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All Journal JDM (Jurnal Dinamika Manajemen) Abdimas Dinamika Pendidikan Jurnal Penelitian Pendidikan Rekayasa: Jurnal Penerapan Teknologi dan Pembelajaran Teknobuga : Jurnal Teknologi Busana dan Boga Indonesian Journal of Business and Entrepreneurship (IJBE) Journal of Tropical Plant Protection AGRIVITA, Journal of Agricultural Science ANDHARUPA Fashion and Fashion Education Journal JPT : JURNAL PROTEKSI TANAMAN (JOURNAL OF PLANT PROTECTION) JURNAL EDUCATION AND DEVELOPMENT Al-Kharaj: Journal of Islamic Economic and Business Budimas : Jurnal Pengabdian Masyarakat Jurnal Pendidikan Tata Boga dan Teknologi Journal of Applied Data Sciences Jurnal Teknologi Pendidikan : Jurnal Penelitian dan Pengembangan Pembelajaran Jurnal Abdi Masyarakat Indonesia International Journal of Research Innovation and Entrepreneurship Jurnal HPT (Hama Penyakit Tumbuhan) Bookchapter Pendidikan Universitas Negeri Semarang Research Horizon Abdimas Mandalika Journal of Event, Travel and Tour Management Journal of Education And Research Journal of Community Empowerment INTERACTION: Jurnal Pendidikan Bahasa Journal of Creativity Student International Journal Research on Metaverse Teknobuga : Jurnal Teknologi Busana dan Boga Jurnal Panjar : Pengabdian Bidang Pembelajaran Food Science and Culinary Education Journal
Rina Rachmawati
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Physics Public Health Social Sciences Other

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Journal : Abdimas Mandalika

 1 
Peningkatan Branding UMKM Opak Jepit Melalui Pelatihan Food Photography Muqit, Abd.; Sulasari, Ayu; Unarto, Tirto; Maulidina, Ahsani; Rachmawati, Rina; Sinatrya, Jatrifia Ongga
Abdimas Mandalika Vol 5, No 1 (2025): November
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/am.v5i1.34583

Abstract

Abstract:  The owner of Opak Jepit Mekar Sari MSME has struggled for years to learn how to utilize the right digital strategies to enhance her business branding. The primary objective of this activity is to enhance the branding of partner MSMEs by leveraging information technology through effective marketing management, through training in food photography techniques. The method used in implementing this activity is training and mentoring, which is carried out through several stages: planning, preparation and coordination, training in the use of food photography techniques for product marketing, mentoring in designing packaging labels, mentoring the marketing system through the creation of an Instagram social media account, and joint evaluation. The results of this activity can be used as packaging labels or marketing materials on social media.Abstrak: Pemilik UMKM Opak Jepit Mekar Sari telah berjuang selama bertahun-tahun untuk mempelajari cara memanfaatkan strategi digital yang tepat guna meningkatkan branding bisnisnya. Tujuan utama kegiatan ini adalah untuk meningkatkan branding UMKM mitra dengan memanfaatkan teknologi informasi melalui manajemen pemasaran yang efektif melalui pelatihan teknik food photography. Metode yang digunakan dalam pelaksanaan kegiatan ini adalah pelatihan dan pendampingan, yang dilakukan melalui beberapa tahapan: perencanaan, persiapan dan koordinasi, pelatihan pemanfaatan teknik fotografi makanan untuk pemasaran produk, pendampingan dalam mendesain label kemasan, pendampingan sistem pemasaran melalui pembuatan akun media sosial Instagram, dan evaluasi bersama. Hasil kegiatan ini dapat digunakan sebagai label kemasan maupun materi pemasaran di media sosial.
Co-Authors Abd. Muqit Adani, Salma Putri Ade Novi Nurul Ihsani Adhi Kusumastuti Adi Satrio Ardiansyah AHMAD, RORO HASINA Aini, Intan Nur Aini, Yulis Nurul Aminudin Afandhi Anggrayni, Naura Atika Cahya Anindya Ardiansari Awitya Anggara Prabawadi Ayu Rosmayuningsih Ayu Sulasari Azizah, Aurora Sylva Brilianta Nurul B, Fitriyah Bachtiar Rachmad Sugiyono Bambang Sugeng Suryatna, Bambang Sugeng Bambang Tri Rahardjo Budi Sunarko Damayanti, Afifah Indira Dyah Nugraheny Priastuti Eka Listianing Rahayu Evana Nuzulia Pertiwi Fadhila Herdatiarni Falah, Sobah Al Fedy Setyo Pribad Fernando, Ito Firdaus, Fauzan Fitriyah, Vebriyanti Gatot Mudjiono Godham Eko Saputro Godham Eko Saputro Hadameon, Bagas Hapsari, Femita Hasanah, Nely Uswatun Hastawulan, Anastassia Wita Aryandini Hendra Dedi Kriswanto, Hendra Dedi Hufroni, Muhammad Ifa Nurhayati Ifa Nurhayati Karina, Anisya Putri Kristanti, Bela Siska Kusumastuti , Adhi Ludji Pantja Astuti Luqman Qurata Aini Mahmudi, Zaid Maulidina, Ahsani Muhidin, Ahmad Musdalifah Musdalifah Musdalifah Musdalifah Muslim, Shohib Nanik Wijayati Nindya Resha Pramesti Novitasari, Siska Nurmida Catherine Sitompul Octavianti Paramita Pamungkas, Bayu Aji Prastiwi, Arlinda Bayu Putri Ariska Maulidina Putri, Silvia Nouvelia Putri, Violitaradika Rahmawati, Meisa Retno Dyah Puspitarini Retno Sri Iswari Rhivo Essay Rama Yuherman Riska Widiya Ningsih Rosidah Rosidah Rumrapuk, Juanita T D Rusmawati, Retno Danu Sakti, Adinda Oktaviani Sandy, Yohana Avelia Saptariana - Saptiyani, Annisa Dwi Setiyaningsih, Mitta Setyari, Fidya Peni Sicilia Sawitri Sicilia Sawitri Sigit Rahmansah Sinatrya, Jatrifia Ongga Siti Fathonah Siti Fathonah Sri Endah Wahyuningsih Sri Ria Vidia Antika Sulistyaningrum, Bety Syahroni Hidayat Syib’li, Muhammad Akhid Tita Widjayanti Toto Haryadi, Toto Toto Himawan Tri Astuti Handayani Unarto, Tirto Uswatun Hasanah Vallent, Ellyta Fernanda Dwi Wibowo, Muhammad Yusuf Wicaksono, Athur Wahyu Wulansari Prasetyaningtyas Wulansari Prasetyaningtyas, Wulansari Wulansari Prawetyaningtyas, Wulansari Yogo Setiawan