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Factors Affecting Fashion Education Students’ Entrepreneurial Interest in Fashion Brand Development Ningsih, Riska Widiya; Rachmawati, Rina
TEKNOBUGA: Jurnal Teknologi Busana dan Boga Vol. 14 No. 2 (2026)
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/teknobuga.v14i2.41997

Abstract

Entrepreneurial interest in developing a fashion brand represents a crucial competency for Fashion Design students in responding to the increasing competitiveness of the fashion industry. Such interest is shaped by multiple factors related to students’ attitudes, experiences, and entrepreneurial readiness. This study aims to examine the factors influencing fashion education students’ entrepreneurial interest in fashion brand development. A quantitative approach with a descriptive research design was employed. The population consisted of Fashion Design Education students at Universitas Negeri Semarang, with a sample of 50 students selected for analysis. Data were collected using a structured questionnaire based on a Likert scale. The collected data were analysed using descriptive statistics and simple linear regression with the assistance of IBM SPSS Statistics 26. The findings indicate that the influencing factors were categorized as high, with a mean score of 78.48 (SD = 7.285). Students’ entrepreneurial interest in developing fashion brands was also high, with a mean of 78.30 (SD = 9.702). These results suggest that students demonstrate strong interest, motivation, and readiness to establish independent fashion brands. Instrument validity and reliability testing confirmed high internal consistency, indicating that the data were suitable for further statistical analysis.
Pelatihan Shibori dengan Pewarna Alam sebagai Upaya Penguatan Ekonomi Kreatif Berbasis Keberlanjutan bagi Ibu-Ibu PKK di Kelurahan Kalisegoro, Kota Semarang, Jawa Tengah Sholikhah, Roudlotus; Widowati, Widowati; Krisnawati, Maria; Atika, Atika; Rachmawati, Rina
Jurnal Abdi Masyarakat Indonesia Vol 6 No 1 (2026): JAMSI - Januari 2026
Publisher : CV Firmos

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54082/jamsi.2425

Abstract

Ibu-ibu PKK di Kelurahan Kalisegoro, Kota Semarang, memiliki keterbatasan keterampilan produksi kerajinan yang bernilai jual serta masih bergantung pada pewarna sintetis yang kurang ramah lingkungan. Kondisi ini berdampak pada rendahnya kontribusi ekonomi kreatif rumah tangga. Kegiatan pengabdian ini bertujuan untuk menguatkan ekonomi kreatif berbasis keberlanjutan melalui pelatihan teknik shibori dengan pewarna alam yang bersumber dari tanaman lokal. Pelatihan dilaksanakan melalui pemberian materi teori, demonstrasi teknik shibori, praktik berbasis proyek, dan sesi kewirausahaan selama dua hari dengan jumlah peserta 25 orang. Evaluasi dilakukan menggunakan pre–post test serta lembar observasi keterampilan. Hasil pelatihan menunjukkan peningkatan pengetahuan penggunaan alat dan bahan sebesar 90%, pemahaman materi 85%, serta keterampilan praktik dan kreativitas 80%, disertai tingkat partisipasi 90%. Dampak langsung yang dirasakan mitra meliputi kemampuan menghasilkan produk shibori pewarna alam secara mandiri dan peningkatan motivasi untuk memulai usaha rumahan berbasis sumber daya lokal. Kegiatan ini berkontribusi pada penguatan ekonomi kreatif yang lebih berkelanjutan di tingkat rumah tangga.
Personal Branding Kerajinan Adat Papua “The Golden Sunset of Honai” Sebagai Pelestarian Budaya Nusantara halim, Abdul; Rina Rachmawati
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 01 (2026): Volume 11 No. 01, Maret 2026 Release
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i01.43835

Abstract

This study aims to develop the concept of personal branding in Papuan traditional crafts through a work entitled “The Golden Sunset of Honai” as an effort to preserve the cultural heritage of the Indonesian archipelago. The background of this research is based on the declining understanding of the younger generation toward Papuan culture as well as the lack of innovation in introducing traditional crafts to the wider community.This study employs a Research and Development (R&D) method consisting of four stages, namely defining, designing, developing, and disseminating. A descriptive quantitative approach was used to analyze respondents’ assessments of the developed product. Data were collected through a Likert scale questionnaire constructed based on four indicators. The data were analyzed using percentage techniques to determine the level of public acceptance of the developed concept.The results indicate that the concept of “The Golden Sunset of Honai” is rated very good, as it is able to visually, aesthetically, and emotionally represent the cultural values of Papua while remaining relevant to modern lifestyles. The implementation of culture-based personal branding has proven to be effective in increasing public interest, understanding, and appreciation of Papuan traditional crafts.This study provides practical contributions to the development of culture-based craft products as well as theoretical contributions to the study of personal branding in cultural preservation.
Co-Authors A Halim Abd. Muqit Adani, Salma Putri Ade Novi Nurul Ihsani Adhi Kusumastuti Adi Satrio Ardiansyah AHMAD, RORO HASINA Aini, Intan Nur Aini, Yulis Nurul Aminudin Afandhi Anggrayni, Naura Atika Cahya Anindya Ardiansari Atika Atika Awitya Anggara Prabawadi Ayu Rosmayuningsih Ayu Sulasari Azizah, Aurora Sylva Brilianta Nurul B, Fitriyah Bachtiar Rachmad Sugiyono Bambang Sugeng Suryatna, Bambang Sugeng Bambang Tri Rahardjo Budi Sunarko Damayanti, Afifah Indira Dyah Nugraheny Priastuti Eka Listianing Rahayu Evana Nuzulia Pertiwi Fadhila Herdatiarni Falah, Sobah Al Fedy Setyo Pribad Fernando, Ito Firdaus, Fauzan Fitriyah, Vebriyanti Gatot Mudjiono Godham Eko Saputro Godham Eko Saputro Hadameon, Bagas Hapsari, Femita Hasanah, Nely Uswatun Hastawulan, Anastassia Wita Aryandini Hendra Dedi Kriswanto, Hendra Dedi Hufroni, Muhammad Ifa Nurhayati Ifa Nurhayati Karina, Anisya Putri Kristanti, Bela Siska Kusumastuti , Adhi Ludji Pantja Astuti Luqman Qurata Aini Mahmudi, Zaid Maria Krisnawati Maulidina, Ahsani Muhidin, Ahmad Musdalifah Musdalifah Musdalifah Musdalifah Muslim, Shohib Nanik Wijayati Nindya Resha Pramesti Ningsih, Riska Widiya Novitasari, Siska Nurmida Catherine Sitompul Octavianti Paramita Pamungkas, Bayu Aji Prastiwi, Arlinda Bayu Putri Ariska Maulidina Putri, Silvia Nouvelia Putri, Violitaradika Rahmawati, Meisa Retno Dyah Puspitarini Retno Sri Iswari Rhivo Essay Rama Yuherman Rosidah Rosidah Roudlotus Sholikhah Rumrapuk, Juanita T D Rusmawati, Retno Danu Sakti, Adinda Oktaviani Sandy, Yohana Avelia Saptariana - Saptiyani, Annisa Dwi Setiyaningsih, Mitta Setyari, Fidya Peni Sicilia Sawitri Sicilia Sawitri Sigit Rahmansah Sinatrya, Jatrifia Ongga Siti Fathonah Siti Fathonah Sri Endah Wahyuningsih Sri Ria Vidia Antika Sulistyaningrum, Bety Syahroni Hidayat Syib’li, Muhammad Akhid Tita Widjayanti Toto Haryadi, Toto Toto Himawan Tri Astuti Handayani Unarto, Tirto Uswatun Hasanah Vallent, Ellyta Fernanda Dwi Wibowo, Muhammad Yusuf Wicaksono, Athur Wahyu widowati widowati Wijaya, Kayla Wulansari Wulansari Prasetyaningtyas Wulansari Prasetyaningtyas, Wulansari Wulansari Prawetyaningtyas, Wulansari Yogo Setiawan