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Enhancing Competitive Edge: The Impact of Marketing Strategy and Market Orientation on Vocational School Performance Through Strategic School Image Management Maulana, Rokhman; Prihatin, Titi; Hudallah, Noor
JUMPA : Jurnal Manajemen Pendidikan Vol 5, No 2 (2024)
Publisher : Universitas Nurul Jadid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33650/jumpa.v5i1.9350

Abstract

This study focuses on analyzing the influence of marketing strategies and market orientation on the marketing performance of private vocational high schools in Cirebon City, with school image as a mediating variable. The main purpose of this study is to understand how these two variables affect marketing performance directly and through the image of the school, as well as provide recommendations for school managers in improving competitiveness and marketing effectiveness. The research method used was quantitative with a survey approach, involving 100 respondents from various private vocational schools in Cirebon City. The data was analyzed using the Structural Equation Modeling (SEM) technique with the help of AMOS 24 software to test the causal relationship between the variables studied. The results of the study show that marketing strategies and market orientation have a significant influence on marketing performance, both directly and through the mediation of school image. The implications of this study emphasize the importance of managing school image as an integral part of a market-oriented marketing strategy, in order to improve school performance and competitiveness in the vocational education sector.
Teachers' Perceptions of Independent Learning in the Merdeka Curriculum: A Phenomenological Study Renny Nur Afida; Haryono; Titi Prihatin
Journal of Education Technology Vol. 8 No. 4 (2024): November
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jet.v8i4.86687

Abstract

This research is motivated by the gap between the accepted and practised Merdeka Belajar policies in the field. Based on data released by the Ministry of Education, Culture, Research and Technology, around 60% of teachers are still limited in mastering technology. Only 40% of teachers can learn the Merdeka Curriculum without experiencing obstacles. This has impacted the variation and readiness of all stakeholders in its operationalization in educational units. This study aims to understand teachers' perceptions as the spearhead of curriculum actors at the operational level regarding the meaning of Merdeka Learning. This study uses a qualitative approach with a phenomenological method, which is analyzed using Interpretative Phenomenological Analysis with the help of the ATLAS.ti application. The study results show similarities and differences in perceptions between driving and non-driving teachers regarding the understanding of the concept of Merdeka Learning, its relationship to implementation and challenges. Driving teachers understand this concept better by sharing knowledge with fellow teachers and receiving support from driving schools as pioneers in implementing the Merdeka Curriculum. In contrast, non-driving teachers try to follow the flow by learning through other platforms, such as social media. Challenges in implementing the Independent Curriculum involve support from all stakeholders and the diversity of student characters that give rise to response variations. Differences in perception between driving and non-driving teachers regarding the concept of the Independent Curriculum affect its implementation. This study can enrich the existing literature by adding new perspectives or relevant empirical findings.
TINJAUAN HUKUM ISLAM TERHADAP TRADISI PERHITUNGAN WETON SEBAGAI ACUAN DALAM PERNIKAHAN (STUDI KASUS MASYARAKAT JAWA DI DESA SINGA GEMBARA) Hartono, Hartono; Fahruddin, Achmad; Prihatin, Titi
Al-Usroh : Jurnal Hukum Keluarga Islam Vol. 3 No. 01 (2025): Juni
Publisher : Islamic Family Law, STAI Sangatta Kutai Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55799/alusroh.v3i01.706

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Indonesia's cultural richness, especially Javanese traditions, demands sustainable preservation. One of the traditions that is still strongly adhered to is the calculation of weton as a reference in marriage. This study aims to analyze the practice of calculating weton in Singa Gembara Village from the perspective of Islamic law, as well as identify problems and solutions that can be applied. The research method used is qualitative descriptive with a field study approach, through observation and interviews with the local Javanese community. The results of the study show that people are still very attached to the weton tradition in determining the compatibility of couples and the good day of the wedding, although the calculation methods vary. In the view of Islamic law, this practice is acceptable as 'urf as long as it is not believed to be the absolute determinant of fate or to associate with Allah. However, excessive dependence on weton can cause problems such as marriage annulment, family conflicts, and the potential erosion of faith. Therefore, it is necessary to strengthen religious education about destiny, develop Islamic-based premarital guidance, a balanced cultural approach, and counseling services. This study recommends the integration of local cultural preservation and sharia obedience as a path to a harmonious marriage and according to Islamic guidance.
Pengembangan Media E-learning berbasis Google Sites Pada Program Life Skill Videografi Peserta Didik di SKB Kota Semarang Lestari, Wahyuni Dini; Prihatin, Titi
Jurnal Kajian Ilmu Pendidikan (JKIP) Vol. 6 No. 2 (2025): Jurnal Kajian Ilmu Pendidikan (JKIP)
Publisher : Lembaga Riset dan Inovasi Almatani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55583/jkip.v6i2.1351

Abstract

Penelitian ini dilatarbelakangi oleh pendidik masih menggunakan metode konvensional dalam pembelajaran dan kurangnya media pembelajaran dalam aksesibilitas materi. Tujuan dari penelitian ini yaitu mengembangkan perangkat media e-learning menggunakan google sites pada program life skill videografi untuk peserta didik di SKB Kota Semarang. Metode penelitian ini adalah Research and Development (R&D) yang dikembangkan oleh Reiser dan Mollenda. Terdiri dari lima tahap sistematis: Analyze (analisis), Design (perancangan), Development (pengembangan), Implementation (penerapan), dan Evaluation (penilaian). Instrument yang digunakan dalam pengumpulan data terdiri dari, validasi ahli media, validasi ahli materi serta respon peserta didik sebagai pengguna. Secara keseluruhan, hasil penelitian menunjukkan bahwa validasi ahli media memperoleh rata-rata presentase penilaian sebesar 95%, ahli materi memperoleh 90%, dan respon peserta didik kelas XI yang berjumlah 12 orang di SKB Kota Semarang sebagai pengguna memperoleh rata-rata presentase sebesar 89%, semuanya tergolong dalam kategori sangat valid atau sangat layak. Hasil dari penelitian ini, merupakan sebuah produk media E-learning berbasis google sites yang dapat digunakan oleh peserta didik dalam mempermudah pembelajaran program life skill videografi. Berdasarkan hasil penelitian pengembangan yang telah dilakukan, disarankan agar penelitian selanjutnya dapat mengkaji terkait keefektifan media dengan melibatkan jumlah responden yang lebih besar.
Analysis of the Validity of Psycho-pedagogical Variable Constructs in Improving the Performance of Inclusive School Teachers in Indonesia Siswandari, Vanda Estetika; Suharini, Erni; Mulyono, Sungkowo Edy; Prihatin, Titi
Proceedings of International Conference on Science, Education, and Technology Vol. 11 (2025)
Publisher : Universitas Negeri Semarang

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Abstract

This study aims to analyze the construct validity of psycho-pedagogical variables consisting of pedagogical competence, organizational culture, self-efficacy, and spiritual intelligence in an effort to improve teacher performance in inclusive schools. The study was conducted with a quantitative approach using the SEM-PLS analysis technique. Data were obtained from 250 teachers who teach in inclusive schools in Semarang City. The results showed that all indicators in each construct had a loading factor value of > 0.7, Average Variance Extracted (AVE) > 0.5, and Composite Reliability (CR) > 0.7, indicating that all variables had good construct validity. These findings contribute to the development of measuring instruments in the context of inclusive education and provide an empirical basis for policy making to improve teacher quality.
Pembelajaran Kolaboratif Berbasis Media Sosial untuk Guru MGMP Produktif Kompetensi Digital dan Optimalisasi Pembelajaran Afterschool Prihatin, Titi; Widhanarto, Ghanis Putra; Budiyono, Budiyono; Haryono, Haryono; Kusumawardani, Seftia
Jurnal Masyarakat Madani Indonesia Vol. 4 No. 4 (2025): November
Publisher : Alesha Media Digital

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59025/a762fg96

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Pelaksanaan pembelajaran di SMK saat ini telah banyak yang menggunakan media sosial, namun masih ada kesenjangan antara kebutuhan guru dalam mengembangkan media pembelajaran digital dan pengelolaan pembelajaran berbasis proyek. Harapan kedepan dengan pemanfaatan media digital, serta ketersediaan materi digital bisa menyelesaikan masalah untuk mendukung pembelajaran berbasis tim bagi siswa SMK di Kecamatan Mijen. Pengabdian ini bertujuan untuk meningkatkan keterampilan pengelolaan pembelajaran berbasis tim dengan memanfaakan media sosial, pengembangan media digital, serta pemanfaatan media sosial untuk pembelajaran afterschool. Kegiatan pengabdian ini berupa pelatihan bagi 20 guru MGMP Produktif di Kecamatan Mijen. Pelatihan menggunakan pendekatan multidimensional yang mencakup: ceramah untuk memberikan dasar teoretis; diskusi untuk berbagi ide dan solusi; serta praktik langsung melalui simulasi dan studi kasus. Integrasi metode ini bertujuan untuk mengoptimalkan transfer pengetahuan dan meningkatkan kompetensi guru produktif. Hasil dari pelatihan pengelolaan pembelajaran berbasis tim untuk kegiatan afterschool dengan bantuan media sosial berhasil meningkatkan pemahaman dan keterampilan guru dalam mengembangkan konten digital dan memanfaatkan fitur-fitur media sosial seperti Instagram untuk mendukung pembelajaran, yang dibuktikan dengan peningkatan nilai pretest ke posttest dan kemampuan membuat konten digital yang relevan. Kegiatan pengabdian ini berdampak pada peningkatan kompetensi guru dalam pengembangan konten digital, optimalisasi pembelajaran afterschool, relevansi kurikulum, kualitas pembelajaran, dan pengembangan profesional berkelanjutan.
Optimalisisai Potensi Peserta Didik: Tantangan Pendidik Indonesia dalam Pendidikan Berbasis Kompetensi Widhanarto, Ghanis Putra; Prihatin, Titi; Haryono, Haryono; Kusumawardani, Seftia
Pedagogi: Jurnal Ilmu Pendidikan Vol 24 No 1 (2024): Pedagogi: Jurnal Ilmu Pendidikan
Publisher : Fakultas Ilmu Pendidikan Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/pedagogi.v24i1.1857

Abstract

Competency-based education (CBE) is an instructional model gaining popularity in schools. A preliminary study found that teachers' identities must shift to engage in CBE fully. They must construct classrooms engaging and supporting students in independent learning. This study aims to uncover teachers' understanding of CBE and implementation challenges. A quantitative descriptive research method used questionnaires distributed to 1,905 teachers across Indonesia. The results showed that teachers have a good grasp of CBE regarding learning standards, methods, media, strategies, assessment, and student involvement. Challenges included determining the achievement of learning objectives, assignment deadlines for students, and strategies for sharing experiences. Proper CBE implementation requires teacher readiness in skills and CBE understanding. Those challenges provide implications for quality competency-based learning and assessment in schools.
Implementation of Mayor Regulation No. 76 Of 2020 at Kalipancur State Elementary School 02 Concerning The Implementation Of Inclusive Education Siswandari, Vanda Estetika; Suharini, Erni; Mulyono, Sungkowo Edy; Prihatin, Titi
Proceedings of International Conference on Science, Education, and Technology Vol. 10 (2024)
Publisher : Universitas Negeri Semarang

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Abstract

The Semarang City Government has established Semarang Mayor Regulation No. 76 of 2020 concerning the Implementation of Inclusive Education as an effort to minimize accessibility limitations for Children with Special Needs in obtaining education. This research aims to analyze the implementation of inclusive education policies through Mayor regulation No.76 of 2020 at Kalipancur State Elementary School 02 Semarang city and the factors that influence the implementation process. The research method used is descriptive qualitative with data collection techniques, namely interviews and documentation. Implementation of Mayor regulation No.76 of 2020 at Kalipancur State Elementary School 02 Semarang city is seen from the dimensions of students, curriculum, educators, infrastructure, financing, role of community, guidance, control, supervision. In looking at the influencing factors, the theory of Mazmanian and Sabatier is used which consists of target groups, stakeholders, authorized bodies, implementing bodies. The implementation of inclusive education at Kalipancur State Elementary School 02 Semarang city has been running in accordance with existing regulations even though there are still obstacles in its implementation, as well as There are factors that hinder its implementation, namely differences in the economic types of parents/guardians of children with special needs, limited human resources at the Mental Revolution Ambassador's House (RDRM), limited budget from the Education Department, as well as limited knowledge and quantity of teachers for inclusive education students at Kalipancur State Elementary School 02 Semarang city.
Branding Strategy Analysis at Ngudi Waluyo University Septiana, Hafida Eka; Prihatin, Titi; Hudallah, Noor; Oktarina, Nina
Educational Management Vol 11 No 2 (2022): December 2022
Publisher : Educational Management

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Abstract

This study focuses on the importance of branding strategies in the education sector, with specific emphasis on Ngudi Waluyo University (UNW), a new private university in Semarang Regency. The objective of the research was to analyze and identify brand positioning strategies, brand identity strategies, brand personality strategies, and brand communication strategies employed by UNW. A qualitative approach was employed, utilizing interviews, observation, and documentation as sources of direct, descriptive data. UNW's brand positioning strategy is built upon its vision and mission. The brand identity strategy centers around the symbol of UNW, which signifies sincerity, neutrality, and a cultured attitude in the university's contribution to national education, aiming for a glorious Indonesia. The brand personality strategy involves collaboration with competent stakeholders. UNW's brand communication strategy encompasses the establishment of Memorandums of Understanding (MoUs) with various agencies, particularly schools in Central Java and Tri Dharma, as well as practice areas and government institutions such as the Ministry of Law and Human Rights of Central Java and the Government of Timor Leste. These MoUs also incorporate the KOKY program. To enhance its branding, UNW is advised to strengthen its position through innovative initiatives. By consistently improving the quality of education, UNW can establish a strong brand image and increase its competitive advantage in the education sector.
Teaching Digital Citizenship for Vocational Students through “Netizen” Application: its Urgency and Effectiveness Wahyudi, Diki; Prihatin, Titi
Indonesian Journal of Curriculum and Educational Technology Studies Vol 10 No 2 (2022): November 2022
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/ijcets.v10i2.61101

Abstract

This study aims to develop a mobile learning-based application, named Netizen, that supports students' independent learning. The research employs a developmental research approach, primarily utilizing the ADDIE instructional design model. The study's findings indicate a positive trend. Specifically, the validation of media and material experts at 84.67% and 96.67%, respectively, illustrates the feasibility of producing Netizen applications. The Wilcoxon test's results, with Asymp.Sig. (2-tailed) of 0.000, are less than <0.05, signifying a significant difference in the average scores of students before and after using the Netizen application. The effectiveness test results reveal a gain score of 0.7052 or 70.52%, classifying it as highly effective. In conclusion, the Netizen application can enhance students' learning processes and outcomes. Abstrak Studi ini bertujuan untuk mengembangkan aplikasi berbasis pembelajaran seluler, yang dinamakan Netizen, yang dapat mendukung pembelajaran mandiri siswa. Penelitian ini menggunakan pendekatan penelitian pengembangan, dengan menggunakan model desain instruksional ADDIE sebagai pendekatan utama. Hasil penelitian menunjukkan kecenderungan positif. Secara khusus, validasi dari ahli media dan ahli materi pada tingkat 84,67% dan 96,67%, masing-masing, menggambarkan kemungkinan untuk memproduksi aplikasi Netizen. Hasil uji Wilcoxon, dengan Asymp.Sig. (2-tailed) sebesar 0,000, kurang dari <0,05, menandakan perbedaan yang signifikan dalam skor rata-rata siswa sebelum dan setelah menggunakan aplikasi Netizen. Hasil uji efektivitas mengungkapkan skor kenaikan sebesar 0,7052 atau 70,52%, yang diklasifikasikan sebagai sangat efektif. Sebagai kesimpulan, aplikasi Netizen dapat meningkatkan proses pembelajaran dan hasil belajar siswa.
Co-Authors - Kardoyo - Kustiono A.A. Ketut Agung Cahyawan W Achmad Fahruddin Achmad Rifai Achmad Rifai RC, Achmad Rifai Achmad Slamet Adi Prihastanto, Adi Ahmad Abrar Ahmadun, Ahmadun Amanda, Alif Dhanti Amin Yusuf Ani Rusilowati Arief Yulianto Ariyantho, Ariyantho Budiyono Budiyono Chusnul Chotimah Damayanti, Elok Damyke Selviyana Safitri, Damyke Selviyana Djoko Widodo Djuniadi Djuniadi Eko Nursalim Emgiek, Rina Agustina Emgiek, Rina Agustina Erni Suharini Erwin Erlangga Fahrudin, Mohammad Khoirul Fahrudin, Mohammad Khoirul Faid, Amrun Faid, Amrun Fakhruddin Fakhruddin Fatkhur Rohmah, Ana Gustang, Gustang Hartomo, Hartomo Hartomo, Hartomo Hartono Hartono Hartono, Untung Hartono, Untung HARYONO Haryono Haryono Haryono Haryono Heri yanto Hidayah, Ratih Ilma Fitriya Hidayati, Ilma Fitriya Iriyanti, Novita Trisna Joko Sutarto Khumaedi - Kusmanto, Desi Ariani Kusumaningrum, Wahyu Kusumawardani, Seftia Larasati, Manik Lestari, Wahyuni Dini Lusi Rachmiazasi Masduki, Lusi Made Sudana, I Maemonah, Maemonah Malarsih Maman Rachman Masrukhi Masrukhi Maulana, Rokhman Mufnaetty, Mufnaetty Mufnaetty, Mufnaetty Muhammad Fachrur Rozi, Muhammad Fachrur Muniroh Munawar Mustikaningrum, Galih Nina Oktarina Noor Hudallah NUR AENI Pallawagau, Murni Pallawagau, Murni Pius Thaal, Pius Pradipta, Anindhyta Putri Prayogi, Mochamad Danuadjie R. Purwanto, Hudi R. Purwanto, Hudi Rafika Bayu K Rahayu, Rizki Kusumaning Rahmawati, Rahmawati Rasdi Ekosiswoyo Renny Nur Afida Rukhayati, Siti Rusdarti - Rustianto, Arif Rustianto, Arif S Martono Samsudi . Savio, Leovelgilda Fernandes Septiana, Hafida Eka Siswandari, Vanda Estetika Soesanto Soesanto Sony Zulfikasari, Sony Sufa, Laila Nurul Sugiyo Sugiyo Sukirman Sukirman Sulistio, Basuki Sungkowo Edy Mulyono Supraptono Supraptono, Supraptono Surya Jaya, Surya Teguh Supriyanto Tri Astuti Tri Joko Raharjo Tri Suminar Veronika Ndapaloka, Veronika Wahyu Hardyanto WAHYUDI, DIKI Wardana, Isti Maryani Widhanarto, Ghanis Putra Winastiti, Rizki Nur Wiwik Handayani Yanti, Rosmalah Yanto, Wakhid Nur Yuli Kurniawati Sugiyo Pranoto Yuli Utanto Zainal Abidin Zanuar Anwari