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All Journal Jurnal Komunikasi Pembangunan Jurnal Komunikasi Interaksi : Jurnal Ilmu Komunikasi UG Journal Prosiding PESAT MediaTor: Jurnal Komunikasi Jurnal Ilmu Komunikasi Jurnal Kajian Komunikasi Jurnal The Messenger ProTVF Communicatus: Jurnal Ilmu Komunikasi ETNOSIA : Jurnal Etnografi Indonesia Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Syntax Literate: Jurnal Ilmiah Indonesia Jurnal ASPIKOM MetaCommunication; Journal Of Communication Studies Persepsi : Communication Journal AJMC (Asian Journal of Media and Communication) Masyarakat Telematika Dan Informasi : Jurnal Penelitian Teknologi Informasi dan Komunikasi Khadimul Ummah Journal of Social Dedication Expose: Jurnal Ilmu Komunikasi Wacana: Jurnal Ilmiah Ilmu Komunikasi FIKRAH Semiotika: Jurnal Komunikasi Bricolage : Jurnal Magister Ilmu Komunikasi Jurnal Audience Jurnal Manajemen Komunikasi JURNAL PUSTAKA KOMUNIKASI Komunikologi: Jurnal Pengembangan Ilmu Komunikasi dan Sosial Warta Ikatan Sarjana Komunikasi Indonesia Mediakom : Jurnal Ilmu Komunikasi Jurnal Riset Mahasiswa Dakwah dan Komunikasi (JRMDK) Jurnal Ranah Komunikasi Acta Diurna: Jurnal Ilmu Komunikasi Jurnal Badati Jurnal Pewarta Indonesia Jurnal Sosial dan Teknologi Devotion: Journal of Research and Community Service Sadharananikarana: Jurnal Ilmiah Komunikasi Hindu Bima Journal : Business, Management and Accounting Journal KomunikA Jurnal PIKMA : Publikasi Ilmu komunikasi Media dan Cinema PARAHITA : Jurnal Pengabdian kepada Masyarakat Komunika: Jurnal Dakwah dan Komunikasi BroadComm Jurnal Ilmu Komunikasi Borobudur Communication Review Jurnal Informasi dan Komunikasi Administrasi (JIKAP) BroadComm Jurnal Media Pengabdian Komunikasi AJMC (Asian Journal of Media and Communication) ARKANA: Jurnal Komunikasi dan Media International Journal of Business English and Communication (IJoBEC) Jurnal Spektrum Komunikasi El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Digital Media Communication Journal of Ekonomics, Finance, and Management Studies Fikrah : Jurnal Pendidikan Agama Islam
Edy Prihantoro
Universitas Gunadarma
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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The Influence of Information Quality and Public Relations Services at SMAN 7 Depok Using Whatsapp Group on Student Parent Satisfaction Mulyadi, Ahmad; Prihantoro, Edy
Devotion : Journal of Research and Community Service Vol. 6 No. 2 (2025): Devotion: Journal of Community Research
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/devotion.v6i2.25430

Abstract

This study aims to analyze the influence of information quality and public relations (PR) service quality at SMAN 7 Depok, delivered via WhatsApp Group, on student parent satisfaction. Along with technological developments, digital communication platforms like WhatsApp have become essential for schools to deliver information and services to parents. In this context, accurate, relevant, and timely information, along with responsive and professional service, is crucial for enhancing parental satisfaction with school services. This research uses a quantitative approach with a survey method. The sample for this study comprises parents of 10th-grade students at SMAN 7 Depok who actively use WhatsApp Group as a communication medium with the school. Data collection was conducted through online questionnaires, and data analysis utilized regression testing to examine the relationship between the variables of information quality, service quality, and parent satisfaction. The results show that the quality of information and services provided through WhatsApp Group significantly influences student parent satisfaction. High-quality information, such as timeliness and accuracy, along with responsive service from the school, positively impacts the level of parental satisfaction. These findings provide valuable insights for schools in managing communication and services through digital media and encourage improvements in PR strategies to maintain strong relationships with parents.
Streaming Media Over The Top (OTT) di Masa Pandemi COVID-19 Prihantoro, Edy; Handayani, Asyifa Aulia
Jurnal Ilmu Komunikasi Vol 20 No 3 (2022)
Publisher : Univeritas Pembangunan Nasional "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jik.v20i3.7276

Abstract

Aktivitas streaming film dan serial di Indonesia meningkat saat pandemi COVID-19. Hal ini menyebabkan penyedia layanan media Over The Top (OTT) khususnya pada kategori streaming audio video dituntut untuk lebih memperhatikan kebutuhan dan keinginan konsumen jika ingin tujuan perusahaan tercapai. Penelitian ini bertujuan untuk menguji variabel keterlibatan konsumen (X1), variabel kualitas pengalaman layanan (X2), dan variabel gaya hidup (X3) memiliki pengaruh terhadap variabel kesediaan berlangganan media OTT (Y) di masa pandemi COVID-19. Metode penelitian yang digunakan adalah kuantitatif dengan Teori Determinisme Teknologi. Populasi dalam penelitian ini adalah masyarakat Kota Jakarta yang menggunakan media OTT pada kategori streaming audio video yang jumlahnya tidak diketahui secara pasti dengan teknik pengambilan sampel terpilih 100 orang. Data yang digunakan untuk penelitian ini diperoleh dengan cara menyebarkan kuesioner secara online. Analisis data dilakukan dengan metode Partial Least Square (PLS) menggunakan software SmartPLS versi 3.0. Hasil penelitian menunjukkan bahwa masing-masing variabel memiliki pengaruh secara parsial ataupun simultan terhadap kesediaan berlangganan media OTT di masa pandemi COVID-19. Kontribusi penelitian ini memberi masukan kepada para penyedia media layanan OTT dan juga sebagai referensi bagi penelitian selanjutnya mengenai faktor-faktor yang dapat memengaruhi seseorang untuk berlangganan media OTT.
Pengaruh Konten Media Sosial Instagram @musclefirstofficial dan Brand Ambassador terhadap Minat Beli Suplemen pada Followers Muscle First, Fitrah Nur Islamiah; Edy Prihantoro
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 5 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i5.7219

Abstract

This research aims to analyze the influence of Instagram social media content @musclefirstofficial and brand ambassadors on interest in buying supplements among Muscle First followers. Social media, especially Instagram, has become an effective marketing tool in building brand awareness and improving consumer purchasing decisions. This study uses a quantitative approach with an explanatory method, where data is collected through questionnaires to respondents who are followers of the @musclefirstofficial account. The analysis results show that social media content has a significant influence on consumer buying interest, especially through visual elements such as photos, videos and interesting captions. Apart from that, brand ambassadors also play an important role in increasing purchasing interest, with visibility and credibility factors as the main elements that influence purchasing decisions. Simultaneously, social media content and brand ambassadors contributed 65.7% to interest in purchasing Muscle First supplements. These findings indicate that a social media-based marketing strategy combined with selecting the right brand ambassador can increase product attractiveness and encourage consumer purchasing decisions.
Manifestations of Post-Truth after Cancellation of Indonesia as the U20 World Cup Host Agustina, Widi Asmarani; Prihantoro, Edy; Mujiyana; Utami, Sabrina Rahma
Asian Journal of Media and Communication Vol. 7 No. 1 (2023): Volume 7, Number 1, 2023
Publisher : Department of Communications, Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/asjmc.vol7.iss1.art2

Abstract

The research aims to see the realm of post-truth after the cancellation of Indonesia as the host of the U20 World Cup. Applying the participatory culture theory, this study used a qualitative approach. It founds that the phenomena of post-truth can be seen from the statement of Ganjar Pranowo, the Governor of Central Java Province, in refusing the participation of the Israeli National Team to play in Indonesia, which reaps the pros and cons on social media, and further grow fake news. After fact-checking has been carried out on some pros and cons, some news may be classified as fake news by irresponsible persons. It can be concluded that Indonesian society has already entered the post-truth era, characterized by many people believing in the issues merely based on their own interests and alignments. At this point, fact-checking efforts should be used as a basis for receiving any information.
Manifestations of Post-Truth after Cancellation of Indonesia as the U20 World Cup Host Agustina, Widi Asmarani; Prihantoro, Edy; Mujiyana; Utami, Sabrina Rahma
Asian Journal of Media and Communication Vol. 7 No. 1 (2023): Volume 7, Number 1, 2023
Publisher : Department of Communications, Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/asjmc.vol7.iss1.art2

Abstract

The research aims to see the realm of post-truth after the cancellation of Indonesia as the host of the U20 World Cup. Applying the participatory culture theory, this study used a qualitative approach. It founds that the phenomena of post-truth can be seen from the statement of Ganjar Pranowo, the Governor of Central Java Province, in refusing the participation of the Israeli National Team to play in Indonesia, which reaps the pros and cons on social media, and further grow fake news. After fact-checking has been carried out on some pros and cons, some news may be classified as fake news by irresponsible persons. It can be concluded that Indonesian society has already entered the post-truth era, characterized by many people believing in the issues merely based on their own interests and alignments. At this point, fact-checking efforts should be used as a basis for receiving any information.
PENGARUH IMPRESSION MANAGEMENT DAN KOMPETENSI PROFESIONAL GURU SENI BUDAYA TERHADAP SIKAP BELAJAR SISWA SMAN DI KAB TANGERANG Qodriyah, Laelatul; Prihantoro, Edy
FIKRAH Vol 8 No 2 (2024): DESEMBER
Publisher : Ibn Khaldun University, Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/fikrah.v8i2.20618

Abstract

This study aims to determine the influence of impression management and professional competence of Arts and Culture teachers on students' learning attitudes. The population in this study is students of SMAN 1 Tangerang and SMAN 30 Tangerang in 2024, with a research sample of 87 students taken using the solvin formula. The data collection technique was through a questionnaire, with instruments as many as 41 statement items. Meanwhile, the data analysis is quantitative with descriptive statistical techniques, simple regression correlation analysis, and multiple regression correlation analysis. The results of the study were: there was a significant influence of impression management on students' learning attitudes by 51.5%, there was a significant influence of professional competence of cultural arts teachers on students' learning attitudes by 55.9%, and there was a significant influence of impression management and professional competence of cultural arts teachers simultaneously on students' learning attitudes by 62.8%. These results show that impression management and professional competence of cultural arts teachers have a considerable impact on the positive change of students' learning attitudes.
JARINGAN WACANA MEDIA: STUDI DNA PADA BERITA “PRABOWO EVAKUASI 1000 WARGA GAZA” DI KOMPAS.COM: MEDIA DISCOURSE NETWORK: DNA STUDY ON THE NEWS "PRABOWO EVACUATES 1000 GAZA RESIDENTS" ON KOMPAS.COM Nadira, Nadira Apriliana; Prihantoro, Edy
Jurnal Ranah Komunikasi Vol 9 No 2 (2025): Jurnal Ranah Komunikasi (JRK)
Publisher : Departemen Ilmu Komunikasi Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/rk.9.2.167-179.2025

Abstract

This study aims to analyze the discourse network (Discourse Network Analysis) in news coverage related to the evacuation of 1,000 Gaza residents by Prabowo on the online media portal Kompas.com during the period of April 11-22, 2025. This research uses 16 news articles containing 67 statements, consisting of two categories, namely news information and decisions to be followed up. In these news reports, there are 21 actors from 18 organizations involved, with 38 supportive (pro) statements and 29 opposing (contra) statements. The Agenda Setting theory approach is used to understand how the media shapes public attention through interactions between actors and organizations in building an agenda concerning the evacuation. The results show a complex discourse network pattern with varying positions of support and opposition, depicting the media's influence in setting the agenda for humanitarian issues and policy decisions. This study helps explain the role of media in shaping public opinion and influencing decision-making processes in the public sphere.
Strategi Komunikasi Pemasaran Angkringan Khulo Melalui Media Sosial Instagram Haikal Ibnu Hakim; Ohorella, Noviawan; Edy Prihantoro
MUKASI: Jurnal Ilmu Komunikasi Vol. 1 No. 2 (2022): Mei 2022
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (284.747 KB) | DOI: 10.54259/mukasi.v1i2.802

Abstract

This study aims to determine the marketing communication strategy of Angkringan Khulo through Instagram social media. With Instagram angkringan, Khulo can do marketing and promotions including posting photos of food and beverage products through Instagram social media. The research method used is descriptive qualitative. The data used in this study consisted of primary data and secondary data. The theory used is Integrated Marketing Communication Theory. Data collection techniques used are observation, interviews, and documentation. Based on the results of the research that the marketing communication strategy carried out by Angkringan Khulo is considered appropriate. The marketing communication strategy carried out by Angkringan Khulo is through Instagram social media by posting photos of food and beverage products with an interesting and funny caption, by marketing through Instagram social media, everyone can access and find out the location of Khulo Angkringan quickly, therefore Angkringan Khulo uses social media Instagram as a promotional tool in order to create the desired target and the occurrence of high buying interest. The suggestion that researchers can give is that there should be more posts on the Angkringan Khulo Instagram account and the @angkringankhulo Instagram account, and they must maintain good relations with each of their consumers.
Pengaruh Terpaan Meme Bencana Banjir dan Literasi Media Sosial Instagram terhadap Perubahan Sikap Mitigasi Bencana bagi Gen-Z Anindita, Dhea; Prihantoro, Edy
Warta Ikatan Sarjana Komunikasi Indonesia Vol 8, No 2 (2025): Warta Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/wartaiski.v8i2.422

Abstract

Abstract This study aims to analyze the influence of exposure to flood disaster memes and media literacy on changes in disaster mitigation attitudes among Generation Z in Bekasi City through Instagram social media. The phenomenon of disseminating disaster information through memes on social media shows new potential in disaster risk education and communication, especially for the younger generation who are active in the digital world. This study uses a quantitative approach with a survey method by distributing questionnaires to 100 Gen-Z respondents domiciled in Bekasi City. The data analysis technique used is multiple linear regression to determine the effect of each independent variable on the dependent variable. This study uses the S-O-R theory, which explains that human behavior is triggered by stimuli in the environment and results in certain attitudes. The results show that both exposure to disaster memes and media literacy have a significant influence on changes in attitudes in disaster mitigation. These findings indicate that social media, especially Instagram, can be an effective tool in shaping disaster awareness and preparedness attitudes among Generation Z, especially if the content is presented in an attractive and easy-to-understand format such as memes. This research contributes to the development of digital-based disaster communication strategies and reinforces the importance of media literacy in dealing with disinformation in the digital era.Keywords:  Disaster Memes, Media Literacy, Disaster Mitigation, Gen-Z, Instagram Abstrak Penelitian ini bertujuan untuk menganalisis pengaruh terpaan meme bencana alam banjir dan literasi media terhadap perubahan sikap mitigasi bencana pada Generasi Z di Kota Bekasi melalui media sosial Instagram. Fenomena penyebaran informasi kebencanaan melalui meme di media sosial menunjukkan potensi baru dalam edukasi dan komunikasi risiko bencana, terutama bagi generasi muda yang aktif di dunia digital. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei melalui penyebaran kuesioner kepada 100 responden Gen-Z yang berdomisili di Kota Bekasi. Teknik analisis data yang digunakan adalah regresi linear berganda untuk mengetahui pengaruh masing-masing variabel independen terhadap variabel dependen. Penelitian ini menggunakan teori S-O-R, yang menjelaskan bahwa perilaku manusia dipicu oleh stimulus yang ada di sekitar dan menghasilkan sikap tertentu. Hasil penelitian menunjukkan bahwa baik terpaan meme bencana maupun literasi media berpengaruh signifikan terhadap perubahan sikap dalam melakukan mitigasi bencana. Temuan ini mengindikasikan bahwa media sosial, khususnya Instagram, dapat menjadi sarana efektif dalam membentuk kesadaran dan sikap siaga bencana di kalangan Generasi Z, terutama jika konten disajikan dalam bentuk yang menarik dan mudah dipahami seperti meme. Penelitian ini memberikan kontribusi dalam pengembangan strategi komunikasi kebencanaan berbasis digital dan memperkuat pentingnya literasi media dalam menghadapi disinformasi di era digital.Kata kunci: Meme Bencana, Literasi Media, Perubahan sikap, Mitigasi bencana, Gen-Z, Instagram
Pengaruh Social Media Marketing dan Customer Engagement Terhadap Brand Loyalty Pada Akun Tiktok Skintific_ID Varie, Khairani Faisal; Prihantoro, Edy
Jurnal Sosial Teknologi Vol. 6 No. 3 (2026): Jurnal Sosial dan Teknologi
Publisher : CV. Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/jurnalsostech.v6i3.32735

Abstract

Perkembangan teknologi di masa sekarang yang semakin pesat, mulai digunakan tidak hanya untuk melakukan pertukaran informasi, berita dan semacamnya. Melainkan saat ini teknologi sudah mulai digunakan untuk memajukan dunia bisnis. Selain internet memiliki peran yang penting, media sosial juga lebih penting sebagai alat pemasaran. Peran internet dan peran media sosial begitu menjadi sangat penting bagi tiap individu. Para pemasar juga diharuskan untuk memahami peran teknologi yang semakin penting dalam membentuk pasar untuk mengadaptasikan pendekatan perusahaan dalam berkomunikasi dan berinteraksi dengan para pelanggan serta menjaga komunitas pemasaran yang terus berkembang. Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh social media marketing dan customer engagement terhadap brand loyalty pada akun tiktok skintific_id. Teori yang digunakan dalam penelitian ini adalah Teori Perilaku Terencana (Theory Of Planned Behavior). Metode yang digunakan adalah kuantitatif. Hasil penelitian menunjukkan bahwa Social Media Marketing dan Customer Engagement memiliki pengaruh yang signifikan terhadap Brand Loyalty pada akun Tiktok Skintific_id. Penelitian ini diharapkan dapat menjadi referensi bagi para brand kecantikan lain dalam melakukan marketing di sosial media lainnya.
Co-Authors A. Ramadhona Nilawati Abdullah Abdullah Abdullah Abdullah Agustina, Widi Asmarani Ahmad Fatoni Ahmad Mulyadi Aisa Setiawati Amri Dunan, Amri Anacostia Kowanda Andriani, Mayla Putri Anindita, Dhea Anindito, Bimo Triastiko Anis Nur Aulia Annisa ARIEF BUDI PRATOMO Artha Wiguna Artha Wiguna Asyifa Aulia Handayani Atit Pertiwi Atit Pertiwi Azzahra, Afifah Berlian Ramadhaniati Christiana Wulandari Clarissa Nathania Octaviani Dhea Anindita Diana Sari Didin Mukodim Dinda Rakhma Fitriani Dwi Asih Haryanti Emilianshah Banowo Emilianshah Banowo Emilianshah Banowo Endah Purwitasari Erny Pratiwi Fajar Rizali Rakhman Fajar Rizali Rakhman Fajar Rizali Rakhman Ferdinand, Nikolas Firsta Putri Asa Poerwastita Fitrah Nur Islamiah Haikal Ibnu Hakim Handayani, Asyifa Aulia Hanif Abdullah Herna Herna Hidayat Hidayat Hustinawaty Hustinawaty, Hustinawaty Irwandaru Dananjaya Karin Paula Iasha Damintana Khadijah, Amirah Siti Khalifah Althaf Naufaliza Repinda Putra Khazim, Iqbal Al Marina Agustina Mayla Putri Andriani Mieta Setyawati, Dyah Mohamad Wahyu Subakti Monata, Rio Setia Muhammad Ardya Dwi Putra Al Qindi Mujiyana Mujiyana Musti Ara Nada Nadhifah Kamilia Nadia Anisah Nadira, Nadira Apriliana Noviarohmah, Arista Noviawan Rasyid Ohorella Noviawan Rasyid Ohorella Noviawan Rasyid Ohorella Nur'afifah, Oktavia Nuriyati Samatan Ohorella, Noviawan Ohorella, Noviawan Rasyid Pitchan, Muhammad Adnan Pitoyo Prasetyaningsih, Eny Prasetyo, Nurhadi Prihandoko Prihandoko Prihandoko Purwoko, Agus Putri Sigit, Adellya Olayya PUTRI WULANDARI Qodriyah, Laelatul Rajab Ritonga Ramadhani, Rizky Wulan Ratih Kusuma Ningrum Rila Setyaningsih Rila Setyaningsih Rio Setia Monata Rizky Wulan Ramadhani Rizky Wulan Ramadhani Rizky Wulan Ramadhani Rudito, Yeremia Yori Sabrina Rahma Utami Safitri Nur Aeni Sariyati Sariyati Sariyati Savari, Meta Setyaningsih, Rila Setyawati, Dyah Mieta Siti Masitoh Siti Zulzilah Sugiharti Binastuti Suryarini Widodo Suryarini Widodo Susilowati Dyah K Susilowati Dyah K Susilowati Dyah Kusumaningtyas Syahnidar Rahma Dwiani Tri Wahyu Retno Ningsih Trini Saptariani Tuti Widiastuti Utami, Sabrina Rahma Vani Sugiani Varie, Khairani Faisal Veithzal Rivai Zainal Widyaningsih, Winda Widyaningsih, Winda Wigustira, Monica Putri Wijaya, Widiastiana Vista Yusriadi, Harmin Yusuf Maulana Yusuf Maulana, Yusuf Yusufina, Ainun Rahma