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All Journal Jurnal Ilmiah Mahasiswa FEB Among Makarti Journal of Geoscience, Engineering, Environment, and Technology Unnes Science Education Journal Management and Economics Journal (MEC-J) AT-TA`DIB EQIEN - JURNAL EKONOMI DAN BISNIS JOURNAL OF APPLIED BUSINESS ADMINISTRATION Jurnal Equity Jurnal Abdimas PHB : Jurnal Pengabdian Masyarakat Progresif Humanis Brainstorming Dinasti International Journal of Education Management and Social Science Jurnal Abdi Insani Suluah Bendang: Jurnal Ilmiah Pengabdian Kepada Masyarakat JOURNAL OF COMMUNITY MEDICINE AND PUBLIC HEALTH RESEARCH Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Bisnis Mahasiswa Jurnal Inovasi Pertambangan dan Lingkungan Journal of Accounting and Finance Management (JAFM) Neo Journal of economy and social humanities Journal of Artificial Intelligence and Digital Business KENDALI: Economics and Social Humanities Madani: Multidisciplinary Scientific Journal Klabat Journal of Management Journal of Innovative and Creativity Engagement: Jurnal Pengabdian Kepada Masyarakat PEMIMPIN - Pengabdian Masyarakat Ilmu Pendidikan Equity Aksi Kita: Jurnal Pengabdian Kepada Masyarakat
Dwi Rachmawati
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Journal : JOURNAL OF APPLIED BUSINESS ADMINISTRATION

 1 
Analysis of Digital Marketing and Green Marketing Strategies to Maintain Business Sustainability on MSMEs Bandung Regency in Digital Era Dwi Rachmawati; Hadi Wijaya; Yuni Pambreni
Journal of Applied Business Administration Vol 7 No 2 (2023): Journal of Applied Business Administration
Publisher : Pusat P2M Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/jaba.v7i2.6345

Abstract

This study aims to find out the influence of Digital Marketing and Green Marketing on marketing performance and Sustainability Business of MSMEs Bandung regency. With the number of respondents as many as 100 MSMEs actors. The instrument in the questionnaire is measured using a Likert scale (5 scales), while the variables are 1) Independent Variables consisting of Digital Marketing and Green Marketing, 2) Dependent Variable is Sustainability Business, 3) Mediating Variable is Marketing Performance analysis used in this study is path analysis. The results show that only Digital Marketing and Green Marketing has positive influence on sustainability business of MSMEs Bandung regency through marketing performance.
Co-Authors Abdurrahman Rahim Thaha Agung Pramono, Agung AGUS PRIYANTO Agus Santosa Alfi Maghfuriyah Ali Ridho Ali Ridho Aliya, Unsa Farrichatun Apriyanti Arif Widagdo Atsil, Irfana Ayu Nurul Haryudiniarti Baskara, Bintang Bigharta Bekti Susetyo Caesario, Dipo Cahyaningrum, Dianawali Cherly Kemala Ulfa Dahlia Pinem Desi Hertin, Revita Dewi, Nur Fitri Djoko Setyo Widodo Fadilla, Sarah Fahri Faturahman Fatmawati, Erna Gelaria Yaumal Akbar Hadi Firmansyah, Hadi Hadi Wijaya Hadi Wijaya Hazael, Hazael Hazael, Yerikho Amoz Heriyanto, Firstyansa Hertin, Revita Desi Ikhtiarini, Shinta Anugrah Intan, Dewi Irfree, Baharianto Joko Widodo Juliana, Ari Kuncoro, Setyo Mu'alimin Muhammad Fadilah Muhammad Qisthi Yovari Mumtaz, Nabila Asdianti Najwa Sabrina Natrilia, Dea Nora Listiana Novi Ratna Dewi Novitasari Novitasari Nugroho, Feri Nurul Fachriyah Pammbreni, Yuni Panca Apriliani Puspita, Intan Rahmah Radityo, Daniel Ramzaqy Fadlililah RM Chairil Andri Rochmanti, Maftuchah Rochmanti Rozana Alfi Sania Salma Dwi Rachmawati Salsabila Fabianca Alsaid Savanamira, Leyla Suci Ayu Sudari Sudari, Suci Ayu Sudarmin Sudarmin Tegar Firmansyah Tiok Wijanarko Tobing, Priska Udriya, Udriya Udriyah Udriyah Udriyah , Udriyah Udriyah, Udriyah Untung Suprihadi, Untung Wahyu Widodo Yancik, Yupiter