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All Journal JDM (Jurnal Dinamika Manajemen) Dharmakarya : Jurnal Aplikasi Ipteks Untuk Masyarakat Proceeding Seminar LPPM UMP Tahun 2014 EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Manajemen Pelayanan Publik Briliant: Jurnal Riset dan Konseptual AdBispreneur J-MAS (Jurnal Manajemen dan Sains) SEIKO : Journal of Management & Business JURISMA: Jurnal Riset Bisnis & Manajemen Jurnal Samudra Ekonomi dan Bisnis Business Innovation and Entrepreneurship Journal Jurnal Investasi Responsive: Jurnal Pemikiran dan Penelitian Administrasi, Sosial, Humaniora dan Kebijakan Publik Jurnal Disrupsi Bisnis Ekonomica Sharia: Jurnal Pemikiran dan Pengembangan Ekonomi Syariah Entrepreneur : Jurnal Bisnis Manajemen dan Kewirausahaan Bahtera Inovasi Jurnal USAHA JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Jurnal Bisnis dan Kewirausahaan ITQAN: Journal of Islamic Economics, Management, and Finance Journal Research of Social Science, Economics, and Management Journal of Multi Disciplines Science IIJSE
Margo Purnomo
Fakultas Ilmu Sosial dan Ilmu Politik, Universtias Padjadjaran
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Languange, Linguistic, Communication & Media Nursing Public Health Social Sciences Transportation Other

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CORPORATE ENTREPRENEURSHIP: INOVASI NET VISI MEDIA DALAM MENGHADAPI DIGITALISASI Akbar, Rizki Surya; Purbasari, Ratih; Purnomo, Margo
Jurnal Investasi Vol. 8 No. 2 (2022): Jurnal Investasi April 2022
Publisher : Universitas Wiralodra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31943/investasi.v8i2.197

Abstract

Net Visi Media menyadari pentingnya akan inovasi agar supaya bisa stabil dan bersaing dengan konglomerasi media lainnya. Tentunya dengan berbagai upaya untuk bisa meng-akselerasikan inovasinya tersebut dengan berbagai pertimbangan. Apa saja yang menjadi langkah dari perusahaan dalam menghadapi digitalisasi. Yang sebanarnya ini merupakan tantangan baru bagi para konglomerasi media lainnya. Artinya, upaya apa yang dilakukan oleh Net Visi Media ini untuk menjawab tantangan serta inovasi apakah yang akan lahir di industri media Indonesia.Metode yang digunakan deskriptif kualitatif dan untuk memperoleh data berdasarkan permasalahan artikel ini didapatkan dalam bentuk data sekunder. Corporate Venturing sendiri memiliki arti sebagai kegiatan untuk menemukan dan mencari bisnis baru dari perusahaan. Dengan kemunculan Zulu.id maka Net Visi Media melakukan eksploitasi dan Eksplorasi jauh lagi terhadap dunia digital. Digitalisasi pada perusahaan ini tidak lain sebagai usaha perusahaan untuk menyesuaikan dan menemukan bisnis barunya. perubahan memiliki segudang hambatan, salah satunya kondisi finansial yang kurang baik. Transformasi yang dilakukan oleh Net baik secara prngorganisasian hingga masing-masing lini bisnis dianggap yang paling sukses. Karena dengan hadirnya seperti yang dilakukan oleh Net Visi Media ini memunculkan istilah New Economy: Digital Economy. Kongkritsitas dari CE sudah dibuktikan oleh perusahaan media seperti Net Visi Media dan melalui Corporate Entreprenuership berhasil menyatukan semua ide-ide yang futuristic
Sustainable Entrepreneurship : Corporate Entrepreneurship yang Berkelanjutan pada PT Industri Jamu dan Farmasi Sido Muncul Tbk Achmada, Aurora Yupita; Purbasari, Ratih; Purnomo, Margo
Jurnal Bisnis dan Kewirausahaan Vol. 21 No. 1 (2025): JBK-Jurnal Bisnis dan Kewirausahaan
Publisher : Badung Bali: Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jbk.v21i1.66-75

Abstract

The purpose of this study is to analyze how PT Industri Jamu dan Farmasi Sido Muncul Tbk implements sustainable entrepreneurship (SE) by using the triple bottom line (TBL) approach, find challenges to implementing it, and evaluate how it impacts the sustainability and performance of the company. The qualitative research used content analysis and descriptive analysis. Secondary data sources used were annual reports, sustainability reports, and scientific articles. The results of the analysis show that Sido Muncul successfully reduced greenhouse gas emissions by 80.3% and achieved renewable energy use of 88%. In addition, the company increased employee training hours by 5.4% and improved community collaboration. The company focused on product innovation and operational efficiency in order to maximize profit, despite revenue fluctuations. Climate change, strict regulations, and limitations in internal and external sustainability management are the main obstacles. This study helps improve our knowledge of how sustainable entrepreneurship (SE) fits into corporate entrepreneurship (CE), especially in the traditional herbal medicine industry in developing countries that depend on local knowledge.
Dinamika Intrapreneurship di Perusahaan Denim Earthy Genova: Suatu Pendekatan Kualitatif Salsabila, Nardina; Purnomo, Margo; Purbasari, Ratih
Bahtera Inovasi Vol 8 No 2 (2024): Jurnal Bahtera Inovasi
Publisher : Program Studi Manajemen FEBM UMRAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31629/ds2w7h07

Abstract

This study examines the dynamics of intrapreneurship at Earthy Genova, a denim company that relies on both online and offline sales. Intrapreneurship, which involves innovation and employee initiative, plays a critical role in developing more creative and responsive marketing strategies to adapt to market changes. This research uses a qualitative method with an in-depth case study design, where data is collected through observation and semi-structured interviews with the company's owner. The findings reveal that intrapreneurial experiences at Earthy Genova have improved product and service quality, strengthened customer loyalty, and enhanced the company’s competitiveness in the denim industry. Innovations, such as the development of premium denim products and a customer-oriented approach, have significantly contributed to the company's success. The study concludes that intrapreneurship is a key factor in Earthy Genova's ability to navigate the challenges of the dynamic fashion industry. This research provides important insights for other e-commerce businesses regarding the importance of innovation and managerial capabilities in maintaining customer loyalty.
KAJIAN DAN IMPLIKASI TREN BISNIS DIGITAL UMKM Satria, Chandra; Purnomo, Margo
Ekonomica Sharia: Jurnal Pemikiran dan Pengembangan Ekonomi Syariah Vol 11 No 1 (2025): Jurnal Ekonomica Sharia : Jurnal Pemikiran dan Pengembangan Ekonomi Syariah - Ag
Publisher : Sekolah Tinggi Ekonomi dan Bisnis Syariah (STEBIS) Indo Global Mandiri Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36908/esha.v11i1.1482

Abstract

Artikel ini bertujuan melihat trend penelitian terdahulu terhadap kajian perkembangan serta impilikasinya yang dapat mempengaruhi arah Bisnis Digitial UMKM. Teknik yang digunakan adalah systematik literature review dengan penjelasan naratif atas pertanyaan yang ditentukan. Peneliti mengambil sampel 10 tulisan terbanyak yang di citasi dari 98 karya ilmiah yang didapat dalam pencarian google schoolar melalui aplikasi publish and perish. Hasil kajian penelitian mengungkapkan bahwa tantangan utama UMKM bukan hanya soal teknologi, tapi juga aspek sumber daya manusia, keuangan, dan lingkungan pendukung. Digitalisasi menjadi strategi bagi setiap pelaku usaha untuk bertahan dan berkembang. Bisnis digital mengharuskan perubahan dalam pola pikir dan struktur organisasi, serta memerlukan tenaga kerja dengan keterampilan digital untuk mendukung manajemen strategis dan daya saing. Kontribusi studi Literatur menggambarkan trend perkembangan digital serta arah peluang untuk mengembangkan UMKM melalui tranformasi digital yang ada.
The Influence of Service Quality on Customer Retention (A Survey on Customers of Keziaspot East Jakarta) Fadhilah, Azka; Purnomo, Margo; Purbasari, Ratih
Journal Research of Social Science, Economics, and Management Vol. 5 No. 1 (2025): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v5i1.1001

Abstract

The beauty industry in Indonesia has experienced significant growth, particularly post-COVID-19, with increasing demand for professional skincare services. However, maintaining customer retention remains a challenge for clinics like Keziaspot East Jakarta, which faces fluctuating repeat client rates due to inconsistent service quality. This research examines the influence of service quality on customer retention at Keziaspot, aiming to identify key areas for improvement. Using a descriptive-quantitative approach, data were collected from 80 respondents through surveys, measuring service quality (tangibility, reliability, responsiveness, assurance, empathy) and customer retention (financial benefit, social benefit, structural ties). Statistical analyses, including linear regression and normality tests, revealed a significant positive relationship (regression coefficient = 0.537, *p* = 0.001), with service quality explaining 77.6% of customer retention variance. Findings highlight reliability and empathy as critical drivers, while structural ties require enhancement. The research concludes that consistent service quality improvements—particularly in staff training, communication, and facility cleanliness—can strengthen retention. Practical implications include adopting integrated strategies like CRM tools and loyalty programs to foster long-term customer relationships. This research contributes to service quality theory and offers actionable insights for beauty clinics competing in Indonesia’s growing market.
Entrepreneurial Behavior and Opportunity Recognition In Global Career Development Rahayu, Helmy; Purbasari, Ratih; Purnomo, Margo
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 7 No 4 (2025): Business Innovation and Entrepreneurship Journal (November)
Publisher : Entrepreneurship Faculty, Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/biej.v7i4.1144

Abstract

Motivation plays a vital role in fostering entrepreneurial behavior and influencing decisions of career advances in the international arena. The aim of this qualitative study is to understand how aspects of entrepreneurial motivation, namely need for achievement, autonomy, and risk tolerance, influence individuals seeking to explore cross-border professional experiences. Data collection involved semi-structured interviews with a sample of young professionals who have acquired international experience, followed by thematic analysis of transcribed interviews to create an interpretation of the data. From the thematic analysis, five thematic representations emerged, including: entrepreneurial motivation to pursue international opportunities; risk taking and risk perception in the decision-making process; adaptive learning and cross-cultural adaptability; networking and recognition of global opportunities; and merging of entrepreneurial motivation with international career theory. The results suggest the findings indicate that high motivated individuals are hungry for international opportunities, will seek information and resources to pursue their goal, and develop innovative and strategic connections to manage uncertainty. It seems international experience serves as a media/platform for entrepreneurial learning, and for fostering adaptive decision making and recognition of and facilitating opportunity use. Overall, the study demonstrates that entrepreneurial motivation is not limited to creating new ventures but motivates proactive behavior when considering global careers and career advances. From a theoretical contribution, I examined the Theory of Entrepreneurial Motivation, followed by Effectual Theory, in relation to the international career behavior exhibited. I employ practical contributions for organizations to develop workforce capabilities when considering cross-border careers, as well educational institutions in educating students to navigate this arena.
RESILIENSI PADA PERUSAHAAN SKALA USAHA KECIL MENENGAH (UKM) Lenasari, Rekha Puspa; Purbasari, Ratih; Purnomo, Margo
Jurnal Bisnis dan Kewirausahaan Vol. 20 No. 2 (2024): JBK-Jurnal Bisnis dan Kewirausahaan
Publisher : Badung Bali: Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jbk.v20i2.58-67

Abstract

Resilience in SMEs is explained based on the results of the research that has been done represented by three aspects, first Resilience is more studied with a focus on the theme of Sustaibanilitas in tourism sector SMEs. Second, during the Covid-19 period, traditional retail SMEs were vulnerable to supply chain problems and were dominantly studied in relation to strategies to survive. And third, innovation and sustainability are seen by researchers as key concepts for success in building SME resilience. This research is a qualitative research with systematic literature review method. This research presents a text analysis so that it is expected to bring up the current state of resilience studies in SMEs. Based on the results of text analysis, it is also known that the emerging issues on business resilience in SMEs are still dominated by Covid-19 issues. Empirical gaps that can be followed up in future research include those related to the ability of SMEs to improve their business resilience by adopting post-Covid-19 innovation and sustainability theory. Especially related to changes in supply and demand behavior as described in the introduction.
Board Director Diversity and Corporate Innovation : A Library Research Megayanti, Putri; Purnomo, Margo; Purbasari, Ratih
Jurnal USAHA Vol 5, No 1 (2024): Juni
Publisher : Universitas Indraprasta PGRI Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30998/juuk.v5i1.2779

Abstract

Diversity among board members tends to foster a knowledge base for the company and encourage interaction between different knowledge and competencies. Diversity can also improve better performance such as creative and innovative ideas, as well as good problem solving. The purpose of this study is to understand the concept of board diversity on corporate innovation. The method used is an exploratory literature study of the results of previous research on board diversity and corporate innovation. The results from various sources show that the diversity of the board of directors in the company has a significant and insignificant effect on corporate innovation. 
Determinan Faktor Adopsi Teknologi Internet of Things: TOE Model Purnomo, Margo; Maulina, Erna; Wicaksono, Aulia Rizki; Rizal, Muhamad
BRILIANT: Jurnal Riset dan Konseptual Vol 8 No 2 (2023): Volume 8 Nomor 2, Mei 2023
Publisher : Universitas Nahdlatul Ulama Blitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28926/briliant.v8i2.1214

Abstract

Adopsi teknologi terbaru, seperti IoT, memainkan peran penting dalam kemampuan organisasi mempertahankan posisi kompetitif di pasar, dan telah menjadi strategi inti untuk memastikan pengelolaan sumber daya teknologi informasi yang efektif. Namun demikian, keputusan untuk mengadopsi model IoT seringkali diperumit oleh tantangan dan ketidakpastian tentang nilai bisnis yang diharapkan terkait dengan teknologi baru tersebut. Berdasarkan hal tersebut, maka penelitian ini bertujuan untuk menganalisis faktor-faktor yang mempengaruhi adopsi Teknologi Internet of Things dengan model Technology Organization Environment (TOE). Metode penelitian yang dilakukan adalah metode deskriptif kuantitatif dan sampel diambil secara acak dari populasi penelitian yaitu karyawan dan pemilik UKM industry kreatif di Jawa Barat. Kuesioner didistribusikan terhadap 100 responden dan dianalisis menggunakan analisis PLS-SEM dengan program SmartPLS. Hasil dari penelitian ini menunjukkan bahwa Kesiapan teknologi, Dukungan Manajemen, Ukuran Organisasi, regulasi dan tekanan pesaing berpengaruh positif dan signifikan terhadap adopsi IoT pada UKM industri kreatif di Jawa Barat. Temuan penelitian ini akan membantu memperjelas konsep dan model adopsi IoT dan adopsi Teknologi secara umum dengan meggunakan model TOE.
Dinamika Pendidikan Kewirausahaan: Pemetaan Sistematis terhadap Pendidikan, Pengajaran dan Pembelajaran Kewirausahaan Purnomo, Margo
JDM (Jurnal Dinamika Manajemen) Vol 6, No 1 (2015): March 2015
Publisher : Department of Management, Faculty of Economics and Business, Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v6i1.4300

Abstract

Saat ini belum ada kesepakatan diantara para ahli pendidikan kewirausahaan (PK) tentang pendekatan terbaik dalam pembelajaran (BK) dan pengajaran (AK) kewirausahaan. Berdasarkan Systematic Mapping Study (SMS), ada empat fokus tema dalam PK yaitu kebijakan untuk pendidikan kewirausahaan, konteks pendidikan kewirausahaan, pengajaran kewirausahaan, dan pembelajaran kewirausahaan. Berdasarkan SMS diketahui juga bahwa permasalahannya bukan tentang metode apa yang terbaik dalam PK tetapi pengajar kewirausahaan dituntut untuk mampu mengenali fungsi dan keunggulan setiap metode pengajaran kewirausahaan. Hal ini mengindikasikan bahwa perkembangan kewirausahaan yang semakin kontekstual membutuhkan dukungan kebijakan PK yang terintegrasi baik pada ranah makro, mezzo, dan mikro. Dukungan demikian sangat penting agar pelaksanaan pembelajaran dan pengajaran kewirausahaan yang inovatif, efektif, dan efisien dapat diselenggarakan.
Co-Authors Achmada, Aurora Yupita Akbar, Rizki Surya Akyas, Ghina Annisa Arianis Chan Bunga Paramita Darajat, Adjie Ahmad Erna Maulina Fadhilah, Azka Ginanjar*, Jajang Hamid, Muhammad Nawal Hanifah, Ajeng Putri Haurannisa, Alifa Sakina HENDRA - Josephine, Vania Taruli Kirana, Indah Pramesthi Lenasari, Rekha Puspa M. Rizal Megayanti, Putri Mohammad Benny Alexandri Mubarok, Endang Saifuddin Mustain, Muhammad Nadhiva, Meliniarta Nurdin, Mahmud Nurhadi, Dhifan Fadhilah Rizky Nuryati, Marita Sri Permana, Erwin Priyanka, Ellissa R. Anang Muftiadi Rahayu, Helmy Ratih Purbasari, Ratih Ratna Meisa Dai, Ratna Meisa Ratnasari, Bunga Ayu Rukun Santoso Salsabila, Nardina Satria, Chandra Suwandi, Imam Tetty Herawaty, Tetty Waliyyan, Urfan Wicaksono, Aulia Rizki Wiwin Wiwin, Wiwin Zakaria, Saifullah