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All Journal Jurnal Manajemen Teknologi Techno.Com: Jurnal Teknologi Informasi JDM (Jurnal Dinamika Manajemen) Gadjah Mada International Journal of Business Dharmakarya : Jurnal Aplikasi Ipteks Untuk Masyarakat Proceeding Seminar LPPM UMP Tahun 2014 EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Binus Business Review Jurnal Manajemen dan Kewirausahaan (JMDK) Jurnal Manajemen Pelayanan Publik Briliant: Jurnal Riset dan Konseptual Journal of Governance AdBispreneur IJBE (Integrated Journal of Business and Economics) Journal of Economic, Bussines and Accounting (COSTING) J-MAS (Jurnal Manajemen dan Sains) SEIKO : Journal of Management & Business IKRA-ITH EKONOMIKA JURISMA: Jurnal Riset Bisnis & Manajemen Jurnal Samudra Ekonomi dan Bisnis Business Innovation and Entrepreneurship Journal Organum: Jurnal Saintifik Manajemen dan Akuntansi JURNAL LENTERA BISNIS Jurnal Investasi Responsive: Jurnal Pemikiran dan Penelitian Administrasi, Sosial, Humaniora dan Kebijakan Publik Journal of Management and Business Environment (JMBE) Jurnal Disrupsi Bisnis Ekonomica Sharia: Jurnal Pemikiran dan Pengembangan Ekonomi Syariah Entrepreneur : Jurnal Bisnis Manajemen dan Kewirausahaan Bahtera Inovasi Jurnal USAHA Jurnal Ilmiah Mahasiswa Perbankan Syariah (JIMPA) Jurnal Impresi Indonesia JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Jurnal Bisnis dan Kewirausahaan ITQAN: Journal of Islamic Economics, Management, and Finance Journal Research of Social Science, Economics, and Management Journal of Multi Disciplines Science IIJSE Proceedings of The International Indonesia Conference on Interdisciplinary Studies
Margo Purnomo
Fakultas Ilmu Sosial Dan Ilmu Politik Universitas Padjadjaran
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Public Health Social Sciences Transportation Other

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State of the Art of Ethnic Entrepreneurship on Student: Bibliometrics Study Mustain, Muhammad; Purnomo, Margo; Herawaty, Tetty
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 2 (2024): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v7i2.4885

Abstract

Ethnic Entrepreneurship for college students presents an opportunity to build a business connected to their culture but also faces challenges such as access to capital and stereotypes. The main purpose of this article is to direct researchers in creating a theoretical framework and guide researchers who are new to ethnic entrepreneurship research among university students so that they know which journals and authors to consult when studying this phenomenon. To do so, this study used the Scopus database to determine the research fields with the most research results, the countries that have conducted the most ethnic entrepreneurship research, the journals that published the most research, and the most cited documents.
Systematic Mapping Study: Strategic Entrepreneurship in MSME Business Development Waliyyan, Urfan; Purbasari, Ratih; Purnomo, Margo
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 2 (2024): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v7i2.4964

Abstract

Micro, Small, and Medium Enterprises (MSMEs) have an important role in driving the economy in Indonesia. However, in the dynamic business development and technological developments that occur, to survive in the flow of business competition, the right strategy pattern is needed, to maintain existence in competition and business development. This study aims to provide an overall picture of the results of systematic mapping from strategic entrepreneurship studies based on articles obtained from the Scopus electronic database. This research is a secondary study using the systematic mapping study (SMS) method. Based on the results of systematic mapping, provides findings that the number of publications on strategic entrepreneurship studies is still small and has not varied in its development. The publication of strategic entrepreneurship only started in 2001 as many as 1 scientific article, the highest increase occurred in 2019 and 2020 as many as 6 articles each. The country that dominates the publication is Europe, namely France. The most widely used approach is the quantitative approach with survey methods. The type of research studied is evaluation research with the most focus being small-medium firms, namely MSME actors who are defined as organizations that have the potential to develop sustainably. This research can be useful for academics and practitioners as a first step in conducting research on strategic entrepreneurship and in setting this strategy for MSME actors for business development which ultimately can also help the country's economy.
PERAN ENTREPRENEURIAL SALES ACTION UNTUK MENINGKATKAN KINERJA PENJUALAN BUSINESS TO BUSINESS (B2B): A Systematic Literature Review Ratnasari, Bunga Ayu; Purbasari, Ratih; Purnomo, Margo
JAMBURA: Jurnal Ilmiah Manajemen dan Bisnis Vol 7, No 3 (2025): JIMB - VOLUME 7 NOMOR 3 JANUARI 2025
Publisher : Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37479/jimb.v7i3.30057

Abstract

Peran strategis fungsi penjualan dalam konteks bisnis ke bisnis (B2B) sangat penting, karena penjualan tidak hanya merupakan transaksi sekadar menjual produk atau layanan, tetapi juga melibatkan pembangunan hubungan yang kuat dan jangka panjang dengan pelanggan bisnis. Tujuan penelitian ini adalah untuk mengetahui Entrepreneurial Sales Action dapat meningkatkan efektivitas dan efisiensi penjualan dalam konteks bisnis ke bisnis (B2B) dan untuk mengetahui faktor-faktor kunci yang mempengaruhi penerapan Entrepreneurial Sales Action dalam meningkatkan kinerja penjualan B2B. Metode penelitian ini adalah SLR. Hasil penelitian ini adalah penerapan Entrepreneurial Sales Action dalam konteks B2B menuntut kombinasi budaya inovasi, dukungan manajemen, kemampuan identifikasi peluang, kolaborasi dengan pelanggan, kesesuaian strategi penjualan dengan pasar, teknologi dan infrastruktur dukungan, keterampilan tim penjualan, serta kesiapan untuk mengambil risiko yang terukur.
Ekspansi Usaha Mikro Entrepreneurial Dimsum Surga Jatinangor Menggunakan Business Model Canvas Hasna Bustomi, Shahraisyah; Suryanto, Suryanto; Purnomo, Margo
Jurnal Impresi Indonesia Vol. 5 No. 3 (2026): Jurnal Impresi Indonesia
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jii.v5i3.7561

Abstract

Industri makanan dan minuman di Kota Bandung terus mengalami pertumbuhan, khususnya pada segmen usaha mikro. Dimsum Surga merupakan usaha mikro entrepreneurial di bidang kuliner yang telah berkembang pesat di Jatinangor dan berencana melakukan ekspansi ke kawasan Tamansari Kota Bandung. Namun, ekspansi tersebut belum didukung oleh strategi bisnis yang terstruktur dan adaptif terhadap karakteristik pasar baru. Oleh karena itu, proyek ini bertujuan untuk merancang strategi ekspansi Dimsum Surga ke wilayah Tamansari Kota Bandung dengan menggunakan pendekatan Business Model Canvas (BMC). Metode yang digunakan dalam capstone project ini adalah metode deskriptif dengan pendekatan kualitatif serta kuantitatif (mix method). Data diperoleh melalui wawancara, observasi, dan dokumentasi. Analisis dilakukan dengan mengkaji Business Model Canvas existing, analisis SWOT untuk mengidentifikasi faktor internal dan eksternal, serta Analytical Hierarchy Process (AHP) untuk menentukan prioritas strategi ekspansi. Hasil analisis SWOT menunjukkan bahwa Dimsum Surga berada pada posisi strategi agresif (growth oriented strategy), yang menandakan kesiapan internal dan besarnya peluang pasar untuk ekspansi. Selanjutnya, hasil AHP menghasilkan strategi prioritas yang kemudian diintegrasikan ke dalam perancangan Business Model Canvas baru. Hasil akhir proyek ini berupa rancangan Business Model Canvas yang diperbarui dan disesuaikan dengan kondisi pasar Tamansari Kota Bandung. Rancangan ini diharapkan dapat menjadi panduan strategis bagi Dimsum Surga dalam mengimplementasikan ekspansi usaha secara efektif dan berkelanjutan.
Intrapreneurship And Business Perfomance In Supporting Rebranding: A Case Study Of Day With Dya Ghina Annisa Akyas; Ratih Purbasari; Margo Purnomo
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 2 (2025): April
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i2.7212

Abstract

A medium-sized business from Bandung, Indonesia, namely Day with Dya brand, which has been operating since 2017, has experienced failure in its business journey and then decided to carry out a gradual rebranding in 2023. This study aims to examine the relationship between intrapreneurship and business performance in supporting the rebranding of Day with Dya. This study uses a qualitative description (QD) method that can discuss the learning journey and descriptions of experiences involving interviews with the owner of Day with Dya named Datu Adrian discussing the case study of Day with Dya rebranding according to intrapreneurial behavior and the impact on the business performance side. Document analysis was also carried out from visual sources, such as photos and videos via Instagram. The results of the study confirmed that the rebranding of the medium-sized business brand Day with Dya was supported by intrapreneurship in running its business, which could improve its brand performance.
Uncovering the Role of Internet Access in Driving E-Commerce Technology Adoption: Insights from Indonesia’s BPS Data (2021–2023) Dio Wibowo; Anang Muftiadi; Erna Maulina; Margo Purnomo
Proceedings International Indonesia Conference on Interdisciplinary Studies Vol. 1 (2025): Proceedings of The International Indonesia Conference on Interdisciplinary Studies (I
Publisher : Faculty of Social and Political Sciences, Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study examines the role of internet access in shaping the adoption of e-commerce technologies among Indonesian micro, small, and medium enterprises (MSMEs). It draws on secondary data from Indonesia’s Central Bureau of Statistics (BPS) covering 2021 to 2023. Using a descriptive-comparative method combined with visual trend analysis, the analysis reveals significant disparities in e-commerce technology adoption across different business functions. Early adoption efforts were focused mainly on customer-facing processes (e.g., online sales), whereas internal operations—such as obtaining funding and internal communications—lagged far behind. By 2023, overall digital adoption had accelerated substantially, especially in sales-related activities. Furthermore, the number of QRIS (Quick Response Code Indonesian Standard) transactions surged from 374 million in 2021 to over 6.2 billion by 2024, underscoring the rapid digital transformation underway in the sector. These findings align with the Diffusion of Innovation theory and the Technology-Organization-Environment (TOE) framework, highlighting the importance of organizational readiness and the perceived benefits of new technologies. Overall, this research contributes to the discourse on inclusive digital transformation in developing economies and advocates for policies that support the digitalization of internal business processes rather than focusing solely on external, customer- facing applications.
Co-Authors Achmada, Aurora Yupita Achsanul Qosasi Achsanul Qosasi Afifah Shalihah Agus Taryana Ahmad Fajri Febrian Ahmad Hadi Fauzi Ahmad Zaki Ajeng Putri Hanifah Akbar, Rizki Surya Arianis Chan Aulia Rizki Wicaksono Aulia Rizki Wicaksono Ayesha Anzani Putri Dinanti Gunawan Bunga Paramita Cendria Tj. Tasdik Darajat, Adjie Ahmad Deliani Azmi Zakiah Ahmad Dian Fordian Dio Wibowo Ellissa Priyanka Endro Tjahjono Erna Maulina Erwin Permana Erwin Permana Erwin Permana Fadhilah, Azka Fat'Chatus Chanifa Jikhan Francisco Carballo Ghina Annisa Akyas Ginanjar*, Jajang Hamid, Muhammad Nawal Hanifah, Ajeng Putri Hanna Nihayah Fahira Hasna Bustomi, Shahraisyah Haurannisa, Alifa Sakina Hendra - HENDRA - Jajang Ginanjar Jamhari Jamhari Josephine, Vania Taruli Khalida Utami Kirana, Indah Pramesthi L. Gaol, Denada Faraswacyen Lenasari, Rekha Puspa M. Rizal Mas Rasmini Megayanti, Putri Miftahuddin, S.Si.,MAB., asep Mochammad Rifky Pamungkas Mohammad Benny Alexandri Mubarok, Endang Saifuddin Muhamad Rizal Muhamad Rizal Muhamad Rizal Mustain, Muhammad Nadhiva, Meliniarta Nurdin, Mahmud Nurhadi, Dhifan Fadhilah Rizky Nuryati, Marita Sri Permana, Erwin Priyanka, Ellissa R. Anang Muftiadi Raden Marsha Aulia Hakim Rahayu, Helmy Raja Ainaya Alfatiha Ratih Purbasari, Ratih Ratna Meisa Dai, Ratna Meisa Ratnasari, Bunga Ayu Richa Nahdalaily Fathara Ruddy Rudolf Rukun Santoso Rukun Santoso Saifullah Zakaria Salsabila, Nardina Satria, Chandra Solly Aryza Sugiartana - Suryanto Suryanto Suwandi, Imam Syamsurizal - - Tetty Herawaty, Tetty Tradiga Nur Aziz Waliyyan, Urfan Wicaksono, Aulia Rizki Wiwin Wiwin, Wiwin Yogi Sugiarto Maulana