina, Isra Mohd. Heikal MUCHSIN Muchsin Muchsin Muchtar, Darmawati Muhammad Fazil, Muhammad Muhammad Yani Fadhil Mukhlis Muklis Munandar Munawarah Munawarah, Munawarah Mutiara Sri Devi Nadia Fajri Naufal Bachri, Naufal Niswatun Munawarah Norizam Azmi Nur Amalia Nurainun Nurlela PENDI, PENDI Putri Minda Sari Rahmaniar Rahmaniar Rahmaniar Reza Juanda Risky Al Haddid Ristati Ristati, Ristati Rusydi Abubakar Sabrina Luvita Saharuddin Saharuddin Samsidar Samsidar Samsidar Samsidar Samsidar Samsul Bahri Sapnabiby Sapnabiby Selvi Evika Simahatie, Mai Siti Maimunah Sri Wahyuni Sutriani Syahrul Hidayat Syamsul Bahri Syfa Ayu Ningrum T. Edyansyah, T. Edyansyah Tasya Dara Fonna Teuku Zulkarnaen Vera Nanda Widya Ningrum Widyana Verawaty Siregar Winda Yenni Nova Febrian Zahara Fonna Zahratul Muntari Zulkifli