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All Journal Jurnal Ilmu Manajemen (JIM) E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis Jurnal Vokasi At-Tanzir : Jurnal Ilmiah Prodi Komunikasi Penyiaran Islam Liwaul Dakwah: Jurnal Kajian Dakwah dan Masyarakat Islam International Journal of Educational Review, Law And Social Sciences (IJERLAS) Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Jurnal Sosiologi Dialektika Sosial Negotium: Jurnal Ilmu Administrasi Bisnis Visioner & Strategis Cendekia: Journal of Law, Social and Humanities Academica : Jurnal Pengabdian Kepada Masyarakat J-ISCAN : Journal of Islamic Accounting Research Jurnal Intelek Dan Cendikiawan Nusantara Jurnal Intelek Insan Cendikia Journal of Accounting Research, Utility Finance and Digital Assets (JARUDA)
Bahri, Halida
Program Studi Manajemen Fakultas Ekonomi Dan Bisnis Universitas Malikussaleh
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Physics Public Health Social Sciences Other

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THE INFLUENCE OF CUSTOMER-CENTRIC STRATEGY TOWARD TOURIST SATISFACTION Agustinawati, Agustinawati; Samsidar, Samsidar; Bahri, Halida; Juliana, Juliana; Pendi, Pendi
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 1 No. 2 (2021): December
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (325.449 KB) | DOI: 10.54443/ijebas.v1i2.105

Abstract

This study aims to investigate the infleunce of customer centric marketing mix on satisfaction for tourists in context of Aceh. The Halal tourism destination such as Ujong Blang beach, Seumadu beach, Lancok beach, Pangah Beach, Waduk Jeulikat, Lhok Seulayang, Museum Geudong and Gunung Sala is the latest destination in North Aceh and Lhokseumawe, Indonesia. This destination currently very in great demand by the tourists. A survey questionnaire is used to conduct this study. A sample of 200 tourists participated in the study. The findings reveal the significant positive relationship of three marketing mix elements with tourists’ satisfaction for tourism services in the context of Aceh.
THE ANALYSIS OF THE EFFECT OF SERVICE QUALITY, PRICE AND WORD-OF-MOUTH ON CUSTOMER SATISFACTION AT GRAND KUPI BLANG PULO Radja Alvarezi; Halida Bahri
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 6 No. 4 (2026): August
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.21898391

Abstract

This study aims to analyze the influence of service quality, price, and word-of-mouth on customer satisfaction at Grand Kupi Blang Pulo, a local coffee shop in Lhokseumawe City. The background of this research is the decline in Grand Kupi's revenue over the past three years, indicating potential issues in customer satisfaction. A quantitative approach was used with a survey method involving 100 respondents who were customers of Grand Kupi. Data were collected through questionnaires and analyzed using multiple linear regression analysis. The results indicate that service quality, price, and word-of-mouth simultaneously have a significant effect on customer satisfaction. Partially, service quality and word-of-mouth have a positive and significant influence, while price also has a significant impact, albeit with a lower contribution. These findings highlight the importance of improving service quality and optimizing word-of-mouth strategies to maintain and enhance customer satisfaction .
Co-Authors -, Muhammad Fahminuddin Adnan Adnan Adnan Adnan Adnan Agustina, Vita . Agustinawati Agustinawati Agustinawati Agustinawati, Agustinawati Akhyar, Chairil Andyna, Cut Aprida Hanum Asfiani Rizkina Cut Adyna , Cut Adyna Cut Nurul Azman Danyatul Hayati Durrah Safira Fina Wahyuni Fitri Faryani Manik Ghazali Syamni Ghufran Mutahallil Hairani Putri Hairani Putri Hamdiah Hamdiah Haulia Putri, Finni Syarra Hayatul Putri, Cut Misra Heriyana Heriyana Ifvac Vara Azzerah Ikramuddin, Ikramuddin Isra Maulina Jafaruddin Jafaruddin Johari Juliana Juliana Jullimursyida Kamaruddin Kamaruddin Hasan Kamaruddin Kamaruddin Kamaruddin Kamaruddin Khairina Khairina AR Khairun Nisa Khairunnisa Laila Fajri Laila Tussaa’dah M. Subhan Mai Simahatie Mariyudi Marzuki Marzuki Marzuki Masriadi Masriadi Masriadi, Masriadi Mohd. Heikal MUCHSIN Muchsin Muchsin Muchtar, Darmawati Muhammad Fazil, Muhammad Muhammad Yani Fadhil Mukhlis Muklis Munandar Munawarah Munawarah, Munawarah Mutiara Sri Devi Nadia Fajri Naufal Bachri, Naufal Niswatun Munawarah Norizam Azmi Nurainun Nurlela Nurlela PENDI, PENDI Putri Minda Sari Radja alvarezi Rahmaniar Rahmaniar Rahmaniar Reza Juanda Risky Al Haddid Ristati Ristati Ristati, Ristati Rusydi Abubakar Rusydi Abubakar Sabrina Luvita Saharuddin Saharuddin Samsidar Samsidar Samsidar Samsidar Samsidar Samsul Bahri Sapnabiby Sapnabiby Selvi Evika Simahatie, Mai Siti Maimunah Sri Wahyuni Sri Wahyuni Sutriani Syahrul Hidayat Syamsul Bahri Syfa Ayu Ningrum T. Edyansyah, T. Edyansyah Tasya Dara Fonna Teuku Zulkarnaen Vera Nanda Widya Ningrum Widya Ningrum Widyana Verawaty Siregar Winda Yenni Nova Febrian Zahara Fonna Zahari, Zahari Zahratul Muntari Zulkifli