Article Per Year (5 Year)
p-Index From 2021 - 2026
4.699
P-Index
This Author published in this journals
All Journal JDM (Jurnal Dinamika Manajemen) Abdimas Dinamika Pendidikan Jurnal Penelitian Pendidikan Rekayasa: Jurnal Penerapan Teknologi dan Pembelajaran Teknobuga : Jurnal Teknologi Busana dan Boga Indonesian Journal of Business and Entrepreneurship (IJBE) Journal of Tropical Plant Protection AGRIVITA, Journal of Agricultural Science ANDHARUPA Fashion and Fashion Education Journal JPT : JURNAL PROTEKSI TANAMAN (JOURNAL OF PLANT PROTECTION) JURNAL EDUCATION AND DEVELOPMENT Al-Kharaj: Journal of Islamic Economic and Business Budimas : Jurnal Pengabdian Masyarakat Jurnal Pendidikan Tata Boga dan Teknologi Journal of Applied Data Sciences Jurnal Teknologi Pendidikan : Jurnal Penelitian dan Pengembangan Pembelajaran Jurnal Abdi Masyarakat Indonesia International Journal of Research Innovation and Entrepreneurship Jurnal HPT (Hama Penyakit Tumbuhan) Bookchapter Pendidikan Universitas Negeri Semarang Research Horizon Abdimas Mandalika Journal of Event, Travel and Tour Management Journal of Education And Research Journal of Community Empowerment INTERACTION: Jurnal Pendidikan Bahasa Journal of Creativity Student International Journal Research on Metaverse Teknobuga : Jurnal Teknologi Busana dan Boga Jurnal Panjar : Pengabdian Bidang Pembelajaran Food Science and Culinary Education Journal
Rina Rachmawati
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Physics Public Health Social Sciences Other

Published : 50 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Journal of Community Empowerment

 1 
PENGUATAN UMKM OPAK JEPIT MELALUI PENERAPAN TTG DAN STRATEGI BRANDING BERBASIS DIGITAL Rachmawati, Rina; Muslim, Shohib; Aini, Yulis Nurul
Journal of Community Empowerment Vol 4, No 3 (2025): Desember
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jce.v4i3.36464

Abstract

ABSTRAK                                                                                     Pemilik UMKM opak jepit Mekar Sari, Masruroh, mengeluhkan usaha miliknya belum mengalami peningkatan penjualan yang signifikan selama 35 tahun. Setelah dianalisis, ditemukan permasalahan pada sistem produksi dan pemasarannya: proses produksi yang masih bersifat konvensional, serta rendahnya pengetahuan mitra dalam pemasaran digital. Kondisi ini berdampak kepada keterbatasan jangkauan pasar dan rendahnya daya saing produk sehingga sangat dibutuhkan inovasi dalam sistem produksi dan pemasarannya. Tujuan dari kegiatan ini adalah untuk meningkatkan kuantitas produksi harian dengan kualitas sesuai standar quality control mitra, melakukan inovasi dengan menerapkan TTG mesin pencetak opak jepit, memperluas target pasar, dan meningkatkan kemampuan promosi digital melalui platform Instagram. Metode yang digunakan dalam pelaksanaan kegiatan ini adalah pelatihan dan pendampingan, serta demonstrasi TTG kepada mitra. Kegiatan ini menunjukkan hasil yang sangat positif. Melalui wawancara dan hasil angket, mitra menyatakan puas dan sangat terbantu dengan inovasi yang diberikan oleh tim PkM melalui pemanfaatan TTG mesin pencetak opak jepit dan pembuatan wadah promosi online menggunakan foto produk yang baik. Kualitas dan kuantitas produksinya membaik sehingga penjualannya juga mengalami peningkatan secara bertahap sehingga penjualannya pada bulan September dan Oktober 2025 berhasil meningkat sebanyak 30%.Kata kunci: Inovasi; Branding; Digital; Teknologi Tepat Guna. ABSTRACTThe owner of the opak jepit Mekar Sari MSME, Masruroh, complains that her business has not seen a significant increase in sales in 35 years. After analysis, problems were found in the production and marketing systems: a conventional production process and low knowledge in digital marketing. This condition impacts the limited market reach and low product competitiveness, making innovation in production and marketing systems highly necessary. The objectives of this activity are to increase daily production quantity with quality according to partner quality control standards, innovate by implementing the TTG opak jepit production machine, expand the target market, and enhance digital promotion capabilities through Instagram. The methods used in implementing this activity are training and mentoring, as well as demonstrating TTG. This activity showed very positive results. Through interviews and questionnaire results, the partner expressed satisfaction and significant assistance with the innovations provided by the PkM team, including the utilization of the TTG machine for producing opak jepit and the creation of online promotional media using good product photos. The quality and quantity of production improved, leading to a gradual increase in sales as well. Therefore that sales in September and October 2025 managed to increase by 30%. Keywords: Innovation; Branding; Digital; Appropriate Technology.
Co-Authors Abd. Muqit Adani, Salma Putri Ade Novi Nurul Ihsani Adhi Kusumastuti Adi Satrio Ardiansyah AHMAD, RORO HASINA Aini, Intan Nur Aini, Yulis Nurul Aminudin Afandhi Anggrayni, Naura Atika Cahya Anindya Ardiansari Awitya Anggara Prabawadi Ayu Rosmayuningsih Ayu Sulasari Azizah, Aurora Sylva Brilianta Nurul B, Fitriyah Bachtiar Rachmad Sugiyono Bambang Sugeng Suryatna, Bambang Sugeng Bambang Tri Rahardjo Budi Sunarko Damayanti, Afifah Indira Dyah Nugraheny Priastuti Eka Listianing Rahayu Evana Nuzulia Pertiwi Fadhila Herdatiarni Falah, Sobah Al Fedy Setyo Pribad Fernando, Ito Firdaus, Fauzan Fitriyah, Vebriyanti Gatot Mudjiono Godham Eko Saputro Godham Eko Saputro Hadameon, Bagas Hapsari, Femita Hasanah, Nely Uswatun Hastawulan, Anastassia Wita Aryandini Hendra Dedi Kriswanto, Hendra Dedi Hufroni, Muhammad Ifa Nurhayati Ifa Nurhayati Karina, Anisya Putri Kristanti, Bela Siska Kusumastuti , Adhi Ludji Pantja Astuti Luqman Qurata Aini Mahmudi, Zaid Maulidina, Ahsani Muhidin, Ahmad Musdalifah Musdalifah Musdalifah Musdalifah Muslim, Shohib Nanik Wijayati Nindya Resha Pramesti Novitasari, Siska Nurmida Catherine Sitompul Octavianti Paramita Pamungkas, Bayu Aji Prastiwi, Arlinda Bayu Putri Ariska Maulidina Putri, Silvia Nouvelia Putri, Violitaradika Rahmawati, Meisa Retno Dyah Puspitarini Retno Sri Iswari Rhivo Essay Rama Yuherman Riska Widiya Ningsih Rosidah Rosidah Rumrapuk, Juanita T D Rusmawati, Retno Danu Sakti, Adinda Oktaviani Sandy, Yohana Avelia Saptariana - Saptiyani, Annisa Dwi Setiyaningsih, Mitta Setyari, Fidya Peni Sicilia Sawitri Sicilia Sawitri Sigit Rahmansah Sinatrya, Jatrifia Ongga Siti Fathonah Siti Fathonah Sri Endah Wahyuningsih Sri Ria Vidia Antika Sulistyaningrum, Bety Syahroni Hidayat Syib’li, Muhammad Akhid Tita Widjayanti Toto Haryadi, Toto Toto Himawan Tri Astuti Handayani Unarto, Tirto Uswatun Hasanah Vallent, Ellyta Fernanda Dwi Wibowo, Muhammad Yusuf Wicaksono, Athur Wahyu Wulansari Prasetyaningtyas Wulansari Prasetyaningtyas, Wulansari Wulansari Prawetyaningtyas, Wulansari Yogo Setiawan